<?xml version="1.0" encoding="UTF-8"?>

<!--XBRL Document Created with the Workiva Platform-->
<!--Copyright 2024 Workiva-->
<!--r:5f0f5867-8be4-43ed-9291-4804a175083f,g:354c3062-ae82-4c6d-8873-c09777d369a6-->
<link:linkbase xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd">
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodStartLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/netLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd#netLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedNetLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedNetLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTerseLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodEndLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel"/>
  <link:labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended">
    <link:label id="lab_grpn_PriorYearEndFairValueOfPriorYearEquityAwardsDuringCoveredYearMember_label_en-US" xlink:label="lab_grpn_PriorYearEndFairValueOfPriorYearEquityAwardsDuringCoveredYearMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Prior Year-End Fair Value Of Prior Year Equity Awards During Covered Year [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_grpn_PriorYearEndFairValueOfPriorYearEquityAwardsDuringCoveredYearMember" xlink:href="grpn-20240429.xsd#grpn_PriorYearEndFairValueOfPriorYearEquityAwardsDuringCoveredYearMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_grpn_PriorYearEndFairValueOfPriorYearEquityAwardsDuringCoveredYearMember" xlink:to="lab_grpn_PriorYearEndFairValueOfPriorYearEquityAwardsDuringCoveredYearMember" xlink:type="arc" order="1"/>
    <link:label id="lab_grpn_OptionAwardsReportValueMember_label_en-US" xlink:label="lab_grpn_OptionAwardsReportValueMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Option Awards Report Value [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_grpn_OptionAwardsReportValueMember" xlink:href="grpn-20240429.xsd#grpn_OptionAwardsReportValueMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_grpn_OptionAwardsReportValueMember" xlink:to="lab_grpn_OptionAwardsReportValueMember" xlink:type="arc" order="1"/>
    <link:label id="lab_grpn_ExcessFairValueForEquityAwardModificationsMember_label_en-US" xlink:label="lab_grpn_ExcessFairValueForEquityAwardModificationsMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Excess Fair Value For Equity Award Modifications [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_grpn_ExcessFairValueForEquityAwardModificationsMember" xlink:href="grpn-20240429.xsd#grpn_ExcessFairValueForEquityAwardModificationsMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_grpn_ExcessFairValueForEquityAwardModificationsMember" xlink:to="lab_grpn_ExcessFairValueForEquityAwardModificationsMember" xlink:type="arc" order="1"/>
    <link:label id="lab_grpn_PEO1Member_label_en-US" xlink:label="lab_grpn_PEO1Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">PEO 1 [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_grpn_PEO1Member" xlink:href="grpn-20240429.xsd#grpn_PEO1Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_grpn_PEO1Member" xlink:to="lab_grpn_PEO1Member" xlink:type="arc" order="1"/>
    <link:label id="lab_grpn_EquityAwardsGrantedInCoveredYearThatAreOutstandingAndUnvestedAsOfYearEndMember_label_en-US" xlink:label="lab_grpn_EquityAwardsGrantedInCoveredYearThatAreOutstandingAndUnvestedAsOfYearEndMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Awards Granted In Covered Year That Are Outstanding And Unvested As Of Year-End [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_grpn_EquityAwardsGrantedInCoveredYearThatAreOutstandingAndUnvestedAsOfYearEndMember" xlink:href="grpn-20240429.xsd#grpn_EquityAwardsGrantedInCoveredYearThatAreOutstandingAndUnvestedAsOfYearEndMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_grpn_EquityAwardsGrantedInCoveredYearThatAreOutstandingAndUnvestedAsOfYearEndMember" xlink:to="lab_grpn_EquityAwardsGrantedInCoveredYearThatAreOutstandingAndUnvestedAsOfYearEndMember" xlink:type="arc" order="1"/>
    <link:label id="lab_grpn_PEO4Member_label_en-US" xlink:label="lab_grpn_PEO4Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">PEO 4 [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_grpn_PEO4Member" xlink:href="grpn-20240429.xsd#grpn_PEO4Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_grpn_PEO4Member" xlink:to="lab_grpn_PEO4Member" xlink:type="arc" order="1"/>
    <link:label id="lab_grpn_ChangeInFairValueForPriorYearEquityAwardsThatVestedInCoveredYearMember_label_en-US" xlink:label="lab_grpn_ChangeInFairValueForPriorYearEquityAwardsThatVestedInCoveredYearMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Change In Fair Value For Prior Year Equity Awards That Vested In Covered Year [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_grpn_ChangeInFairValueForPriorYearEquityAwardsThatVestedInCoveredYearMember" xlink:href="grpn-20240429.xsd#grpn_ChangeInFairValueForPriorYearEquityAwardsThatVestedInCoveredYearMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_grpn_ChangeInFairValueForPriorYearEquityAwardsThatVestedInCoveredYearMember" xlink:to="lab_grpn_ChangeInFairValueForPriorYearEquityAwardsThatVestedInCoveredYearMember" xlink:type="arc" order="1"/>
    <link:label id="lab_grpn_PEO3Member_label_en-US" xlink:label="lab_grpn_PEO3Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">PEO 3 [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_grpn_PEO3Member" xlink:href="grpn-20240429.xsd#grpn_PEO3Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_grpn_PEO3Member" xlink:to="lab_grpn_PEO3Member" xlink:type="arc" order="1"/>
    <link:label id="lab_grpn_StockAwardsReportedValueMember_label_en-US" xlink:label="lab_grpn_StockAwardsReportedValueMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Awards Reported Value [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_grpn_StockAwardsReportedValueMember" xlink:href="grpn-20240429.xsd#grpn_StockAwardsReportedValueMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_grpn_StockAwardsReportedValueMember" xlink:to="lab_grpn_StockAwardsReportedValueMember" xlink:type="arc" order="1"/>
    <link:label id="lab_grpn_DividendsEarningsOnEquityAwardsDuringCoveredYearMember_label_en-US" xlink:label="lab_grpn_DividendsEarningsOnEquityAwardsDuringCoveredYearMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends/Earnings On Equity Awards During Covered Year [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_grpn_DividendsEarningsOnEquityAwardsDuringCoveredYearMember" xlink:href="grpn-20240429.xsd#grpn_DividendsEarningsOnEquityAwardsDuringCoveredYearMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_grpn_DividendsEarningsOnEquityAwardsDuringCoveredYearMember" xlink:to="lab_grpn_DividendsEarningsOnEquityAwardsDuringCoveredYearMember" xlink:type="arc" order="1"/>
    <link:label id="lab_grpn_EquityAwardsGrantedInPriorYearsThatAreOutstandingAndUnvestedAsOfYearEndMember_label_en-US" xlink:label="lab_grpn_EquityAwardsGrantedInPriorYearsThatAreOutstandingAndUnvestedAsOfYearEndMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Awards Granted In Prior Years That Are Outstanding And Unvested As Of Year-End [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_grpn_EquityAwardsGrantedInPriorYearsThatAreOutstandingAndUnvestedAsOfYearEndMember" xlink:href="grpn-20240429.xsd#grpn_EquityAwardsGrantedInPriorYearsThatAreOutstandingAndUnvestedAsOfYearEndMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_grpn_EquityAwardsGrantedInPriorYearsThatAreOutstandingAndUnvestedAsOfYearEndMember" xlink:to="lab_grpn_EquityAwardsGrantedInPriorYearsThatAreOutstandingAndUnvestedAsOfYearEndMember" xlink:type="arc" order="1"/>
    <link:label id="lab_grpn_PEO2Member_label_en-US" xlink:label="lab_grpn_PEO2Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">PEO 2 [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_grpn_PEO2Member" xlink:href="grpn-20240429.xsd#grpn_PEO2Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_grpn_PEO2Member" xlink:to="lab_grpn_PEO2Member" xlink:type="arc" order="1"/>
    <link:label id="lab_grpn_EquityAwardsVestedInCoveredYearMember_label_en-US" xlink:label="lab_grpn_EquityAwardsVestedInCoveredYearMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Awards Vested In Covered Year [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_grpn_EquityAwardsVestedInCoveredYearMember" xlink:href="grpn-20240429.xsd#grpn_EquityAwardsVestedInCoveredYearMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_grpn_EquityAwardsVestedInCoveredYearMember" xlink:to="lab_grpn_EquityAwardsVestedInCoveredYearMember" xlink:type="arc" order="1"/>
  </link:labelLink>
</link:linkbase>
