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Note 11 - Segment Information | 9 Months Ended
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Oct. 31, 2020
Notes to Financial Statements |
Segment Reporting Disclosure [Text Block] | 11. Segment Information The Company’s operations are conducted through three operating segments consisting of direct-to-consumer (“DTC”), commercial and international franchising. The DTC segment includes the operating activities of corporately-managed locations and other retail delivery operations in the U.S., Canada, China, Denmark, Ireland and the United Kingdom (“U.K.”), including the Company’s e-commerce sites and temporary stores. The commercial segment includes the Company’s transactions with other businesses, mainly comprised of licensing the Company’s intellectual properties for third party use and wholesale activities. The international franchising segment includes the licensing activities of the Company’s franchise agreements with store locations in Asia, Australia, Mexico, the Middle East, Africa, and South America. The operating segments have discrete sources of revenue, different capital structures and different cost structures. These operating segments represent the basis on which the Company’s chief operating decision maker regularly evaluates the business in assessing performance, determining the allocation of resources and the pursuit of future growth opportunities. Accordingly, the Company has determined that each of its operating segments represent a reportable segment. The three reportable segments follow the same accounting policies used for the Company’s consolidated financial statements. Following is a summary of the financial information for the Company’s reportable segments (in thousands):
|  | Direct-to- |  |  |  |  |  |  | International |  |  |  |  |
|  | Consumer |  |  | Commercial |  |  | Franchising |  |  | Total |
Thirteen weeks ended October 31, 2020 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales to external customers |  | $ | 72,368 |  |  | $ | 1,858 |  |  | $ | 447 |  |  | $ | 74,673 |
Income before income taxes |  |  | 713 |  |  |  | 803 |  |  |  | 154 |  |  |  | 1,670 |
Capital expenditures |  |  | 651 |  |  |  | - |  |  |  | - |  |  |  | 651 |
Depreciation and amortization |  |  | 3,186 |  |  |  | 8 |  |  |  | - |  |  |  | 3,194 |
Thirteen weeks ended November 2, 2019 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales to external customers |  | $ | 66,575 |  |  | $ | 2,560 |  |  | $ | 1,249 |  |  | $ | 70,384 |
(Loss) Income before income taxes |  |  | (8,578 | ) |  |  | 753 |  |  |  | 131 |  |  |  | (7,694 | )
Capital expenditures |  |  | 5,155 |  |  |  | - |  |  |  | - |  |  |  | 5,155 |
Depreciation and amortization |  |  | 3,560 |  |  |  | - |  |  |  | 1 |  |  |  | 3,561 |
Thirty-nine weeks ended October 31, 2020 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales to external customers |  | $ | 157,354 |  |  | $ | 3,056 |  |  | $ | 1,240 |  |  | $ | 161,650 |
(Loss) Income before income taxes |  |  | (31,802 | ) |  |  | 997 |  |  |  | (172 | ) |  |  | (30,977 | )
Capital expenditures |  |  | 4,029 |  |  |  | - |  |  |  | - |  |  |  | 4,029 |
Depreciation and amortization |  |  | 9,882 |  |  |  | 23 |  |  |  | 0 |  |  |  | 9,905 |
Thirty-nine weeks ended November 2, 2019 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales to external customers |  | $ | 222,837 |  |  | $ | 8,507 |  |  | $ | 2,616 |  |  | $ | 233,960 |
(Loss) Income before income taxes |  |  | (9,385 | ) |  |  | 3,488 |  |  |  | (130 | ) |  |  | (6,027 | )
Capital expenditures |  |  | 10,099 |  |  |  | - |  |  |  | - |  |  |  | 10,099 |
Depreciation and amortization |  |  | 10,354 |  |  |  | - |  |  |  | 5 |  |  |  | 10,359 |
Total Assets as of: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
October 31, 2020 |  |  | 244,030 |  |  |  | 7,088 |  |  |  | 8,319 |  |  | $ | 259,437 |
November 2, 2019 |  |  | 281,365 |  |  |  | 7,508 |  |  |  | 7,804 |  |  |  | 296,677 |
The Company’s reportable segments are primarily determined by the types of products and services that they offer. Each reportable segment may operate in many geographic areas. Revenues are recognized in the geographic areas based on the location of the customer or franchisee. The following schedule is a summary of the Company’s sales to external customers and long-lived assets by geographic area (in thousands):
|  | North |  |  |  |  |  |  |  |  |  |  |  |  |
|  | America (1) |  |  | Europe (2) |  |  | Other (3) |  |  | Total |
Thirteen weeks ended October 31, 2020 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales to external customers |  | $ | 62,768 |  |  | $ | 11,320 |  |  | $ | 585 |  |  | $ | 74,673 |
Thirteen weeks ended November 2, 2019 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales to external customers |  | $ | 57,503 |  |  | $ | 11,557 |  |  | $ | 1,324 |  |  | $ | 70,384 |
Thirty-nine weeks ended October 31, 2020 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales to external customers |  | $ | 137,404 |  |  | $ | 23,126 |  |  | $ | 1,120 |  |  | $ | 161,650 |
Property and equipment, net |  |  | 51,314 |  |  |  | 4,107 |  |  |  | - |  |  |  | 55,421 |
Thirty-nine weeks ended November 2, 2019 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales to external customers |  | $ | 198,900 |  |  | $ | 32,639 |  |  | $ | 2,421 |  |  | $ | 233,960 |
Property and equipment, net |  |  | 60,481 |  |  |  | 5,462 |  |  |  | 11 |  |  |  | 65,954 |
For purposes of this table only:
(1) North America includes corporately-managed locations in the United States, Canada, Puerto Rico.
(2) Europe includes corporately-managed locations in the U.K., Ireland, Denmark and franchise businesses in Europe
(3) Other includes franchise businesses outside of North America and Europe and includes a corporately-managed location in China

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8924-108599 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8981-108599 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9031-108599 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (f) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (e) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (d) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8736-108599 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9054-108599 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 15 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8657-108599 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8721-108599 Reference 14: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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