<SEC-DOCUMENT>0001157523-16-004190.txt : 20160112
<SEC-HEADER>0001157523-16-004190.hdr.sgml : 20160112
<ACCEPTANCE-DATETIME>20160112070514
ACCESSION NUMBER:		0001157523-16-004190
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20160112
ITEM INFORMATION:		Results of Operations and Financial Condition
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20160112
DATE AS OF CHANGE:		20160112

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BUILD A BEAR WORKSHOP INC
		CENTRAL INDEX KEY:			0001113809
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-HOBBY, TOY & GAME SHOPS [5945]
		IRS NUMBER:				431883836
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0102

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-32320
		FILM NUMBER:		161337607

	BUSINESS ADDRESS:	
		STREET 1:		1954 INNERBELT BUSINESS CENTRE DRIVE
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63114
		BUSINESS PHONE:		314-423-8000

	MAIL ADDRESS:	
		STREET 1:		1954 INNERBELT BUSINESS CENTRE DRIVE
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63114
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>a51257213.htm
<DESCRIPTION>BUILD-A-BEAR WORKSHOP, INC. 8-K
<TEXT>
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      <font style="font-family: Times New Roman; font-size: 12pt">UNITED STATES</font><font style="font-family: Times New Roman; font-size: 12pt"><br style="font-size: 12pt; font-family: Times New Roman"></font><font style="font-family: Times New Roman; font-size: 12pt">SECURITIES
      AND EXCHANGE COMMISSION</font><br><br><font style="font-family: Times New Roman; font-size: 12pt">WASHINGTON,
      DC 20549</font><br><font style="font-size: 12pt"><br style="font-size: 12pt"></font><font style="font-family: Times New Roman; font-size: 12pt">FORM
      8-K</font><br><br><font style="font-family: Times New Roman; font-size: 12pt">CURRENT
      REPORT PURSUANT</font><br><font style="font-family: Times New Roman; font-size: 12pt">TO
      SECTION 13 OR 15&#160;(d) OF THE</font><br><font style="font-family: Times New Roman; font-size: 12pt">SECURITIES
      EXCHANGE ACT OF 1934</font><br><br><font style="font-family: Times New Roman; font-size: 12pt">Date
      of report (Date of earliest event</font><br><font style="font-family: Times New Roman; font-size: 12pt">reported)</font><font style="font-family: Times New Roman; font-size: 10pt">
      </font><font style="font-family: Times New Roman; font-size: 12pt">January
      12, 2016</font><br><br>
    </p>
    <p style="text-align: center">
      <u><font style="font-size: 12pt">&#160;&#160;&#160;&#160;&#160;Build-A-Bear Workshop, Inc.&#160;&#160;&#160;&#160;</font></u><br><font style="font-family: Times New Roman; font-size: 12pt">(Exact
      Name of Registrant as Specified in Its Charter)</font><font style="font-size: 12pt"><br style="font-size: 12pt"></font><br>
    </p>
<div style="text-align:left">
    <table style="width: 100%; font-family: Times New Roman; margin-bottom: 10.0px; font-size: 10pt" cellspacing="0">
      <tr>
        <td style="width: 33%; padding-left: 0.0px; text-align: center" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>&#160;&#160;&#160;&#160;&#160;Delaware&#160;&#160;&#160;&#160;&#160;</u>
          </p>
        </td>
        <td style="width: 34%; padding-right: 0.0px; padding-left: 0.0px; text-align: center; white-space: nowrap" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>&#160;&#160;&#160;&#160;&#160;001-32320&#160;&#160;&#160;&#160;&#160;</u>
          </p>
        </td>
        <td style="width: 33%; padding-right: 0.0px; padding-left: 0.0px; text-align: center; white-space: nowrap" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>&#160;&#160;&#160;&#160;&#160;43-1883836&#160;&#160;&#160;&#160;&#160;</u>
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 33%; padding-left: 0.0px; text-align: center" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            (State or Other
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            Jurisdiction of
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            Incorporation)
          </p>
        </td>
        <td style="width: 34%; padding-left: 0.0px; text-align: center" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            (Commission
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            File Number)
          </p>
        </td>
        <td style="width: 33%; padding-left: 0.0px; text-align: center" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            (IRS Employer
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            Identification No.)
          </p>
        </td>
      </tr>
    </table>
    </div>
<div style="text-align:left">
    <table style="width: 100%; font-family: Times New Roman; margin-bottom: 10.0px; font-size: 10pt" cellspacing="0">
      <tr>
        <td style="width: 10%">
          &#160;
        </td>
        <td style="border-bottom-style: solid; width: 40%; padding-left: 0.0px; border-bottom-color: black; text-align: center; border-bottom-width: 1.0pt" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            1954 Innerbelt Business Center Drive<br>St. Louis, Missouri
          </p>
        </td>
        <td style="padding-bottom: 2.0px; width: 26%; padding-left: 0.0px; text-align: center" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td style="border-bottom-style: solid; width: 15%; padding-right: 0.0px; padding-left: 0.0px; border-bottom-color: black; text-align: center; border-bottom-width: 1.0pt; white-space: nowrap" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            63114
          </p>
        </td>
        <td style="padding-bottom: 2.0px; width: 9%; padding-left: 0.0px; text-align: center" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 10%">

        </td>
        <td style="width: 40%; padding-left: 0.0px; text-align: center" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <font style="font-family: Times New Roman; font-size: 10pt">(Address
            of Principal Executive Offices)</font>
          </p>
        </td>
        <td style="width: 26%; padding-left: 0.0px; text-align: center" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td style="width: 15%; padding-left: 0.0px; text-align: center" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <font style="font-family: Times New Roman; font-size: 10pt">(Zip
            Code)</font>
          </p>
        </td>
        <td style="width: 9%; padding-left: 0.0px; text-align: center" valign="bottom">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
      </tr>
    </table>
    </div>
    <p style="text-align: center">
      <u><font style="font-family: Times New Roman; font-size: 10pt">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;(314)
      423-8000&#160;&#160;&#160;&#160;&#160;&#160;&#160;</font></u><font style="font-family: Times New Roman; font-size: 10pt"><br style="font-family: Times New Roman; font-size: 10pt"></font><font style="font-size: 10pt">(Registrant&#8217;s
      Telephone Number, Including Area Code)</font>
    </p>
    <p style="text-align: center">

    </p>
    <p style="text-indent: 30.0px; font-size: 10pt">
      <font style="font-family: Times New Roman; font-size: 10pt">Check the
      appropriate box below if the Form 8-K filing is intended to
      simultaneously satisfy the filing obligation of the registrant under any
      of the following provisions </font>(<i>see </i>General Instruction A.2.
      below):
    </p>
    <p style="text-indent: 30.0px; font-size: 10pt">
      <font style="font-family: Arial Unicode MS; font-size: 10pt">&#8414;</font><font style="font-size: 10pt">
      </font><font style="font-family: Times New Roman; font-size: 10pt">Written
      communications pursuant to Rule 425 under the Securities Act (17 CFR
      230.425)</font>
    </p>
    <p style="text-indent: 30.0px; font-size: 10pt">
      <font style="font-family: Arial Unicode MS; font-size: 10pt">&#8414;</font><font style="font-size: 10pt">
      </font><font style="font-family: Times New Roman; font-size: 10pt">Soliciting
      material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
      240.14a-12)</font>
    </p>
    <p style="text-indent: 30.0px; font-size: 10pt">
      <font style="font-family: Arial Unicode MS; font-size: 10pt">&#8414;</font><font style="font-size: 10pt">
      </font><font style="font-family: Times New Roman; font-size: 10pt">Pre-commencement
      communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
      240.14d-2(b))</font>
    </p>
    <p style="text-indent: 30.0px; font-size: 10pt">
      <font style="font-family: Arial Unicode MS; font-size: 10pt">&#8414;</font><font style="font-size: 10pt">
      </font><font style="font-family: Times New Roman; font-size: 10pt">Pre-commencement
      communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
      240.13e-4(c))</font>
    </p>
    <div style="margin-left: 0pt; width: 100%; margin-bottom: 10pt; text-indent: 0pt; margin-right: 0pt">
      <div>
        <div style="text-align: left">

        </div>
      </div>
      <div style="page-break-after: always">
        <div style="text-align: center">

        </div>
        <div style="text-align: center">
          <hr style="color: black; height: 1.5pt">

        </div>
      </div>
      <div>
        <div style="text-align: right">

        </div>
      </div>
    </div>
    <p>

    </p>
    <p style="white-space: nowrap">
      <u>Item 2.02.&#160;&#160;&#160;&#160;&#160;&#160;&#160;Results of Operations and Financial Condition</u>.
    </p>
    <p style="text-indent: 30.0px; font-size: 10pt">
      On January 12, 2016, Build-A-Bear Workshop, Inc. (the &#8220;Company&#8221;) issued
      a press release setting forth the Company&#8217;s expectations regarding
      selected results for the fourth quarter and full 2015 fiscal year and
      initial expectations for selected results in fiscal 2016. &#160;A copy of the
      Company&#8217;s press release is being furnished as Exhibit 99.1 and hereby
      incorporated by reference.
    </p>
    <p style="text-indent: 30.0px; font-size: 10pt">
      The information furnished in, contained, or incorporated by reference
      into this Item 2.02, including Exhibit 99.1 attached hereto, is being
      furnished and shall not be deemed &#8220;filed&#8221; for purposes of Section 18 of
      the Securities and Exchange Act of 1934 (the &#8220;Exchange Act&#8221;) or
      otherwise subject to the liabilities of that section, nor shall it be
      deemed incorporated by reference in any filing under the Securities Act
      of 1933, as amended, or the Exchange Act, regardless of any general
      incorporation language in such filing.&#160;&#160;In addition, this report
      (including Exhibit 99.1) shall not be deemed an admission as to the
      materiality of any information contained herein that is required to be
      disclosed solely as a requirement of this Item.
    </p>
    <p style="white-space: nowrap">

    </p>
    <div style="margin-left: 0pt; width: 100%; margin-bottom: 10pt; text-indent: 0pt; margin-right: 0pt">
      <div>
        <div style="text-align: left">

        </div>
      </div>
      <div style="page-break-after: always">
        <div style="font-family: Times New Roman; font-size: 10pt; text-align: center">
          2
        </div>
        <div style="text-align: center">
          <hr style="color: black; height: 1.5pt">

        </div>
      </div>
      <div>
        <div style="text-align: right">

        </div>
      </div>
    </div>
    <p style="text-align: center">

    </p>
    <p style="white-space: nowrap">
      <u>Item 9.01.&#160;&#160;&#160;&#160;&#160;&#160;&#160;Financial Statements and Exhibits</u>.
    </p>
    <p style="white-space: nowrap">
      (d)&#160;&#160;&#160;Exhibits
    </p>
<div style="text-align:left">
    <table style="width: 100%; font-family: Times New Roman; margin-bottom: 10.0px; font-size: 10pt" cellspacing="0">
      <tr>
        <td style="width: 20%; padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Exhibit Number</u>
          </p>
        </td>
        <td style="width: 80%; padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Description of Exhibit</u>
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 20%">

        </td>
        <td style="width: 80%; padding-left: 0.0px; text-align: left" valign="top">
          &#160;
        </td>
      </tr>
      <tr>
        <td style="width: 20%; padding-right: 0.0px; padding-left: 0.0px; text-align: left; white-space: nowrap" valign="top">
          99.1
        </td>
        <td style="width: 80%; padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Press Release dated January 12, 2016
          </p>
        </td>
      </tr>
    </table>
    </div>
    <p style="text-align: left">

    </p>
    <p style="text-align: center">
      <font style="font-family: Times New Roman; font-size: 10pt">SIGNATURES</font>
    </p>
    <p style="text-indent: 30.0px">
      <font style="font-family: Times New Roman; font-size: 10pt">Pursuant to
      the requirements of the Securities Exchange Act of 1934, the registrant
      has duly caused this report to be signed on its behalf by the
      undersigned hereunto duly authorized.</font>
    </p>
<div style="text-align:left">
    <table style="width: 100%; font-family: Times New Roman; margin-bottom: 10.0px; font-size: 10pt" cellspacing="0">
      <tr>
        <td style="width: 5%">

        </td>
        <td style="width: 45%">

        </td>
        <td colspan="2" style="padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            BUILD-A-BEAR WORKSHOP, INC.
          </p>
        </td>
        <td style="width: 8%">

        </td>
      </tr>
      <tr>
        <td style="width: 5%">

        </td>
        <td style="width: 45%">

        </td>
        <td style="width: 6%">

        </td>
        <td style="width: 36%">

        </td>
        <td style="width: 8%">
          &#160;
        </td>
      </tr>
      <tr>
        <td style="width: 5%">

        </td>
        <td style="width: 45%">

        </td>
        <td style="width: 6%; padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td style="width: 36%">

        </td>
        <td style="width: 8%">

        </td>
      </tr>
      <tr>
        <td style="width: 5%; padding-left: 0.0px; text-align: left" valign="top">

        </td>
        <td style="width: 45%">

        </td>
        <td style="width: 6%; padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td style="width: 36%">

        </td>
        <td style="width: 8%">

        </td>
      </tr>
      <tr>
        <td style="padding-bottom: 2.0px; width: 5%; padding-left: 0.0px; text-align: left" valign="top">
          Date:
        </td>
        <td style="padding-bottom: 2.0px; width: 45%; padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            January 12, 2016
          </p>
        </td>
        <td style="padding-bottom: 2.0px; width: 6%; padding-left: 0.0px; text-align: left" valign="top">
          By:
        </td>
        <td style="border-bottom-style: solid; width: 36%; padding-left: 0.0px; border-bottom-color: black; text-align: left; border-bottom-width: 1.0pt" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            /s/ Voin Todorovic
          </p>
        </td>
        <td style="width: 8%">

        </td>
      </tr>
      <tr>
        <td style="width: 5%">

        </td>
        <td style="width: 45%; padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td style="width: 6%; padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Name:
          </p>
        </td>
        <td style="width: 36%; padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Voin Todorovic
          </p>
        </td>
        <td style="width: 8%">

        </td>
      </tr>
      <tr>
        <td style="width: 5%">

        </td>
        <td style="width: 45%">

        </td>
        <td style="width: 6%; padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Title:
          </p>
        </td>
        <td style="width: 36%; padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Chief Financial Officer
          </p>
        </td>
        <td style="width: 8%">

        </td>
      </tr>
    </table>
    </div>
    <p>

    </p>
    <div style="margin-left: 0pt; width: 100%; margin-bottom: 10pt; text-indent: 0pt; margin-right: 0pt">
      <div>
        <div style="text-align: left">

        </div>
      </div>
      <div style="page-break-after: always">
        <div style="font-family: Times New Roman; font-size: 10pt; text-align: center">
          3
        </div>
        <div style="text-align: center">
          <hr style="color: black; height: 1.5pt">

        </div>
      </div>
      <div>
        <div style="text-align: right">

        </div>
      </div>
    </div>
    <p>

    </p>
    <p style="text-align: center">
      EXHIBIT INDEX
    </p>
<div style="text-align:left">
    <table style="width: 100%; font-family: Times New Roman; margin-bottom: 10.0px; font-size: 10pt" cellspacing="0">
      <tr>
        <td style="width: 20%; padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Exhibit Number</u>
          </p>
        </td>
        <td style="width: 80%; padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Description of Exhibit</u>
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 20%">

        </td>
        <td style="width: 80%; padding-left: 0.0px; text-align: left" valign="top">
          &#160;
        </td>
      </tr>
      <tr>
        <td style="width: 20%; padding-right: 0.0px; padding-left: 0.0px; text-align: left; white-space: nowrap" valign="top">
          99.1
        </td>
        <td style="width: 80%; padding-left: 0.0px; text-align: left" valign="top">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Press Release dated January 12, 2016
          </p>
        </td>
      </tr>
    </table>
    </div>
    <p style="text-align: left">

    </p>
    <p style="text-align: center">
      4
    </p>
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<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>a51257213ex99_1.htm
<DESCRIPTION>EXHIBIT 99.1
<TEXT>
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    <title></title>
<!--Copyright 2016 Business Wire, a Berkshire Hathaway company.-->
<!--All rights reserved www.businesswire.com-->
  </head>
  <body style="font-size: 8pt; font-family: Times New Roman">
    <p style="text-align: right">
      <b>Exhibit 99.1</b>
    </p>
    <p style="text-align: center">
      <font style="font-family: Times New Roman; font-size: 12pt"><b>Build-A-Bear
      Workshop, Inc. Issues Preliminary Sales and Pre-Tax Earnings
      Expectations Ahead of Presentation at ICR Conference</b></font>
    </p>
    <p style="text-align: center">
      <font style="font-family: Times New Roman; font-size: 12pt"><b>52-Week
      Fiscal 2015 Pre-Tax Income Expected in the Range of $16.5 million to
      $18.0 Million up from $16.0 Million in the 53-Week Fiscal 2014</b></font>
    </p>
    <p style="text-align: center">
      <font style="font-family: Times New Roman; font-size: 12pt"><b>Repurchased
      1.7 million Shares of its Common Stock in Fiscal 2015</b></font>
    </p>
    <p style="text-align: center">
      <font style="font-family: Times New Roman; font-size: 12pt"><b>Introduces
      Fiscal 2016 Outlook Including Expectations for Fourth Consecutive Year
      of Positive Comparable Store Sales and a 15% to 25% Increase in Pre-Tax
      Income</b></font>
    </p>
    <p>
      ST. LOUIS--(BUSINESS WIRE)--January 12, 2016--Build-A-Bear Workshop,
      Inc. (NYSE:BBW) today issued preliminary sales and guidance for pre-tax
      income for the fourth quarter and fiscal year 2015 ended January 2, 2016
      as well as initial expectations for fiscal year 2016 in conjunction with
      its presentation at the 18<sup>th</sup> Annual ICR Conference. The
      Company noted that fiscal 2015 represented a 52-week year and compares
      to a 53-week year in fiscal 2014 with the additional week in fiscal 2014
      included in the fourth quarter.
    </p>
    <p>
      <b>On a preliminary basis, for the Fourth Quarter (13-weeks ended
      January 2, 2016 compared to the 14-weeks ended January 3, 2015) the
      Company expects:</b>
    </p>
    <ul>
      <li style="margin-bottom: 10.0px">
        Total revenues of approximately $117.7 million compared to $131.5
        million in the fiscal 2014 fourth quarter;
      </li>
      <li style="margin-bottom: 10.0px">
        Consolidated net retail sales of approximately $116.5 million compared
        to $130.0 million in the fiscal 2014 fourth quarter;
      </li>
      <li style="margin-bottom: 10.0px">
        Consolidated comparable sales (Stores and E-commerce) to decrease 5.5%
        including a 4.1% decrease in North America and an 9.9% decrease in
        Europe (fourth quarter comparable sales are compared to the
        thirteen-week period ended January 3, 2015);
      </li>
      <li style="margin-bottom: 10.0px">
        E-commerce sales to increase 16.5% compared to fiscal 2014 fourth
        quarter; and
      </li>
      <li style="margin-bottom: 10.0px">
        Pre-tax income in the range of $8.5 million to $10.0 million compared
        to pre-tax income of $12.6 million in the 2014 fourth quarter.
      </li>
    </ul>
    <p>
      <b>On a preliminary basis, for the 2015 Fiscal Year (52-weeks ended
      January 2, 2016 compared to the 53-weeks ended January 3, 2015) the
      Company expects:</b>
    </p>
    <ul>
      <li style="margin-bottom: 10.0px">
        Total revenues of approximately $377.7 million compared to $392.4
        million in fiscal 2014;
      </li>
      <li style="margin-bottom: 10.0px">
        Consolidated net retail sales of approximately $372.8 million compared
        to $387.7 million in fiscal 2014;
      </li>
      <li style="margin-bottom: 10.0px">
        Consolidated comparable sales (Stores and E-commerce) to increase
        1.0%, including flat performance in North America and a 4.8% increase
        in Europe (full year comparable sales are compared to the fifty-two
        week period ended January 3, 2015);
      </li>
      <li style="margin-bottom: 10.0px">
        E-commerce sales to increase 11.9% compared to fiscal 2014;
      </li>
      <li style="margin-bottom: 10.0px">
        Pre-tax income in the range of $16.5 million to $18.0 million compared
        to pre-tax income of $16.0 million in fiscal 2014 and;
      </li>
      <li style="margin-bottom: 10.0px">
        Capital expenditures are expected to be approximately $24.2 million;
        depreciation and amortization is expected to be approximately $16.4
        million.
      </li>
    </ul>
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    </div>
    <p>
      During the year, the Company opened 26 stores, including 11 in its new
      Discovery format to end the year with 330 locations including 269 in
      North America and 61 outside of North America. In addition, the Company
      repurchased approximately 1.7 million shares of its common stock for
      $25.9 million in fiscal 2015.
    </p>
    <p>
      The Company noted that its revenue, sales and profit expectations are
      estimated and preliminary and subject to quarter and year-end closing
      adjustments. As the Company has not completed its quarter and year-end
      fiscal close or the audit of its 2015 financial statements, the revenue,
      sales and profit expectations presented in this press release may change.
    </p>
    <p>
      Sharon Price John, Build-A-Bear Workshop&#8217;s Chief Executive Officer
      commented, &#8220;By remaining focused on our long range objectives, we expect
      fiscal 2015 to deliver our third consecutive year of positive
      consolidated comparable sales and our third consecutive year of improved
      profit performance.
    </p>
    <p>
      &#8220;We believe our key initiatives, including our new Discovery store
      format, the diversification of our real estate model and our balanced
      portfolio of both Build-A-Bear and licensed products are gaining
      traction. Additionally, our on-going efforts of process improvements,
      system upgrades, value engineering and strategic pricing are continuing
      to enhance our merchandise margins which is contributing to our
      sustained improvement in profitability,&#8221; Ms. John continued.
    </p>
    <p>
      &#8220;Our fourth quarter sales materialized later than expected, building
      through late December, with the positive momentum continuing thus far
      into fiscal 2016. Looking forward, we expect to deliver continued
      profitability improvement as well as revenue growth in 2016 through the
      on-going disciplined execution of our stated strategy.&#8221;
    </p>
    <p>
      <u><b>Fiscal 2016 Outlook</b></u>
    </p>
    <p>
      For fiscal 2016, the Company currently expects:
    </p>
    <ul>
      <li style="margin-bottom: 10.0px">
        Total revenue to increase in the low to mid-single digit range;
      </li>
      <li style="margin-bottom: 10.0px">
        Consolidated comparable sales to increase in the low single digits;
      </li>
      <li style="margin-bottom: 10.0px">
        Capital expenditures to be $25 million to $30 million and depreciation
        and amortization to be in the range of&#160;$17 million to $19 million;
      </li>
      <li style="margin-bottom: 10.0px">
        Pre-tax income to grow 15% to 25% compared to fiscal 2015 even with
        the higher level of investment;
      </li>
      <li style="margin-bottom: 10.0px">
        A tax rate of approximately 30%; and
      </li>
      <li style="margin-bottom: 10.0px">
        To end the year with 340 to 345 stores, 45 to 55 of which will be in
        its new Discovery format.
      </li>
    </ul>
    <p>
      The Company is scheduled to present at the 18th Annual ICR Conference
      held at the Grand Lakes Resort in Orlando, Florida on Wednesday, January
      13, 2016 at 10:00 a.m. EST. The presentation will be broadcast over the
      Internet and can be accessed at the Company&#8217;s investor relations Web
      site, <u>http://IR.buildabear.com</u>. The presentation is expected to
      conclude by 10:25 a.m. EST. A replay of the broadcast will remain on the
      Company&#8217;s Web site for one year.
    </p>
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    </div>
    <p>
      <b>About Build-A-Bear Workshop, Inc.</b>
    </p>
    <p>
      Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only
      global company that offers an interactive make-your-own stuffed animal
      retail-entertainment experience. There are approximately 400
      Build-A-Bear Workshop stores worldwide, including company-owned stores
      in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and
      Denmark, and franchise stores in Europe, Asia, Australia, Africa, the
      Middle East, and Mexico. The Company was named to the FORTUNE 100 Best
      Companies to Work For list for the seventh year in a row in 2015.
      Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $392.4 million
      in fiscal 2014. For more information, call 888.560.BEAR (2327) or visit
      the Investor Relations section of its Web site at buildabear.com.
    </p>
    <p>
      <b>Forward-Looking Statements</b>
    </p>
    <p>
      This press release contains forward looking statements that involve
      risks and uncertainties and the Company&#8217;s actual results may differ
      materially from the results discussed in the forward-looking statements.
      These risks and uncertainties include, without limitation, those
      detailed under the caption &#8220;Risk Factors&#8221; in the Company&#8217;s annual report
      on Form 10-K for the year ended January 3, 2015, as filed with the SEC,
      and the following:
    </p>
    <ul>
      <li style="margin-bottom: 10.0px">
        general global economic conditions may deteriorate, which could lead
        to disproportionately reduced consumer demand for our products, which
        represent relatively discretionary spending;
      </li>
      <li style="margin-bottom: 10.0px">
        customer traffic may decrease in the shopping malls where we are
        located, on which we depend to attract guests to our stores;
      </li>
      <li style="margin-bottom: 10.0px">
        we may be unable to generate interest in and demand for our
        interactive retail experience, or to identify and respond to consumer
        preferences in a timely fashion;
      </li>
      <li style="margin-bottom: 10.0px">
        our marketing and on-line initiatives may not be effective in
        generating sufficient levels of brand awareness and guest traffic;
      </li>
      <li style="margin-bottom: 10.0px">
        we may improperly obtain or be unable to adequately protect customer
        information in violation of privacy or security laws or customer
        expectations;
      </li>
      <li style="margin-bottom: 10.0px">
        we may be unable to generate comparable store sales growth;
      </li>
      <li style="margin-bottom: 10.0px">
        we may be unable to effectively operate or manage the overall
        portfolio of our company-owned stores;
      </li>
      <li style="margin-bottom: 10.0px">
        we may be unable to renew or replace our store leases, or enter into
        leases for new stores on favorable terms or in favorable locations, or
        may violate the terms of our current leases;
      </li>
      <li style="margin-bottom: 10.0px">
        we may not be able to operate our international company-owned
        profitably;
      </li>
      <li style="margin-bottom: 10.0px">
        the availability and costs of our products could be adversely affected
        by risks associated with international manufacturing and trade,
        including foreign currency fluctuation;
      </li>
      <li style="margin-bottom: 10.0px">
        our products could become subject to recalls or product liability
        claims that could adversely impact our financial performance and harm
        our reputation among consumers;
      </li>
      <li style="margin-bottom: 10.0px">
        we may lose key personnel, be unable to hire qualified additional
        personnel, or experience turnover of our management team;
      </li>
      <li style="margin-bottom: 10.0px">
        we are susceptible to disruption in our inventory flow due to our
        reliance on a few vendors;
      </li>
      <li style="margin-bottom: 10.0px">
        we may be unable to effectively manage our international franchises or
        laws relating to those franchises may change;
      </li>
      <li style="margin-bottom: 10.0px">
        we may fail to renew, register or otherwise protect our trademarks or
        other intellectual property;
      </li>
      <li style="margin-bottom: 10.0px">
        we are subject to risks associated with technology and digital
        operations;
      </li>
      <li style="margin-bottom: 10.0px">
        we may suffer negative publicity or be sued due to violations of labor
        laws or unethical practices by manufacturers of our merchandise;
      </li>
      <li style="margin-bottom: 10.0px">
        we may be unable to operate our company-owned distribution center
        efficiently or our third-party distribution center providers may
        perform poorly;
      </li>
      <li style="margin-bottom: 10.0px">
        high petroleum products prices could increase our inventory
        transportation costs and adversely affect our profitability;
      </li>
      <li style="margin-bottom: 10.0px">
        our plans to leverage the Build-A-Bear brand to drive strategic
        expansion may not be successful;
      </li>
      <li style="margin-bottom: 10.0px">
        our market share could be adversely affected by a significant, or
        increased, number of competitors;
      </li>
      <li style="margin-bottom: 10.0px">
        we may suffer negative publicity or negative sales if the
        non-proprietary toy products we sell in our stores do not meet our
        quality or sales expectations;
      </li>
      <li style="margin-bottom: 10.0px">
        poor global economic conditions could have a material adverse effect
        on our liquidity and capital resources;
      </li>
      <li style="margin-bottom: 10.0px">
        fluctuations in our quarterly results of operations could cause the
        price of our common stock to substantially decline; and
      </li>
      <li style="margin-bottom: 10.0px">
        we may be unable to repurchase shares of our common stock at the times
        or in the amounts we currently anticipate or the results of the share
        repurchase program may not be as beneficial as we currently anticipate.
      </li>
    </ul>
    <p>
      All other brand names, product names, or trademarks belong to their
      respective holders.
    </p>
    <p>

    </p>
    <p>
      CONTACT:<br>Investors:<br>Build-A-Bear Workshop<br>Voin Todorovic,
      314-423-8000 x 5221
    </p>
    <p>

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