<SEC-DOCUMENT>0001157523-15-000084.txt : 20150112
<SEC-HEADER>0001157523-15-000084.hdr.sgml : 20150112
<ACCEPTANCE-DATETIME>20150112073533
ACCESSION NUMBER:		0001157523-15-000084
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20150112
ITEM INFORMATION:		Results of Operations and Financial Condition
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20150112
DATE AS OF CHANGE:		20150112

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BUILD A BEAR WORKSHOP INC
		CENTRAL INDEX KEY:			0001113809
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-HOBBY, TOY & GAME SHOPS [5945]
		IRS NUMBER:				431883836
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0101

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-32320
		FILM NUMBER:		15520626

	BUSINESS ADDRESS:	
		STREET 1:		1954 INNERBELT BUSINESS CENTRE DRIVE
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63114
		BUSINESS PHONE:		314-423-8000

	MAIL ADDRESS:	
		STREET 1:		1954 INNERBELT BUSINESS CENTRE DRIVE
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63114
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>a51016885.htm
<DESCRIPTION>BUILD-A-BEAR WORKSHOP, INC. 8-K
<TEXT>
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      <br>
      <font style="font-family: Times New Roman; font-size: 12pt">UNITED STATES</font><font style="font-family: Times New Roman; font-size: 12pt"><br style="font-size: 12pt; font-family: Times New Roman"></font><font style="font-family: Times New Roman; font-size: 12pt">SECURITIES
      AND EXCHANGE COMMISSION</font><br><br><font style="font-family: Times New Roman; font-size: 12pt">WASHINGTON,
      DC 20549</font><br><font style="font-size: 12pt"><br style="font-size: 12pt"></font><font style="font-family: Times New Roman; font-size: 12pt">FORM
      8-K</font><br><br><font style="font-family: Times New Roman; font-size: 12pt">CURRENT
      REPORT PURSUANT</font><br><font style="font-family: Times New Roman; font-size: 12pt">TO
      SECTION 13 OR 15&#160;(d) OF THE</font><br><font style="font-family: Times New Roman; font-size: 12pt">SECURITIES
      EXCHANGE ACT OF 1934</font><br><br><font style="font-family: Times New Roman; font-size: 12pt">Date
      of report (Date of earliest event</font><br><font style="font-family: Times New Roman; font-size: 12pt">reported)</font><font style="font-family: Times New Roman; font-size: 10pt">
      </font><font style="font-family: Times New Roman; font-size: 12pt">January
      12, 2015</font><br><br>
    </p>
    <p style="text-align: center">
      <u><font style="font-size: 12pt">&#160;&#160;&#160;&#160;&#160;Build-A-Bear Workshop, Inc.&#160;&#160;&#160;&#160;</font></u><br><font style="font-family: Times New Roman; font-size: 12pt">(Exact
      Name of Registrant as Specified in Its Charter)</font><font style="font-size: 12pt"><br style="font-size: 12pt"></font><br>
    </p>
<div style="text-align:left">
    <table style="margin-bottom: 10.0px; font-size: 10pt; width: 100%; font-family: Times New Roman" cellspacing="0">
      <tr>
        <td style="padding-left: 0.0px; width: 33%; text-align: center" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>&#160;&#160;&#160;&#160;&#160;Delaware&#160;&#160;&#160;&#160;&#160;</u>
          </p>
        </td>
        <td style="padding-left: 0.0px; padding-right: 0.0px; width: 34%; text-align: center; white-space: nowrap" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>&#160;&#160;&#160;&#160;&#160;001-32320&#160;&#160;&#160;&#160;&#160;</u>
          </p>
        </td>
        <td style="padding-left: 0.0px; padding-right: 0.0px; width: 33%; text-align: center; white-space: nowrap" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>&#160;&#160;&#160;&#160;&#160;43-1883836&#160;&#160;&#160;&#160;&#160;</u>
          </p>
        </td>
      </tr>
      <tr>
        <td style="padding-left: 0.0px; width: 33%; text-align: center" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            (State or Other
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            Jurisdiction of
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            Incorporation)
          </p>
        </td>
        <td style="padding-left: 0.0px; width: 34%; text-align: center" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            (Commission
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            File Number)
          </p>
        </td>
        <td style="padding-left: 0.0px; width: 33%; text-align: center" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            (IRS Employer
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            Identification No.)
          </p>
        </td>
      </tr>
    </table>
    </div>
<div style="text-align:left">
    <table style="margin-bottom: 10.0px; font-size: 10pt; width: 100%; font-family: Times New Roman" cellspacing="0">
      <tr>
        <td style="width: 10%">
          &#160;
        </td>
        <td style="padding-left: 0.0px; width: 40%; text-align: center; border-bottom: solid black 1.0pt" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            1954 Innerbelt Business Center Drive<br>St. Louis, Missouri
          </p>
        </td>
        <td style="padding-left: 0.0px; width: 26%; text-align: center; padding-bottom: 2.0px" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td style="padding-left: 0.0px; padding-right: 0.0px; width: 15%; text-align: center; white-space: nowrap; border-bottom: solid black 1.0pt" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            63114
          </p>
        </td>
        <td style="padding-left: 0.0px; width: 9%; text-align: center; padding-bottom: 2.0px" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 10%">

        </td>
        <td style="padding-left: 0.0px; width: 40%; text-align: center" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <font style="font-family: Times New Roman; font-size: 10pt">(Address
            of Principal Executive Offices)</font>
          </p>
        </td>
        <td style="padding-left: 0.0px; width: 26%; text-align: center" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td style="padding-left: 0.0px; width: 15%; text-align: center" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <font style="font-family: Times New Roman; font-size: 10pt">(Zip
            Code)</font>
          </p>
        </td>
        <td style="padding-left: 0.0px; width: 9%; text-align: center" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
      </tr>
    </table>
    </div>
    <p style="text-align: center">
      <u><font style="font-family: Times New Roman; font-size: 10pt">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;(314)
      423-8000&#160;&#160;&#160;&#160;&#160;&#160;&#160;</font></u><font style="font-family: Times New Roman; font-size: 10pt"><br style="font-size: 10pt; font-family: Times New Roman"></font><font style="font-size: 10pt">(Registrant&#8217;s
      Telephone Number, Including Area Code)</font>
    </p>
    <p style="text-align: center">

    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      <font style="font-family: Times New Roman; font-size: 10pt">Check the
      appropriate box below if the Form 8-K filing is intended to
      simultaneously satisfy the filing obligation of the registrant under any
      of the following provisions </font>(<i>see </i>General Instruction A.2.
      below):
    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      <font style="font-family: Arial Unicode MS; font-size: 10pt">&#8414;</font><font style="font-size: 10pt">
      </font><font style="font-family: Times New Roman; font-size: 10pt">Written
      communications pursuant to Rule 425 under the Securities Act (17 CFR
      230.425)</font>
    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      <font style="font-family: Arial Unicode MS; font-size: 10pt">&#8414;</font><font style="font-size: 10pt">
      </font><font style="font-family: Times New Roman; font-size: 10pt">Soliciting
      material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
      240.14a-12)</font>
    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      <font style="font-family: Arial Unicode MS; font-size: 10pt">&#8414;</font><font style="font-size: 10pt">
      </font><font style="font-family: Times New Roman; font-size: 10pt">Pre-commencement
      communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
      240.14d-2(b))</font>
    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      <font style="font-family: Arial Unicode MS; font-size: 10pt">&#8414;</font><font style="font-size: 10pt">
      </font><font style="font-family: Times New Roman; font-size: 10pt">Pre-commencement
      communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
      240.13e-4(c))</font>
    </p>
    <div style="margin-bottom: 10pt; margin-left: 0pt; width: 100%; margin-right: 0pt; text-indent: 0pt">
      <div>
        <div style="text-align: left">

        </div>
      </div>
      <div style="page-break-after: always">
        <div style="text-align: center">

        </div>
        <div style="text-align: center">
          <hr style="height: 1.5pt; color: black">

        </div>
      </div>
      <div>
        <div style="text-align: right">

        </div>
      </div>
    </div>
    <p>

    </p>
    <p style="white-space: nowrap">
      <u>Item 2.02.&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;Results of Operations and Financial Condition</u>.
    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      On January 12, 2015, Build-A-Bear Workshop, Inc. (the &#8220;Company&#8221;) issued
      a press release setting forth the Company&#8217;s expectations regarding
      selected results for the fourth quarter and full 2014 fiscal year. &#160;A
      copy of the Company&#8217;s press release is being furnished as Exhibit 99.1
      and hereby incorporated by reference.
    </p>
    <p style="font-size: 10pt; text-indent: 30.0px">
      The information furnished in, contained, or incorporated by reference
      into this Item 2.02, including Exhibit 99.1 attached hereto, is being
      furnished and shall not be deemed &#8220;filed&#8221; for purposes of Section 18 of
      the Securities and Exchange Act of 1934 (the &#8220;Exchange Act&#8221;) or
      otherwise subject to the liabilities of that section, nor shall it be
      deemed incorporated by reference in any filing under the Securities Act
      of 1933, as amended, or the Exchange Act, regardless of any general
      incorporation language in such filing.&#160;&#160;In addition, this report
      (including Exhibit 99.1) shall not be deemed an admission as to the
      materiality of any information contained herein that is required to be
      disclosed solely as a requirement of this Item.
    </p>
    <p>

    </p>
    <div style="margin-bottom: 10pt; margin-left: 0pt; width: 100%; margin-right: 0pt; text-indent: 0pt">
      <div>
        <div style="text-align: left">

        </div>
      </div>
      <div style="page-break-after: always">
        <div style="font-size: 10pt; font-family: Times New Roman; text-align: center">
          2
        </div>
        <div style="text-align: center">
          <hr style="height: 1.5pt; color: black">

        </div>
      </div>
      <div>
        <div style="text-align: right">

        </div>
      </div>
    </div>
    <p>

    </p>
    <p>
      <u>Item 9.01&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;Financial Statements and Exhibits</u>.
    </p>
    <p>
      (d)&#160;&#160;Exhibits
    </p>
<div style="text-align:left">
    <table style="margin-bottom: 10.0px; font-size: 10pt; width: 100%; font-family: Times New Roman" cellspacing="0">
      <tr>
        <td style="padding-left: 0.0px; width: 15%; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Exhibit Number</u>
          </p>
        </td>
        <td style="width: 5%">
          &#160;
        </td>
        <td style="padding-left: 0.0px; width: 80%; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Description of Exhibit</u>
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 15%">

        </td>
        <td style="width: 5%">

        </td>
        <td style="width: 80%">
          &#160;
        </td>
      </tr>
      <tr>
        <td style="padding-left: 0.0px; padding-right: 0.0px; width: 15%; text-align: left; white-space: nowrap" valign="top">
          99.1
        </td>
        <td style="width: 5%">

        </td>
        <td style="padding-left: 0.0px; width: 80%; text-align: left" valign="top">
          Press Release dated January 12, 2015
        </td>
      </tr>
    </table>
    </div>
    <p>

    </p>
    <p style="text-align: center">
      <font style="font-family: Times New Roman; font-size: 10pt">SIGNATURES</font>
    </p>
    <p style="text-indent: 30.0px">
      <font style="font-family: Times New Roman; font-size: 10pt">Pursuant to
      the requirements of the Securities Exchange Act of 1934, the registrant
      has duly caused this report to be signed on its behalf by the
      undersigned hereunto duly authorized.</font>
    </p>
<div style="text-align:left">
    <table style="margin-bottom: 10.0px; font-size: 10pt; width: 100%; font-family: Times New Roman" cellspacing="0">
      <tr>
        <td style="width: 5%">

        </td>
        <td style="width: 45%">

        </td>
        <td style="padding-left: 0.0px; width: 5%; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td style="padding-left: 0.0px; text-align: left" colspan="2" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            BUILD-A-BEAR WORKSHOP, INC.
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 5%">

        </td>
        <td style="width: 45%">

        </td>
        <td style="width: 5%">

        </td>
        <td colspan="2">
          &#160;
        </td>
      </tr>
      <tr>
        <td style="width: 5%">

        </td>
        <td style="width: 45%">

        </td>
        <td style="padding-left: 0.0px; width: 5%; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td colspan="2">

        </td>
      </tr>
      <tr>
        <td style="padding-left: 0.0px; width: 5%; text-align: left" valign="top">

        </td>
        <td style="width: 45%">

        </td>
        <td style="padding-left: 0.0px; width: 5%; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td colspan="2">

        </td>
      </tr>
      <tr>
        <td style="padding-left: 0.0px; width: 5%; text-align: left; padding-bottom: 2.0px" valign="top">
          Date:
        </td>
        <td style="padding-left: 0.0px; width: 45%; text-align: left; padding-bottom: 2.0px" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            January 12, 2015
          </p>
        </td>
        <td style="padding-left: 0.0px; width: 5%; text-align: left; padding-bottom: 2.0px" valign="top">
          By:
        </td>
        <td style="padding-left: 0.0px; text-align: left; border-bottom: solid black 1.0pt" colspan="2" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            /s/ Voin Todorovic
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 5%">

        </td>
        <td style="padding-left: 0.0px; width: 45%; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td style="width: 5%">

        </td>
        <td style="padding-left: 0.0px; width: 6%; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Name:
          </p>
        </td>
        <td style="padding-left: 0.0px; width: 39%; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Voin Todorovic
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 5%">

        </td>
        <td style="width: 45%">

        </td>
        <td style="width: 5%">

        </td>
        <td style="padding-left: 0.0px; width: 6%; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td style="padding-left: 0.0px; width: 39%; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Title: Chief Financial Officer
          </p>
        </td>
      </tr>
    </table>
    </div>
    <p>

    </p>
    <div style="margin-bottom: 10pt; margin-left: 0pt; width: 100%; margin-right: 0pt; text-indent: 0pt">
      <div>
        <div style="text-align: left">

        </div>
      </div>
      <div style="page-break-after: always">
        <div style="font-size: 10pt; font-family: Times New Roman; text-align: center">
          3
        </div>
        <div style="text-align: center">
          <hr style="height: 1.5pt; color: black">

        </div>
      </div>
      <div>
        <div style="text-align: right">

        </div>
      </div>
    </div>
    <p>

    </p>
    <p style="text-align: center">
      EXHIBIT INDEX
    </p>
<div style="text-align:left">
    <table style="margin-bottom: 10.0px; font-size: 10pt; width: 100%; font-family: Times New Roman" cellspacing="0">
      <tr>
        <td style="padding-left: 0.0px; width: 20%; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Exhibit Number</u>
          </p>
        </td>
        <td style="padding-left: 0.0px; width: 80%; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Description of Exhibit</u>
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 20%">

        </td>
        <td style="padding-left: 0.0px; width: 80%; text-align: left" valign="top">
          &#160;
        </td>
      </tr>
      <tr>
        <td style="padding-left: 0.0px; padding-right: 0.0px; width: 20%; text-align: left; white-space: nowrap" valign="top">
          99.1
        </td>
        <td style="padding-left: 0.0px; width: 80%; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Press Release dated January 12, 2015
          </p>
        </td>
      </tr>
    </table>
    </div>
    <p style="text-align: left">

    </p>
    <p style="text-align: center">
      4
    </p>
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<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>a51016885ex99_1.htm
<DESCRIPTION>EXHIBIT 99.1
<TEXT>
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  <head>
    <title></title>
<!--Copyright 2015 Business Wire, a Berkshire Hathaway company.-->
<!--All rights reserved www.businesswire.com-->
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    <p style="text-align: right">
      <b>Exhibit 99.1</b>
    </p>
    <p style="text-align: center">
      <font style="font-family: Times New Roman; font-size: 12pt"><b>Build-A-Bear
      Workshop, Inc. Issues Preliminary Sales and Pre-Tax Earnings
      Expectations Ahead of Presentation at ICR XChange</b></font>
    </p>
    <p style="text-align: center">
      <font style="font-family: Times New Roman; font-size: 12pt"><b>Fourth
      Quarter 2014 Consolidated Comparable Store Sales Increase 9.8%</b></font>
    </p>
    <p style="text-align: center">
      <font style="font-family: Times New Roman; font-size: 12pt"><b>Fiscal
      Year 2014 Pre-Tax Income Expected in the Range of $15 million to $17
      million</b></font>
    </p>
    <p>
      ST. LOUIS--(BUSINESS WIRE)--January 12, 2015--Build-A-Bear Workshop,
      Inc. (NYSE:BBW) today issued preliminary sales and guidance for adjusted
      pre-tax income for the fourth quarter and fiscal year 2014 ended January
      3, 2015 in conjunction with its presentation at the 17<sup>th</sup>
      Annual ICR XChange Conference.
    </p>
    <p>
      <b>On a preliminary basis, for the Fourth Quarter (14 weeks ended
      January 3, 2015) the Company expects:</b>
    </p>
    <ul>
      <li style="margin-bottom: 10.0px">
        Consolidated net retail sales of approximately $129.0 million compared
        to $106.3 million in the fiscal 2013 fourth quarter (13 weeks ended
        December 28, 2013);
      </li>
      <li style="margin-bottom: 10.0px">
        Consolidated comparable store sales to increase 9.8% including a 8.5%
        increase in North America and a 14.0% increase in Europe (fourth
        quarter comparable store sales are compared to the 14 week period
        ended January 4, 2014);
      </li>
      <li style="margin-bottom: 10.0px">
        Total revenues of approximately $130.0 million compared to $108.1
        million in the fiscal 2013 fourth quarter;
      </li>
      <li style="margin-bottom: 10.0px">
        Pre-tax income in the range of $12.0 million to $14.0 million compared
        to pre-tax income of $5.0 million in the 2013 fourth quarter; and
      </li>
      <li style="margin-bottom: 10.0px">
        Adjusted pre-tax income in the range of $12.5 million to $14.5 million
        compared to adjusted pre-tax income of $6.5 million in the 2013 fourth
        quarter.
      </li>
    </ul>
    <p>
      <b>On a preliminary basis, for the 2014 Fiscal Year (53 weeks ended
      January 3, 2015) the Company expects:</b>
    </p>
    <ul>
      <li style="margin-bottom: 10.0px">
        Consolidated net retail sales of approximately $386.0 million compared
        to $373.2 million in the 2013 fiscal year (52 weeks ended December 28,
        2013);
      </li>
      <li style="margin-bottom: 10.0px">
        Consolidated comparable store sales to increase 1.6%, including a 1.4%
        increase in North America and a 2.3% increase in Europe (full year
        comparable store sales are compared to the 53 week period ended
        January 4, 2014);
      </li>
      <li style="margin-bottom: 10.0px">
        Total revenues of approximately $391.0 million compared to $379.1
        million in fiscal 2013;
      </li>
      <li style="margin-bottom: 10.0px">
        Pre-tax income in the range of $15.0 million to $17.0 million compared
        to a pre-tax loss of $2.1 million in the 2013 fiscal year; and
      </li>
      <li style="margin-bottom: 10.0px">
        Adjusted pre-tax income in the range of $17.0 million to $19.0 million
        compared to an adjusted pre-tax income of $3.1 million in the 2013
        fiscal year.
      </li>
    </ul>
    <p>
      The Company noted that its revenue, sales and profit expectations are
      estimated and preliminary and subject to quarter and year-end closing
      adjustments. As the Company has not completed its quarter and year-end
      fiscal close or the audit of its 2014 financial statements, the revenue,
      sales and profit expectations presented in this press release may change.
    </p>
    <p>
      Sharon Price John, Build-A-Bear Workshop&#8217;s Chief Executive Officer
      commented, &#8220;We delivered a strong performance during the final quarter
      of the year highlighted by a 9.8% increase in consolidated comparable
      store sales. For the year, we expect pre-tax income of $15 million to
      $17 million, a significant improvement from the prior year&#8217;s pre-tax
      loss of $2.1 million. We expect this quarter&#8217;s performance to mark our
      eighth consecutive quarter of improved operating results validating that
      the disciplined execution of our stated strategies continues to deliver
      profitability gains for our Company.
    </p>
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    </div>
    <p>
      &#8220;In the fourth quarter, we continued to demonstrate that high impact
      product launches supported by well-executed marketing programs and
      appropriate inventory levels can drive consumer awareness and product
      demand. We expect the fourth quarter&#8217;s positive sales momentum, which
      included increased sales of gift cards, to fuel a positive start to
      2015. I believe we will continue to leverage the strength of the
      Build-A-Bear brand to increase shareholder value throughout this fiscal
      year.&#8221;
    </p>
    <p>
      The Company is scheduled to present at the 17th Annual ICR XChange
      conference held at the Grand Lakes Resort in Orlando, Florida on
      Tuesday, January 13, 2015 at 12:30 p.m. EST. The presentation will be
      broadcast over the Internet and can be accessed at the Company&#8217;s
      investor relations Web site, <u>http://IR.buildabear.com</u>. The
      presentation is expected to conclude by 12:55 p.m. EST. A replay of the
      broadcast will remain on the Company&#8217;s Web site for one year.
    </p>
    <p>
      <b>About Build-A-Bear Workshop, Inc.:</b>
    </p>
    <p>
      Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only
      global company that offers an interactive make-your-own stuffed animal
      retail-entertainment experience. There are approximately 400
      Build-A-Bear Workshop stores worldwide, including company-owned stores
      in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and
      franchise stores in Europe, Asia, Australia, Africa, the Middle East,
      and Mexico. The Company was named to the FORTUNE 100 Best Companies to
      Work For&#174; list for the sixth year in a row in 2014. Build-A-Bear
      Workshop (NYSE:BBW) posted total revenue of $379.1 million in fiscal
      2013. For more information, call 888.560.BEAR (2327) or visit the
      Investor Relations section of its Web site at buildabear.com&#174;.
    </p>
    <p>
      <b>Forward-Looking Statements:</b>
    </p>
    <p>
      This press release contains forward looking statements that involve
      risks and uncertainties and the Company&#8217;s actual results may differ
      materially from the results discussed in the forward-looking statements.
      These risks and uncertainties include, without limitation, those
      detailed under the caption &#8220;Risk Factors&#8221; in the Company&#8217;s annual report
      on Form 10-K for the year ended December 28, 2013, as filed with the
      SEC, and the following:
    </p>
    <ul>
      <li style="margin-bottom: 10.0px">
        general global economic conditions may deteriorate, which could lead
        to disproportionately reduced consumer demand for our products, which
        represent relatively discretionary spending;
      </li>
      <li style="margin-bottom: 10.0px">
        customer traffic may decrease in the shopping malls where we are
        located, on which we depend to attract guests to our stores;
      </li>
      <li style="margin-bottom: 10.0px">
        we may be unable to generate interest in and demand for our
        interactive retail experience, or to identify and respond to consumer
        preferences in a timely fashion;
      </li>
      <li style="margin-bottom: 10.0px">
        our marketing and on-line initiatives may not be effective in
        generating sufficient levels of brand awareness and guest traffic;
      </li>
      <li style="margin-bottom: 10.0px">
        we may be unable to generate comparable store sales growth;
      </li>
      <li style="margin-bottom: 10.0px">
        we may be unable to effectively operate or manage the overall
        portfolio of our company-owned stores;
      </li>
      <li style="margin-bottom: 10.0px">
        we may not be able to operate our company-owned stores in the United
        Kingdom and Ireland profitably;
      </li>
      <li style="margin-bottom: 10.0px">
        we may be unable to renew or replace our store leases, or enter into
        leases for new stores on favorable terms or in favorable locations, or
        may violate the terms of our current leases;
      </li>
    </ul>
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    <ul>
      <li style="margin-bottom: 10.0px">
        the availability and costs of our products could be adversely affected
        by risks associated with international manufacturing and trade,
        including foreign currency fluctuation;
      </li>
      <li style="margin-bottom: 10.0px">
        our products could become subject to recalls or product liability
        claims that could adversely impact our financial performance and harm
        our reputation among consumers;
      </li>
      <li style="margin-bottom: 10.0px">
        we may lose key personnel, be unable to hire qualified additional
        personnel, or experience turnover of our management team;
      </li>
      <li style="margin-bottom: 10.0px">
        we are susceptible to disruption in our inventory flow due to our
        reliance on a few vendors;
      </li>
      <li style="margin-bottom: 10.0px">
        high petroleum products prices could increase our inventory
        transportation costs and adversely affect our profitability;
      </li>
      <li style="margin-bottom: 10.0px">
        we may be unable to effectively manage our international franchises or
        laws relating to those franchises may change;
      </li>
      <li style="margin-bottom: 10.0px">
        we may improperly obtain or be unable to adequately protect customer
        information in violation of privacy or security laws or customer
        expectations;
      </li>
      <li style="margin-bottom: 10.0px">
        we may suffer negative publicity or be sued due to violations of labor
        laws or unethical practices by manufacturers of our merchandise;
      </li>
      <li style="margin-bottom: 10.0px">
        we may suffer negative publicity or negative sales if the
        non-proprietary toy products we sell in our stores do not meet our
        quality or sales expectations;
      </li>
      <li style="margin-bottom: 10.0px">
        we may be unable to operate our company-owned distribution center
        efficiently or our third-party distribution center providers may
        perform poorly;
      </li>
      <li style="margin-bottom: 10.0px">
        our market share could be adversely affected by a significant, or
        increased, number of competitors;
      </li>
      <li style="margin-bottom: 10.0px">
        we may fail to renew, register or otherwise protect our trademarks or
        other intellectual property;
      </li>
      <li style="margin-bottom: 10.0px">
        poor global economic conditions could have a material adverse effect
        on our liquidity and capital resources;
      </li>
      <li style="margin-bottom: 10.0px">
        we may have disputes with, or be sued by, third parties for
        infringement or misappropriation of their proprietary rights;
      </li>
      <li style="margin-bottom: 10.0px">
        fluctuations in our quarterly results of operations could cause the
        price of our common stock to substantially decline; and
      </li>
      <li style="margin-bottom: 10.0px">
        we may be unable to repurchase shares of our common stock at the times
        or in the amounts we currently anticipate or the results of the share
        repurchase program may not be as beneficial as we currently anticipate.
      </li>
    </ul>
    <p>
      All other brand names, product names, or trademarks belong to their
      respective holders.
    </p>
    <p>

    </p>
    <p>
      CONTACT:<br>Build-A-Bear Workshop, Inc.<br>Investors:<br>Voin Todorovic,
      314-423-8000 x5221<br>or<br>Media:<br>Tanya Coventry-Strader,
      314-423-8000 x5293
    </p>
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