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SEGMENT AND GEOGRAPHICAL INFORMATION | 12 Months Ended
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Dec. 31, 2024
Segment Reporting [Abstract] |
SEGMENT AND GEOGRAPHICAL INFORMATION | SEGMENT AND GEOGRAPHICAL INFORMATION In accordance with FASB ASC Topic 280, Segment Reporting, we disaggregate our operations into two operating and reportable segments: North America and International based on geographically distinct market dynamics. The segment information below reflects the operating results that are regularly provided to and are reviewed by our chief operating decision maker ("CODM"), who is our Chief Executive Officer, to assess performance and make resource allocation decisions. Our segment information is based on the "management" approach. The "management" approach, as defined within FASB ASC Topic 280, designates the internal reporting used by the CODM for making decisions and assessing performance as the source of our reportable segments. Our measure of segment profitability is contribution profit, defined as net revenues less cost of sales and marketing expenses, as presented below, and is regularly provided to and reviewed by the CODM to allocate resources and assess performance. The CODM assesses our segments’ performance based on contribution profit predominantly in the monthly budget-to-actual variances analysis when making decisions about the allocation of our investment in marketing expenses to each segment. We do not report asset-related information by reportable segment because our CODM does not regularly receive asset information on a reportable segment basis. The following table summarizes revenue by reportable segment and category for the years ended December 31, 2024, 2023 and 2022 (in thousands):
| Year Ended December 31,
| 2024 |  | 2023 |  | 2022
North America |  |  |  |  |
Local | $ | 350,876 |  |  | $ | 346,962 |  |  | $ | 390,449 |
Goods | 10,990 |  |  | 18,436 |  |  | 28,785 |
Travel | 14,206 |  |  | 14,554 |  |  | 17,035 |
Total North America revenue (1) | $ | 376,072 |  |  | $ | 379,952 |  |  | $ | 436,269 |
International |  |  |  |  |
Local | $ | 99,333 |  |  | $ | 111,543 |  |  | $ | 128,295 |
Goods | 10,929 |  |  | 14,961 |  |  | 23,742 |
Travel | 6,223 |  |  | 8,454 |  |  | 10,779 |
Total International revenue (1) | $ | 116,485 |  |  | $ | 134,958 |  |  | $ | 162,816 |
Total revenue | $ | 492,557 |  |  | $ | 514,910 |  |  | $ | 599,085 |
(1)North America includes revenue from the United States of $371.3 million, $374.0 million and $428.5 million for the years ended December 31, 2024, 2023 and 2022. There were no other individual countries that represented more than 10% of consolidated total revenue for the years ended December 31, 2024, 2023 and 2022. Revenue is attributed to individual countries based on the location of the customer. The following table summarizes contribution profit by reportable segment and reconciles contribution profit to consolidated income (loss) before provision (benefit) for income taxes for the years ended December 31, 2024, 2023 and 2022 (in thousands):
| Year Ended December 31,
| 2024 |  | 2023 |  | 2022
North America |  |  |  |  |
Revenue | $ | 376,072 |  |  | $ | 379,952 |  |  | $ | 436,269 |
Cost of revenue |  |  |  |  |
Payment processor fees | 24,608 |  |  | 25,004 |  |  | 25,495 |
Other segment items (cost of revenue) (1) | 13,300 |  |  | 25,955 |  |  | 36,620 |
Total cost of revenue | 37,908 |  |  | 50,959 |  |  | 62,115 |
Marketing |  |  |  |  |
Online marketing | 109,996 |  |  | 69,403 |  |  | 82,257 |
Other segment items (marketing) (2) | 3,100 |  |  | 3,775 |  |  | 21,605 |
Total marketing | 113,096 |  |  | 73,178 |  |  | 103,862 |
Segment contribution profit | $ | 225,068 |  |  | $ | 255,815 |  |  | $ | 270,292 |
International |  |  |  |  |
Revenue | $ | 116,485 |  |  | $ | 134,958 |  |  | $ | 162,816 |
Cost of revenue |  |  |  |  |
Payment processor fees | 5,902 |  |  | 7,415 |  |  | 9,215 |
Other segment items (cost of revenue) (1) | 4,441 |  |  | 5,872 |  |  | 4,931 |
Total cost of revenue | 10,343 |  |  | 13,287 |  |  | 14,146 |
Marketing |  |  |  |  |
Online marketing | 27,432 |  |  | 30,270 |  |  | 38,235 |
Other segment items (marketing) (2) | 3,679 |  |  | 7,057 |  |  | 7,134 |
Total marketing | 31,111 |  |  | 37,327 |  |  | 45,369 |
Segment contribution profit | $ | 75,031 |  |  | $ | 84,344 |  |  | $ | 103,301 |
Total |  |  |  |  |
Total contribution profit for the reportable segments | $ | 300,099 |  |  | $ | 340,159 |  |  | $ | 373,593 |
Selling, general and administrative | 295,399 |  |  | 350,405 |  |  | 481,375 |
Goodwill impairment | — |  |  | — |  |  | 35,424 |
Long-lived asset impairment | — |  |  | — |  |  | 12,259 |
Restructuring and related charges | 1,066 |  |  | 8,006 |  |  | 12,350 |
(Gain) on sale of assets | (5,160) |  |  | — |  |  | — |
Income (loss) from operations | 8,794 |  |  | (18,252) |  |  | (167,815) |
Other income (expense), net | (39,185) |  |  | (25,174) |  |  | (24,155) |
Income (loss) before provision (benefit) for income taxes | $ | (30,391) |  |  | $ | (43,426) |  |  | $ | (191,970) |
(1) Includes editorial costs, compensation expense for technology support personnel who are responsible for maintaining the infrastructure of our websites, amortization of internally-developed software relating to customer-facing applications, and web hosting. (2) Includes offline marketing costs, such as television, compensation expense for marketing employees, and customer acquisition and activation expense. The following table summarizes tangible property and equipment, net of accumulated depreciation, by geographical region as of December 31, 2024 and 2023 (in thousands):
| December 31,
| 2024 |  | 2023
United States | $ | 344 |  |  | $ | 1,037 |
Rest of the world | 397 |  |  | 1,127 |
Total tangible long-lived assets | $ | 741 |  |  | $ | 2,164 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/exampleRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 48 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482785/280-10-55-48 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards 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