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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended June 30, 2026
OR
☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the transition period from _______ to _______
Commission File Number: 1-35335

Groupon, Inc.
(Exact name of registrant as specified in its charter)
Delaware |  | 27-0903295
(State or other jurisdiction of incorporation or organization) |  | (I.R.S. Employer Identification No.)
35 West Wacker Drive |  | 60601
25th Floor |  | (Zip Code)
Chicago |  |
Illinois |  | (773) | 945-6801
(Address of principal executive offices) |  | (Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class |  | Trading Symbol(s) |  | Name of each exchange on which registered
Common Stock, par value $0.0001 per share |  | GRPN |  | NASDAQ Global Select Market

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes ☒ No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).
Yes ☒ No ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company" and "emerging growth company" in Rule 12b-2 of the Exchange Act.
Large accelerated filer ☐ Accelerated filer ☒
Non-accelerated filer ☐ Smaller reporting company ☐
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes ☐ No ☒
As of August 4, 2026, there were 40,665,296 shares of the registrant's Common Stock outstanding.

TABLE OF CONTENTS

| Page
Glossary of Defined Terms and Abbreviations | 3
PART I. Financial Information |
Forward-Looking Statements | 5
Item 1. Financial Statements and Supplementary Data (unaudited) | 6
Condensed Consolidated Balance Sheets | 6
Condensed Consolidated Statements of Operations and Comprehensive Income (Loss) | 7
Condensed Consolidated Statements of Stockholders' Equity (Deficit) | 8
Condensed Consolidated Statements of Cash Flows | 10
Notes to Condensed Consolidated Financial Statements | 12
Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations | 31
Item 3. Quantitative and Qualitative Disclosures about Market Risk | 49
Item 4. Controls and Procedures | 50
PART II. Other Information |
Item 1. Legal Proceedings | 51
Item 1A. Risk Factors | 52
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds | 53
Item 5. Other Information | 53
Item 6. Exhibits | 54
Signatures | 55

2

GLOSSARY OF DEFINED TERMS AND ABBREVIATIONS
Groupon, Inc. (the "Company," "we," "our," "us," and similar terms) include Groupon, Inc. and its subsidiaries, unless the context indicates otherwise. The Company also uses several other terms in this Quarterly Report on Form 10-Q ("this Quarterly Report"), which are defined in the list below (the "Glossary"). Newly defined terms within this Quarterly Report are included within the Glossary and may also be defined within applicable sections of this Quarterly Report.

Abbreviation | Description
2011 Plan | The Company’s 2011 Incentive Stock Plan, as amended
2020 Restructuring Plan | April 2020 Board approved multi-phase restructuring plan
2022 Restructuring Plan | August 2022 Board approved restructuring plan
2024 Executive PSUs | Awards granted for our executive team under the 2024 PSU Program, which are earned based on the performance of our stock price and a service condition
2025 PSUs | Awards granted for our executive and upper management team under the 2025 PSU Program, which are earned based on the performance of our stock price and a service condition
2026 Capped Calls | Privately negotiated capped call options related to the 2026 Notes
2026 Notes | The Company’s 1.125% convertible senior notes due March 2026
2026 PSUs | Awards granted for our executive and upper management team under the 2026 PSU Program, which are earned based on Groupon's relative total shareholder return (rTSR) percentile ranking versus the Russell 2000 Index and a service condition.
2026 Restructuring Plan | May 2026 Board approved restructuring plan
2027 Notes | The Company’s 6.250% convertible senior secured notes due March 2027
2027 Notes Excess Shares | Shares of Common Stock that will result in any holder thereof to exceed the 2027 Notes Exchange Cap
2027 Notes Exchange Cap | The limit on ownership percentage defined in the 2027 Notes Indenture
2027 Notes Indenture | Indenture agreement governing the 2027 Notes
2027 Notes Offering Participants | Institutional “accredited investors” and/or “qualified institutional buyers” involved in the 2027 Notes
2030 Notes | The Company’s 4.875% convertible senior notes due June 2030. Referred to as the "New Notes" in the Company's Current Report on Form 8-K filed on June 18, 2025
2030 Notes Excess Shares | Shares of Common Stock that will result in any holder thereof to exceed the 2030 Notes Exchange Cap
2030 Notes Exchange Cap | The limit on ownership percentage defined in the 2030 Notes Indenture
2030 Notes Indenture | Indenture agreement governing the 2030 Notes
2030 Notes Offering Participants | Institutional “accredited investors” and/or “qualified institutional buyers” involved in the 2030 Notes
AI | Artificial Intelligence
ASC | Accounting Standards Codification
ASU | Accounting Standards Update
Attribution Parties | Parties defined in the 2030 Notes Indenture
Bank Secrecy Act | Bank Secrecy Act of 1970
Board | The Company’s Board of Directors
CARD Act | Credit Card Accountability Responsibility and Disclosure Act of 2009
Cash Collateral Agreement | Agreement dated March 2, 2023 with JPMorgan Chase Bank, N.A.
CEO | Chief Executive Officer
CFO | Chief Financial Officer
COO | Chief Operating Officer

3

CODM | Chief Operating Decision Maker
Common Stock | Company common stock, par value $0.0001 per share
Compensation Committee | Compensation Committee of the Board
CPRA | California Privacy Rights Act
Credit Agreement | Second amended and restated credit agreement with JPMorgan Chase Bank, N.A., dated May 14, 2019, as amended from time to time and terminated as of February 12, 2024
EBITDA | Earnings Before Interest, Taxes, Depreciation and Amortization
ESPP | The Company’s 2012 Employee Stock Purchase Plan
Exchange Act | Securities Exchange Act of 1934, as amended
FASB | Financial Accounting Standards Board
GAAP | U.S. Generally Accepted Accounting Principles
GDPR | General Data Protection Regulation
Giftcloud | Giftcloud Ltd.
Italy Restructuring Plan | July 2024 Board approved exit of the local business in Italy and the related restructuring actions associated with the exit
Major Rocket | Major Rocket LLC
Major Rocket Agreement | Incentive marketing agreement with Major Rocket entered into on March 11, 2025
Notes | 2026 Notes, 2027 Notes, and 2030 Notes, collectively
Payoff Amount | Payment of $43.1 million to terminate all commitments to extend further credit under the Credit Agreement
Performance Period | The three-year performance measurement period for the 2026 PSUs, commencing on the grant date and ending May 1, 2029
PSU | Performance Share Units
RSU | Restricted Stock Units
rTSR | relative Total Shareholder Return
SEC | Securities and Exchange Commission
Securities Act | Securities Act of 1933, as amended
SG&A | Selling, general and administrative
SMS | Short message service
SumUp | SumUp Holdings S.a.r.l, a privately-held mobile payments company
TCPA | Telephone Consumer Protection Act of 1991
TTM | Trailing twelve months
VAT | Value added tax
VWAP | Volume-weighted average price
YEPR | Year end performance review

4

PART I. FINANCIAL INFORMATION
FORWARD-LOOKING STATEMENTS
This Quarterly Report contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act, including statements regarding our future results of operations and financial position, business strategy and plans and our objectives for future operations and future liquidity. The words "may," "will," "should," "could," "expect," "anticipate," "believe," "estimate," "intend," "continue" and other similar expressions are intended to identify forward-looking statements. We have based these forward-looking statements largely on current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in our forward-looking statements. Such risks and uncertainties include, but are not limited to, our ability to execute and achieve the expected benefits of our go-forward strategy, including our broader AI-native transformation; the risk that the anticipated benefits of our AI strategy may not be realized in the time frame we expect or at all and may have adverse effects on our operations, merchants and customers; the risk that our public statements regarding our AI strategy and deployment of AI agents are not adequately substantiated or are later viewed as inconsistent with our actual capabilities or results; execution of our business and marketing strategies; volatility in our operating results; challenges arising from our international operations, including fluctuations in currency exchange rates, tax, legal and regulatory developments in the jurisdictions in which we operate and geopolitical instability; global economic uncertainty, including as a result of inflationary pressures; any impact from U.S. and international financial reform legislation and regulations, and any potential trade protection measures, such as new or incremental tariffs and other trade policies; retaining and adding high quality merchants and third-party business partners; retaining existing customers and adding new customers; competing successfully in our industry; providing a strong mobile experience for our customers; managing refund risks; retaining and attracting members of our executive and management teams and other qualified employees and personnel; customer and merchant fraud; payment-related risks; our reliance on email, Internet search engines and mobile application marketplaces to drive traffic to our marketplace; cybersecurity breaches; maintaining and improving our information technology infrastructure; reliance on cloud-based computing platforms; the risks associated with our use and integration of AI and machine learning technologies; completing and realizing the anticipated benefits from acquisitions, dispositions, joint ventures and strategic investments; lack of control over minority investments; managing inventory and order fulfillment risks; claims related to product and service offerings; protecting our intellectual property; maintaining a strong brand; the impact of future and pending litigation; compliance with domestic and foreign laws and regulations, including the CARD Act, GDPR, CPRA, and other privacy-related laws and regulations of the Internet and e-commerce; classification of our independent contractors, agency workers, or employees; risks relating to information or content published or made available on our websites or service offerings we make available; exposure to greater than anticipated tax liabilities; adoption of tax laws; our ability to use our tax attributes; impacts if we become subject to the Bank Secrecy Act or other anti-money laundering or money transmission laws or regulations; our ability to raise capital if necessary; risks related to our access to capital and outstanding indebtedness, including our 2027 Notes and 2030 Notes; our Common Stock, including volatility in our stock price and financial markets; a potential economic slowdown; and those risks and other factors discussed in Part I, Item 1A. Risk Factors of our Annual Report on Form 10-K for the year ended December 31, 2025 and Part II, Item 1A. Risk Factors in our Quarterly Report on Form 10-Q for the quarter ended March 31, 2026, as well as in our Condensed Consolidated Financial Statements, related notes, and the other financial information appearing elsewhere in this report and our other filings with the SEC. Moreover, we operate in a very competitive and rapidly changing environment, including with respect to emerging technologies such as AI, machine learning, and data analytics. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we make. Neither the Company nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. We undertake no obligation to publicly update any forward-looking statements for any reason after the date of this report to conform these statements to actual results or to future events or circumstances. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.
5

ITEM 1. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
GROUPON, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share amounts)
(unaudited)

| June 30, 2026 |  | December 31, 2025
Assets |  |  |
Current assets: |  |  |
Cash and cash equivalents | $ | 226,250 |  |  | $ | 296,080 |
Accounts receivable, net | 23,733 |  |  | 25,792 |
Prepaid expenses and other current assets | 57,889 |  |  | 52,548 |
Total current assets | 307,872 |  |  | 374,420 |
Property, equipment and software, net | 15,394 |  |  | 16,120 |
Right-of-use assets - operating leases, net | 4,807 |  |  | 6,316 |
Goodwill | 178,685 |  |  | 178,685 |
Intangible assets, net | 2,563 |  |  | 3,224 |
Investments | 74,823 |  |  | 74,823 |
Deferred income taxes | 8,870 |  |  | 9,648 |
Other non-current assets | 6,662 |  |  | 7,170 |
Total assets | $ | 599,676 |  |  | $ | 670,406 |
Liabilities and equity (deficit) |  |  |
Current liabilities: |  |  |
Current portion of convertible senior notes, net | $ | 45,932 |  |  | $ | 33,691 |
Accounts payable | 21,193 |  |  | 8,688 |
Accrued merchant and supplier payables | 200,734 |  |  | 235,473 |
Accrued expenses and other current liabilities | 122,251 |  |  | 106,057 |
Total current liabilities | 390,110 |  |  | 383,909 |
Convertible senior notes, net | 261,388 |  |  | 309,155 |
Operating lease obligations | 1,873 |  |  | 3,206 |
Other non-current liabilities | 18,374 |  |  | 16,526 |
Total liabilities | 671,745 |  |  | 712,796 |
Commitments and contingencies (see Note 7) |  |  |
Stockholders' equity (deficit) |  |  |
Common Stock, par value $0.0001 per share, 100,500,000 shares authorized; 53,651,908 shares issued and 40,553,312 shares outstanding at June 30, 2026; 51,026,430 shares issued and 40,732,313 shares outstanding at December 31, 2025 | 5 |  |  | 5 |
Additional paid-in capital | 2,491,059 |  |  | 2,478,038 |
Treasury stock, at cost, 13,098,596 shares at June 30, 2026 and 10,294,117 shares at December 31, 2025 | (954,099) |  |  | (922,666) |
Accumulated deficit | (1,607,056) |  |  | (1,592,434) |
Accumulated other comprehensive income (loss) | (2,092) |  |  | (5,505) |
Total Groupon, Inc. stockholders' equity (deficit) | (72,183) |  |  | (42,562) |
Noncontrolling interests | 114 |  |  | 172 |
Total equity (deficit) | (72,069) |  |  | (42,390) |
Total liabilities and equity (deficit) | $ | 599,676 |  |  | $ | 670,406 |

See Notes to Condensed Consolidated Financial Statements.
6

GROUPON, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)
(in thousands, except share and per share amounts)
(unaudited)

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
Revenue | $ | 124,675 |  |  | $ | 125,702 |  |  | $ | 241,875 |  |  | $ | 242,889 |
Cost of revenue | 11,283 |  |  | 11,276 |  |  | 22,434 |  |  | 22,165 |
Gross profit | 113,392 |  |  | 114,426 |  |  | 219,441 |  |  | 220,724 |
Operating expenses: |  |  |  |  |  |  |
Marketing | 43,265 |  |  | 41,399 |  |  | 79,598 |  |  | 75,836 |
Selling, general and administrative | 67,683 |  |  | 70,669 |  |  | 140,711 |  |  | 140,509 |
Restructuring and related charges (credits) | 3,161 |  |  | (46) |  |  | 3,168 |  |  | 91 |
Gain on sale of business | — |  |  | (10,650) |  |  | — |  |  | (10,650) |
Total operating expenses | 114,109 |  |  | 101,372 |  |  | 223,477 |  |  | 205,786 |
Income (loss) from operations | (717) |  |  | 13,054 |  |  | (4,036) |  |  | 14,938 |
Other income (expense), net | (3,275) |  |  | 18,466 |  |  | (7,646) |  |  | 26,037 |
Income (loss) from continuing operations before provision (benefit) for income taxes | (3,992) |  |  | 31,520 |  |  | (11,682) |  |  | 40,975 |
Provision (benefit) for income taxes | (2,536) |  |  | 10,927 |  |  | 2,363 |  |  | 12,355 |
Income (loss) from continuing operations | (1,456) |  |  | 20,593 |  |  | (14,045) |  |  | 28,620 |
Income (loss) from discontinued operations, net of tax | (16) |  |  | — |  |  | (46) |  |  | (471) |
Net income (loss) | (1,472) |  |  | 20,593 |  |  | (14,091) |  |  | 28,149 |
Net (income) loss attributable to noncontrolling interests | (291) |  |  | (256) |  |  | (531) |  |  | (637) |
Net income (loss) attributable to Groupon, Inc. | $ | (1,763) |  |  | $ | 20,337 |  |  | $ | (14,622) |  |  | $ | 27,512 |
Basic net income (loss) per share: |  |  |  |  |  |  |
Continuing operations | $ | (0.04) |  |  | $ | 0.51 |  |  | $ | (0.37) |  |  | $ | 0.70 |
Discontinued operations | — |  |  | — |  |  | — |  |  | (0.01) |
Basic net income (loss) per share | $ | (0.04) |  |  | $ | 0.51 |  |  | $ | (0.37) |  |  | $ | 0.69 |
Diluted net income (loss) per share: |  |  |  |  |  |  |
Continuing operations | $ | (0.04) |  |  | $ | 0.46 |  |  | $ | (0.37) |  |  | $ | 0.65 |
Discontinued operations | — |  |  | — |  |  | — |  |  | (0.01) |
Diluted net income (loss) per share | $ | (0.04) |  |  | $ | 0.46 |  |  | $ | (0.37) |  |  | $ | 0.64 |
Weighted average number of shares outstanding: |  |  |  |  |  |  |
Basic | 38,961,948 |  |  | 40,034,041 |  |  | 39,742,972 |  |  | 39,922,318 |
Diluted | 38,961,948 |  |  | 50,780,325 |  |  | 39,742,972 |  |  | 43,357,429 |
Comprehensive income (loss): |  |  |  |  |  |  |
Net income (loss) | $ | (1,472) |  |  | $ | 20,593 |  |  | $ | (14,091) |  |  | $ | 28,149 |
Other comprehensive income (loss) |  |  |  |  |  |  |
Net change in unrealized gain (loss) on foreign currency translation adjustments | 1,108 |  |  | (22,698) |  |  | 3,413 |  |  | (33,069) |
Other comprehensive income (loss) | 1,108 |  |  | (22,698) |  |  | 3,413 |  |  | (33,069) |
Comprehensive income (loss) | (364) |  |  | (2,105) |  |  | (10,678) |  |  | (4,920) |
Comprehensive income attributable to noncontrolling interests | (291) |  |  | (256) |  |  | (531) |  |  | (637) |
Comprehensive income (loss) attributable to Groupon, Inc. | $ | (655) |  |  | $ | (2,361) |  |  | $ | (11,209) |  |  | $ | (5,557) |

See Notes to Condensed Consolidated Financial Statements.
7

GROUPON, INC.
CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)
(in thousands, except share amounts)
(unaudited)

| Groupon, Inc. Stockholders' Equity (Deficit) |  |  |  |
| Common Stock |  | Additional Paid-In Capital |  | Treasury Stock |  | Accumulated Deficit |  | Accumulated Other Comprehensive Income (Loss) |  | Total Groupon, Inc. Stockholders' Equity (Deficit) |  | Non-controlling Interests |  | Total Equity (Deficit)
| Shares |  | Amount | Shares |  | Amount |
Balance at December 31, 2025 | 51,026,430 |  |  | $ | 5 |  |  | $ | 2,478,038 |  |  | (10,294,117) |  |  | $ | (922,666) |  |  | $ | (1,592,434) |  |  | $ | (5,505) |  |  | $ | (42,562) |  |  | $ | 172 |  |  | $ | (42,390) |
Comprehensive income (loss) | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (12,859) |  |  | 2,305 |  |  | (10,554) |  |  | 240 |  |  | (10,314) |
Vesting of RSUs and PSUs | 55,000 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |
Shares issued under ESPP | 5,797 |  |  | — |  |  | 87 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | 87 |  |  | — |  |  | 87 |
Tax withholdings related to net share settlements of stock-based compensation awards | (6,991) |  |  | — |  |  | (276) |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (276) |  |  | — |  |  | (276) |
Repurchases of treasury stock | — |  |  | — |  |  | — |  |  | (1,944,619) |  |  | (21,290) |  |  | — |  |  | — |  |  | (21,290) |  |  | — |  |  | (21,290) |
Stock-based compensation on equity-classified awards | — |  |  | — |  |  | 12,004 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | 12,004 |  |  | — |  |  | 12,004 |
Distributions to noncontrolling interest holders | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (294) |  |  | (294) |
Balance at March 31, 2026 | 51,080,236 |  |  | $ | 5 |  |  | $ | 2,489,853 |  |  | (12,238,736) |  |  | $ | (943,956) |  |  | $ | (1,605,293) |  |  | $ | (3,200) |  |  | $ | (62,591) |  |  | $ | 118 |  |  | $ | (62,473) |
Comprehensive income (loss) | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (1,763) |  |  | 1,108 |  |  | (655) |  |  | 291 |  |  | (364) |
Vesting of RSUs and PSUs | 1,073,392 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |
Exercise of stock options, net of shares withheld for employee taxes and net share settlement of exercise price | 1,715,315 |  |  | — |  |  | (3,906) |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (3,906) |  |  | — |  |  | (3,906) |
Tax withholdings related to net share settlements of stock-based compensation awards, excluding stock options | (217,035) |  |  | — |  |  | (3,377) |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (3,377) |  |  | — |  |  | (3,377) |
Repurchases of treasury stock | — |  |  | — |  |  | — |  |  | (859,860) |  |  | (10,143) |  |  | — |  |  | — |  |  | (10,143) |  |  | — |  |  | (10,143) |
Stock-based compensation on equity-classified awards | — |  |  | — |  |  | 8,489 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | 8,489 |  |  | — |  |  | 8,489 |
Distributions to noncontrolling interest holders | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (295) |  |  | (295) |
Balance at June 30, 2026 | 53,651,908 |  |  | $ | 5 |  |  | $ | 2,491,059 |  |  | (13,098,596) |  |  | $ | (954,099) |  |  | $ | (1,607,056) |  |  | $ | (2,092) |  |  | $ | (72,183) |  |  | $ | 114 |  |  | $ | (72,069) |

8

GROUPON, INC.
CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)
(in thousands, except share amounts)
(unaudited)

| Groupon, Inc. Stockholders' Equity (Deficit) |  |  |  |
| Common Stock |  | Additional Paid-In Capital |  | Treasury Stock |  | Accumulated Deficit |  | Accumulated Other Comprehensive Income (Loss) |  | Total Groupon, Inc. Stockholders' Equity (Deficit) |  | Non-controlling Interests |  | Total Equity (Deficit)
| Shares |  | Amount | Shares |  | Amount |
Balance at December 31, 2024 | 50,090,026 |  |  | $ | 5 |  |  | $ | 2,441,656 |  |  | (10,294,117) |  |  | $ | (922,666) |  |  | $ | (1,508,914) |  |  | $ | 30,734 |  |  | $ | 40,815 |  |  | $ | 236 |  |  | $ | 41,051 |
Comprehensive income (loss) | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | 7,175 |  |  | (10,371) |  |  | (3,196) |  |  | 381 |  |  | (2,815) |
Vesting of RSUs | 19,805 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |
Shares issued under ESPP | 6,509 |  |  | — |  |  | 67 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | 67 |  |  | — |  |  | 67 |
Tax withholdings related to net share settlements of stock-based compensation awards | (9,417) |  |  | — |  |  | 44 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | 44 |  |  | — |  |  | 44 |
Stock-based compensation on equity-classified awards | — |  |  | — |  |  | 7,749 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | 7,749 |  |  | — |  |  | 7,749 |
Distributions to noncontrolling interest holders | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (439) |  |  | (439) |
Balance at March 31, 2025 | 50,106,923 |  |  | $ | 5 |  |  | $ | 2,449,516 |  |  | (10,294,117) |  |  | $ | (922,666) |  |  | $ | (1,501,739) |  |  | $ | 20,363 |  |  | $ | 45,479 |  |  | $ | 178 |  |  | $ | 45,657 |
Comprehensive income (loss) | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | 20,337 |  |  | (22,698) |  |  | (2,361) |  |  | 256 |  |  | (2,105) |
Vesting of RSUs and PSUs | 782,062 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |
Tax withholdings related to net share settlements of stock-based compensation awards | (170,724) |  |  | — |  |  | (5,772) |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (5,772) |  |  | — |  |  | (5,772) |
Stock-based compensation on equity-classified awards | — |  |  | — |  |  | 11,055 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | 11,055 |  |  | — |  |  | 11,055 |
Distributions to noncontrolling interest holders | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (309) |  |  | (309) |
Unwind of capped call transactions | — |  |  | — |  |  | 2,795 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | 2,795 |  |  |  |  | 2,795 |
Balance at June 30, 2025 | 50,718,261 |  |  | $ | 5 |  |  | $ | 2,457,594 |  |  | (10,294,117) |  |  | $ | (922,666) |  |  | $ | (1,481,402) |  |  | $ | (2,335) |  |  | $ | 51,196 |  |  | $ | 125 |  |  | $ | 51,321 |

See Notes to Condensed Consolidated Financial Statements.
9

GROUPON, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
(unaudited)

| Six Months Ended June 30,
| 2026 |  | 2025
Operating activities |  |  |
Net income (loss) | $ | (14,091) |  |  | $ | 28,149 |
Less: Income (loss) from discontinued operations, net of tax | (46) |  |  | (471) |
Income (loss) from continuing operations | (14,045) |  |  | 28,620 |
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities: |  |  |
Depreciation and amortization of property, equipment and software | 7,589 |  |  | 9,273 |
Amortization of acquired intangible assets | 662 |  |  | 761 |
Stock-based compensation | 20,241 |  |  | 16,476 |
Amortization of debt discount (premium) on convertible senior notes | (1,786) |  |  | 890 |
Deferred income taxes | 3,459 |  |  | 562 |
Foreign currency (gains) losses, net | 3,022 |  |  | (19,973) |
Gain on sale of business | — |  |  | (10,650) |
Change in assets and liabilities: |  |  |
Accounts receivable | 1,888 |  |  | 4,369 |
Prepaid expenses and other current assets | (5,400) |  |  | (2,969) |
Right-of-use assets - operating leases | 1,914 |  |  | 1,508 |
Accounts payable | 12,749 |  |  | (872) |
Accrued merchant and supplier payables | (33,312) |  |  | 1,108 |
Accrued expenses and other current liabilities | 13,737 |  |  | 11,306 |
Operating lease obligations | (2,167) |  |  | (1,856) |
Other, net | (382) |  |  | (10,156) |
Net cash provided by (used in) operating activities from continuing operations | 8,169 |  |  | 28,397 |
Net cash provided by (used in) operating activities from discontinued operations | — |  |  | — |
Net cash provided by (used in) operating activities | 8,169 |  |  | 28,397 |
Investing activities |  |  |
Purchases of property and equipment and capitalized software | (6,664) |  |  | (6,967) |
Proceeds from sale of business, net | — |  |  | 13,991 |
Net cash provided by (used in) investing activities from continuing operations | (6,664) |  |  | 7,024 |
Net cash provided by (used in) investing activities from discontinued operations | — |  |  | — |
Net cash provided by (used in) investing activities | (6,664) |  |  | 7,024 |
Financing activities |  |  |
Repayment of Notes | (33,740) |  |  | — |
Payments for purchases of treasury stock | (31,433) |  |  | — |
Taxes paid related to net share settlements of stock-based compensation awards | (3,821) |  |  | (2,457) |
Other financing activities | (502) |  |  | (681) |
Net cash provided by (used in) financing activities | (69,496) |  |  | (3,138) |
Effect of exchange rate changes on cash, cash equivalents and restricted cash | (1,598) |  |  | 1,842 |
Net increase (decrease) in cash, cash equivalents and restricted cash | (69,589) |  |  | 34,125 |
Less: Net increase (decrease) in cash classified within current assets of discontinued operations | — |  |  | — |
Net increase (decrease) in cash, cash equivalents and restricted cash | (69,589) |  |  | 34,125 |
Cash, cash equivalents and restricted cash, beginning of period (1) | 325,612 |  |  | 262,569 |
Cash, cash equivalents and restricted cash, end of period (1) | $ | 256,023 |  |  | $ | 296,694 |

10

GROUPON, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
(unaudited)
(1) The following table provides a reconciliation of Cash, cash equivalents and restricted cash shown above to amounts reported within the Condensed Consolidated Balance Sheets as of June 30, 2026, December 31, 2025, June 30, 2025 and December 31, 2024 (in thousands):

| June 30, 2026 |  | December 31, 2025 |  | June 30, 2025 |  | December 31, 2024
Cash and cash equivalents | $ | 226,250 |  |  | $ | 296,080 |  |  | $ | 262,575 |  |  | $ | 228,843 |
Restricted cash included in prepaid expenses and other current assets | 29,773 |  |  | 29,532 |  |  | 34,119 |  |  | 33,726 |
Cash, cash equivalents and restricted cash | $ | 256,023 |  |  | $ | 325,612 |  |  | $ | 296,694 |  |  | $ | 262,569 |

| Six Months Ended June 30,
| 2026 |  | 2025
Supplemental disclosure of cash flow information from continuing operations |  |  |
Cash activity: |  |  |
Cash paid for interest | $ | 7,616 |  |  | $ | 4,275 |
Income tax payments | 5,128 |  |  | 11,796 |
Cash paid for amounts included in the measurement of operating lease liabilities | 1,972 |  |  | (199) |
Non-cash investing activity from continuing operations: |  |  |
Right-of-use assets obtained in exchange for operating lease liabilities | $ | 516 |  |  | $ | 2,779 |
Increase in liabilities related to purchases of property and equipment and capitalized software | 34 |  |  | $ | 72 |

See Notes to Condensed Consolidated Financial Statements.
11

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)
NOTE 1. DESCRIPTION OF BUSINESS AND BASIS OF PRESENTATION
Company Information
Groupon, Inc. and its subsidiaries, which commenced operations in October 2008, is a global scaled two-sided marketplace that connects consumers to merchants by offering goods and services, generally at a discount. Consumers access those marketplaces through our mobile applications and our websites.
Our operations are organized into two segments: North America and International. See Note 14, Segment Information, for more information.
Unaudited Interim Financial Information
We have prepared the accompanying Condensed Consolidated Financial Statements in accordance with GAAP and applicable rules and regulations of the SEC for interim financial reporting. These Condensed Consolidated Financial Statements are unaudited and, in our opinion, include all adjustments, consisting of normal recurring adjustments and accruals, necessary for the fair presentation of the Condensed Consolidated Balance Sheets, Statements of Operations and Comprehensive Income (Loss), Cash Flows and Stockholders' Equity (Deficit) for the periods presented. These Condensed Consolidated Financial Statements and notes should be read in conjunction with the audited Consolidated Financial Statements and notes included in our Annual Report on Form 10-K for the year ended December 31, 2025.
In connection with the dispositions of our operations in Latin America in 2017, we recorded indemnification liabilities for certain tax assessments and other matters which were presented in Income (loss) from discontinued operations, net of tax. During the six months ended June 30, 2025, we recorded an additional accrual related to one of the assessments under the indemnification which is presented in Income (loss) from discontinued operations, net of tax. See Note 7, Commitments and Contingencies, for additional information.
Principles of Consolidation
The Condensed Consolidated Financial Statements include the accounts of Groupon, Inc. and its wholly-owned subsidiaries, majority-owned subsidiaries over which we exercise control and variable interest entities for which we are the primary beneficiary. All intercompany accounts and transactions have been eliminated in consolidation. Outside stockholders' interests in subsidiaries are shown in the Condensed Consolidated Financial Statements as Noncontrolling interests. Investments in entities in which we do not have a controlling financial interest are accounted for at fair value as available-for-sale securities or at cost adjusted for observable price changes and impairments, as appropriate.
Use of Estimates
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported in the Condensed Consolidated Financial Statements and accompanying notes. Estimates in our financial statements include, but are not limited to, the following: variable consideration from unredeemed vouchers; income taxes; stock-based compensation; leases; initial valuation and subsequent impairment testing of goodwill, other intangible assets and long-lived assets; investments; receivables; customer credits, customer refunds and other reserves; contingent liabilities; and the useful lives of property, equipment and software and intangible assets. Actual results could differ materially from those estimates.
Reclassifications
Certain reclassifications have been made to the Condensed Consolidated Financial Statements of prior periods to conform to the current period presentation.
12

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
Adoption of New Accounting Standards
There were no new accounting standards adopted during the six months ended June 30, 2026.
Recently Issued Accounting Standards
In November 2024, the FASB issued ASU 2024-03 Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses. The amendments in this update are effective for annual reporting periods beginning after December 15, 2026, and interim reporting periods beginning after December 15, 2027 and early adoption is permitted. The Company is assessing the effect this guidance may have on our disclosures.
In September 2025, the FASB issued ASU 2025-06 Intangibles—Goodwill and Other—Internal-Use Software (Subtopic 350-40): Targeted Improvements to the Accounting for Internal-Use Software. This ASU removes all references to project stages in ASC Subtopic 350-40, clarifies the threshold to begin capitalizing costs and specifies that the property, plant and equipment disclosure requirements under ASC Subtopic 360-10 apply to all capitalized software costs accounted for under ASC Subtopic 350-40. The amendments in this update are effective for annual reporting periods beginning after December 15, 2027, and interim reporting periods beginning after December 15, 2028 and early adoption is permitted. The Company is assessing the effect this guidance may have on our consolidated financial statements.
In December 2025, the FASB issued ASU 2025-11 Interim Reporting (Topic 270): Narrow Scope Improvements. The amendments in this update are effective for annual reporting periods beginning after December 15, 2026, and interim reporting periods beginning after December 15, 2027 and early adoption is permitted. The Company is assessing the effect this guidance may have on our disclosures.
NOTE 2. BUSINESS DISPOSITIONS
There were no business dispositions during the six months ended June 30, 2026.
On April 10, 2025, the Company completed the sale of Giftcloud, a non-core, UK-based business, for cash consideration of $17.1 million. The net proceeds of $14.0 million were received in the second quarter of 2025, with the remaining holdback amount received in July 2025. The related cash activity is presented within Net cash provided by (used in) investing activities from continuing operations for the six months ended June 30, 2025.
We recognized a pre-tax gain on the sale of $10.7 million that is presented within Gain on sale of business in the Condensed Consolidated Statements of Operations for the three and six months ended June 30, 2025.
NOTE 3. GOODWILL AND LONG-LIVED ASSETS
Goodwill
As of June 30, 2026 and December 31, 2025, the balance of our goodwill was $178.7 million. There was no goodwill activity during the six months ended June 30, 2026 and 2025. All goodwill is within our North America segment, which had a negative carrying value as of June 30, 2026.
Long-Lived Assets
The following table summarizes intangible assets as of June 30, 2026 and December 31, 2025 (in thousands):
13

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)

| June 30, 2026 |  | December 31, 2025
| Gross Carrying Value |  | Accumulated Amortization |  | Net Carrying Value |  | Gross Carrying Value |  | Accumulated Amortization |  | Net Carrying Value
Merchant relationships | $ | 16,810 |  |  | $ | 16,810 |  |  | $ | — |  |  | $ | 17,067 |  |  | $ | 17,067 |  |  | $ | — |
Trade names | 9,158 |  |  | 9,158 |  |  | — |  |  | 9,190 |  |  | 9,100 |  |  | 90 |
Patents | 1,250 |  |  | 1,205 |  |  | 45 |  |  | 1,250 |  |  | 1,160 |  |  | 90 |
Other intangible assets | 10,511 |  |  | 7,993 |  |  | 2,518 |  |  | 10,519 |  |  | 7,475 |  |  | 3,044 |
Total | $ | 37,729 |  |  | $ | 35,166 |  |  | $ | 2,563 |  |  | $ | 38,026 |  |  | $ | 34,802 |  |  | $ | 3,224 |

Amortization of intangible assets is computed using the straight-line method over the estimated useful life of the asset, which ranges from 1 to 10 years. Amortization expense related to intangible assets was $0.3 million and $0.4 million for the three months ended June 30, 2026 and 2025, and $0.7 million and $0.8 million for the six months ended June 30, 2026 and 2025. As of June 30, 2026, estimated future amortization expense related to intangible assets is as follows (in thousands):

Remaining amounts in 2026 | $ | 557 |
2027 | 1,068 |
2028 | 853 |
2029 | 85 |
Thereafter | — |
Total | $ | 2,563 |

NOTE 4. INVESTMENTS
Other Equity Investments
Other equity investments represent equity investments without readily determinable fair values, which we elected to record at cost adjusted for observable price changes and impairments.
As of June 30, 2026 and December 31, 2025, our carrying value in other equity investments was $74.8 million, and relates solely to our non-controlling equity interest in SumUp, our only equity investment with a positive carrying value as of these dates. The Company held a 1% to 19% ownership percentage in our other equity investments as of June 30, 2026 and December 31, 2025.
Available-for-Sale Securities
Our available-for-sale securities had a fair value of $0 as of June 30, 2026 and December 31, 2025 and no financial statement activity was recorded for the three and six months ended June 30, 2026 and 2025.
Fair Value Option Investments
Our fair value option investments had a fair value of $0 as of June 30, 2026 and December 31, 2025 and no financial statement activity was recorded for the three and six months ended June 30, 2026 and 2025. As of June 30, 2026 and December 31, 2025, the Company held a 10% to 19% ownership percentage in our fair value option investments.
14

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
NOTE 5. SUPPLEMENTAL CONDENSED CONSOLIDATED BALANCE SHEETS AND STATEMENTS OF OPERATIONS INFORMATION
The following table summarizes Prepaid expenses and other current assets as of June 30, 2026 and December 31, 2025 (in thousands):

| June 30, 2026 |  | December 31, 2025
Prepaid expenses | $ | 11,249 |  |  | $ | 8,614 |
Income taxes receivable | 11,880 |  |  | 8,640 |
Restricted cash (1) | 29,773 |  |  | 29,532 |
Other | 4,987 |  |  | 5,762 |
Total prepaid expenses and other current assets | $ | 57,889 |  |  | $ | 52,548 |

(1) Primarily consists of cash collateral related to our letters of credit and other cash collateral. See Note 6, Financing Arrangements, for additional information.
The following table summarizes Other non-current assets as of June 30, 2026 and December 31, 2025 (in thousands):

| June 30, 2026 |  | December 31, 2025
Deferred contract acquisition costs, net | $ | 3,267 |  |  | $ | 3,908 |
Security deposits | 2,965 |  |  | 3,031 |
Other | 430 |  |  | 231 |
Total other non-current assets | $ | 6,662 |  |  | $ | 7,170 |

15

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
The following table summarizes Accrued expenses and other current liabilities as of June 30, 2026 and December 31, 2025 (in thousands):

| June 30, 2026 |  | December 31, 2025
Customer credits | $ | 33,345 |  |  | $ | 25,942 |
Accrued marketing | 14,701 |  |  | 19,696 |
Compensation and benefits | 19,942 |  |  | 11,502 |
Foreign VAT assessments (1) | 9,311 |  |  | 9,724 |
Accrued tax withholdings related to net share settlements of stock-based compensation awards | 3,909 |  |  | 789 |
Accrued consulting and professional fees | 3,000 |  |  | 2,158 |
Refunds reserve | 4,880 |  |  | 4,091 |
Deferred revenue | 1,876 |  |  | 1,793 |
Current portion of lease obligations | 3,112 |  |  | 3,547 |
Income taxes payable | 5,030 |  |  | 7,525 |
Accrued interest | 895 |  |  | 1,005 |
Accrued VAT and related liabilities | 3,553 |  |  | 4,328 |
Restructuring-related liabilities | 1,897 |  |  | 54 |
Other | 16,800 |  |  | 13,903 |
Total accrued expenses and other current liabilities | $ | 122,251 |  |  | $ | 106,057 |

(1) See Note 7, Commitments and Contingencies, for additional information.
The following table summarizes Other non-current liabilities as of June 30, 2026 and December 31, 2025 (in thousands):

| June 30, 2026 |  | December 31, 2025
Contingent income tax liabilities | $ | 12,798 |  |  | $ | 13,520 |
Deferred income taxes | 4,857 |  |  | 2,065 |
Other | 719 |  |  | 941 |
Total other non-current liabilities | $ | 18,374 |  |  | $ | 16,526 |

The following table summarizes Other income (expense), net for the three and six months ended June 30, 2026 and 2025 (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
Interest income | $ | 2,018 |  |  | $ | 1,442 |  |  | $ | 4,484 |  |  | $ | 2,807 |
Interest expense | (3,719) |  |  | (3,875) |  |  | (7,710) |  |  | (7,846) |
Foreign currency gains (losses), net (1) | (1,574) |  |  | 20,899 |  |  | (4,420) |  |  | 31,076 |
Other income (expense), net | $ | (3,275) |  |  | $ | 18,466 |  |  | $ | (7,646) |  |  | $ | 26,037 |

(1) Foreign currency gains (losses), net for the three and six months ended June 30, 2026 and 2025 primarily relate to the remeasurement of U.S. dollar-denominated intercompany balances held by certain foreign subsidiaries whose functional currencies are not the U.S. dollar, principally subsidiaries with Euro functional currencies. The amount of foreign currency gains or losses recognized depends on both the magnitude and direction of exchange-rate movements during the period and the level of outstanding intercompany balances.
NOTE 6. FINANCING ARRANGEMENTS
The following table summarizes the outstanding debt obligations as of June 30, 2026 and December 31, 2025 and related maturity dates, contractual interest rates and carrying amounts:

|  | June 30, 2026 |  |  | December 31, 2025
Instrument / Description | Contractual Interest Rate | Principal amount | Unamortized debt issuance costs and discounts | Unamortized debt premium | Carrying amount |  |  | Principal amount | Unamortized debt issuance costs and discounts | Unamortized debt premium | Carrying amount
2026 Notes, due March 15, 2026 | 1.125% | $ | — |  | $ | — |  | $ | — |  | $ | — |  |  |  | $ | 33,740 |  | $ | (49) |  | $ | — |  | $ | 33,691 |
2027 Notes, due March 15, 2027 (1) | 6.250% | 46,210 |  | (278) |  | — |  | 45,932 |  |  |  | 46,210 |  | (466) |  | — |  | 45,744 |
2030 Notes, due June 30, 2030 | 4.875% | 244,071 |  | (1,837) |  | 19,154 |  | 261,388 |  |  |  | 244,071 |  | (2,066) |  | 21,406 |  | 263,411 |
Total convertible senior notes |  | $ | 290,281 |  | $ | (2,115) |  | $ | 19,154 |  | $ | 307,320 |  |  |  | $ | 324,021 |  | $ | (2,581) |  | $ | 21,406 |  | $ | 342,846 |
Less: Current portion of convertible senior notes, net |  |  |  |  | (45,932) |  |  |  |  |  |  | (33,691) |
Convertible senior notes, net |  |  |  |  | $ | 261,388 |  |  |  |  |  |  | $ | 309,155 |

(1) The original principal of the 2027 Notes at issuance was recorded at fair value of $196.2 million, which is equal to the exchanged principal of $176.3 million of the 2026 Notes and cash consideration received of $19.9 million. After the exchange on July 2, 2025, the remaining fair value of the principal recorded at issuance of the 2027 Notes was $46.2 million.
Convertible Senior Notes due 2030
On July 2, 2025, the Company issued its senior, unsecured 2030 Notes, consisting of (i) $20.0 million aggregate principal amount of 2030 Notes issued in exchange for $20.0 million aggregate principal amount of the Company’s outstanding 2026 Notes, and (ii) $224.1 million aggregate principal amount of 2030 Notes issued in exchange for $150.0 million aggregate principal amount of the Company’s outstanding 2027 Notes.
The interest on the 2030 Notes is payable semi-annually in arrears on each June 30 and December 30 of each year.
The 2030 Notes are convertible into Common Stock or a combination of cash and Common Stock, at the Company’s election. Subject to certain conditions, holders of the 2030 Notes may convert all or any portion of their 2030 Notes at their option at any time on or after March 31, 2030, until the close of business on the second scheduled trading day immediately preceding the maturity date. In addition, if specified events occur in a calendar quarter prior to March 31, 2030, the holders may elect to convert on an effective date of such event. Based on the closing price of the Common Stock of $24.06 as of June 30, 2026, the if-converted value of the 2030 Notes was less than the principal amount.
The initial conversion rate of the 2030 Notes is 18.503 shares of Company Common Stock per $1,000 principal amount of 2030 Notes, which is equivalent to an initial conversion price of approximately $54.04 per share, subject to customary adjustments. In addition, upon the occurrence of a make-whole fundamental change, as defined in the 2030 Notes Indenture, or if we exercise the optional redemption, we will, in certain circumstances, increase the conversion rate by a number of additional shares for a holder that elects to convert its 2030 Notes in connection with such a make-whole fundamental change or redemption.
In no event will the conversion rate be increased to exceed 27.7546 shares of the Company’s Common Stock per $1,000 principal amount of the 2030 Notes, subject to adjustments.
The Company is entitled to not effect any conversion that will result in any holder thereof, together with any Attribution Parties, beneficially owning more than 4.9% of the Company's Common Stock, after giving effect to such conversion. The Company’s obligation to deliver any shares of Common Stock that will result in any holder thereof to exceed the 2030 Notes Exchange Cap is not extinguished and is suspended until such holder advises the Company in writing that it may receive the 2030 Notes Excess Shares without exceeding the 2030 Notes Exchange Cap.
The Company has the conditional right to redeem the notes for cash on or after July 2, 2028. The redemption price will be 100.0% of the principal amount, plus accrued and unpaid interest. No sinking fund is provided for the 2030 Notes. The Company has the right to repurchase notes in the open market or through other means, without the consent of holders and without prior notice.
The 2030 Notes Indenture contains customary provisions relating to events of default. If an event of default occurs and is continuing, the principal amount of the 2030 Notes and any accrue d and unpaid interest may be declared immediately due and payable. In the case of bankruptcy or insolvency, the principal amount of the 2030 Notes and any accrued and unpaid interest would automatically become immediately due and payable. The 2030 Notes will be considered in default if there is a default by the Company or any of its significant subsidiaries with respect to indebtedness for borrowed money of at least $75.0 million.
The carrying value of the 2030 Notes was determined by deducting third party transaction costs incurred in connection with the issuance of the 2030 Notes of $2.3 million from the 2030 Notes fair value of $267.7 million at issuance. The fair value of the principal of the 2030 Notes at issuance was determined using a lattice model. The transaction costs are amortized as interest expense. The fair value of the 2030 Notes at issuance exceeded the principal amount by $23.6 million. This premium is being amortized over the term of the 2030 Notes as a reduction of interest expense. Together with the cash interest, the amortization of debt issuance costs and debt premium result in the annual effective interest rate of 2.99% over the term of the 2030 Notes.
We classified the fair value of the 2030 Notes as a Level 3 measurement due to the lack of observable market data over fair value inputs such as our stock price volatility over the term of the 2030 Notes and our cost of debt. The estimated fair value of the 2030 Notes as of June 30, 2026 and December 31, 2025 was $234.7 million and $223.4 million, respectively, and was determined using a lattice model.
During the three and six months ended June 30, 2026, we recognized interest costs on the 2030 Notes as follows (in thousands):

|  | Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026
Contractual interest |  | $ | 2,974 |  |  | $ | 5,949 |
Amortization of debt premium and debt issuance costs, net |  | (1,015) |  |  | (2,023) |
Total |  | $ | 1,959 |  |  | $ | 3,926 |

Convertible Senior Secured Notes due 2027
In November 2024, the Company issued $197.3 million aggregate principal amount of the 2027 Notes to the 2027 Notes Offering Participants in a private offering. The interest on the 2027 Notes is payable semi-annually in arrears on March 15 and September 15 of each year.
The initial conversion rate of the 2027 Notes is 33.333 shares of Common Stock per $1,000 principal amount of 2027 Notes, which is equivalent to an initial conversion price of approximately $30.00 per share, subject to customary adjustments. The 2027 Notes are convertible into Common Stock or a combination of cash and Common Stock, at the Company's election. Upon the occurrence of a make-whole fundamental change, we will, in certain circumstances, increase the conversion rate by a number of additional shares for a holder that elects to convert its 2027 Notes in connection with such make-whole fundamental change.
The Company is entitled to not effect any conversion that will result in any holder thereof, together with any Attribution Parties, beneficially owning more than 9.9% of the Company's Common Stock, after giving effect to such conversion. The Company’s obligation to deliver any shares of Common Stock that will result in any holder thereof to exceed the 2027 Notes Exchange Cap is not extinguished and is suspended until such holder advises the Company in writing that it may receive the 2027 Notes Excess Shares without exceeding the 2027 Notes Exchange Cap.
The 2027 Notes will be considered in default if there is a default by the Company or any of its significant subsidiaries with respect to indebtedness for borrowed money of at least $35.0 million.
Concurrent with the issuance of the 2030 Notes in exchange for a large portion of the 2027 Notes, all of the negative covenants and related provisions from the 2027 Notes Indenture were eliminated, and all of the liens on the collateral securing the obligations under the 2027 Notes were released. In addition, the Company was
relieved of its obligation to pay additional interest of 2.5% per annum of the 2027 Notes in the event that it failed to sell or pledge certain of its assets as part of the collateral for the 2027 Notes.
Following the issuance of the 2030 Notes and partial exchange of the 2027 Notes in July 2025, the remaining outstanding principal of the 2027 Notes was $47.3 million and the annual effective interest rate is 7.27%.
We classified the fair value of the 2027 Notes as a Level 3 measurement due to the lack of observable market data over fair value inputs such as our stock price volatility over the term of the 2027 Notes and our cost of debt. The estimated fair value of the 2027 Notes as of June 30, 2026 and December 31, 2025 was $50.4 million and $48.8 million, respectively, and was determined using a lattice model.
For the three and six months ended June 30, 2026 and 2025, we recognized interest costs on the 2027 Notes as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
Contractual interest | $ | 739 |  |  | $ | 3,082 |  |  | $ | 1,477 |  |  | $ | 6,164 |
Amortization of debt discount | 95 |  |  | 379 |  |  | 188 |  |  | 751 |
Total | $ | 834 |  |  | $ | 3,461 |  |  | $ | 1,665 |  |  | $ | 6,915 |

Convertible Senior Notes due 2026
On March 15, 2026, the Company paid off the remaining $33.7 million aggregate principal amount of the 2026 Notes upon their scheduled maturity. The total payment included the outstanding principal balance and all accrued and unpaid interest up to the maturity date. The repayment of principal is reflected in cash flows used in financing activities, and the payment of accrued interest is reflected in cash flows used in operating activities, each within the Condensed Consolidated Statement of Cash Flows as of June 30, 2026.
Prior to the repayment of the 2026 Notes upon maturity, the interest on the 2026 Notes was payable semi-annually in arrears on March 15 and September 15 of each year. The annual effective interest rate of the 2026 Notes was 1.83%, which included the amortization of debt discounts over the term of the notes.
We classified the fair value of the 2026 Notes as a Level 3 measurement due to the lack of observable market data over fair value inputs such as our stock price volatility over the term of the 2026 Notes and our cost of debt. The estimated fair value of the 2026 Notes as of December 31, 2025 w as $33.4 million, determined using a lattice model.
During the three and six months ended June 30, 2026 and 2025, we recognized interest costs on the 2026 Notes as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
Contractual interest | $ | — |  |  | $ | 151 |  |  | $ | 79 |  |  | $ | 302 |
Amortization of debt discount | — |  |  | 94 |  |  | 49 |  |  | 187 |
Total | $ | — |  |  | $ | 245 |  |  | $ | 128 |  |  | $ | 489 |

Capped Call Transactions
In connection with the repayment of the 2026 Notes at maturity, the Company's associated capped call transactions (the "2026 Capped Calls") expired in March 2026. Because the 2026 Capped Calls were classified as stockholders' equity and were not subject to remeasurement, there was no impact to the Company's Condensed Consolidated Statements of Operations upon expiration.
Cash Collateral Agreement
We maintain access to letters of credit under our Cash Collateral Agreement. Under this arrangement, cash collateral is required for all letters of credit, which is classified as restricted cash and presented within Prepaid expenses and other current assets on our Condensed Consolidated Balance Sheets. The amounts committed to letters of credit under the Cash Collateral Agreement as of June 30, 2026 and December 31, 2025 were $31.4 million and $32.8 million, respectively. There were no changes to the terms of the Cash Collateral Agreement during the periods presented. See Note 5, Supplemental Condensed Consolidated Balance Sheets and Statements of Operations Information, for additional information.
NOTE 7. COMMITMENTS AND CONTINGENCIES
Our contractual obligations and commitments as of June 30, 2026 and through the date of this report, did not materially change from the amounts set forth in our Annual Report on Form 10-K for the year ended December 31, 2025, except as discussed below.
Purchase Obligations
During the six months ended June 30, 2026 and through the date of this report, we entered into non-cancellable arrangements with third parties, primarily related to cloud computing and other information technology services. Future payments under these new contractual obligations are as follows (in thousands):

Remaining in 2026 | $ | 1,067 |
2027 | 11,800
2028 | 10,600
2029 | 10,000
2030 | — |
Thereafter | — |
Total | $ | 33,467 |

Legal Matters and Other Contingencies
From time to time, we are party to various legal proceedings incident to the operation of our business. For example, we currently are involved in proceedings brought by merchants, employment and related matters, intellectual property infringement suits, customer lawsuits, stockholder claims relating to U.S. securities law, consumer class actions and suits alleging, among other things, violations of state consumer protection or privacy laws.
We have two separate Portugal VAT assessments outstanding covering different periods. The 2011 to 2012 Portugal VAT assessment, totaling up to $4.8 million inclusive of penalties and interest through June 30, 2026, remains under appeal. We lodged our initial appeal in the Portuguese courts in 2015. During 2024, we received a negative ruling at the lowest-level court to assert factual and legal challenges. Based on this ruling and consideration of relevant facts and circumstances, we concluded an adverse outcome was probable and recorded a $4.6 million contingent liability, which is presented in Accrued expenses and other current liabilities in our Condensed Consolidated Balance Sheets as of June 30, 2026. There have been no updates during the current quarter related to the appeal or the status of this contingent liability. We have a bank guarantee of $4.2 million in place relating to this assessment, classified as restricted cash in our Condensed Consolidated Balance Sheets as of June 30, 2026.
16

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
The 2013 to 2015 Portugal VAT assessment, totaling approximately $4.5 million inclusive of penalties and interest through June 30, 2026, is a separate matter that is now final. On October 31, 2024, we learned that Portugal's highest-level court declined to hear our appeal. The assessment was final and became due during the fourth quarter of 2024. A formal demand notice was received and payment was made in July 2026. The related obligation is presented in Accrued expenses and other current liabilities in our Condensed Consolidated Balance Sheets as of June 30, 2026. We have a bank guarantee of $4.0 million in place relating to this assessment, classified as restricted cash in our Condensed Consolidated Balance Sheets as of June 30, 2026. In July 2026, in connection with the payment of the assessment, the bank guarantee was drawn down to fund the settlement.
The Company has been named as a defendant in putative class action complaints alleging violations of the Telephone Consumer Protection Act of 1991 ("TCPA") and related state telemarketing laws in connection with the Company's SMS marketing program. These matters are in an early stage in the litigation process and no class has been certified in any of the actions. The Company believes it has meritorious defenses to the allegations in these matters and intends to defend itself vigorously. Because these proceedings are at a preliminary stage, the Company is currently unable to predict their ultimate outcome or estimate the amount or range of possible loss, if any. Accordingly, no amounts have been accrued in the accompanying financial statements. While the Company cannot provide assurance as to the ultimate resolution of these matters, it does not currently believe an unfavorable outcome in any of these cases is probable.
In addition, third parties have from time to time claimed, and others may claim in the future, that we have infringed their intellectual property rights. We are subject to intellectual property disputes, including patent infringement claims, and expect that we will continue to be subject to intellectual property infringement claims as our services expand in scope and complexity. In the past and/or at present, we have litigated patent infringement and other intellectual property-related claims, including pending litigation or trademark disputes relating to, for example, our Goods category, some of which involved or could have involved potentially substantial claims for damages or injunctive relief. We may also become more vulnerable to third-party claims as laws such as the Digital Millennium Copyright Act are interpreted by the courts, and we become subject to laws in jurisdictions where the underlying laws with respect to the potential liability of online intermediaries are either unclear or less favorable. We believe that additional lawsuits alleging that we have violated patent, copyright or trademark laws may be filed against us. Intellectual property claims, whether meritorious or not, are time-consuming and often costly to resolve, could require expensive changes in our methods of doing business or the goods we sell, or could require us to enter into costly royalty or licensing agreements.
We also are subject to consumer claims, lawsuits, and arbitrations relating to alleged violations of consumer protection or privacy rights and statutes, some of which could involve potentially substantial claims for damages, including statutory or punitive damages. Consumer and privacy-related claims, lawsuits, and arbitrations, whether meritorious or not, could be time-consuming, result in costly litigation, damage awards, fines and penalties, injunctive relief or increased costs of doing business through adverse judgment or settlement, or require us to change our business practices, sometimes in expensive ways. In addition, plaintiffs’ firms have increasingly used mass arbitration tactics, in which large numbers of substantially similar individual arbitration demands are filed simultaneously, often seeking to impose significant upfront filing, administrative, or settlement costs regardless of the merits of the underlying claims. The use of such tactics could increase our dispute resolution costs, divert management attention, and adversely affect our results of operations, even if the claims asserted are not ultimately successful.
We are also subject to, or in the future may become subject to, a variety of regulatory inquiries, audits, and investigations across the jurisdictions where we conduct our business, including, for example, inquiries related to consumer protection, employment matters and/or hiring practices, marketing practices, tax, unclaimed property and privacy rules and regulations. Any regulatory actions against us, whether meritorious or not, could be time-consuming, result in costly litigation, damage awards, fines and penalties, injunctive relief or increased costs of doing business through adverse judgment or settlement, require us to change our business practices in expensive ways, require significant amounts of management time, result in the diversion of significant operational resources, materially damage our brand or reputation, or otherwise harm our business.
We establish an accrued liability for loss contingencies related to legal, regulatory and indirect tax matters when the loss is both probable and reasonably estimable. Those accruals represent management's best estimate
17

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
of probable losses, and in such cases, there may be an exposure to loss in excess of the amounts accrued. For certain of the matters described above, there are inherent and significant uncertainties based on, among other factors, the stage of the proceedings, developments in the applicable facts of law, or the lack of a specific damage claim. However, we believe that the amount of reasonably possible losses in excess of the amounts accrued for those matters would not have a material adverse effect on our business, consolidated financial position, results of operations or cash flows. Our accrued liabilities for loss contingencies related to legal, regulatory and indirect tax matters may change in the future as a result of new developments, including, but not limited to, the occurrence of new legal matters, changes in the law or regulatory environment, adverse or favorable rulings, newly discovered facts relevant to the matter, or changes in the strategy for the matter. Regardless of the outcome, litigation and other regulatory matters can have an adverse impact on us because of defense and settlement costs, diversion of management resources and other factors.
Indemnifications
In connection with the disposition of our operations in Latin America in 2017, we recorded $5.4 million in indemnification liabilities for certain tax and other matters upon the closing of the transactions within discontinued operations. We estimated the indemnification liabilities using a probability-weighted expected cash flow approach. In 2020 and 2019, we decreased our indemnification liabilities due to the expiration of certain indemnification obligations. Our remaining indemnification liabilities were $2.8 million as of December 31, 2024.
After negative rulings at the first and second tier courts in March 2024 and April 2025 for the majority of the assessed amounts, the Company filed a special appeal to the second-level court requesting the court to revisit certain aspects of its decision. The second-level court denied the special appeal and Groupon filed an appeal with the third tier court. For one of the matters appealed, in the first quarter of 2025, the Company concluded an adverse outcome is probable based on the second tier court findings specific to that case. The Company therefore determined it is probable a loss has been incurred for this individual matter and recorded additional liability of $0.5 million, including interest and penalties, presented within Income (loss) from discontinued operations in the Condensed Consolidated Statement of Operations during the six months ended June 30, 2025. Our total remaining indemnification liabilities were $3.4 million as of June 30, 2026, inclusive of the contingent liability and related interest and penalties incurred to date of $0.6 million. There have been no updates during the current quarter related to the appeal or the status of this indemnification liability.
We estimate that the total amount of obligations that are reasonably possible to arise under the indemnifications should not exceed our bank guarantee of $10.2 million for these assessments. Our bank guarantee is classified as restricted cash in our Condensed Consolidated Balance Sheets as of June 30, 2026.
In the normal course of business to facilitate transactions related to our operations, we indemnify certain parties, including employees, lessors, service providers, merchants and counterparties to investment agreements and asset and stock purchase agreements with respect to various matters. We have agreed to hold certain parties harmless against losses arising from a breach of representations or covenants, or other claims made against those parties. These agreements may limit the time within which an indemnification claim can be made and the amount of the claim. We are also subject to increased exposure to various claims as a result of our divestitures and acquisitions. We may also become more vulnerable to claims as we expand the range and scope of our services and are subject to laws in jurisdictions where the underlying laws with respect to potential liability are either unclear or less favorable. In addition, we have entered into indemnification agreements with our officers, directors and underwriters, and our bylaws contain similar indemnification obligations that cover officers, directors, employees and other agents.
Except as noted above, it is not possible to determine the maximum potential amount under these indemnification agreements due to the limited history of prior indemnification claims and the unique facts and circumstances involved in each particular agreement. Historically, any payments that we have made under these agreements have not had a material impact on our operating results, financial position or cash flows.
NOTE 8. STOCKHOLDERS' EQUITY (DEFICIT) AND COMPENSATION ARRANGEMENTS
Share Repurchase Program
18

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
In May 2018, the Board authorized us to repurchase up to $300.0 million of our Common Stock under our share repurchase program. During the three and six months ended June 30, 2026, we repurchased 0.9 million shares and 2.8 million shares for an aggregate purchase price of $10.1 million and $31.4 million, respectively, (including fees and commissions) under our repurchase program. As of June 30, 2026, up to $213.6 million of Common Stock remained available for purchase under our program.
The timing and amount of share repurchases, if any, will be determined based on market conditions, limitations under the Notes, share price, available cash and other factors, and the program may be terminated at any time.
Groupon, Inc. Incentive Plan
We established the 2011 Plan under which options, RSUs and PSUs of up to 20,775,000 shares of Common Stock are authorized for future issuance to employees, consultants and directors. The 2011 Plan is administered by the Compensation Committee. As of June 30, 2026, 3,765,113 shares of Common Stock were available for future issuance under the 2011 Plan.
Restricted Stock Units
The RSUs generally have vesting periods between one and three years and are amortized on a straight-line basis over their requisite service period.
The vesting of certain RSUs granted in 2026 is adjusted based on a Performance Multiplier determined by the participant's Year-End Performance Review ("YEPR") rating for the relevant annual performance determination period. The Performance Multiplier ranges from 0% to 300%.
Certain RSUs granted in 2026 were granted to participants who also hold unvested 2025 PSUs. For these participants, the Year 1 and Year 2 tranches are subject to deferral until May 1, 2029 if the first stock price hurdle under the 2025 PSU Program ($19.75) is achieved and certified by the Compensation Committee on or before the otherwise applicable vesting date. Any such deferral does not affect the number of RSUs granted, the applicable Performance Multiplier, or the terms of the participant's 2025 PSUs. In July 2026, the first stock price hurdle of $19.75 under the 2025 PSU Program was achieved based on the 90 consecutive calendar day volume-weighted average stock price. As a result, vesting of the Year 1 and Year 2 tranches of these RSUs is deferred to May 1, 2029.
Compensation cost for the RSUs subject to a Performance Multiplier adjustment is accrued based on the estimated YEPR outcome at each period end and adjusted upon annual YEPR certification by the Compensation Committee. As of June 30, 2026, the Company estimated the Performance Multiplier at 100%.
The table below summarizes RSU activity for the six months ended June 30, 2026:

| RSUs |  | Weighted-Average Grant Date Fair Value (per unit)
Unvested at December 31, 2025 | 555,564 |  |  | $ | 17.36 |
Granted (1) | 732,737 |  |  | 16.34 |
Vested | (267,028) |  |  | 19.42 |
Forfeited | (52,862) |  |  | 14.80 |
Unvested at June 30, 2026 | 968,411 |  |  | $ | 16.16 |

(1) The number of RSUs with service and performance vesting conditions included in the granted amount reflects the shares that would be eligible to vest at 100% of the Performance Multiplier.
As of June 30, 2026, $13.7 million of unrecognized compensation costs related to unvested RSUs are expected to be recognized over a remaining weighted-average period of 1.79 years.
Stock Options
19

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
On March 30, 2023, we issued 3,500,000 units of stock options to our CEO, with a per share value of $0.95, a strike price of $6.00 and vesting over two years. The exercise price of stock options granted was equal to the fair market value of the underlying stock on the date of grant. The contractual term for these stock options expired three years from the grant date, provided that if the expiration date fell during a blackout period, the expiration was extended until 30 calendar days after the end of the blackout period. The fair value of stock options on the grant date was amortized on a straight-line basis over the requisite service period.
The fair value of stock options granted was estimated on the date of grant using the Black-Scholes-Merton option-pricing model. Expected volatility was based on Groupon's historical volatility over the estimated expected life of the stock options. The expected term represents the period of time the stock options were expected to be outstanding. The risk-free interest rate was based on yields on U.S. Treasury STRIPS with maturity similar to the estimated expected life of the stock options. The weighted-average assumptions for stock options granted are outlined in the following table:

Dividend yield | 0.0 | %
Risk-free interest rate | 4.1 | %
Expected term (in years) | 2.00
Expected volatility | 78.2 | %

During the second quarter of 2023, the CEO exercised 437,500 vested options, leaving 3,062,500 options outstanding as of June 30, 2023.
On November 5, 2025, the Company amended the terms of the outstanding stock option award held by the CEO to permit net-share settlement.
On June 11, 2026, the CEO exercised the remaining 3,062,500 vested options on a net-share-settled basis. Of the shares issuable upon exercise, 1,110,943 shares were withheld to satisfy the $18.4 million aggregate exercise price and 236,242 shares were withheld to satisfy $3.9 million of mandatory statutory tax withholding for the CEO's portion of taxes that are required to be remitted to the tax authorities on his behalf, resulting in a net issuance of 1,715,315 shares of Common Stock. This tax withholding did not result in any cash inflows or outflows during the three and six months ended June 30, 2026 and is therefore classified as a non-cash financing activity. The Company received no cash exercise proceeds.
In connection with the exercise, the Company recognized $1.3 million of employer-paid payroll tax expense associated with the taxable compensation, recorded within Selling, general and administrative expense during the three and six months ended June 30, 2026. The total taxes payable of $5.2 million related to this exercise is presented in Accrued expenses and other current liabilities in our Condensed Consolidated Balance Sheet as of June 30, 2026.
The table below summarizes stock option activity for the six months ended June 30, 2026:

| Options |  | Weighted-Average Exercise Price |  | Weighted-Average Remaining Contractual Term (in years) |  | Aggregate Intrinsic Value (in thousands)
Outstanding at December 31, 2025 | 3,062,500 |  |  | $ | 6.00 |  |  | 0.25 |  | $ | 35,556 |
Exercised | (3,062,500) |  |  | 6.00 |  |  | — |  |  | 32,616 |
Outstanding at June 30, 2026 | — |  |  | — |  |  | — |  |  | — |
Exercisable at June 30, 2026 | — |  |  | $ | — |  |  | — |  |  | $ | — |

As of June 30, 2026, all compensation costs related to stock options granted under the 2011 Plan were recognized.
20

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
Performance Share Units
We grant PSU awards to our executive and upper management teams under our 2024 Executive PSU, 2025 PSU, and 2026 PSU programs.
2024 Executive PSUs and 2025 PSUs
The 2024 Executive PSU and 2025 PSU programs require certain stock price hurdles, based on a 90 consecutive calendar day volume-weighted average stock price, and certain service conditions to be satisfied before the shares will vest. The following table summarizes the outstanding PSU award stock price hurdles and service conditions of the 2024 Executive PSU and 2025 PSU programs:

| 2024 Executive PSUs |  | 2025 PSUs |
Stock price hurdles | $14.86; $20.14; $31.01; $68.82 |  | $19.75; $26.76; $31.01; $68.82 |
Service conditions | Incremental 33% of award met after May 1, 2025, May 1, 2026, and May 1, 2027 |  | Incremental 33% of award met after May 1, 2026, May 1, 2027, and May 1, 2028 |

In 2025, the first, second, and third stock price hurdles under the 2024 Executive PSU Program were achieved based on the respective 90 consecutive calendar day volume-weighted average stock price. In July 2026, the first stock price hurdle of $19.75 under the 2025 PSU Program was achieved based on the 90 consecutive calendar day volume-weighted average stock price. Accordingly, 165,032 2025 PSUs vested following certification of the Compensation Committee's determinations as to the satisfaction of the other requirements for such PSUs.
2026 PSUs
We granted 2026 PSUs in May 2026. The 2026 PSUs vest based on Groupon's relative Total Shareholder Return ("rTSR") percentile ranking versus the Russell 2000 Index over a three-year performance period (the "Performance Period"). 2026 PSUs vest on a single cliff basis at the end of the Performance Period, subject to continued service through the Performance Period end date and Compensation Committee certification of the rTSR achievement.
rTSR is measured using 90-day volume-weighted average prices ("VWAP") as of the grant date and the end of the Performance Period, with dividends treated as reinvested. Certain 2026 PSUs include an adjustment mechanism designed to insulate the rTSR outcome from the effects of any SumUp liquidity or revaluation event. The number of 2026 PSUs eligible to vest ranges from 0% to 300% of target based on Groupon's rTSR percentile rank.
21

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
The following table summarizes the outstanding PSU award activity for the six months ended June 30, 2026:

| 2024 Executive PSUs |  | 2025 PSUs (1) |  | 2026 PSUs (2)
| Units |  | Wtd. Avg. Grant Date Fair Value |  | Units |  | Wtd. Avg. Grant Date Fair Value |  | Units |  | Wtd. Avg. Grant Date Fair Value
Unvested at December 31, 2025 | 2,590,355 |  |  | 14.00 |  |  | 1,730,068 |  |  | 24.14 |  |  | — |  |  | — |
Granted | — |  |  | — |  |  | 457,354 |  |  | 9.91 |  |  | 318,567 |  |  | 37.43 |
Vested | (837,643) |  |  | 13.89 |  |  | (23,721) |  |  | 30.75 |  |  | — |  |  | — |
Forfeited | — |  |  | — |  |  | (50,897) |  |  | 22.77 |  |  | — |  |  | — |
Unvested at June 30, 2026 | 1,752,712 |  |  | 14.05 |  |  | 2,112,804 |  |  | 21.02 |  |  | 318,567 |  |  | 37.43 |

(1) Relates to vesting upon certification by the Compensation Committee that certain service and performance conditions were satisfied during the six months ended June 30, 2026 under specified terms provided for under the grant agreements for our CEO, Dusan Senkypl, and former COO, Jiri Ponrt.
(2) 2026 PSU presented at target (100% payout). Actual shares earned will range from 0% to 300% of target based on Groupon's rTSR percentile vs. the Russell 2000 Index at the end of the Performance Period (May 1, 2029), subject to the Negative TSR Cap, which is capped at 100% if Groupon absolute TSR is negative.
Because these awards were determined to be subject to market conditions, we used a Monte Carlo simulation to calculate the grant date fair value of the awards and the related derived service period. The explicit service period for the awards exceeds the derived service period and therefore we recognize the expense over the explicit service period.
The key inputs used in the Monte Carlo simulation and requisite service period for the 2024 Executive PSUs, 2025 PSUs, and 2026 PSUs are as follows:

| 2024 Executive PSUs |  | 2025 PSUs |  | 2026 PSUs
Grant Date | June 12, 2024 |  | October 14, 2024 |  | May 20, 2025 (1) |  | January 29, 2026 |  | May 1, 2026 (2)
Dividend Yield | 0.00 | % |  | 0.00 | % |  | 0.00 | % |  | 0.00 | % |  | 0.00 | %
Risk-free interest rate | 4.46 | % |  | 3.86 | % |  | 3.91 | % |  | 3.52 | % |  | 3.87 | %
Expected volatility | 95.73 | % |  | 98.70 | % |  | 98.88 | % |  | 85.81 | % |  | 92.81 | %
Requisite service period (in years) | 2.88 |  | 2.54 |  | 2.95 |  | 2.25 |  | 3.00

(1) Only one award of 2025 PSUs was granted in June 2025, three awards of 2025 PSUs were granted in July 2025, and four awards of 2025 PSUs were granted in October 2025. Key inputs used in the Monte Carlo simulation and requisite service period are materially the same as the awards granted in May 2025
(2) Only one award of 2026 PSUs was granted in June 2026. Key inputs used in the Monte Carlo simulation and requisite service period are materially the same as the awards granted in May 2026.
As of June 30, 2026, we had unrecognized compensation costs related to unvested 2026 PSUs, 2025 PSUs, and 2024 Executive PSUs of $11.9 million, $15.4 million and $4.2 million, respectively. The cost is expected to be recognized over a remaining weighted-average period of 2.84 years, 1.43 years and 0.84 years related to 2026 PSUs, 2025 PSUs and 2024 Executive PSUs, respectively.
Major Rocket Incentive Shares
On March 11, 2025, the Company entered into a marketing agreement with Major Rocket with a three-year contractual term beginning January 1, 2025. Under the Major Rocket Agreement, Major Rocket is eligible to receive incentive compensation if the merchant offerings it is responsible for sourcing achieve certain financial
22

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
benchmarks ranging in amount from $10.0 million to $25.0 million. The incentives payable to Major Rocket upon satisfaction of these benchmarks may be satisfied through the Company’s issuance of up to 954,000 shares of Common Stock or, at the Company’s election, the payment of cash in an amount equal to the then current value of such shares. The Company's intent is to settle the awards in shares of Common Stock.
The total compensation expense is measured at the grant-date fair value of the maximum number of shares issuable, which was approximately $9.3 million, based on the grant date share price as of March 11, 2025. Compensation expense will be recognized over the service period as Major Rocket’s services are received through December 31, 2027, or earlier if all the financial benchmarks are met before then, and only when achievement of these benchmarks becomes probable.
As of June 30, 2026, the achievement of these benchmarks remained improbable based on forecasts through the end of 2027. Therefore, no stock-based compensation expense was recognized through June 30, 2026.
NOTE 9. REVENUE RECOGNITION
Refer to Note 14, Segment Information, for revenue summarized by reportable segment and category for the three and six months ended June 30, 2026 and 2025.
Customer Credits
We issue credits to customers that can be applied to future purchases through our online marketplaces. Credits are primarily issued as consideration for refunds and, to a lesser extent, for customer relationship purposes. The following table summarizes the activity in the liability for customer credits for the six months ended June 30, 2026 (in thousands):

| Customer Credits
Balance as of December 31, 2025 | $ | 25,942 |
Credits issued | 64,257 |
Credits redeemed (1) | (53,869) |
Breakage revenue recognized | (2,892) |
Foreign currency translation | (93) |
Balance as of June 30, 2026 | $ | 33,345 |

(1)Customer credits can be redeemed through our online marketplaces for goods or services provided by a third-party merchant and revenue is recognized on a net basis as the difference between the carrying amount of the customer credit liability derecognized and the amount due to the merchant for the related transaction. Customer credits are typically used within one year of issuance.
Costs of Obtaining Contracts
Incremental costs to obtain contracts with third-party merchants, such as sales commissions, are deferred and recognized on a straight-line basis over the expected period of the merchant arrangement, generall y from 12 to 18 months. De ferred contract acquisition costs are presented in Prepaid expenses and other current assets and Other non-current assets in the Condensed Consolidated Balance Sheets. As of June 30, 2026 and December 31, 2025, deferred contract acquisition costs were $4.6 million and $5.4 million.
The amortization of deferred contract acquisition costs is classified within Selling, general and administrative expense in the Condensed Consolidated Statements of Operations. We amortized $1.9 million and $1.6 million of deferred contract acquisition costs for the three months ended June 30, 2026 and 2025 and $3.8 million and $3.1 million of deferred contract acquisition costs for the six months ended June 30, 2026 and 2025.
Allowance for Expected Credit Losses on Accounts Receivable
Accounts receivable primarily represents the net cash due from credit card and other payment processors
23

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
and from merchants and performance marketing networks for commissions earned on consumer purchases. The carrying amount of receivables is reduced by an allowance for expected credit losses that reflects management's best estimate of amounts that will not be collected. We establish an allowance for expected credit losses on accounts receivable based on identifying the following customer risk characteristics: size, type of customer and payment terms offered in the normal course of business. Receivables with similar risk characteristics are grouped into pools. For each pool, we consider the historical credit loss experience, current economic conditions, bankruptcy filings, published or estimated credit default rates, age of the receivable and any recoveries in assessing the lifetime expected credit losses.
The following table summarizes the activity in the allowance for expected credit losses on accounts receivable for the six months ended June 30, 2026 (in thousands):

| Allowance for Expected Credit Losses
Balance at December 31, 2025 | $ | 2,647 |
Change in provision | (274) |
Write-offs | (38) |
Foreign currency translation | (15) |
Balance as of June 30, 2026 | $ | 2,320 |

Variable Consideration for Unredeemed Vouchers
For merchant agreements with redemption payment terms, the merchant is not paid its share of the sale price for a voucher sold through one of our online marketplaces until the customer redeems the related voucher. If the customer does not redeem a voucher with such merchant payment terms, we retain all of the gross billings for that voucher, rather than retaining only our net commission. We estimate the variable consideration from vouchers that will not ultimately be redeemed using our historical voucher redemption experience and recognize that amount as revenue at the time of sale. We apply a constraint to ensure it is probable that a significant reversal of revenue will not occur in future periods. We recognized variable consideration from unredeemed vouchers that were sold in a prior period of $5.0 million and $3.9 million for the three months ended June 30, 2026 and 2025 and $7.4 million and $4.5 million for the six months ended June 30, 2026 and 2025. When actual redemptions differ from our estimates, the effects could be material to the Condensed Consolidated Financial Statements.
NOTE 10. RESTRUCTURING AND RELATED CHARGES (CREDITS)
In May 2026, the Board approved a restructuring plan ("2026 Restructuring Plan") relating to the Company's previously announced strategy to rebuild the Company as an AI-native company and better deliver on our mission, serving both customers and merchants. These restructuring actions are expected to include an overall reduction of up to 400 positions globally, including employees and contractors, with a majority of these reductions expected to occur by the end of the third quarter of 2026. In certain jurisdictions, workforce reductions remain subject to mandatory consultation processes, which may extend completion of those actions beyond the end of the third quarter of 2026. Costs incurred related to the 2026 Restructuring Plan are classified as Restructuring and related charges (credits) in the Condensed Consolidated Statement of Operations.
The Company estimates it will incur pre-tax charges of $7.0 to $13.0 million in connection with its restructuring actions. The majority of the pre-tax charges are expected to be paid in cash and relate to employee severance and compensation benefits, with an immaterial amount of charges related to other exit costs.
24

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
The following tables summarize costs incurred by segment related to the 2026 Restructuring Plan for the three and six months ended June 30, 2026 (in thousands):

|  | Three and Six Months Ended June 30, 2026
|  | Employee Severance and Benefit Costs (1) |  | Legal and Advisory Costs |  | Total Restructuring Charges
North America |  | 1,489 |  |  | 8 |  |  | 1,497 |
International |  | 1,652 |  |  | 12 |  |  | 1,664 |
Consolidated |  | $ | 3,141 |  |  | $ | 20 |  |  | $ | 3,161 |

(1)The employee severance and benefits costs for the three and six months ended June 30, 2026 are related to the termination of 194 employees, of which 117 were still completing their notice period. All respective legally-required severance and benefits related to these employees have been recognized as of June 30, 2026.
The following table summarizes restructuring liability activity for each period (in thousands):

| Employee Severance and Benefit Costs |  | Legal and Advisory Costs |  | Total
Balance as of December 31, 2025 | — |  |  | — |  |  | $ | — |
Charges payable in cash | 3,141 |  |  | 20 |  |  | 3,161 |
Cash payments | (1,313) |  |  | — |  |  | (1,313) |
Foreign currency translation | (9) |  |  | — |  |  | (9) |
Balance as of June 30, 2026 | $ | 1,819 |  |  | $ | 20 |  |  | $ | 1,839 |

During the three and six months ended June 30, 2025, we recorded an immaterial amount of Restructuring and related charges and (credits) under the 2022 and 2020 Restructuring Plans in the Condensed Consolidated Statements of Operations, primarily related to the release of our estimated accruals for certain severance benefits upon expiration of the eligible payout period or resolution.
NOTE 11. INCOME TAXES
Our income tax provision for interim periods is determined using an estimate of our annual effective tax rate, adjusted for discrete items.
Provision (benefit) for income taxes and Income (loss) from continuing operations before provision (benefit) for income taxes for the three and six months ended June 30, 2026 and 2025 were as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
Provision (benefit) for income taxes | $ | (2,536) |  |  | $ | 10,927 |  |  | $ | 2,363 |  |  | $ | 12,355 |
Income (loss) from continuing operations before provision (benefit) for income taxes | $ | (3,992) |  |  | $ | 31,520 |  |  | $ | (11,682) |  |  | $ | 40,975 |

Our U.S. Federal income tax rate is 21%. The primary factors impacting the effective tax rate for the three and six months ended June 30, 2026 and 2025 were pretax losses incurred in jurisdictions that have valuation allowances against their net deferred tax assets and benefits due to return-to-provision adjustments. The effective tax rate for the three and six months ended June 30, 2026 was further impacted by additional tax expense resulting from the signing of an advance pricing agreement with international tax authorities during the quarter ended March 31, 2026 and an increase in the Company's liability related to unremitted foreign earnings, partially offset by benefits due to tax refunds received. For the three and six months ended June 30, 2026 and 2025, we continue to maintain a full valuation allowance against all U.S. federal and state deferred tax assets.
Given the Company’s recent history of U.S. taxable earnings, we believe that there is a reasonable possibility that within the next twelve months sufficient positive evidence may become available to allow the Company to reach a conclusion that a significant portion of the U.S. federal and state valuation allowance recorded will no longer be needed. The reversal would result in an income tax benefit for the quarterly and annual fiscal period in which the Company releases the valuation allowance. However, the exact timing and amount of the valuation allowance release, if at all, are subject to significant judgment and are dependent on the level of profitability and likelihood of future utilization of attributes that we are able to actually achieve.
We expect that our consolidated effective tax rate in future periods will continue to differ significantly from the U.S. federal income tax rate as a result of our tax obligations in jurisdictions with profits and valuation allowances in jurisdictions with losses.
In general, it is our practice and intention to reinvest the earnings of our non-U.S. subsidiaries in those operations or remit such earnings in a tax-efficient manner. Additionally, an actual repatriation from our non-U.S. subsidiaries could be subject to foreign and U.S. state income taxes. Aside from limited exceptions for which the related deferred tax liabilities recognized as of June 30, 2026 and December 31, 2025 are immaterial, we do not intend to distribute earnings of foreign subsidiaries for which we have an excess of the financial reporting basis over the tax basis of our investments and therefore have not recorded any deferred taxes related to such amounts. The actual tax cost resulting from a distribution would depend on income tax laws and circumstances at the time of distribution. Determination of the amount of unrecognized deferred tax liability related to the excess of the financial reporting basis over the tax basis of our foreign subsidiaries is not practical due to the complexities associated with the calculation.
We are currently under audit by several jurisdictions. It is likely that the examination phase of some of those audits will conclude in the next 12 months. There are many factors, including factors outside of our control, which influence the progress and completion of those audits.
NOTE 12. FAIR VALUE MEASUREMENTS
Fair value is defined under GAAP as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value is a market-based measurement that is determined based on assumptions that market participants would use in pricing an asset or a liability.
In determining fair value, we use valuation approaches within the fair value measurement framework. We have fair value option investments and available-for-sale securities that we measure using the income approach. We have classified these investments as Level 3 due to the lack of observable market data over fair value inputs such as cash flow projections and discount rates.
There was no material activity in the fair value of recurring Level 3 fair value measurements for the three and six months ended June 30, 2026 and 2025.
Assets and Liabilities Measured at Fair Value on a Nonrecurring Basis
Certain assets and liabilities are measured at fair value on a nonrecurring basis, including assets that are written down to fair value as a result of an impairment or modified due to an observable price change in an orderly transaction.
We did not record any significant nonrecurring fair value remeasurements for the three and six months ended June 30, 2026 and 2025.
Estimated Fair Value of Financial Assets and Liabilities Not Measured at Fair Value
Our financial instruments not carried at fair value consist primarily of accounts receivable, restricted cash, accounts payable, accrued merchant and supplier payables, and accrued expenses. The carrying values of those assets and liabilities approximate their respective fair values as of June 30, 2026 and December 31, 2025 due to their short-term nature.
25

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
Our Notes are presented at their respective carrying values in our Condensed Consolidated Balance Sheets, as we have not elected the fair value option under ASC Subtopic 825-10 for any of our convertible notes. See Note 6, Financing Arrangements, for additional information.
NOTE 13. INCOME (LOSS) PER SHARE
Basic net income (loss) per share is computed using the weighted-average number of common shares outstanding during the period. Diluted net income (loss) per share is computed using the weighted-average number of common shares and the effect of potentially dilutive securities outstanding during the period. Potentially dilutive securities include stock options, RSUs, PSUs, ESPP shares, incentive shares, and convertible senior notes. If dilutive, those potentially dilutive securities are reflected in diluted net income (loss) per share using the treasury stock method, except for the convertible senior notes, which are subject to the if-converted method.
26

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
The following table sets forth the computation of basic and diluted net income (loss) per share of Common Stock for the three and six months ended June 30, 2026 and 2025 (in thousands, except share amounts and per share amounts):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
Basic and diluted net income (loss) per share: |  |  |  |  |  |  |
Numerator |  |  |  |  |  |  |
Income (loss) - continuing operations | $ | (1,456) |  |  | $ | 20,593 |  |  | $ | (14,045) |  |  | $ | 28,620 |
Less: Net income (loss) attributable to noncontrolling interests | 291 |  |  | 256 |  |  | 531 |  |  | 637 |
Net income (loss) attributable to common stockholders - continuing operations | (1,747) |  |  | 20,337 |  |  | (14,576) |  |  | 27,983 |
Net income (loss) attributable to common stockholders - discontinued operations | (16) |  |  | — |  |  | (46) |  |  | (471) |
Basic net income (loss) attributable to common stockholders | $ | (1,763) |  |  | $ | 20,337 |  |  | $ | (14,622) |  |  | $ | 27,512 |
Diluted net income (loss) attributable to common stockholders - continuing operations | $ | (1,747) |  |  | $ | 20,337 |  |  | $ | (14,576) |  |  | $ | 27,983 |
Plus: Interest expense from assumed conversion of convertible senior notes | — |  |  | 2,779 |  |  | — |  |  | 367 |
Net income (loss) attributable to common stockholders plus assumed conversions - continuing operations | $ | (1,747) |  |  | $ | 23,116 |  |  | $ | (14,576) |  |  | $ | 28,350 |
Denominator |  |  |  |  |  |  |
Shares used in computation of basic net income (loss) per share | 38,961,948 |  |  | 40,034,041 |  |  | 39,742,972 |  |  | 39,922,318 |
Weighted-average effect of diluted securities: |  |  |  |  |  |  |
Stock options | — |  |  | 2,094,112 |  |  | — |  |  | 1,844,547 |
RSUs | — |  |  | 417,920 |  |  | — |  |  | 366,045 |
PSUs | — |  |  | 863,728 |  |  | — |  |  | 431,864 |
ESPP Shares | — |  |  | 6,353 |  |  | — |  |  | 3,752 |
Convertible senior notes due 2026 | — |  |  | 788,903 |  |  | — |  |  | 788,903 |
Convertible senior notes due 2027 | — |  |  | 6,575,268 |  |  | — |  |  | — |
Shares used in computation of diluted net income (loss) per share | 38,961,948 |  |  | 50,780,325 |  |  | 39,742,972 |  |  | 43,357,429 |
Basic net income (loss) per share: |  |  |  |  |  |  |
Continuing operations | $ | (0.04) |  |  | $ | 0.51 |  |  | $ | (0.37) |  |  | $ | 0.70 |
Discontinued operations | — |  |  | — |  |  | — |  |  | (0.01) |
Basic net income (loss) per share | $ | (0.04) |  |  | $ | 0.51 |  |  | $ | (0.37) |  |  | $ | 0.69 |
Diluted net income (loss) per share: |  |  |  |  |  |  |
Continuing operations | $ | (0.04) |  |  | $ | 0.46 |  |  | $ | (0.37) |  |  | $ | 0.65 |
Discontinued operations | — |  |  | — |  |  | — |  |  | (0.01) |
Diluted net income (loss) per share | $ | (0.04) |  |  | $ | 0.46 |  |  | $ | (0.37) |  |  | $ | 0.64 |

27

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
The following weighted-average potentially dilutive instruments are not included in the diluted net income (loss) per share calculations above because they would have had an antidilutive effect on the net income (loss) per share from continuing operations:

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
Capped call transactions (1) | — |  |  | 788,903 |  |  | 203,625 |  |  | 788,903 |
Convertible Senior notes due 2026 (2) | — |  |  | — |  |  | 203,625 |  |  | — |
Convertible Senior notes due 2027 (2) | 1,575,318 |  |  | — |  |  | 1,575,318 |  |  | 6,575,268 |
Convertible Senior notes due 2030 (2) | 4,516,070 |  |  | — |  |  | 4,516,070 |  |  | — |
Stock options | 2,423,077 |  |  | — |  |  | 2,742,788 |  |  | — |
RSUs | 890,174 |  |  | 5,072 |  |  | 728,872 |  |  | 6,908 |
PSUs | 1,148,392 |  |  | — |  |  | 1,424,538 |  |  | — |
ESPP | 6,265 |  |  | — |  |  | 9,211 |  |  | — |
Total | 10,559,296 |  |  | 793,975 |  |  | 11,404,047 |  |  | 7,371,079 |

(1)The capped call transactions were intended to reduce potential dilution to our Common Stock in the event the 2026 Notes were converted into shares. If the 2026 Notes had converted on or prior to maturity on March 15, 2026, the exercise of the capped call transactions would have substantially offset the economic dilution that would have otherwise resulted from the issuance of shares upon conversion. The capped call transactions expired in connection with the maturity of the 2026 Notes.
(2)We apply the if-converted method in computing the effect of our convertible senior notes on diluted net income (loss) per share, whereby the numerator of our diluted net income (loss) per share computations is adjusted for interest expense, net of tax, and the denominator is adjusted for the number of shares into which the convertible senior notes could be converted. The effect is only included in the calculation of income (loss) per share for those instruments for which it would reduce income (loss) per share. See Note 6, Financing Arrangements, for additional information.
As of June 30, 2026, there were up to 3,956,475 shares of Common Stock issuable upon vesting of outstanding PSUs and Major Rocket incentive shares that were excluded from the table above based on our evaluation of the applicable market and performance conditions as of the end of the period. Refer to Note 8, Stockholders' Equity (Deficit) and Compensation Arrangements, for more information.
28

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
NOTE 14. SEGMENT INFORMATION
In accordance with ASC Topic 280, Segment Reporting, we disaggregate our operations into two operating and reportable segments: North America and International based on geographically distinct market dynamics. The segment information below reflects the operating results that are regularly provided to and are reviewed by our CODM, who is our CEO, to assess performance and make resource allocation decisions. Our segment information is based on the "management" approach. The "management" approach, as defined within ASC Topic 280, designates the internal reporting used by the CODM for making decisions and assessing performance as the source of our reportable segments. Our measure of segment profitability is contribution profit, defined as net revenues less cost of sales and marketing expenses, as presented below, and is regularly provided to and reviewed by the CODM to allocate resources and assess performance. The CODM assesses our segments’ performance based on contribution profit predominantly in the monthly budget-to-actual variances analysis when making decisions about the allocation of our investment in marketing expenses to each segment. We do not report asset-related information by reportable segment because our CODM does not regularly receive asset information on a reportable segment basis.
The following table summarizes revenue by reportable segment and category for the three and six months ended June 30, 2026 and 2025 (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
North America |  |  |  |  |  |  |
Local | $ | 92,888 |  |  | $ | 94,486 |  |  | $ | 178,425 |  |  | $ | 180,428 |
Goods | 863 |  |  | 1,168 |  |  | 1,757 |  |  | 2,680 |
Travel | 4,463 |  |  | 4,342 |  |  | 7,945 |  |  | 8,001 |
Total North America revenue | $ | 98,214 |  |  | $ | 99,996 |  |  | $ | 188,127 |  |  | $ | 191,109 |
International |  |  |  |  |  |  |
Local | $ | 23,980 |  |  | $ | 22,195 |  |  | $ | 48,577 |  |  | $ | 44,614 |
Goods | 1,437 |  |  | 2,262 |  |  | 3,021 |  |  | 4,525 |
Travel | 1,044 |  |  | 1,249 |  |  | 2,150 |  |  | 2,641 |
Total International revenue | $ | 26,461 |  |  | $ | 25,706 |  |  | $ | 53,748 |  |  | $ | 51,780 |
Total revenue | $ | 124,675 |  |  | $ | 125,702 |  |  | $ | 241,875 |  |  | $ | 242,889 |

29

GROUPON, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)
(unaudited)
The following table summarizes contribution profit by reportable segment and reconciles total contribution profit for the reportable segments to consolidated income (loss) from continuing operations before provision (benefit) for income taxes for the three and six months ended June 30, 2026 and 2025 (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
North America |  |  |  |  |  |  |
Revenue | $ | 98,214 |  |  | $ | 99,996 |  |  | $ | 188,127 |  |  | $ | 191,109 |
Cost of revenue |  |  |  |  |  |  |
Payment processor fees | 7,234 |  |  | 6,903 |  |  | 13,628 |  |  | 13,258 |
Other segment items (cost of revenue) (1) | 2,213 |  |  | 1,661 |  |  | 3,809 |  |  | 3,547 |
Total cost of revenue | 9,447 |  |  | 8,564 |  |  | 17,437 |  |  | 16,805 |
Marketing |  |  |  |  |  |  |
Online marketing | 31,516 |  |  | 31,933 |  |  | 56,898 |  |  | 57,860 |
Other segment items (marketing) (2) | 2,312 |  |  | 1,227 |  |  | 3,851 |  |  | 1,775 |
Total marketing | 33,828 |  |  | 33,160 |  |  | 60,749 |  |  | 59,635 |
Segment contribution profit | $ | 54,939 |  |  | $ | 58,272 |  |  | $ | 109,941 |  |  | $ | 114,669 |
International |  |  |  |  |  |  |
Revenue | $ | 26,461 |  |  | $ | 25,706 |  |  | $ | 53,748 |  |  | $ | 51,780 |
Cost of revenue |  |  |  |  |  |  |
Payment processor fees | 1,417 |  |  | 1,408 |  |  | 2,864 |  |  | 2,814 |
Other segment items (cost of revenue) (1) | 419 |  |  | 1,304 |  |  | 2,133 |  |  | 2,546 |
Total cost of revenue | 1,836 |  |  | 2,712 |  |  | 4,997 |  |  | 5,360 |
Marketing |  |  |  |  |  |  |
Online marketing | 8,492 |  |  | 7,434 |  |  | 16,336 |  |  | 14,535 |
Other segment items (marketing) (2) | 945 |  |  | 805 |  |  | 2,513 |  |  | 1,666 |
Total marketing | 9,437 |  |  | 8,239 |  |  | 18,849 |  |  | 16,201 |
Segment contribution profit | $ | 15,188 |  |  | $ | 14,755 |  |  | $ | 29,902 |  |  | $ | 30,219 |
Total |  |  |  |  |  |  |
Total contribution profit for the reportable segments | $ | 70,127 |  |  | $ | 73,027 |  |  | $ | 139,843 |  |  | $ | 144,888 |
Selling, general and administrative | 67,683 |  |  | 70,669 |  |  | 140,711 |  |  | 140,509 |
Restructuring and related charges (credits) | 3,161 |  |  | (46) |  |  | 3,168 |  |  | 91 |
(Gain) on sale of business | — |  |  | (10,650) |  |  | — |  |  | (10,650) |
Income (loss) from operations | (717) |  |  | 13,054 |  |  | (4,036) |  |  | 14,938 |
Other income (expense), net | (3,275) |  |  | 18,466 |  |  | (7,646) |  |  | 26,037 |
Income (loss) from continuing operations before provision (benefit) for income taxes | $ | (3,992) |  |  | $ | 31,520 |  |  | $ | (11,682) |  |  | $ | 40,975 |

(1) Includes editorial costs, compensation expense for technology support personnel who are responsible for maintaining the infrastructure of our websites, amortization of internally-developed software relating to customer-facing applications, and web hosting.
(2) Includes offline marketing costs, such as television, compensation expense for marketing employees, and customer acquisition and activation expense.
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ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following discussion and analysis of our financial condition and results of operations should be read together with our Condensed Consolidated Financial Statements and related notes included under Part I, Item 1 of this Quarterly Report on Form 10-Q. This discussion contains forward-looking statements about our business and operations. Our actual results may differ materially from those we currently anticipate as a result of many factors, including those we describe under Part II, Item 1A, Risk Factors, and elsewhere in this Quarterly Report. See Part I, Forward-Looking Statements, for additional information.
Overview
Groupon is a global scaled two-sided marketplace that connects consumers to merchants. Consumers access our marketplace through our mobile applications and our websites. We operate in two segments, North America and International, and operate in three categories, Local, Goods and Travel. See Item 1, Note 14, Segment Information, for additional information.
Our mission is to get people offline through quality local experiences at great value. We believe the best things in life happen offline, and as the world becomes increasingly digitized, we expect demand to grow for in-person experiences and for the digital pathways consumers use to discover and book them. Groupon sits at the intersection of consumer intent and local supply, which we believe positions us to serve as a bridge between the emerging AI economy and millions of local merchants. Our strategy is to be the trusted local experience marketplace where customers go to buy quality local services and experiences at unbeatable value. We plan to grow our revenue by building long-term relationships with local merchants to strengthen our online selection and by enhancing the customer reach through experience curation and improved convenience in order to drive customer demand and purchase frequency.
We generate service revenue from Local, Goods and Travel categories. Revenue primarily represents the net commissions earned from selling goods or services on behalf of third-party merchants. Revenue is reported on a net basis as the purchase price collected from the customer less the portion of the purchase price that is payable to the third-party merchant. We also earn commissions when customers make purchases with retailers using digital coupons accessed through our websites and mobile applications.
We continue to invest in making our platform more efficient, stable and agile. By improving our technology, our customer base can enjoy a modernized experience along with seamless execution of new product innovation, improved customer experience and customer satisfaction. Central to this is our continued investment in our product and engineering organization, building the development velocity, platform depth, and technical capabilities required to deliver faster innovation and more personalized experiences for both customers and merchants. Our product agenda is focused on driving growth through smarter discovery, deeper personalization, and an increasingly seamless experience across every surface we serve.
We believe the next generation of local commerce will be driven by AI-native experiences, for which AI agents will become an important discovery and transaction channel. We are investing in AI-native capabilities on both sides of our marketplace, including personalization, AI ready search and relevance, AI ready checkout for consumers, and AI driven tools intended to improve deal creation, content quality, and merchant productivity. We are making these investments now with the goal of Groupon being well positioned for local experiences demand as this channel scales.
In the first quarter of 2026, we launched Project Foundry, a company-wide initiative to transform our operating model by embedding AI agents into the core of every function. The goal of Foundry is not the launch of a single feature or capability, but to re-architect how work is performed internally so the Company operates with the speed required to succeed in an AI-native world. The financial impact of this initiative is not yet determinable, and we expect Foundry to influence how we operate over the remainder of 2026 and in future periods.
As part of Project Foundry and the Company’s strategy to become an AI-native company, management is evaluating a range of operational initiatives to better align the Company’s cost structure with this AI-native operating model, improve its operational efficiency and become more nimble, and position the Company for
growth. These initiatives, including significant restructuring actions, were approved by the Board of Directors in the second quarter of 2026. As the Company implements Project Foundry, management expects to continue to evaluate additional material cost-reduction and automation actions. The Company expects any such actions to be completed by the end of 2027.
2026 Restructuring Plan
In May 2026, the Board approved a restructuring plan ("2026 Restructuring Plan") relating to the Company's previously announced strategy to rebuild the Company as an AI-native company and better deliver on our mission, serving both customers and merchants. These restructuring actions include an overall reduction of up to 400 positions globally, including employees and contractors, with a majority of these reductions expected to occur by the end of the third quarter of 2026. In connection with these actions, we expect to record total pre-tax charges of $7.0 million to $13.0 million. Substantially all of the pre-tax charges are expected to be paid in cash and relate to employee severance and compensation benefits, with an immaterial amount of charges related to other exit costs.
The payroll actions are estimated to result in $20.0 million to $25.0 million in annualized cost savings. The Company expects to realize $10.0 million to $12.0 million of gross savings in 2026 and intends to reinvest up to 50% of these savings in 2026 in marketing, AI infrastructure, and talent density. Accordingly, the Company expects the restructuring plan will generate approximately $5.0 million in net savings in fiscal year 2026. See Note 10, Restructuring and Related Charges (Credits), for more information.
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How We Measure Our Business
We use several operating and financial metrics to assess the progress of our business and make strategic decisions. Certain of the financial metrics are reported in accordance with GAAP and certain of those metrics are considered non-GAAP financial measures. As our business evolves, we may make changes to the key financial and operating metrics that we use to measure our business. For further information and reconciliations to the most applicable financial measures under GAAP, refer to our discussion under the Non-GAAP Financial Measures section.
Operating Metrics
•Gross billings is the total dollar value of customer purchases of goods and services. Gross billings is presented net of customer refunds, order discounts and sales and related taxes. The substantial majority of our revenue transactions are comprised of sales of vouchers and similar transactions in which we collect the transaction price from the customer and remit a portion of the transaction price to the third-party merchant who will provide the related goods or services. For these transactions, gross billings differs from Revenue reported in our Condensed Consolidated Statements of Operations, which is presented net of the merchant's share of the transaction price. Gross billings is an indicator of our growth and business performance as it measures the dollar volume of transactions generated through our marketplaces. Tracking gross billings also allows us to monitor the percentage of gross billings that we are able to retain after payments to merchants.
•Units are the number of purchases during the reporting period, before refunds and cancellations, made either through one of our online marketplaces, a third-party marketplace, or directly with a merchant for which we earn a commission. We do not include purchases with retailers using digital coupons accessed through our websites or mobile applications in our units metric. We consider units to be an important indicator of the total volume of business conducted through our marketplaces.
•Active customers are unique user accounts, identified by a distinct email address, that have made a purchase during the TTM either through one of our online marketplaces or directly with a merchant for which we earned a commission. We consider this metric to be an important indicator of our business performance as it helps us to understand how the number of customers actively purchasing our offerings is trending. Some customers could establish and make purchases from more than one account, so it is possible that our active customer metric may count certain customers more than once in a given period. We do not include consumers who solely make purchases with retailers using digital coupons accessed through our websites or mobile applications in our active customer metric, nor do we include consumers who solely make purchases of our inventory through third-party marketplaces with which we partner.
Our gross billings and units for the three and six months ended June 30, 2026 and 2025 were as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
Gross billings | $ | 413,749 |  |  | $ | 416,697 |  |  | $ | 796,295 |  |  | $ | 803,173 |
Units | 8,508 |  |  | 9,117 |  |  | 16,656 |  |  | 17,655 |

Our active customers for the trailing twelve months ended June 30, 2026 and 2025 were as follows (in thousands):

| TTM Ended June 30,
| 2026 |  | 2025
TTM active customers | 16,103 |  |  | 15,829 |

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Financial Metrics
•Revenue is earned through transactions for which we generate commissions by selling goods or services on behalf of third-party merchants. Revenue from those transactions is reported on a net basis as the purchase price collected from the customer for the offering less an agreed upon portion of the purchase price paid to the third-party merchant. Revenue also includes commissions we earn when customers make purchases with retailers using digital coupons accessed through our digital properties.
•Cost of revenue consists of direct and certain indirect costs incurred to generate revenue. Costs incurred to generate revenue include credit card processing fees, editorial costs, compensation expense for technology support personnel who are responsible for maintaining the infrastructure of our websites, amortization of internal-use software relating to customer-facing applications, web hosting and other processing fees attributed to the cost of service.
•Gross profit reflects the net margin we earn after deducting our Cost of revenue from our Revenue.
•Contribution Profit measures the amount of marketing investment needed to generate revenue and is defined as net revenues less cost of sales and marketing expense.
•Adjusted EBITDA is a non-GAAP financial measure that we define as Income (loss) from continuing operations excluding income taxes, interest and other non-operating items, depreciation and amortization, stock-based compensation, and other special charges and credits, including items that are unusual in nature or infrequently occurring. For further information and a reconciliation to Income (loss) from continuing operations, refer to our discussion under the Non-GAAP Financial Measures section.
•Free cash flow is a non-GAAP liquidity measure that comprises net cash provided by (used in) operating activities from continuing operations less purchases of property and equipment and capitalized software. For further information and a reconciliation to Net cash provided by (used in) operating activities from continuing operations, refer to our discussion in the Liquidity and Capital Resources section.
The following table presents the above financial metrics for the three and six months ended June 30, 2026 and 2025 (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
Revenue | $ | 124,675 |  |  | $ | 125,702 |  |  | $ | 241,875 |  |  | $ | 242,889 |
Gross profit | 113,392 |  |  | 114,426 |  |  | 219,441 |  |  | 220,724 |
Contribution profit | 70,127 |  |  | 73,027 |  |  | 139,843 |  |  | 144,888 |
Adjusted EBITDA | 14,834 |  |  | 15,563 |  |  | 27,624 |  |  | 30,889 |
Free cash flow | 15,022 |  |  | 25,189 |  |  | 1,505 |  |  | 21,430 |

Operating Expenses
•Marketing expense consists primarily of online marketing costs, such as search engine marketing, advertising on social networking sites and affiliate programs, and offline marketing costs, such as television. Additionally, compensation expense for marketing employees is classified within Marketing expense. We record these costs within Marketing in the Condensed Consolidated Statements of Operations when incurred. From time to time, we have offerings from well-known national merchants for customer acquisition and activation purposes, for which the amount we owe the merchant for each voucher sold exceeds the transaction price paid by the customer. Our gross billings from those transactions generate no revenue and our net cost (i.e., the excess of the amount owed to the merchant over the amount paid by the customer) is classified as marketing expense. We evaluate marketing expense as a percentage of revenue because it gives us an indication of how well our marketing spend is driving revenue performance.
•SG&A expenses include selling expenses such as sales commissions and other compensation expenses for sales representatives, as well as costs associated with supporting the sales function such as technology, telecommunications and travel. General and administrative expenses include compensation expense for employees involved in customer service, operations, technology and product development, as well as general corporate functions, such as finance, legal and human resources. Additional costs in
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general and administrative include depreciation and amortization, rent, professional fees, litigation costs, travel and entertainment, recruiting, maintenance, certain technology costs and other general corporate costs. We evaluate SG&A expense as a percentage of revenue because it gives us an indication of our operating efficiency.
•Restructuring and related charges represent severance and benefit costs for workforce reductions, facilities-related costs and professional advisory fees. See Item 1, Note 10, Restructuring and Related Charges (Credits), for additional information about our restructuring plans.
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Factors Affecting Our Performance
Attracting and retaining local merchants and suppliers. As we focus on our local experiences marketplace, we depend on our ability to attract and retain merchants who are willing to offer their experiences on our platform. Merchants can withdraw their offerings from our marketplace at any time, and their willingness to continue offering services through our marketplace depends on the effectiveness of our marketplace offering. We are focused on improving our marketplace offering and merchant value proposition by exploring opportunities to better balance the needs of merchant partners, customers and Groupon.
Acquiring and retaining customers. To acquire and retain customers to drive higher volumes on our platform from new and existing customers, we are focused on strengthening our product offerings, improving the attractiveness of our offerings, and enhancing the performance of our marketing campaigns.
Impact of macroeconomic conditions. We have been, and may continue to be, impacted by adverse consequences of the macroeconomic environment, including but not limited to, inflationary pressures, higher labor costs, tariff and other trade policies, labor shortages, supply chain challenges and changes in consumer and merchant behavior. Judicial and executive developments relating to U.S. tariff and trade policies may further increase uncertainty regarding the scope, implementation and potential future direction of such measures, and further changes could occur. In addition, recent and potential future changes to trade and tariff policies may introduce increased pricing volatility and overall uncertainty into our operations. To minimize the impact of macroeconomic conditions on our business, and to create value for our merchants and customers, we are focusing on building long-term relationships with local merchants to enhance our inventory selection, improving the customer experience through inventory curation and expanding convenience in order to drive customer demand and purchase frequency.
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Results of Operations
North America
Operating Metrics
North America segment gross billings and units for the three and six months ended June 30, 2026 and 2025 were as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | % Change |  | 2026 |  | 2025 |  | % Change
Gross billings |  |  |  |  |  |  |  |  |  |  |
Local | $ | 290,649 |  |  | $ | 292,381 |  |  | (0.6) | % |  | $ | 551,292 |  |  | $ | 548,037 |  |  | 0.6 | %
Goods | 5,147 |  |  | 8,380 |  |  | (38.6) |  |  | 10,138 |  |  | 17,001 |  |  | (40.4) |
Travel | 27,738 |  |  | 23,997 |  |  | 15.6 |  |  | 48,132 |  |  | 46,239 |  |  | 4.1 |
Total gross billings | $ | 323,534 |  |  | $ | 324,758 |  |  | (0.4) |  |  | $ | 609,562 |  |  | $ | 611,277 |  |  | (0.3) |
Units |  |  |  |  |  |  |  |  |  |  |
Local | 5,656 |  |  | 6,018 |  |  | (6.0) | % |  | 10,788 |  |  | 11,385 |  |  | (5.2) | %
Goods | 128 |  |  | 238 |  |  | (46.2) |  |  | 265 |  |  | 497 |  |  | (46.7) |
Travel | 105 |  |  | 89 |  |  | 18.0 |  |  | 181 |  |  | 178 |  |  | 1.7 |
Total units | 5,889 |  |  | 6,345 |  |  | (7.2) |  |  | 11,234 |  |  | 12,060 |  |  | (6.8) |

North America TTM active customers for the trailing twelve months ended June 30, 2026 and 2025 were as follows (in thousands):

| Trailing Twelve Months Ended June 30,
| 2026 |  | 2025 |  | % Change
TTM active customers | 10,864 |  |  | 10,782 |  |  | 0.8 | %

Comparison of the Three Months Ended June 30, 2026 and 2025:
North America gross billings and units decreased by $1.2 million and 0.5 million, while TTM active customers increased by 0.1 million for the three months ended June 30, 2026 compared with the prior year period. Within our Local category, gross billings decreased 0.6% year-over-year and unit volume declined, reflecting a decline in transaction volume that exceeded the effects of the growth in transaction value. From a supply perspective, softness in Health, Beauty & Wellness was partially offset by continued strength in our Things to Do offerings. Our Enterprise channel declined modestly year-over-year, with the pace of decline improving from the first quarter, while our Small Business merchant base was also slightly lower. From a demand perspective, managed channels declined, but improved following the transition to our new customer data platform, with the decline moderating from the first quarter and a return to growth in June. The decline was partially offset by growth in our organic and direct channels, while paid channels grew modestly. Gross billings in our Goods category declined, reflecting our continued de-emphasis of the category, which resulted in fewer unit sales year-over-year. In addition, growth in our Travel category was driven by our Tours offerings.
Comparison of the Six Months Ended June 30, 2026 and 2025:
North America gross billings and units decreased by $1.7 million and 0.8 million for the six months ended June 30, 2026 compared with the prior year period. Within our Local category, gross billings increased 0.6% year-over-year and unit volume declined, reflecting growth in transaction value that exceeded the effects of the decline in transaction volume. From a supply perspective, continued strength in our Things to Do offerings was partially offset by softness in Health, Beauty & Wellness and pressure from our Enterprise channel. From a demand perspective, growth in our paid and direct channels was partially offset by a decline in our managed channels, although the decline moderated in the second quarter. Organic was relatively flat, as declines in the first quarter were offset by a return to growth in the second quarter. Gross billings in our Goods category declined, reflecting
36

our continued de-emphasis of the category, which resulted in fewer unit sales year-over-year. In addition, growth in our Travel category was driven by our Tours offerings.
Financial Metrics
North America segment revenue, cost of revenue and gross profit for the three and six months ended June 30, 2026 and 2025 were as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | % Change |  | 2026 |  | 2025 |  | % Change
Revenue |  |  |  |  |  |  |  |  |  |  |
Local | $ | 92,888 |  |  | $ | 94,486 |  |  | (1.7) | % |  | $ | 178,425 |  |  | $ | 180,428 |  |  | (1.1) | %
Goods | 863 |  |  | 1,168 |  |  | (26.1) |  |  | 1,757 |  |  | 2,680 |  |  | (34.4) |
Travel | 4,463 |  |  | 4,342 |  |  | 2.8 |  |  | 7,945 |  |  | 8,001 |  |  | (0.7) |
Total revenue | $ | 98,214 |  |  | $ | 99,996 |  |  | (1.8) |  |  | $ | 188,127 |  |  | $ | 191,109 |  |  | (1.6) |
Cost of revenue |  |  |  |  |  |  |  |  |  |  |
Local | $ | 8,717 |  |  | $ | 7,919 |  |  | 10.1 | % |  | $ | 16,164 |  |  | $ | 15,397 |  |  | 5.0 | %
Goods | 107 |  |  | 159 |  |  | (32.7) |  |  | 205 |  |  | 357 |  |  | (42.6) |
Travel | 623 |  |  | 486 |  |  | 28.2 |  |  | 1,068 |  |  | 1,051 |  |  | 1.6 |
Total cost of revenue | $ | 9,447 |  |  | $ | 8,564 |  |  | 10.3 |  |  | $ | 17,437 |  |  | $ | 16,805 |  |  | 3.8 |
Gross profit |  |  |  |  |  |  |  |  |  |  |
Local | $ | 84,171 |  |  | $ | 86,567 |  |  | (2.8) | % |  | $ | 162,261 |  |  | $ | 165,031 |  |  | (1.7) | %
Goods | 756 |  |  | 1,009 |  |  | (25.1) |  |  | 1,552 |  |  | 2,323 |  |  | (33.2) |
Travel | 3,840 |  |  | 3,856 |  |  | (0.4) |  |  | 6,877 |  |  | 6,950 |  |  | (1.1) |
Total gross profit | $ | 88,767 |  |  | $ | 91,432 |  |  | (2.9) |  |  | $ | 170,690 |  |  | $ | 174,304 |  |  | (2.1) |
% of Consolidated revenue | 78.8 | % |  | 79.6 | % |  |  |  | 77.8 | % |  | 78.7 | % |  |
% of Consolidated cost of revenue | 83.7 |  |  | 75.9 |  |  |  |  | 77.7 |  |  | 75.8 |  |  |
% of Consolidated gross profit | 78.3 |  |  | 79.9 |  |  |  |  | 77.8 |  |  | 79.0 |  |  |

Comparison of the Three Months Ended June 30, 2026 and 2025:
North America revenue and gross profit decreased by $1.8 million and $2.7 million while cost of revenue increased by $0.9 million for the three months ended June 30, 2026 compared with the prior year period. Our Local revenue decreased 1.7%, consistent with the drivers of gross billings discussed above. The increase in cost of revenue is primarily due to higher credit card processing fees and an increase in amortization of internally-developed software relating to customer-facing applications that resulted from a transfer of assets between our reportable segments. The transfer did not have an impact on our consolidated results of operations, other than an immaterial effect on our income tax provision. Gross profit decreased due to the decrease in revenue and increase in cost of revenue.
Comparison of the Six Months Ended June 30, 2026 and 2025:
North America revenue and gross profit decreased by $3.0 million and $3.6 million, while cost of revenue increased by $0.6 million for the six months ended June 30, 2026 compared with the prior year period. Our Local revenue decreased by 1.1%, consistent with the drivers of gross billings discussed above. The increase in cost of revenue is primarily due to higher credit card processing fees, as well as increased connectivity partner fees. Gross profit decreased due to the decrease in revenue and increase in cost of revenue.
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Marketing and Contribution Profit
North America marketing and contribution profit for the three and six months ended June 30, 2026 and 2025 was as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | % Change |  | 2026 |  | 2025 |  | % Change
Marketing | $ | 33,828 |  |  | $ | 33,160 |  |  | 2.0 | % |  | $ | 60,749 |  |  | $ | 59,635 |  |  | 1.9 | %
% of Revenue | 34.4 | % |  | 33.2 | % |  |  |  | 32.3 | % |  | 31.2 | % |  |
Contribution profit | $ | 54,939 |  |  | $ | 58,272 |  |  | (5.7) | % |  | $ | 109,941 |  |  | $ | 114,669 |  |  | (4.1) | %

Comparison of the Three Months Ended June 30, 2026 and 2025:
North America marketing expense and marketing expense as a percentage of revenue increased for the three months ended June 30, 2026 compared with the prior year period, primarily driven by higher brand marketing spend and marketing technology costs, partially offset by a decline in paid marketing spend. Marketing expense as a percentage of revenue increased as marketing investment increased while revenue declined.
North America contribution profit decreased for the three months ended June 30, 2026 compared with the prior year period, primarily due to lower gross profit and higher marketing investment.
Comparison of the Six Months Ended June 30, 2026 and 2025:
North America marketing expense and marketing expense as a percentage of revenue increased for the six months ended June 30, 2026 compared with the prior year period, primarily driven by higher brand marketing spend and marketing technology costs, partially offset by a decline in paid marketing spend. Marketing expense as a percentage of revenue increased as marketing investment increased while revenue declined.
North America contribution profit decreased for the six months ended June 30, 2026 compared with the prior year period, primarily due to lower gross profit and higher marketing investment.
International
Operating Metrics
International segment gross billings and units for the three and six months ended June 30, 2026 and 2025 were as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | % Change |  | 2026 |  | 2025 |  | % Change
Gross billings |  |  |  |  |  |  |  |  |  |  |
Local | $ | 74,398 |  |  | $ | 72,997 |  |  | 1.9 | % |  | $ | 152,526 |  |  | $ | 153,475 |  |  | (0.6) | %
Goods | 10,156 |  |  | 12,717 |  |  | (20.1) |  |  | 21,458 |  |  | 25,116 |  |  | (14.6) |
Travel | 5,661 |  |  | 6,225 |  |  | (9.1) |  |  | 12,749 |  |  | 13,305 |  |  | (4.2) |
Total gross billings | $ | 90,215 |  |  | $ | 91,939 |  |  | (1.9) |  |  | $ | 186,733 |  |  | $ | 191,896 |  |  | (2.7) |
Units |  |  |  |  |  |  |  |  |  |  |
Local | 2,380 |  |  | 2,450 |  |  | (2.9) | % |  | 4,919 |  |  | 4,896 |  |  | 0.5 | %
Goods | 210 |  |  | 287 |  |  | (26.8) |  |  | 437 |  |  | 623 |  |  | (29.9) |
Travel | 29 |  |  | 33 |  |  | (12.1) |  |  | 66 |  |  | 76 |  |  | (13.2) |
Total units | 2,619 |  |  | 2,770 |  |  | (5.5) |  |  | 5,422 |  |  | 5,595 |  |  | (3.1) |

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International TTM active customers for the trailing twelve months ended June 30, 2026 and 2025 were as follows (in thousands):

| Trailing Twelve Months Ended June 30,
| 2026 |  | 2025 |  | % Change
TTM active customers | 5,239 |  |  | 5,047 |  |  | 3.8 | %

Comparison of the Three Months Ended June 30, 2026 and 2025:
International gross billings and units decreased by $1.7 million and 0.2 million, while TTM active customers increased by 0.2 million for the three months ended June 30, 2026 compared with the prior year period. Excluding Giftcloud, International Local gross billings grew 4.7% year-over-year, reflecting growth in transaction value partially offset by a decline in transaction volume. From a supply perspective, growth within International Local, excluding Giftcloud, was driven by an expansion of seasonally relevant supply concentrated in major international cities, led by our Health, Beauty & Wellness and Things to Do offerings. From a demand perspective, the continued deployment of our new consumer platform across International markets contributed to improved organic performance during the quarter. Gross billings in our Goods category declined, reflecting our continued de-emphasis of the category, which resulted in fewer unit sales year-over-year. In addition, there was a $2.3 million favorable impact on gross billings from year-over-year changes in foreign currency exchange rates.
Comparison of the Six Months Ended June 30, 2026 and 2025:
International gross billings decreased by $5.2 million while units decreased by 0.2 million for the six months ended June 30, 2026 compared with the prior year period. The decline in reported gross billings was primarily due to the divestiture of Giftcloud. Excluding Giftcloud, International Local gross billings increased 9.4% year-over-year, reflecting growth in both transaction volume and transaction value. From a supply perspective, growth within International Local, excluding Giftcloud, was driven by an expansion of seasonally relevant supply concentrated in major International cities, led by our Health, Beauty & Wellness and Things to Do offerings. From a demand perspective, the continued deployment of our new consumer platform across International markets contributed to improved organic performance during the quarter. Gross billings in our Goods category declined, reflecting our continued de-emphasis of the category, which resulted in fewer unit sales year-over-year. In addition, there was an $11.1 million favorable impact on gross billings from year-over-year changes in foreign currency exchange rates.
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Financial Metrics
International segment revenue, cost of revenue and gross profit for the three and six months ended June 30, 2026 and 2025 were as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | % Change |  | 2026 |  | 2025 |  | % Change
Revenue |  |  |  |  |  |  |  |  |  |  |
Local | $ | 23,980 |  |  | $ | 22,195 |  |  | 8.0 | % |  | $ | 48,577 |  |  | $ | 44,614 |  |  | 8.9 | %
Goods | 1,437 |  |  | 2,262 |  |  | (36.5) |  |  | 3,021 |  |  | 4,525 |  |  | (33.2) |
Travel | 1,044 |  |  | 1,249 |  |  | (16.4) |  |  | 2,150 |  |  | 2,641 |  |  | (18.6) |
Total revenue | $ | 26,461 |  |  | $ | 25,706 |  |  | 2.9 |  |  | $ | 53,748 |  |  | $ | 51,780 |  |  | 3.8 |
Cost of revenue |  |  |  |  |  |  |  |  |  |  |
Local | $ | 1,450 |  |  | $ | 2,149 |  |  | (32.5) | % |  | $ | 4,084 |  |  | $ | 4,243 |  |  | (3.7) | %
Goods | 256 |  |  | 400 |  |  | (36.0) |  | 560 |  |  | 764 |  |  | (26.7)
Travel | 130 |  |  | 163 |  |  | (20.2) |  |  | 353 |  |  | 353 |  |  | — |
Total cost of revenue | $ | 1,836 |  |  | $ | 2,712 |  |  | (32.3) |  |  | $ | 4,997 |  |  | $ | 5,360 |  |  | (6.8) |
Gross profit |  |  |  |  |  |  |  |  |  |  |
Local | $ | 22,530 |  |  | $ | 20,046 |  |  | 12.4 | % |  | $ | 44,493 |  |  | $ | 40,371 |  |  | 10.2 | %
Goods | 1,181 |  |  | 1,862 |  |  | (36.6) |  |  | 2,461 |  |  | 3,761 |  |  | (34.6) |
Travel | 914 |  |  | 1,086 |  |  | (15.8) |  |  | 1,797 |  |  | 2,288 |  |  | (21.5) |
Total gross profit | $ | 24,625 |  |  | $ | 22,994 |  |  | 7.1 |  |  | $ | 48,751 |  |  | $ | 46,420 |  |  | 5.0 |
% of Consolidated revenue | 21.2 | % |  | 20.4 | % |  |  |  | 22.2 | % |  | 21.3 | % |  |
% of Consolidated cost of revenue | 16.3 |  |  | 24.1 |  |  |  |  | 22.3 |  |  | 24.2 |  |  |
% of Consolidated gross profit | 21.7 |  |  | 20.1 |  |  |  |  | 22.2 |  |  | 21.0 |  |  |

Comparison of the Three Months Ended June 30, 2026 and 2025
International revenue and gross profit increased by $0.8 million and $1.6 million while cost of revenue decreased by $0.9 million for the three months ended June 30, 2026 compared with the prior year period. Excluding Giftcloud, International Local revenue increased 8.5%, consistent with the drivers of gross billings discussed above. The decrease in cost of revenue was primarily due to lower amortization of internally-developed software relating to customer-facing applications that resulted from a transfer of assets between our reportable segments. The transfer did not have an impact on our consolidated results of operations, other than an immaterial effect on our income tax provision. Revenue and gross profit also had favorable impacts of $0.6 million and $0.5 million from year-over-year changes in foreign currency exchange rates.
Comparison of the Six Months Ended June 30, 2026 and 2025:
International revenue and gross profit increased by $2.0 million and $2.3 million, while cost of revenue decreased by $0.4 million compared with the prior year period. Excluding Giftcloud, International Local revenue increased 13.6%, consistent with the drivers of gross billings discussed above. The decrease in cost of revenue was primarily due to lower amortization of internally-developed software relating to customer-facing applications that resulted from a transfer of assets between our reportable segments, partially offset by Giftcloud charges in the current year that were intercompany transactions pre-divestiture in the prior year. The transfer did not have an impact on our consolidated results of operations, other than an immaterial effect on our income tax provision. Revenue and gross profit also had favorable impacts of $3.1 million and $2.7 million from year-over-year changes in foreign currency exchange rates.
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Marketing and Contribution Profit
International marketing and contribution profit for the three and six months ended June 30, 2026 and 2025 were as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | % Change |  | 2026 |  | 2025 |  | % Change
Marketing | $ | 9,437 |  |  | $ | 8,239 |  |  | 14.5 | % |  | $ | 18,849 |  |  | $ | 16,201 |  |  | 16.3 | %
% of Revenue | 35.7 | % |  | 32.1 | % |  |  |  | 35.1 | % |  | 31.3 | % |  |
Contribution profit | $ | 15,188 |  |  | $ | 14,755 |  |  | 2.9 | % |  | $ | 29,902 |  |  | $ | 30,219 |  |  | (1.0) | %

Comparison of the Three Months Ended June 30, 2026 and 2025:
International marketing expense and marketing expense as a percentage of revenue increased for the three months ended June 30, 2026 compared with the prior year period, primarily due to a higher investment in paid channels to capitalize on expanded supply and demand opportunities.
International contribution profit increased for the three months ended June 30, 2026 compared with the prior year period, primarily due to an increase in gross profit, partially offset by higher marketing investment.
Comparison of the Six Months Ended June 30, 2026 and 2025:
International marketing expense and marketing expense as a percentage of revenue increased for the six months ended June 30, 2026 compared with the prior year period, primarily due to a higher investment in paid channels to capitalize on expanded supply and demand opportunities.
International contribution profit decreased for the six months ended June 30, 2026 compared with the prior year period, primarily due to higher marketing investment, partially offset by an increase in gross profit.
Consolidated Operating Expenses
Operating expenses for the three and six months ended June 30, 2026 and 2025 were as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | % Change |  | 2026 |  | 2025 |  | % Change
Marketing | $ | 43,265 |  |  | $ | 41,399 |  |  | 4.5 | % |  | $ | 79,598 |  |  | $ | 75,836 |  |  | 5.0 | %
Selling, general and administrative (1) | 67,683 |  |  | 70,669 |  |  | (4.2) |  |  | 140,711 |  |  | 140,509 |  |  | 0.1 |
(Gain) on sale of business | — |  |  | (10,650) |  |  | 100.0 |  |  | — |  |  | (10,650) |  |  | 100.0 |
Restructuring and related charges (credits) | 3,161 |  |  | (46) |  |  | NM |  | 3,168 |  |  | 91 |  |  | NM
Total operating expenses | $ | 114,109 |  |  | $ | 101,372 |  |  | 12.6 |  |  | $ | 223,477 |  |  | $ | 205,786 |  |  | 8.6 |
% of Revenue: |  |  |  |  |  |  |  |  |  |  |
Marketing | 34.7 | % |  | 32.9 | % |  |  |  | 32.9 | % |  | 31.2 | % |  |
Selling, general and administrative | 54.3 | % |  | 56.2 | % |  |  |  | 58.2 | % |  | 57.8 | % |  |

(1)The three and six months ended June 30, 2026 includes $8.2 million and $19.9 million of stock-based compensation expense and $2.3 million and $4.6 million of depreciation and amortization expense. The three and six months ended June 30, 2025 includes $8.7 million and $16.4 million of stock-based compensation expense and $2.4 million and $5.8 million of depreciation and amortization expense.
Comparison of the Three Months Ended June 30, 2026 and 2025:
SG&A and SG&A as a percentage of revenue decreased for the three months ended June 30, 2026 compared with the prior year period, due to lower payroll related costs resulting from reduced headcount, including reductions from our 2026 Restructuring Plan, partially offset by employer paid payroll tax expense from the exercising of vested options.
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Comparison of the Six Months Ended June 30, 2026 and 2025:
SG&A and SG&A as a percentage of revenue remained relatively flat for the six months ended June 30, 2026 compared with the prior year period, due to higher stock-based compensation expense for new awards and employer paid payroll tax expense from the exercising of vested options, offset by lower payroll related costs resulting from reduced headcount, including from our 2026 Restructuring Plan.
See Item 1, Note 10, Restructuring and Related Charges (Credits), for additional information regarding the 2026 Restructuring Plan and Item 1, Note 8, Stockholders' Equity (Deficit) and Compensation Arrangements, for additional information relating to the exercised vested options.
Consolidated Other Income (Expense), Net
Other income (expense), net includes interest expense, interest income, and foreign currency gains and losses, primarily resulting from intercompany balances with our subsidiaries that are denominated in foreign currencies.
Other income (expense), net for the three and six months ended June 30, 2026 and 2025 was as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
Other income (expense), net | $ | (3,275) |  |  | $ | 18,466 |  |  | $ | (7,646) |  |  | $ | 26,037 |

Comparison of the Three Months Ended June 30, 2026 and 2025:
The change in Other income (expense), net for the three months ended June 30, 2026 as compared to the three months ended June 30, 2025 is primarily related to a $22.5 million decrease in net foreign currency gains (losses) which primarily resulted from U.S. dollar-denominated intercompany balances with our foreign subsidiaries. The loss during the three months ended June 30, 2026 was primarily driven by the depreciation of the Euro against the U.S. dollar, as compared to the gain in the prior year period driven by the Euro appreciation against the U.S. dollar. In each of these periods, these intercompany balances represented U.S. dollar-denominated payables owed by our foreign subsidiaries, whose functional currency is not the U.S. dollar, to Groupon, Inc.
Comparison of the Six Months Ended June 30, 2026 and 2025:
The change in Other income (expense), net for the six months ended June 30, 2026 as compared with the prior year period is primarily related to a $35.5 million decrease in net foreign currency gains (losses) which primarily resulted from U.S. dollar-denominated intercompany balances with our foreign subsidiaries. The loss during the six months ended June 30, 2026 was primarily driven by the depreciation of the Euro against the U.S. dollar, as compared to the gain in the prior year period driven by the Euro appreciation against the U.S. dollar. In each of these periods, these intercompany balances represented U.S. dollar-denominated payables owed by our foreign subsidiaries, whose functional currency is not the U.S. dollar, to Groupon, Inc.
Consolidated Provision (Benefit) for Income Taxes
Provision (benefit) for income taxes for the three and six months ended June 30, 2026 and 2025 were as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | % Change |  | 2026 |  | 2025 |  | % Change
Provision (benefit) for income taxes | $ | (2,536) |  |  | $ | 10,927 |  |  | (123.2) | % |  | $ | 2,363 |  |  | $ | 12,355 |  |  | (80.9) | %
Effective tax rate | 63.5 | % |  | 34.7 | % |  |  |  | (20.2) | % |  | 30.2 | % |  |

Comparison of the Three and Six Months Ended June 30, 2026 and 2025:
The effective tax rates for the three and six months ended June 30, 2026 and 2025 were impacted by pretax losses incurred in jurisdictions that have valuation allowances against their net deferred tax assets and by
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benefits due to return-to-provision adjustments. The effective tax rate for the three and six months ended June 30, 2026 was further impacted by additional tax expense resulting from the signing of an advance pricing agreement with international tax authorities during the first quarter, and an increase in the Company's liability related to unremitted foreign earnings, partially offset by benefits due to tax refunds received. For the three and six months ended June 30, 2026 and 2025, we continue to maintain a full valuation allowance against all U.S. federal and state deferred tax assets. We expect that our consolidated effective tax rate in future periods may continue to differ significantly from the U.S. federal income tax rate as a result of our tax obligations in jurisdictions with profits and valuation allowances in jurisdictions with losses.
See Item 1, Note 11, Income Taxes, for additional information relating to tax audits and assessments and regulatory and legal developments that may impact our business and results of operations in the future.
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Non-GAAP Financial Measures
In addition to financial results reported in accordance with GAAP, we have provided the following non-GAAP financial measures: Adjusted EBITDA, free cash flow and foreign currency exchange rate neutral operating results. These non-GAAP financial measures, which are presented on a continuing operations basis, are intended to aid investors in better understanding our current financial performance and prospects for the future as seen through the eyes of management. We believe that these non-GAAP financial measures facilitate comparisons with our historical results and with the results of peer companies who present similar measures (although other companies may define non-GAAP measures differently than we define them, even when similar terms are used to identify such measures). However, these non-GAAP financial measures are not intended to be a substitute for those reported in accordance with GAAP.
Adjusted EBITDA. Adjusted EBITDA is a non-GAAP performance measure that we define as Income (loss) from continuing operations excluding income taxes, interest and other non-operating items, depreciation and amortization, stock-based compensation and other special charges and credits, including items that are unusual in nature or infrequently occurring. Our definition of Adjusted EBITDA may differ from similar measures used by other companies, even when similar terms are used to identify such measures. Adjusted EBITDA is a key measure used by our management and Board to evaluate operating performance, generate future operating plans and make strategic decisions. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and Board. However, Adjusted EBITDA is not intended to be a substitute for Income (loss) from continuing operations.
We exclude stock-based compensation expense and depreciation and amortization because they are primarily non-cash in nature and we believe that non-GAAP financial measures excluding those items provide meaningful supplemental information about our operating performance and liquidity. For the three and six months ended June 30, 2026 and 2025, special charges and credits included charges related to our 2026 Restructuring Plan, Italy Restructuring Plan, 2022 Restructuring Plan, 2020 Restructuring Plan, and the (gain) on sale of business. We exclude special charges and credits from Adjusted EBITDA because we believe that excluding those items provides meaningful supplemental information about our core operating performance and facilitates comparisons with our historical results.
The following is a reconciliation of Adjusted EBITDA to the most comparable GAAP financial measure, Income (loss) from continuing operations, for the three and six months ended June 30, 2026 and 2025 (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
Income (loss) from continuing operations | $ | (1,456) |  |  | $ | 20,593 |  |  | $ | (14,045) |  |  | $ | 28,620 |
Adjustments: |  |  |  |  |  |  |
Stock-based compensation | 8,330 |  |  | 8,782 |  |  | 20,241 |  |  | 16,476 |
Depreciation and amortization | 4,060 |  |  | 4,423 |  |  | 8,251 |  |  | 10,034 |
Restructuring and related charges (credits) | 3,161 |  |  | (46) |  |  | 3,168 |  |  | 91 |
(Gain) on sale of business (1) | — |  |  | (10,650) |  |  | — |  |  | (10,650) |
Other (income) expense, net (2) | 3,275 |  |  | (18,466) |  |  | 7,646 |  |  | (26,037) |
Provision (benefit) for income taxes | (2,536) |  |  | 10,927 |  |  | 2,363 |  |  | 12,355 |
Total adjustments | 16,290 |  |  | (5,030) |  |  | 41,669 |  |  | 2,269 |
Adjusted EBITDA | $ | 14,834 |  |  | $ | 15,563 |  |  | $ | 27,624 |  |  | $ | 30,889 |

(1)The three and six months ended June 30, 2025 includes $10.7 million of pre-tax gains related to the sale of Giftcloud, a non-core, UK-based business. See Item 1, Note 2, Business Dispositions, for additional information.
(2)Other (income) expense, net, inclu des interest income, interest expense, and foreign currency (gains)/losses. See Item 1, Note 5, Supplemental Condensed Consolidated Balance Sheets and Statements of Operations Information, for additional information.
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Free cash flow. Free cash flow is a non-GAAP liquidity measure that comprises Net cash provided by (used in) operating activities from continuing operations less purchases of property and equipment and capitalized software. We use free cash flow to conduct and evaluate our business because, although it is similar to Net cash provided by (used in) operating activities from continuing operations, we believe that it typically represents a more useful measure of cash flows because purchases of fixed assets, software developed for internal use and website development costs are necessary components of our ongoing operations. Free cash flow is not intended to represent the total increase or decrease in our cash balance for the applicable period.
Free cash flow has limitations due to the fact that it does not represent the residual cash flow available for discretionary expenditures. We believe it is important to view free cash flow as a complement to our Condensed Consolidated Statements of Cash Flows. For a reconciliation of free cash flow to the most comparable GAAP financial measure, see Liquidity and Capital Resources below.
Foreign currency exchange rate neutral operating results. Foreign currency exchange rate neutral operating results show current period operating results as if foreign currency exchange rates had remained the same as those in effect in the prior year period. Those measures are intended to facilitate comparisons to our historical performance.
The following table represents the effect on our Condensed Consolidated Statements of Operations from changes in exchange rates versus the U.S. dollar for the three and six months ended June 30, 2026 (in thousands):

| Three Months Ended June 30, 2026
| At Avg. Q2 2025 Rates (1) |  | Exchange Rate Effect (2) |  | As Reported
Gross billings | $ | 411,484 |  |  | $ | 2,265 |  |  | $ | 413,749 |
Revenue | 124,057 |  |  | 618 |  |  | 124,675 |
Cost of revenue | 11,208 |  |  | 75 |  |  | 11,283 |
Gross profit | 112,849 |  |  | 543 |  |  | 113,392 |
Marketing | 43,043 |  |  | 222 |  |  | 43,265 |
Selling, general and administrative | 66,790 |  |  | 893 |  |  | 67,683 |
Restructuring and related charges (credits) | 3,189 |  |  | (28) |  |  | 3,161 |
Income (loss) from operations | (173) |  |  | (544) |  |  | (717) |

| Six Months Ended June 30, 2026
| At Avg. Q2 2025 Rates (1) |  | Exchange Rate Effect (2) |  | As Reported
Gross billings | $ | 785,159 |  |  | $ | 11,136 |  |  | $ | 796,295 |
Revenue | 238,802 |  |  | 3,073 |  |  | 241,875 |
Cost of revenue | 22,071 |  |  | 363 |  |  | 22,434 |
Gross profit | 216,731 |  |  | 2,710 |  |  | 219,441 |
Marketing | 78,422 |  |  | 1,176 |  |  | 79,598 |
Selling, general and administrative | 137,332 |  |  | 3,379 |  |  | 140,711 |
Restructuring and related charges (credits) | 3,195 |  |  | (27) |  |  | 3,168 |
Income (loss) from operations | (2,218) |  |  | (1,818) |  |  | (4,036) |

(1) Represents the financial statement balances that would have resulted had exchange rates in the reporting period been the same as those in effect in the prior year period.
(2) Represents the increase or decrease in the reported amount resulting from changes in exchange rates from those in effect in the prior year period.
Liquidity and Capital Resources
Our principal source of liquidity is our cash balance totaling $226.3 million as of June 30, 2026. The Company’s cash requirements are subject to change as business conditions warrant and opportunities arise. We
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believe that the Company has sufficient liquidity to support its overall ongoing operational needs within the next 12 months, including the repayment of the 2027 Notes upon maturity on March 15, 2027.
Our net cash flows from operating, investing and financing activities from continuing operations for the three and six months ended June 30, 2026 and 2025 were as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
Cash provided by (used in): |  |  |  |  |  |  |
Operating activities | $ | 18,127 |  |  | $ | 28,419 |  |  | $ | 8,169 |  |  | $ | 28,397 |
Investing activities | (3,105) |  |  | 10,761 |  |  | (6,664) |  |  | 7,024 |
Financing activities | (13,827) |  |  | (2,684) |  |  | (69,496) |  |  | (3,138) |

Free cash flow is a non-GAAP liquidity measure that comprises net cash provided by operating activities, less purchases of property and equipment and capitalized software. Our free cash flow for the three and six months ended June 30, 2026 and 2025 and a reconciliation to the most comparable GAAP financial measure, Net cash provided by (used in) operating activities from continuing operations, for those periods were as follows (in thousands):

| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2026 |  | 2025 |  | 2026 |  | 2025
Net cash provided by (used in) operating activities from continuing operations | $ | 18,127 |  |  | $ | 28,419 |  |  | $ | 8,169 |  |  | $ | 28,397 |
Purchases of property and equipment and capitalized software from continuing operations | (3,105) |  |  | (3,230) |  |  | (6,664) |  |  | (6,967) |
Free cash flow | $ | 15,022 |  |  | $ | 25,189 |  |  | $ | 1,505 |  |  | $ | 21,430 |

Our revenue-generating transactions are primarily structured such that we collect cash up-front from customers and pay third-party merchants at a later date, either based upon the customer's redemption of the related voucher or fixed payment terms, which are generally weekly, throughout the term of the merchant's offering.
Our cash balances fluctuate significantly throughout the year based on many variables, including changes in gross billings and the timing of payments to merchants and suppliers.
Net cash provided by (used in) operating activities
For the six months ended June 30, 2026, our net cash provided by operating activities from continuing operations was $8.2 million as compared with net cash provided by operating activities from continuing operations of $28.4 million in the prior period. The decrease in cash provided by operating activities is primarily attributed to a $33.3 million decrease in accrued merchant and supplier payables during the six months ended June 30, 2026, compared with a $1.1 million increase in the prior year period. The year-over-year change was driven by strategic supplier payments made in late 2024, which resulted in comparatively lower accrued merchant and supplier payable balances entering the first quarter of 2025, as compared with higher accumulated balances entering the current year. The current year decrease reflects the paydown of those higher balances in the ordinary course of regular payment cycles. The decrease in cash provided by operating activities also includes a $3.3 million increase in cash paid for interest on the 2030 Notes during the six months ended June 30, 2026, with no interest payable or due on the 2030 Notes in the prior year period. See Note 6, Financing Arrangements, for more information. This decrease was partially offset by a $6.7 million reduction in cash paid for income taxes, primarily attributable to provisional payments related to the Italy tax matters made during the prior year period, with no such payments made in the current year period.
Net cash provided by (used in) investing activities
For the six months ended June 30, 2026, our net cash used in investing activities from continuing operations was $6.7 million as compared with net cash provided by investing activities from continuing operations of $7.0 million in the prior period. The net cash used in investing activities for the six months ended June 30, 2026 relates to purchases of property and equipment and capitalized software. The net cash provided by investing
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activities in the prior period primarily relates to the proceeds earned on the sale of Giftcloud, partially offset by purchases of property and equipment and capitalized software.
Net cash provided by (used in) financing activities
For the six months ended June 30, 2026, our net cash used in financing activities from continuing operations was $69.5 million as compared with net cash used in financing activities from continuing operations of $3.1 million in the prior period. The year-over-year change from financing activities is primarily due to a $33.7 million payment to repay the remaining aggregate principal amount of the 2026 Notes upon their scheduled maturity and $31.4 million related to repurchases of Common Stock under our share repurchase program. See Item 1, Note 6, Financing Arrangements, for additional information regarding the payment of our 2026 Notes and Item 1, Note 8, Stockholders' Equity (Deficit) and Compensation Arrangements, for additional information regarding our Common Stock repurchases.
Matters related to the Letters of Credit
In February 2024, we prepaid the Payoff Amount to terminate all commitments to extend further credit under the Credit Agreement. The payment of the Payoff Amount terminated our obligations under the Credit Agreement, except for ordinary and customary survival terms. Following the termination, we retained access to letters of credit originally available under the Credit Agreement, pursuant to our Cash Collateral Agreement.
See Item 1, Note 6, Financing Arrangements, for additional information regarding the Cash Collateral Agreement.
Matters related to the Notes
In 2021, we issued the 2026 Notes in the principal amount of $230.0 million. The Company repaid the remaining $33.7 million aggregate principal and all accrued interest on its 2026 Notes upon maturity on March 15, 2026. The 2026 Notes bore interest at a rate of 1.125% per annum, payable semi-annually in arrears on March 15 and September 15 of each year, with an annual effective interest rate of 1.83%.
In November 2024, we issued $197.3 million aggregate principal amount of 2027 Notes. The 2027 Notes bear interest at a rate of 6.25% per annum, payable semi-annually March 15 and September 15 of each year, and will mature March 15, 2027, subject to earlier repurchase or conversion.
In July 2025, the Company issued $244.1 million aggregate principal amount of the 2030 Notes, consisting of (i) $20.0 million aggregate principal amount of 2030 Notes issued in exchange for $20.0 million aggregate principal amount of the Company’s outstanding 2026 Notes and (ii) $224.1 million aggregate principal amount of 2030 Notes issued in exchange for $150.0 million aggregate principal amount of the Company’s outstanding 2027 Notes with 2030 Notes Offering Participants.
The 2030 Notes are senior, unsecured obligations of the Company and accrue interest at a rate of 4.875% per annum, payable semi-annually in arrears on each June 30 and December 30, commencing December 30, 2025, and will mature on June 30, 2030, unless earlier converted, redeemed or repurchased.
See Item 1, Note 6, Financing Arrangements, for additional information regarding the 2026 Notes, 2027 Notes and 2030 Notes.
Other Liquidity and Capital Resource matters
As of June 30, 2026, we had $81.3 million in cash held by our international subsidiaries, which is primarily denominated in British Pounds Sterling, Euros, Indian Rupees and Australian dollars. In general, it is our practice and intention to re-invest the earnings of our non-U.S. subsidiaries in those operations or remit such earnings in a tax-efficient manner. We have not, nor do we currently anticipate the need to, repatriate funds to the U.S. to satisfy domestic liquidity needs arising in the ordinary course of business.
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Contractual Obligations and Commitments
Our contractual obligations and commitments as of June 30, 2026 did not materially change from the amounts set forth in our Annual Report on Form 10-K for the year ended December 31, 2025, except as disclosed in Item 1, Note 7, Commitments and Contingencies.
Off-Balance Sheet Arrangements
We did not have any off-balance sheet arrangements as of June 30, 2026.
Significant Accounting Policies and Critical Accounting Estimates
The preparation of Condensed Consolidated Financial Statements requires management to make estimates and assumptions that affect the reported amounts and classifications of assets and liabilities, revenue and expenses, and related disclosure of contingent liabilities. Management bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates.
Management's Discussion and Analysis of Financial Condition and Results of Operations is based upon our Condensed Consolidated Financial Statements, which have been prepared in accordance with GAAP. Our significant accounting policies are discussed in Part II, Item 8, Note 2, Summary of Significant Accounting Policies in our Annual Report on Form 10-K for the year ended December 31, 2025. In addition, refer to the critical accounting estimates under Part II, Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations in our Annual Report on Form 10-K for the year ended December 31, 2025.
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ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
We have operations both within the U.S. and internationally, and we are exposed to market risks in the ordinary course of our business, including the effect of foreign currency fluctuations, interest rate changes and inflation. Information relating to quantitative and qualitative disclosures about these market risks is set forth below.
Foreign Currency Exchange Risk
We transact business in various foreign currencies other than the U.S. dollar, principally the Euro, British Pound Sterling, Canadian dollar, Indian Rupee, Polish Zloty, Czech Koruna, and, to a lesser extent, Swiss Franc and Australian dollar, which exposes us to foreign currency risk. As of June 30, 2026, the U.S. dollar index was up 2.9% over December 31, 2025. For the three and six months ended June 30, 2026, we derived approximately 21.2% and 22.2% of our revenue from our International segment. Revenue and related expenses generated from our international operations are generally denominated in the local currencies of the corresponding countries. The functional currencies of our subsidiaries that either operate or support these markets are generally the same as the corresponding local currencies. However, the results of operations of, and certain of our intercompany balances associated with, our international operations are exposed to foreign currency exchange rate fluctuations. Upon consolidation, as exchange rates vary, our revenue and other operating results may differ materially from expectations, and we may record significant gains or losses on the re-measurement of intercompany balances.
We assess our foreign currency exchange risk based on hypothetical changes in rates utilizing a sensitivity analysis that measures the potential impact on working capital based on a 10% change (increase and decrease) in currency rates. We use a current market pricing model to assess the changes in the value of the U.S. dollar on foreign currency denominated monetary assets and liabilities. The primary assumption used in this model is a hypothetical 10% weakening or strengthening of the U.S. dollar against those currency exposures as of June 30, 2026 and December 31, 2025.
As of June 30, 2026, our net working capital deficit (defined as current assets less current liabilities) from subsidiaries that are subject to foreign currency translation risk was $6.8 million. The potential increase in this working capital deficit from a hypothetical 10% adverse change in quoted foreign currency exchange rates would be $0.7 million. This compares with a $26.5 million working capital deficit subject to foreign currency exposure as of December 31, 2025, for which a 10% adverse change would have resulted in a potential increase in this working capital deficit of $2.7 million.
Interest Rate Risk
Our cash balance as of June 30, 2026 consists of bank deposits, so exposure to market risk for changes in interest rates is limited. The 2027 Notes and 2030 Notes have an aggregate principal amount of $47.3 million and $244.1 million, respectively, and bear interest at a fixed rate, so we have no financial statement impact from changes in interest rates. However, changes in market interest rates impact the fair value of the 2027 Notes and 2030 Notes along with other variables such as our credit spreads and the market price and volatility of our Common Stock. See Item 1, Note 6, Financing Arrangements, for additional information.
Inflation Risk
Our business is affected by changes to our merchants' and customers' discretionary spend. As our costs are subject to inflationary pressures, periods of increased inflation could negatively impact our business by driving up our operating costs. If those pressures become significant, we may not be able to offset such higher costs through price increases or other cost efficiency measures. Our inability or failure to do so could harm our business, financial condition and results of operations.
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ITEM 4. CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
Our management, with the participation of our CEO and CFO, evaluated the effectiveness of our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, as of June 30, 2026.
Based on that evaluation, our management concluded that, as of June 30, 2026, our disclosure controls and procedures are effective to provide reasonable assurance that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms, and that such information is accumulated and communicated to our management, including our CEO and CFO, as appropriate, to allow timely decisions regarding required disclosure.
Changes in Internal Control over Financial Reporting
Management did not identify changes that occurred in our internal control over financial reporting during the three months ended June 30, 2026, that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
Limitations on Effectiveness of Controls and Procedures
In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints and that management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.
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PART II. OTHER INFORMATION
ITEM 1. LEGAL PROCEEDINGS
For a description of our material pending legal proceedings, please see Item 1, Note 7, Commitments and Contingencies, to our Condensed Consolidated Financial Statements included in Part I, Item 1 of this Quarterly Report on Form 10-Q.
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ITEM 1A. RISK FACTORS
There have been no material changes from the risk factors previously disclosed in Part I, Item 1A, Risk Factors of our Annual Report on Form 10-K for the year ended December 31, 2025, and Part II, Item 1A, Risk Factors of our Quarterly Report on Form 10-Q for the quarter ended March 31, 2026.
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ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
Recent Sales of Unregistered Securities
During the three months ended June 30, 2026, we did not issue any unregistered equity securities.
Issuer Purchases of Equity Securities
As of June 30, 2026, there have been no changes to our Board authorized share repurchase program. For additional information, please refer to Part II, Item 5, Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities in our Annual Report on Form 10-K for the year ended December 31, 2025.
A summary of our Common Stock repurchases during the three months ended June 30, 2026 under our share repurchase program is set forth in the following table:

Date |  | Total Number of Shares Purchased |  | Average Price Paid Per Share |  | Total Number of Shares Purchased as Part of Publicly Announced Program |  | Maximum Number (or Approximate Dollar Value) of Shares that May Yet Be Purchased Under Program
April 1-30, 2026 |  | 859,860 |  |  | $ | 11.80 |  |  | 859,860 |  |  | $ | 213,566,989 |
May 1-31, 2026 |  | — |  |  | $ | — |  |  | — |  |  | $ | 213,566,989 |
June 1-30, 2026 |  | — |  |  | $ | — |  |  | — |  |  | $ | 213,566,989 |
Total |  | 859,860 |  |  | $ | 11.80 |  |  | 859,860 |  | $ | 213,566,989 |

The following table provides information about purchases of shares of our Common Stock during the three months ended June 30, 2026 related to shares withheld upon vesting of RSUs and PSUs for minimum tax withholding obligations:

Date |  | Total Number of Shares Purchased (1) |  | Average Price Paid Per Share |  | Total Number of Shares Purchased as Part of Publicly Announced Program |  | Maximum Number (or Approximate Dollar Value) of Shares that May Yet Be Purchased Under Program
April 1-30, 2026 |  | 1,393 |  |  | $ | 15.04 |  |  | — |  |  | — |
May 1-31, 2026 |  | 214,961 |  |  | 15.52 |  |  | — |  |  | — |
June 1-30, 2026 |  | 681 |  |  | 17.92 |  |  | — |  |  | — |
Total |  | 217,035 |  |  | $ | 15.52 |  |  | — |  |  | — |

(1)Total number of shares delivered to us by employees to satisfy the mandatory tax withholding requirement upon vesting of RSUs and PSUs.
ITEM 5. OTHER INFORMATION
During the three months ended June 30, 2026, the following officer adopted a trading arrangement for the sale of our Common Stock:
Prior to his departure, our former COO, Jiri Ponrt, adopted a trading arrangement on June 12, 2026, intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (a “Rule 10b5-1 Trading Arrangement”). The trading arrangement provides for the sale of up to 264,216 shares of the Company’s Common Stock, subject to price-based conditions, pursuant to a pre-established schedule. The trading arrangement expires December 31, 2026, or earlier upon the occurrence of certain termination events.
No other officers or directors adopted, modified, or terminated a Rule 10b5-1 Trading Arrangement or a "non-Rule 10b5-1 Trading Arrangement" (as defined in Item 408(c) of Regulation S-K) during the three months ended June 30, 2026.
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ITEM 6. EXHIBITS

Exhibit Number |  | Description |
3.1 |  | Certificate of Amendment to the Restated Certificate of Incorporation of Groupon, Inc., dated June 17, 2026 (incorporated by reference to the Company's Current Report on Form 8-K filed on June 17, 2026). |
10.1 |  | Offer Letter, dated May 18, 2026, between Groupon, Inc. and Aditya Rajkumar (incorporated by reference to the Company's Current Report on Form 8-K filed on June 8, 2026).* |
10.2 |  | Form of 2026 Notice of E nhanced Restricted Share Unit Award and Enhanced Restricted Share Unit Award Agreement.* |
10.3 |  | Form of 2026 Notice of Enhanced Restricted Share Unit Award and Enhanced Restricted Share Unit Award Agreement (for Participants Holding 2025 PSU Awards).* |
10.4 |  | For m of 2026 Notice of Performance Share Unit Award and Performance Share Unit Award Agreement.* |
10.5 |  | Form of Addendum No. 1 to Notice of Performance Share Unit Award.* |
31.1 |  | Certification of Chief Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 |
31.2 |  | Certification of Chief Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 |
32.1 |  | Certifications of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 |
101.INS** |  | XBRL Instance Document |
101.SCH |  | XBRL Taxonomy Extension Schema Document |
101.CAL |  | XBRL Taxonomy Extension Calculation Linkbase Document |
101.DEF |  | XBRL Taxonomy Extension Definition Linkbase Document |
101.LAB |  | XBRL Taxonomy Extension Label Linkbase Document |
101.PRE |  | XBRL Taxonomy Extension Presentation Linkbase Document |
104 ** |  | Cover Page Interactive Data File |

____________________________________
* Management contract of compensatory plan or arrangement.
** The XBRL Instance Document and Cover Page Interactive Data File do not appear in the Interactive Data File because their XBRL tags are embedded within the Inline XBRL document
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SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized on this 6th day of August 2026.

GROUPON, INC.
By: |  | /s/ Rana Kashyap
|  | Name: | Rana Kashyap
|  | Title: | Chief Financial Officer

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