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Note 16 - Segment Information (Details) - Financial Information for the Company’s Reportable Segments (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Jan. 03, 2015	Dec. 28, 2013	Dec. 29, 2012
Fiscal 2014
Net sales to external customers	$ 392,354us-gaap_Revenues	$ 379,069us-gaap_Revenues	$ 380,941us-gaap_Revenues
Income (loss) before income taxes	16,024us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest	(2,118)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest	(48,429)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest
Capital expenditures, net	10,890us-gaap_PaymentsToAcquireProductiveAssets	19,362us-gaap_PaymentsToAcquireProductiveAssets	17,268us-gaap_PaymentsToAcquireProductiveAssets
Depreciation and amortization	18,128us-gaap_DepreciationDepletionAndAmortization	19,216us-gaap_DepreciationDepletionAndAmortization	21,422us-gaap_DepreciationDepletionAndAmortization
Total Assets as of:
Total Assets, by segments	212,054us-gaap_Assets	195,611us-gaap_Assets
Retail [Member]
Fiscal 2014
Net sales to external customers	387,725us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = bbw_RetailMember	373,173us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = bbw_RetailMember	374,553us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = bbw_RetailMember
Income (loss) before income taxes	15,791us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest / us-gaap_StatementBusinessSegmentsAxis = bbw_RetailMember	(5,028)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest / us-gaap_StatementBusinessSegmentsAxis = bbw_RetailMember	(49,215)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest / us-gaap_StatementBusinessSegmentsAxis = bbw_RetailMember
Capital expenditures, net	10,851us-gaap_PaymentsToAcquireProductiveAssets / us-gaap_StatementBusinessSegmentsAxis = bbw_RetailMember	19,178us-gaap_PaymentsToAcquireProductiveAssets / us-gaap_StatementBusinessSegmentsAxis = bbw_RetailMember	17,116us-gaap_PaymentsToAcquireProductiveAssets / us-gaap_StatementBusinessSegmentsAxis = bbw_RetailMember
Depreciation and amortization	17,981us-gaap_DepreciationDepletionAndAmortization / us-gaap_StatementBusinessSegmentsAxis = bbw_RetailMember	19,016us-gaap_DepreciationDepletionAndAmortization / us-gaap_StatementBusinessSegmentsAxis = bbw_RetailMember	21,243us-gaap_DepreciationDepletionAndAmortization / us-gaap_StatementBusinessSegmentsAxis = bbw_RetailMember
Total Assets as of:
Total Assets, by segments	204,758us-gaap_Assets / us-gaap_StatementBusinessSegmentsAxis = bbw_RetailMember	186,912us-gaap_Assets / us-gaap_StatementBusinessSegmentsAxis = bbw_RetailMember
International Franchising [Member]
Fiscal 2014
Net sales to external customers	2,531us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = bbw_InternationalFranchisingMember	3,564us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = bbw_InternationalFranchisingMember	3,598us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = bbw_InternationalFranchisingMember
Income (loss) before income taxes	(454)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest / us-gaap_StatementBusinessSegmentsAxis = bbw_InternationalFranchisingMember	2,018us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest / us-gaap_StatementBusinessSegmentsAxis = bbw_InternationalFranchisingMember	1,993us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest / us-gaap_StatementBusinessSegmentsAxis = bbw_InternationalFranchisingMember
Capital expenditures, net	39us-gaap_PaymentsToAcquireProductiveAssets / us-gaap_StatementBusinessSegmentsAxis = bbw_InternationalFranchisingMember	184us-gaap_PaymentsToAcquireProductiveAssets / us-gaap_StatementBusinessSegmentsAxis = bbw_InternationalFranchisingMember	152us-gaap_PaymentsToAcquireProductiveAssets / us-gaap_StatementBusinessSegmentsAxis = bbw_InternationalFranchisingMember
Depreciation and amortization	147us-gaap_DepreciationDepletionAndAmortization / us-gaap_StatementBusinessSegmentsAxis = bbw_InternationalFranchisingMember	200us-gaap_DepreciationDepletionAndAmortization / us-gaap_StatementBusinessSegmentsAxis = bbw_InternationalFranchisingMember	179us-gaap_DepreciationDepletionAndAmortization / us-gaap_StatementBusinessSegmentsAxis = bbw_InternationalFranchisingMember
Total Assets as of:
Total Assets, by segments	2,312us-gaap_Assets / us-gaap_StatementBusinessSegmentsAxis = bbw_InternationalFranchisingMember	2,712us-gaap_Assets / us-gaap_StatementBusinessSegmentsAxis = bbw_InternationalFranchisingMember
Commercial [Member]
Fiscal 2014
Net sales to external customers	2,098us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = bbw_CommercialMember	2,332us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = bbw_CommercialMember	2,790us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = bbw_CommercialMember
Income (loss) before income taxes	687us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest / us-gaap_StatementBusinessSegmentsAxis = bbw_CommercialMember	892us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest / us-gaap_StatementBusinessSegmentsAxis = bbw_CommercialMember	(1,207)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest / us-gaap_StatementBusinessSegmentsAxis = bbw_CommercialMember
Total Assets as of:
Total Assets, by segments	$ 4,984us-gaap_Assets / us-gaap_StatementBusinessSegmentsAxis = bbw_CommercialMember	$ 5,987us-gaap_Assets / us-gaap_StatementBusinessSegmentsAxis = bbw_CommercialMember

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Sum of the carrying amounts as of the balance sheet date of all assets that are recognized. Assets are probable future economic benefits obtained or controlled by an entity as a result of past transactions or events.

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The aggregate expense recognized in the current period that allocates the cost of tangible assets, intangible assets, or depleting assets to periods that benefit from use of the assets.

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This element represents the income or loss from continuing operations attributable to the economic entity which may also be defined as revenue less expenses from ongoing operations, after income or loss from equity method investments, but before income taxes, extraordinary items, and noncontrolling interest.

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The cash outflow for purchases of and capital improvements on property, plant and equipment (capital expenditures), software, and other intangible assets.

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