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Consolidated Statements of Operations (USD $) In Thousands, except Share data, unless otherwise specified	12 Months Ended
	Jan. 03, 2015	Dec. 28, 2013	Dec. 29, 2012
Revenues:
Net retail sales	$ 387,725us-gaap_SalesRevenueNet	$ 373,173us-gaap_SalesRevenueNet	$ 374,553us-gaap_SalesRevenueNet
Franchise fees	2,531us-gaap_FranchiseRevenue	3,564us-gaap_FranchiseRevenue	3,598us-gaap_FranchiseRevenue
Commercial revenue	2,098bbw_CommercialRevenue	2,332bbw_CommercialRevenue	2,790bbw_CommercialRevenue
Total revenues	392,354us-gaap_Revenues	379,069us-gaap_Revenues	380,941us-gaap_Revenues
Costs and expenses:
Cost of merchandise sold	211,832us-gaap_CostOfGoodsSold	220,738us-gaap_CostOfGoodsSold	230,181us-gaap_CostOfGoodsSold
Selling, general and administrative	164,445us-gaap_SellingGeneralAndAdministrativeExpense	160,708us-gaap_SellingGeneralAndAdministrativeExpense	165,516us-gaap_SellingGeneralAndAdministrativeExpense
Goodwill impairment			33,670us-gaap_GoodwillImpairmentLoss
Interest expense (income), net	53us-gaap_InterestIncomeExpenseNonoperatingNet	(259)us-gaap_InterestIncomeExpenseNonoperatingNet	3us-gaap_InterestIncomeExpenseNonoperatingNet
Total costs and expenses	376,330us-gaap_CostsAndExpenses	381,187us-gaap_CostsAndExpenses	429,370us-gaap_CostsAndExpenses
Income (loss) before income taxes	16,024us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest	(2,118)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest	(48,429)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest
Income tax expense (benefit)	1,662us-gaap_IncomeTaxExpenseBenefit	(6)us-gaap_IncomeTaxExpenseBenefit	866us-gaap_IncomeTaxExpenseBenefit
Net income (loss)	$ 14,362us-gaap_NetIncomeLoss	$ (2,112)us-gaap_NetIncomeLoss	$ (49,295)us-gaap_NetIncomeLoss
Income (loss) per common share:
Basic (in Dollars per share)	$ 0.82us-gaap_EarningsPerShareBasic	$ (0.13)us-gaap_EarningsPerShareBasic	$ (3.02)us-gaap_EarningsPerShareBasic
Diluted (in Dollars per share)	$ 0.81us-gaap_EarningsPerShareDiluted	$ (0.13)us-gaap_EarningsPerShareDiluted	$ (3.02)us-gaap_EarningsPerShareDiluted
Shares used in computing common per share amounts:
Basic (in Shares)	16,908,001us-gaap_WeightedAverageNumberOfSharesOutstandingBasic	16,465,138us-gaap_WeightedAverageNumberOfSharesOutstandingBasic	16,331,672us-gaap_WeightedAverageNumberOfSharesOutstandingBasic
Diluted (in Shares)	17,133,811us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding	16,465,138us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding	16,331,672us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding

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