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Condensed Consolidated Statements of Operations (Unaudited) (USD $)
In Thousands, except Share data
 3 Months Ended 6 Months Ended
Jul. 02, 2011
Jul. 03, 2010
Jul. 02, 2011
Jul. 03, 2010
Revenues:        
Net retail sales $ 80,391 $ 72,488 $ 174,550 $ 172,274
Commercial revenue 736 985 1,841 1,951
Franchise fees 714 661 1,440 1,344
Total revenues 81,841 74,134 177,831 175,569
Costs and expenses:        
Cost of merchandise sold 51,926 50,334 110,151 109,440
Selling, general and administrative 40,539 36,403 81,803 75,935
Store preopening 146 77 193 88
Interest expense (income), net (105) (77) (1) (108)
Total costs and expenses 92,506 86,737 192,146 185,355
Loss before income taxes (10,665) (12,603) (14,315) (9,786)
Income tax benefit (3,990) (4,126) (5,388) (2,987)
Net loss $ (6,675) $ (8,477) $ (8,927) $ (6,799)
Loss per common share:        
Basic (in Dollars per share) $ (0.37) $ (0.45) $ (0.50) $ (0.36)
Diluted (in Dollars per share) $ (0.37) $ (0.45) $ (0.50) $ (0.36)
Shares used in computing common per share amounts:        
Basic (in Shares) 17,839,349 18,866,448 17,964,763 18,920,494
Diluted (in Shares) 17,839,439 18,866,448 17,964,763 18,920,494