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Consolidated Statements of Income - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2016
Jan. 02, 2016
Jan. 03, 2015
Revenues:      
Net retail sales $ 357,593 $ 372,715 $ 387,725
Commercial revenue 4,312 2,783 2,098
Franchise fees 2,299 2,196 2,531
Total revenues 364,204 377,694 392,354
Costs and expenses:      
Selling, general and administrative 157,174 159,612 163,262
Store preopening 3,549 1,851 1,183
Interest expense (income), net 5 (143) 53
Total costs and expenses 358,895 359,796 376,330
Total income before income taxes 5,309 17,898 16,024
Income tax (benefit) expense 3,932 (9,447) 1,662
Net income $ 1,377 $ 27,345 $ 14,362
Income per common share:      
Basic income per common share attributable to Build-A-Bear Workshop, Inc. stockholders (in dollars per share) $ 0.09 $ 1.61 $ 0.82
Diluted income per common share attributable to Build-A-Bear Workshop, Inc. stockholders (in dollars per share) $ 0.09 $ 1.59 $ 0.81
Shares used in computing common per share amounts:      
Basic (in shares) 15,442,086 16,642,269 16,908,001
Diluted (in shares) 15,622,273 16,867,356 17,133,811
Retail [Member]      
Costs and expenses:      
Cost of merchandise sold $ 195,914 $ 197,101 $ 210,887
Commercial [Member]      
Costs and expenses:      
Cost of merchandise sold $ 2,253 $ 1,375 $ 945