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SEGMENT INFORMATION - Schedule of Contribution Profit by Segment (Details) - USD ($)
$ in Thousands
 3 Months Ended 6 Months Ended
Jun. 30, 2026
Jun. 30, 2025
Jun. 30, 2026
Jun. 30, 2025
Segment Reporting [Line Items]        
Revenue $ 124,675 $ 125,702 $ 241,875 $ 242,889
Total cost of revenue 11,283 11,276 22,434 22,165
Marketing        
Total marketing 43,265 41,399 79,598 75,836
Income (loss) from operations (717) 13,054 (4,036) 14,938
Selling, general and administrative 67,683 70,669 140,711 140,509
Restructuring and related charges (credits) 3,161 (46) 3,168 91
(Gain) on sale of business 0 (10,650) 0 (10,650)
Other income (expense), net (3,275) 18,466 (7,646) 26,037
Income (loss) from continuing operations before provision (benefit) for income taxes (3,992) 31,520 (11,682) 40,975
North America        
Segment Reporting [Line Items]        
Revenue     188,127 191,109
International        
Segment Reporting [Line Items]        
Revenue     53,748 51,780
Operating Segments        
Marketing        
Income (loss) from operations 70,127 73,027 139,843 144,888
Operating Segments | North America        
Segment Reporting [Line Items]        
Revenue 98,214 99,996 188,127 191,109
Total cost of revenue 9,447 8,564 17,437 16,805
Marketing        
Online marketing 31,516 31,933 56,898 57,860
Other segment items (marketing) 2,312 1,227 3,851 1,775
Total marketing 33,828 33,160 60,749 59,635
Income (loss) from operations 54,939 58,272 109,941 114,669
Operating Segments | North America | Payment processor fees        
Segment Reporting [Line Items]        
Total cost of revenue 7,234 6,903 13,628 13,258
Operating Segments | North America | Other segment items (cost of revenue)        
Segment Reporting [Line Items]        
Total cost of revenue 2,213 1,661 3,809 3,547
Operating Segments | International        
Segment Reporting [Line Items]        
Revenue 26,461 25,706 53,748 51,780
Total cost of revenue 1,836 2,712 4,997 5,360
Marketing        
Online marketing 8,492 7,434 16,336 14,535
Other segment items (marketing) 945 805 2,513 1,666
Total marketing 9,437 8,239 18,849 16,201
Income (loss) from operations 15,188 14,755 29,902 30,219
Operating Segments | International | Payment processor fees        
Segment Reporting [Line Items]        
Total cost of revenue 1,417 1,408 2,864 2,814
Operating Segments | International | Other segment items (cost of revenue)        
Segment Reporting [Line Items]        
Total cost of revenue 419 1,304 2,133 2,546
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment        
Marketing        
Income (loss) from operations (717) 13,054 (4,036) 14,938
Selling, general and administrative 67,683 70,669 140,711 140,509
Restructuring and related charges (credits) 3,161 (46) 3,168 91
Other income (expense), net (3,275) 18,466 (7,646) 26,037
Income (loss) from continuing operations before provision (benefit) for income taxes $ (3,992) $ 31,520 $ (11,682) $ 40,975