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Note 16 - Segment Information (Details) - Sales to External Customers and Long-lived Assets by Geographic Area (USD $)
In Thousands, unless otherwise specified
12 Months Ended
Jan. 03, 2015
Dec. 28, 2013
Dec. 29, 2012
Fiscal 2014      
Net sales to external customers $ 392,354us-gaap_Revenues $ 379,069us-gaap_Revenues $ 380,941us-gaap_Revenues
Property and equipment, net 62,766us-gaap_PropertyPlantAndEquipmentNet 70,163us-gaap_PropertyPlantAndEquipmentNet 71,459us-gaap_PropertyPlantAndEquipmentNet
North America [Member]      
Fiscal 2014      
Net sales to external customers 308,939us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= us-gaap_NorthAmericaMember
[1] 302,216us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= us-gaap_NorthAmericaMember
[1] 306,049us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= us-gaap_NorthAmericaMember
[1]
Property and equipment, net 56,400us-gaap_PropertyPlantAndEquipmentNet
/ us-gaap_StatementGeographicalAxis
= us-gaap_NorthAmericaMember
[1] 62,152us-gaap_PropertyPlantAndEquipmentNet
/ us-gaap_StatementGeographicalAxis
= us-gaap_NorthAmericaMember
[1] 61,995us-gaap_PropertyPlantAndEquipmentNet
/ us-gaap_StatementGeographicalAxis
= us-gaap_NorthAmericaMember
[1]
Europe [Member]      
Fiscal 2014      
Net sales to external customers 81,848us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= us-gaap_EuropeMember
[2] 75,133us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= us-gaap_EuropeMember
[2] 72,788us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= us-gaap_EuropeMember
[2]
Property and equipment, net 6,366us-gaap_PropertyPlantAndEquipmentNet
/ us-gaap_StatementGeographicalAxis
= us-gaap_EuropeMember
[2] 8,011us-gaap_PropertyPlantAndEquipmentNet
/ us-gaap_StatementGeographicalAxis
= us-gaap_EuropeMember
[2] 9,464us-gaap_PropertyPlantAndEquipmentNet
/ us-gaap_StatementGeographicalAxis
= us-gaap_EuropeMember
[2]
Other Geographic Region [Member]      
Fiscal 2014      
Net sales to external customers 1,567us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= bbw_OtherGeographicRegionMember
[3] 1,720us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= bbw_OtherGeographicRegionMember
[3] 2,104us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= bbw_OtherGeographicRegionMember
[3]
Property and equipment, net    [3]    [3]    [3]
[1] North America includes the United States, Canada, Puerto Rico and franchise business in Mexico
[2] Europe includes the United Kingdom, Ireland, franchise businesses in Europe
[3] Other includes franchise businesses outside of North America and Europe