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<SEC-DOCUMENT>0001157523-10-007018.txt : 20101119
<SEC-HEADER>0001157523-10-007018.hdr.sgml : 20101119
<ACCEPTANCE-DATETIME>20101119080315
ACCESSION NUMBER:		0001157523-10-007018
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20101117
ITEM INFORMATION:		Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers
ITEM INFORMATION:		Regulation FD Disclosure
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20101119
DATE AS OF CHANGE:		20101119

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BUILD A BEAR WORKSHOP INC
		CENTRAL INDEX KEY:			0001113809
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-HOBBY, TOY & GAME SHOPS [5945]
		IRS NUMBER:				431883836
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0101

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-32320
		FILM NUMBER:		101204031

	BUSINESS ADDRESS:	
		STREET 1:		1954 INNERBELT BUSINESS CENTRE DRIVE
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63114
		BUSINESS PHONE:		314-423-8000

	MAIL ADDRESS:	
		STREET 1:		1954 INNERBELT BUSINESS CENTRE DRIVE
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63114
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>a6518632.htm
<DESCRIPTION>BUILD-A-BEAR WORKSHOP, INC. 8K
<TEXT>
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      <font style="font-size: 12pt; font-family: Times New Roman">UNITED STATES</font><font style="font-size: 12pt; font-family: Times New Roman"><br style="font-size: 12pt; font-family: Times New Roman"></font><font style="font-size: 12pt; font-family: Times New Roman">SECURITIES
      AND EXCHANGE COMMISSION</font><br><font style="font-size: 12pt; font-family: Times New Roman">WASHINGTON,
      D.C. 20549</font><font style="font-size: 12pt"><br style="font-size: 12pt"></font>
    </p>
    <p style="text-align: center">
      <font style="font-size: 12pt; font-family: Times New Roman">FORM 8-K</font>
    </p>
    <p style="text-align: center">
      <font style="font-size: 12pt; font-family: Times New Roman">CURRENT
      REPORT PURSUANT</font><br><font style="font-size: 12pt; font-family: Times New Roman">TO
      SECTION 13 OR 15(d) OF THE</font><br><font style="font-size: 12pt; font-family: Times New Roman">SECURITIES
      EXCHANGE ACT OF 1934</font>
    </p>
    <p style="text-align: center">
      <font style="font-size: 12pt; font-family: Times New Roman">Date of
      Report (Date of earliest event reported)</font><font style="font-size: 10pt; font-family: Times New Roman">
      </font><br><font style="font-size: 12pt; font-family: Times New Roman">November
      19, 2010 (November 17, 2010)</font><br><br>
    </p>
    <p style="text-align: center">
      <u><font style="font-size: 16pt">&#160;&#160;&#160;&#160;&#160;Build-A-Bear Workshop, Inc.&#160;&#160;&#160;&#160;&#160;</font></u><br><font style="font-size: 12pt; font-family: Times New Roman">(Exact
      Name of Registrant as Specified in Its Charter)</font><font style="font-size: 12pt"><br style="font-size: 12pt"></font><br>
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<div style="text-align:left">
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            <u>&#160;&#160;&#160;&#160;&#160;Delaware&#160;&#160;&#160;&#160;&#160;</u>
          </p>
        </td>
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          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>&#160;&#160;&#160;&#160;&#160;001-32320&#160;&#160;&#160;&#160;&#160;</u>
          </p>
        </td>
        <td style="text-align: center; padding-left: 0.0px; white-space: nowrap; width: 33%; padding-right: 0.0px" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>&#160;&#160;&#160;&#160;&#160;43-1883836&#160;&#160;&#160;&#160;&#160;</u>
          </p>
        </td>
      </tr>
      <tr>
        <td style="text-align: center; padding-left: 0.0px; width: 33%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            (State or Other
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            Jurisdiction of
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            Incorporation)
          </p>
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        <td style="text-align: center; padding-left: 0.0px; width: 34%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            (Commission
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            File Number)
          </p>
        </td>
        <td style="text-align: center; padding-left: 0.0px; width: 33%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            (IRS Employer
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            Identification No.)
          </p>
        </td>
      </tr>
    </table>
    </div>
<div style="text-align:left">
    <table cellspacing="0" style="margin-bottom: 10.0px; font-size: 10pt; font-family: Times New Roman; width: 100%">
      <tr>
        <td style="width: 10%">
          &#160;
        </td>
        <td style="text-align: center; padding-left: 0.0px; border-bottom: solid black 1.0pt; width: 40%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            1954 Innerbelt Business Center Drive<br>St. Louis, Missouri
          </p>
        </td>
        <td style="text-align: center; padding-left: 0.0px; padding-bottom: 2.0px; width: 20%" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td style="text-align: center; padding-left: 0.0px; border-bottom: solid black 1.0pt; white-space: nowrap; width: 15%; padding-right: 0.0px" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            63114
          </p>
        </td>
        <td style="text-align: center; padding-left: 0.0px; padding-bottom: 2.0px; width: 15%" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 10%">

        </td>
        <td style="text-align: center; padding-left: 0.0px; width: 40%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <font style="font-size: 10pt; font-family: Times New Roman">(Address
            of Principal Executive Offices)</font>
          </p>
        </td>
        <td style="text-align: center; padding-left: 0.0px; width: 20%" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td style="text-align: center; padding-left: 0.0px; width: 15%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <font style="font-size: 10pt; font-family: Times New Roman">(Zip
            Code)</font>
          </p>
        </td>
        <td style="text-align: center; padding-left: 0.0px; width: 15%" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
      </tr>
    </table>
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    <p style="text-align: center">
      <u><font style="font-size: 10pt; font-family: Times New Roman">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;(314)
      423-8000&#160;&#160;&#160;&#160;&#160;&#160;&#160;</font></u><font style="font-size: 10pt; font-family: Times New Roman"><br style="font-size: 10pt; font-family: Times New Roman"></font><font style="font-size: 10pt">(Registrant&#8217;s
      Telephone Number, Including Area Code)</font>
    </p>
    <p style="text-align: center">

    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      <font style="font-size: 10pt; font-family: Times New Roman">Check the
      appropriate box below if the Form 8-K filing is intended to
      simultaneously satisfy the filing obligation of the registrant under any
      of the following provisions:</font>
    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      <font style="font-size: 10pt; font-family: Arial Unicode MS">&#8414;</font><font style="font-size: 10pt">
      </font><font style="font-size: 10pt; font-family: Times New Roman">Written
      communications pursuant to Rule 425 under the Securities Act (17 CFR
      230.425)</font>
    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      <font style="font-size: 10pt; font-family: Arial Unicode MS">&#8414;</font><font style="font-size: 10pt">
      </font><font style="font-size: 10pt; font-family: Times New Roman">Soliciting
      material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
      240.14a-12)</font>
    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      <font style="font-size: 10pt; font-family: Arial Unicode MS">&#8414;</font><font style="font-size: 10pt">
      </font><font style="font-size: 10pt; font-family: Times New Roman">Pre-commencement
      communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
      240.14d-2(b))</font>
    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      <font style="font-size: 10pt; font-family: Arial Unicode MS">&#8414;</font><font style="font-size: 10pt">
      </font><font style="font-size: 10pt; font-family: Times New Roman">Pre-commencement
      communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
      240.13e-4(c))</font>
    </p>
    <div style="margin-bottom: 10pt; margin-right: 0pt; text-indent: 0pt; width: 100%; margin-left: 0pt">
      <div>
        <div style="text-align: left">

        </div>
      </div>
      <div style="page-break-after: always">
        <div style="text-align: center">

        </div>
        <div style="text-align: center">
          <hr style="color: black; height: 1.5pt">

        </div>
      </div>
      <div>
        <div style="text-align: right">

        </div>
      </div>
    </div>
    <p>

    </p>
<div style="text-align:left">
    <table cellspacing="0" style="margin-bottom: 10.0px; font-size: 10pt; font-family: Times New Roman; width: 100%">
      <tr>
        <td style="text-align: left; padding-left: 0.0px; width: 10%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Item 5.02.</u>
          </p>
        </td>
        <td style="text-align: left; padding-left: 0.0px; width: 90%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Departure of Directors or Certain Officers; Election of
            Directors; Appointment of Certain Officers; Compensatory
            Arrangements of Certain Officers.</u>
          </p>
        </td>
      </tr>
    </table>
    </div>
    <p style="font-size: 10pt; text-indent: 30.0px">
      (d)&#160;&#160;&#160;&#160;On November 17, 2010, Ms. Virginia H. Kent was elected to the
      board of directors (the &#8220;Board&#8221;) of Build-A-Bear Workshop, Inc. (the
      &#8220;Company&#8221;) by the Board. Ms. Kent will serve as a Class I director and
      her term will expire at the 2011 annual meeting of stockholders of the
      Company.
    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      There is no arrangement or understanding between Ms. Kent and any other
      person pursuant to which Ms. Kent was elected as a director. Ms. Kent
      will serve as a member of the Board's Audit Committee and its
      Compensation Committee.
    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      In addition, in connection with her election to the Board and in
      accordance with our outside director compensation policies, the
      Compensation Committee approved an award to Ms. Kent of 11,412 shares of
      restricted stock under the Company's Second Amended and Restated 2004
      Stock Incentive Plan. Pursuant to her restricted stock award agreement,
      the shares will vest October 28, 2011 (the anniversary date of our
      initial public offering (October 28, 2004)), subject to Ms. Kent's
      continued service on our Board.
    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      The Company is not aware of any transactions, proposed transactions, or
      series of either to which the Company or any of its subsidiaries was or
      is to be a party, in which the amount involved exceeds $120,000 and in
      which Ms. Kent had, or will have, a direct or indirect material interest.
    </p>
    <p>

    </p>
<div style="text-align:left">
    <table cellspacing="0" style="margin-bottom: 10.0px; font-size: 10pt; font-family: Times New Roman; width: 100%">
      <tr>
        <td style="text-align: left; padding-left: 0.0px; width: 10%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Item 7.01.</u>
          </p>
        </td>
        <td style="text-align: left; padding-left: 0.0px; width: 90%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Regulation FD Disclosure.</u>
          </p>
        </td>
      </tr>
    </table>
    </div>
    <p style="font-size: 10pt; text-indent: 30.0px">
      On November 19, 2010, the Company issued a press release announcing the
      election of Ms. Kent as a director. A copy of the press release is
      furnished as Exhibit 99.1 hereto and is incorporated by reference
      herein. The description of the press release contained herein is
      qualified in its entirety by the full text of such exhibit.
    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">

    </p>
    <p>

    </p>
<div style="text-align:left">
    <table cellspacing="0" style="margin-bottom: 10.0px; font-size: 10pt; font-family: Times New Roman; width: 100%">
      <tr>
        <td style="text-align: left; padding-left: 0.0px; width: 10%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Item 9.01.</u>
          </p>
        </td>
        <td style="text-align: left; padding-left: 0.0px; width: 90%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Financial Statements and Exhibits.</u>
          </p>
        </td>
      </tr>
    </table>
    </div>
    <p>
      (d) Exhibits<br><br>
    </p>
<div style="text-align:left">
    <table cellspacing="0" style="margin-bottom: 10.0px; font-size: 10pt; font-family: Times New Roman; width: 100%">
      <tr>
        <td style="text-align: left; padding-left: 0.0px; width: 20%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Exhibit Number</u>
          </p>
        </td>
        <td style="text-align: left; padding-left: 0.0px; width: 80%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Description of Exhibit</u>
          </p>
        </td>
      </tr>
      <tr>
        <td style="text-align: left; padding-left: 0.0px; white-space: nowrap; width: 20%; padding-right: 0.0px" valign="top">
          <br>
          99.1
        </td>
        <td style="text-align: left; padding-left: 0.0px; width: 80%" valign="top">
          <br>
          Press Release dated November 19, 2010
        </td>
      </tr>
    </table>
    </div>
    <p>
      <br>

    </p>
    <p>

    </p>
    <div style="margin-bottom: 10pt; margin-right: 0pt; text-indent: 0pt; width: 100%; margin-left: 0pt">
      <div>
        <div style="text-align: left">

        </div>
      </div>
      <div style="page-break-after: always">
        <div style="text-align: center">

        </div>
        <div style="text-align: center">
          <hr style="color: black; height: 1.5pt">

        </div>
      </div>
      <div>
        <div style="text-align: right">

        </div>
      </div>
    </div>
    <p>

    </p>
    <p style="text-align: center">
      <font style="font-size: 10pt; font-family: Times New Roman">SIGNATURES</font>
    </p>
    <p style="text-indent: 30.0px">
      <font style="font-size: 10pt; font-family: Times New Roman">Pursuant to
      the requirements of the Securities Exchange Act of 1934, the registrant
      has duly caused this report to be signed on its behalf by the
      undersigned hereunto duly authorized.</font>
    </p>
<div style="text-align:left">
    <table cellspacing="0" style="margin-bottom: 10.0px; font-size: 10pt; font-family: Times New Roman; width: 100%">
      <tr>
        <td style="width: 6%">

        </td>
        <td style="text-align: left; padding-left: 0.0px" colspan="2" valign="top">
          &#160;
        </td>
        <td style="text-align: left; padding-left: 0.0px" colspan="2" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            BUILD-A-BEAR WORKSHOP, INC.
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 6%">

        </td>
        <td colspan="2">

        </td>
        <td style="text-align: left; padding-left: 0.0px" colspan="2" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 6%">

        </td>
        <td style="width: 40%">

        </td>
        <td style="width: 1%">

        </td>
        <td style="width: 7%">

        </td>
        <td style="text-align: left; padding-left: 0.0px; width: 46%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
      </tr>
      <tr>
        <td style="text-align: left; padding-left: 0.0px; padding-bottom: 2.0px; width: 6%" valign="top">
          Date:
        </td>
        <td style="text-align: left; padding-left: 0.0px; padding-bottom: 2.0px; width: 40%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            November 19, 2010
          </p>
        </td>
        <td style="width: 1%">

        </td>
        <td style="text-align: left; padding-left: 0.0px; padding-bottom: 2.0px; width: 7%" valign="top">
          By:
        </td>
        <td style="text-align: left; padding-left: 0.0px; border-bottom: solid black 1.0pt; width: 46%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            /s/ Eric R. Fencl
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 6%">

        </td>
        <td colspan="2">

        </td>
        <td style="text-align: left; padding-left: 0.0px; width: 7%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Name:
          </p>
        </td>
        <td style="text-align: left; padding-left: 0.0px; width: 46%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Eric R. Fencl
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 6%">

        </td>
        <td colspan="2">

        </td>
        <td style="text-align: left; padding-left: 0.0px; width: 7%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Title:
          </p>
        </td>
        <td style="text-align: left; padding-left: 0.0px; width: 46%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Chief Bearrister&#8212;General Counsel and
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 6%">

        </td>
        <td colspan="2">

        </td>
        <td style="width: 7%">

        </td>
        <td style="text-align: left; padding-left: 0.0px; width: 46%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            International Franchising
          </p>
        </td>
      </tr>
    </table>
    </div>
    <p>

    </p>
    <div style="margin-bottom: 10pt; margin-right: 0pt; text-indent: 0pt; width: 100%; margin-left: 0pt">
      <div>
        <div style="text-align: left">

        </div>
      </div>
      <div style="page-break-after: always">
        <div style="text-align: center">

        </div>
        <div style="text-align: center">
          <hr style="color: black; height: 1.5pt">

        </div>
      </div>
      <div>
        <div style="text-align: right">

        </div>
      </div>
    </div>
    <p>

    </p>
    <p style="text-align: center">
      EXHIBIT INDEX
    </p>
    <p>

    </p>
<div style="text-align:left">
    <table cellspacing="0" style="margin-bottom: 10.0px; font-size: 10pt; font-family: Times New Roman; width: 100%">
      <tr>
        <td style="text-align: left; padding-left: 0.0px; width: 20%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Exhibit Number</u>
          </p>
        </td>
        <td style="text-align: left; padding-left: 0.0px; width: 80%" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Description of Exhibit</u>
          </p>
        </td>
      </tr>
      <tr>
        <td style="text-align: left; padding-left: 0.0px; white-space: nowrap; width: 20%; padding-right: 0.0px" valign="top">
          <br>
          99.1
        </td>
        <td style="text-align: left; padding-left: 0.0px; width: 80%" valign="top">
          <br>
          Press Release dated November 19, 2010
        </td>
      </tr>
    </table>
    </div>
    <p>
      <br>

    </p>
    <p>

    </p>
    <p>

    </p>
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<TYPE>EX-99.1
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<DESCRIPTION>EXHIBIT 99.1
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    <p style="text-align: right">
      <b>Exhibit 99.1</b>
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      <font style="font-size: 12pt; font-family: Times New Roman"><b>Build-A-Bear
      Workshop, Inc. Names Virginia Kent to Its Board of Directors</b></font>
    </p>
    <p>
      ST. LOUIS--(BUSINESS WIRE)--November 19, 2010--Build-A-Bear Workshop,
      Inc. (NYSE: BBW), the interactive retailer of customized stuffed
      animals, announced today that Virginia H. (Ginger) Kent has been
      appointed to the Company&#8217;s board of directors, effective immediately.
    </p>
    <p>
      Kent, 56, will serve on the board&#8217;s Audit Committee and Compensation
      Committee. With Kent&#8217;s appointment, the Build-A-Bear Workshop<sup>&#174;</sup>
      board will have eight members, seven of whom, including Kent, are deemed
      independent by the Board under New York Stock Exchange rules and other
      applicable regulations.
    </p>
    <p>
      Ms. Kent was formerly the President and Chief Executive Officer of
      Reflect.com from 1999 to 2002. Prior to that she served in a variety of
      positions at Hasbro Corporation, most recently as President of the $1
      billion U.S. Toy Group. She currently serves as an independent
      consultant. She began her career at Procter &amp; Gamble and then joined
      Kenner toys which was eventually acquired by Hasbro.
    </p>
    <p>
      Since 1999, Ms Kent has served as a member of the Timberland Company
      Board of Directors She serves as a member of the Audit, Governance and
      Nominating, and Corporate Social Responsibility Committees. She formerly
      chaired the Management and Development and Compensation Committee
      (2001-2004) and the Governance and Nominating Committee (2005-2008).
    </p>
    <p>
      &#8220;We are very fortunate to have Ginger join our Board. She brings
      enormous expertise in the successful development of global toy brands at
      both Hasbro and Kenner Toys as well as experience in creating a leading
      online brand at Reflect.com. She is an active and engaged member of the
      Timberland Company board and she will add greatly to our knowledge and
      experience base,&#8221; said Maxine Clark, founder, chairman and chief
      executive bear.
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    <p>
      Ginger has her MBA degree from the University of Michigan, Ann Arbor,
      Michigan and her undergraduate degree from Wellesley College, Wellesley,
      Massachusetts where she graduated with a double major in mathematics and
      economics.
    </p>
    <p>
      <b>About Build-A-Bear Workshop, Inc.</b>
    </p>
    <p>
      Build-A-Bear Workshop, Inc. is the only global company that offers an
      interactive make-your-own stuffed animal retail-entertainment
      experience. The company currently operates more than 400 Build-A-Bear
      Workshop stores worldwide, including company-owned stores in the U.S.,
      Puerto Rico, Canada, the United Kingdom, Ireland and France, and
      franchise stores in Europe, Asia, Australia, Africa, the Middle East,
      and Mexico. Founded in St. Louis in 1997, Build-A-Bear Workshop is the
      leader in interactive retail. Brands include make-your-own Major League
      Baseball<sup>&#174;</sup> mascot in-stadium locations, and Build-A-Dino&#174;
      stores. Build-A-Bear Workshop extends its in-store interactive
      experience online with its award winning virtual world Web site at
      buildabearville.com<sup>&#174;</sup>. The company was named to the 2009
      and 2010 FORTUNE 100 Best Companies to Work For<sup>&#174;</sup> lists.
      Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million
      in fiscal 2009. For more information, call 888.560.BEAR (2327) or visit
      the company's award-winning Web site at buildabear.com<sup>&#174;</sup>.
    </p>
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    </p>
    <p>
      CONTACT:<br><i>For Build-A-Bear Workshop, Inc.</i><br>IR<br>Allison
      Malkin, 203-682-8225 / 203-247-5497 (cell)<br><u>Allison.Malkin@icrinc.com</u><br>or<br>PR<br>Shannon
      Lammert, 314-423-8000 ext. 5379 / 314-556-8841 (cell)<br><u>Shannonl@buildabear.com</u>
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