<SUBMISSION>
<ACCESSION-NUMBER>0000950138-04-000656
<TYPE>3
<PUBLIC-DOCUMENT-COUNT>2
<PERIOD>20041027
<FILING-DATE>20041027
<DATE-OF-FILING-DATE-CHANGE>20041027
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>Gould James M
<CIK>0001306910
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>3
<ACT>34
<FILE-NUMBER>001-32320
<FILM-NUMBER>041100281
</FILING-VALUES>
<BUSINESS-ADDRESS>
<PHONE>(513) 651-3300
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>312 WALNUT STREET, SUITE 1151
<CITY>CINCINNATI
<STATE>OH
<ZIP>45202
</MAIL-ADDRESS>
</REPORTING-OWNER>
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>BUILD A BEAR WORKSHOP INC
<CIK>0001113809
<ASSIGNED-SIC>5945
<IRS-NUMBER>431883836
<STATE-OF-INCORPORATION>DE
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>1954 INNERBELT BUSINESS CENTRE DRIVE
<CITY>ST LOUIS
<STATE>MO
<ZIP>63114
<PHONE>314-423-8000
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>1954 INNERBELT BUSINESS CENTRE DRIVE
<CITY>ST LOUIS
<STATE>MO
<ZIP>63114
</MAIL-ADDRESS>
</ISSUER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>gould3_102704ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2004-10-27</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001113809</issuerCik>
        <issuerName>BUILD A BEAR WORKSHOP INC</issuerName>
        <issuerTradingSymbol>BBW</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001306910</rptOwnerCik>
            <rptOwnerName>Gould James M</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>312 WALNUT STREET</rptOwnerStreet1>
            <rptOwnerStreet2>SUITE 1151</rptOwnerStreet2>
            <rptOwnerCity>CINCINNATI</rptOwnerCity>
            <rptOwnerState>OH</rptOwnerState>
            <rptOwnerZipCode>45202</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>93864</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>Walnut Capital Partners, L.P.</value>
                    <footnoteId id="F1"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeHolding>
            <securityTitle>
                <value>Series A-3 Convertible Preferred Stock</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <footnoteId id="F3"/>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F2"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>1190203</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>Walnut Capital Partners, L.P.</value>
                    <footnoteId id="F1"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Series B-2 Convertible Preferred Stock</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <footnoteId id="F4"/>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F2"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>1380418</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>Walnut Capital Partners, L.P.</value>
                    <footnoteId id="F1"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Series D-1 Convertible Preferred Stock</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <footnoteId id="F5"/>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F2"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>813499</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>Walnut Investment Partners, L.P.</value>
                    <footnoteId id="F6"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">James Gould is a manager of Walnut Capital Management Group, LLC which is the general partner of Walnut Capital Partners,
L.P. Mr. Gould disclaims beneficial ownership of the shares owned by Walnut Capital Partners, L.P. except to the extent of
his pecuniary interest therein.</footnote>
        <footnote id="F2">Convertible upon demand. All shares of preferred stock will convert automatically upon consummation of the Company's initial
public offering.</footnote>
        <footnote id="F3">1.30333-to-1.</footnote>
        <footnote id="F4">1-to-1.</footnote>
        <footnote id="F5">1.200083-to-1.</footnote>
        <footnote id="F6">James Gould is a manager of Walnut Investments Holding Company which is the general partner of Walnut Investment Partners,
L.P. Mr. Gould disclaims beneficial ownership of the shares owned by Walnut Investment Partners, L.P. except to the extent
of his pecuniary interest therein.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ John Burtelow, Attorney-in-fact for James Gould</signatureName>
        <signatureDate>2004-10-27</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-24
<SEQUENCE>2
<FILENAME>poa.htm
<DESCRIPTION>POWER OF ATTORNEY
<TEXT>
<HTML>
<HEAD>
<TITLE>J. Gould Power of Attorney</TITLE>
</HEAD>
<BODY>
<BR><BR>
<!-- MARKER FORMAT-SHEET="Head Major Center Bold" FSL="Default" -->
<H1 ALIGN=CENTER><FONT FACE="Arial" SIZE=3>POWER OF ATTORNEY<BR>FORMS 3, 4 AND 5 </FONT></H1>

<!-- MARKER FORMAT-SHEET="Para Indent" FSL="Default" -->
<P><FONT FACE="Arial" SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Know
all by these presents, that the undersigned hereby constitutes and appoints each of Barry
Erdos, Tina Klocke and John Burtelow, signing singly, the undersigned&#146;s true and
lawful attorney-in-fact to: </FONT></P>

<!-- MARKER FORMAT-SHEET="Para (List) Indent" FSL="Default" -->
     <P><FONT FACE="Arial" SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
          execute for and on behalf of the undersigned, in the undersigned&#146;s capacity
          as an officer and/or director of Build-A-Bear Workshop, Inc. (the
          &#147;Company&#148;), Forms&nbsp;3, 4, and 5 in accordance with
          Section&nbsp;16(a) of the Securities Exchange Act of 1934 and the rules
          thereunder; &nbsp; </FONT></P>

<!-- MARKER FORMAT-SHEET="Para (List) Indent" FSL="Default" -->
     <P><FONT FACE="Arial" SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
          do and perform any and all acts for and on behalf of the undersigned which may
          be necessary or desirable to complete and execute any such Form&nbsp;3, 4, or 5,
          complete and execute any amendment or amendments thereto, and timely file such
          form with the United States Securities and Exchange Commission and any stock
          exchange or similar authority; and &nbsp; </FONT></P>

<!-- MARKER FORMAT-SHEET="Para (List) Indent" FSL="Default" -->
     <P><FONT FACE="Arial" SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
          take any other action of any type whatsoever in connection with the foregoing
          which, in the opinion of such attorney-in-fact, may be of benefit to, in the
          best interest of, or legally required by, the undersigned, it being understood
          that the documents executed by such attorney-in-fact on behalf of the
          undersigned pursuant to this Power of Attorney shall be in such form and shall
          contain such terms and conditions as such attorney-in-fact may approve in such
          attorney-in-fact&#146;s discretion. &nbsp; </FONT></P>

<!-- MARKER FORMAT-SHEET="Para Indent" FSL="Default" -->
<P><FONT FACE="Arial" SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
undersigned hereby grants to each such attorney-in-fact full power and authority to do and
perform any and every act and thing whatsoever requisite, necessary, or proper to be done
in the exercise of any of the rights and powers herein granted, as fully to all intents
and purposes as the undersigned might or could do if personally present, with full power
of substitution or revocation, hereby ratifying and confirming all that such
attorney-in-fact, or such attorney-in-fact&#146;s substitute or substitutes, shall
lawfully do or cause to be done by virtue of this power of attorney and the rights and
powers herein granted. The undersigned acknowledges that the foregoing attorneys-in-fact,
in serving in such capacity at the request of the undersigned, are not assuming, nor is
the Company assuming, any of the undersigned&#146;s responsibilities to comply with
Section&nbsp;16 of the Securities Exchange Act of 1934. </FONT></P>

<!-- MARKER FORMAT-SHEET="Para Indent" FSL="Default" -->
<P><FONT FACE="Arial" SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;This
Power of Attorney shall remain in full force and effect until the undersigned is no longer
required to file Forms&nbsp;3, 4, and 5 with respect to the undersigned&#146;s holdings of
and transactions in securities issued by the Company, unless earlier revoked by the
undersigned in a signed writing delivered to the foregoing attorneys-in-fact. &nbsp; </FONT></P>

<!-- MARKER FORMAT-SHEET="Para Indent" FSL="Default" -->
<P><FONT FACE="Arial" SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;IN
WITNESS WHEREOF, the undersigned has caused this Power of Attorney to be executed as of
this 26th day of October, 2004. </FONT></P>
<BR><BR>
<TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH=100%>
<TR>
     <TD WIDTH=50%><FONT FACE="Arial" SIZE=3>&nbsp;/s/ JAMES GOULD</FONT></TD>
     <TD WIDTH=50%><FONT FACE="Arial" SIZE=3>&nbsp; </FONT></TD>
</TR>
<TR>
     <TD WIDTH=50%><HR SIZE=1 NOSHADE> </TD>
     <TD WIDTH=50%><FONT FACE="Arial" SIZE=3>&nbsp; </FONT></TD>
</TR>
<TR>
     <TD WIDTH=50%><FONT FACE="Arial" SIZE=3>James Gould</FONT></TD>
     <TD WIDTH=50%><FONT FACE="Arial" SIZE=3>&nbsp; </FONT></TD>
</TR>
</TABLE>

</BODY>
</HTML>

</TEXT>
</DOCUMENT>
</SUBMISSION>
