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Note 2 - Summary of Significant Accounting Policies (Details) (USD $)	12 Months Ended
	Jan. 03, 2015	Dec. 28, 2013	Dec. 29, 2012	Dec. 31, 2009
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Inventory, Supplies, Net of Reserves	$ 2,700,000us-gaap_InventorySuppliesNetOfReserves	$ 2,900,000us-gaap_InventorySuppliesNetOfReserves
Allowance for Doubtful Accounts Receivable, Current	3,200,000us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent	1,900,000us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent
Goodwill, Impairment Loss			33,670,000us-gaap_GoodwillImpairmentLoss
Goodwill	0us-gaap_Goodwill	0us-gaap_Goodwill
Amortization of Deferred Charges	200,000us-gaap_AmortizationOfDeferredCharges	200,000us-gaap_AmortizationOfDeferredCharges	300,000us-gaap_AmortizationOfDeferredCharges
Franchise Extension Period	25 years
Deferred Revenue, Period Increase (Decrease)	(1,300,000)us-gaap_DeferredRevenuePeriodIncreaseDecrease	(100,000)us-gaap_DeferredRevenuePeriodIncreaseDecrease	(500,000)us-gaap_DeferredRevenuePeriodIncreaseDecrease
Net income (loss)	14,362,000us-gaap_NetIncomeLoss	(2,112,000)us-gaap_NetIncomeLoss	(49,295,000)us-gaap_NetIncomeLoss
Earnings Per Share, Diluted (in Dollars per share)	$ 0.81us-gaap_EarningsPerShareDiluted	$ (0.13)us-gaap_EarningsPerShareDiluted	$ (3.02)us-gaap_EarningsPerShareDiluted
Advertising Expense	25,800,000us-gaap_AdvertisingExpense	23,700,000us-gaap_AdvertisingExpense	23,000,000us-gaap_AdvertisingExpense
Foreign Currency Transaction Gain (Loss), before Tax	(1,600,000)us-gaap_ForeignCurrencyTransactionGainLossBeforeTax
Equity Method Investment, Other than Temporary Impairment			475,000us-gaap_EquityMethodInvestmentOtherThanTemporaryImpairment
Selling, General and Administrative Expenses [Member] | Ridemakerz [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Equity Method Investment, Other than Temporary Impairment			500,000us-gaap_EquityMethodInvestmentOtherThanTemporaryImpairment / us-gaap_IncomeStatementLocationAxis = us-gaap_SellingGeneralAndAdministrativeExpensesMember / us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis = bbw_RidemakerzMember
Selling, General and Administrative Expenses [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Allocated Share-based Compensation Expense	2,100,000us-gaap_AllocatedShareBasedCompensationExpense / us-gaap_IncomeStatementLocationAxis = us-gaap_SellingGeneralAndAdministrativeExpensesMember	2,800,000us-gaap_AllocatedShareBasedCompensationExpense / us-gaap_IncomeStatementLocationAxis = us-gaap_SellingGeneralAndAdministrativeExpensesMember	3,600,000us-gaap_AllocatedShareBasedCompensationExpense / us-gaap_IncomeStatementLocationAxis = us-gaap_SellingGeneralAndAdministrativeExpensesMember
Leasehold Improvements [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Property, Plant and Equipment, Useful Life	10 years
Furniture and Fixtures [Member] | Minimum [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Property, Plant and Equipment, Useful Life	3 years
Furniture and Fixtures [Member] | Maximum [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Property, Plant and Equipment, Useful Life	7 years
Software and Software Development Costs [Member] | Minimum [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Property, Plant and Equipment, Useful Life	3 years
Software and Software Development Costs [Member] | Maximum [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Property, Plant and Equipment, Useful Life	5 years
Maximum Amount Of Equity To Own [Member] | Ridemakerz [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Equity Method Investment, Ownership Percentage			28.00%us-gaap_EquityMethodInvestmentOwnershipPercentage / us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis = bbw_RidemakerzMember / us-gaap_StatementScenarioAxis = bbw_MaximumAmountOfEquityToOwnMember
Ridemakerz [Member] | Put Option [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Open Option Contracts Written, Number of Shares			1,250,000us-gaap_OpenOptionContractsWrittenNumberOfShares / us-gaap_OpenOptionContractsWrittenTypeAxis = us-gaap_PutOptionMember / us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis = bbw_RidemakerzMember
Ridemakerz [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Equity Method Investment, Ownership Percentage	21.00%us-gaap_EquityMethodInvestmentOwnershipPercentage / us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis = bbw_RidemakerzMember
Equity Method Investments				0us-gaap_EquityMethodInvestments / us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis = bbw_RidemakerzMember
Equity Method Investment, Other than Temporary Impairment	0us-gaap_EquityMethodInvestmentOtherThanTemporaryImpairment / us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis = bbw_RidemakerzMember	0us-gaap_EquityMethodInvestmentOtherThanTemporaryImpairment / us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis = bbw_RidemakerzMember	0us-gaap_EquityMethodInvestmentOtherThanTemporaryImpairment / us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis = bbw_RidemakerzMember
Income (Loss) from Equity Method Investments	0us-gaap_IncomeLossFromEquityMethodInvestments / us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis = bbw_RidemakerzMember	0us-gaap_IncomeLossFromEquityMethodInvestments / us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis = bbw_RidemakerzMember	0us-gaap_IncomeLossFromEquityMethodInvestments / us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis = bbw_RidemakerzMember
Other Deductions and Charges	0us-gaap_OtherDeductionsAndCharges / us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis = bbw_RidemakerzMember	0us-gaap_OtherDeductionsAndCharges / us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis = bbw_RidemakerzMember	0us-gaap_OtherDeductionsAndCharges / us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis = bbw_RidemakerzMember
Elimination of Certain Discounts [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Deferred Revenue, Period Increase (Decrease)	(500,000)us-gaap_DeferredRevenuePeriodIncreaseDecrease / us-gaap_ChangeInAccountingEstimateByTypeAxis = bbw_EliminationOfCertainDiscountsMember
Net income (loss)	400,000us-gaap_NetIncomeLoss / us-gaap_ChangeInAccountingEstimateByTypeAxis = bbw_EliminationOfCertainDiscountsMember
Assessments of the Deferred Revenue Liability [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Net income (loss)	1,200,000us-gaap_NetIncomeLoss / us-gaap_ChangeInAccountingEstimateByTypeAxis = bbw_AssessmentsOfTheDeferredRevenueLiabilityMember	(100,000)us-gaap_NetIncomeLoss / us-gaap_ChangeInAccountingEstimateByTypeAxis = bbw_AssessmentsOfTheDeferredRevenueLiabilityMember	(500,000)us-gaap_NetIncomeLoss / us-gaap_ChangeInAccountingEstimateByTypeAxis = bbw_AssessmentsOfTheDeferredRevenueLiabilityMember
Earnings Per Share, Diluted (in Dollars per share)	$ 0.07us-gaap_EarningsPerShareDiluted / us-gaap_ChangeInAccountingEstimateByTypeAxis = bbw_AssessmentsOfTheDeferredRevenueLiabilityMember	$ 0.00us-gaap_EarningsPerShareDiluted / us-gaap_ChangeInAccountingEstimateByTypeAxis = bbw_AssessmentsOfTheDeferredRevenueLiabilityMember	$ (0.03)us-gaap_EarningsPerShareDiluted / us-gaap_ChangeInAccountingEstimateByTypeAxis = bbw_AssessmentsOfTheDeferredRevenueLiabilityMember
Trademarks And Intellectual Property [Member] | Minimum [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Finite-Lived Intangible Asset, Useful Life	1 year
Trademarks And Intellectual Property [Member] | Maximum [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Finite-Lived Intangible Asset, Useful Life	3 years
Trademarks And Intellectual Property [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Finite-Lived Intangible Asset, Useful Life	3 years
Prepaid Expenses and Other Current Assets [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Deferred Compensation Plan Assets	300,000us-gaap_DeferredCompensationPlanAssets / us-gaap_BalanceSheetLocationAxis = us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember
Accounts Payable and Accrued Liabilities [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Deferred Compensation Liability, Current	300,000us-gaap_DeferredCompensationLiabilityCurrent / us-gaap_BalanceSheetLocationAxis = us-gaap_AccountsPayableAndAccruedLiabilitiesMember
Other Assets [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Deferred Compensation Plan Assets	500,000us-gaap_DeferredCompensationPlanAssets / us-gaap_BalanceSheetLocationAxis = us-gaap_OtherAssetsMember
Other Noncurrent Liabilities [Member]
Note 2 - Summary of Significant Accounting Policies (Details) [Line Items]
Deferred Compensation Liability, Classified, Noncurrent	$ 500,000us-gaap_DeferredCompensationLiabilityClassifiedNoncurrent / us-gaap_BalanceSheetLocationAxis = us-gaap_OtherNoncurrentLiabilitiesMember

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Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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