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Note 15 - Segment Information - Financial Information for the Company's Reportable Segments (Details) - USD ($) $ in Thousands | 12 Months Ended
--- | ---
Feb. 01, 2025 | Feb. 03, 2024 | Jan. 28, 2023
Revenue from Contract with Customer, Excluding Assessed Tax |  | $ 496,404 | $ 486,114 | $ 467,937
Cost of Goods Sold |  | 223,886 | 221,722 | 222,065
Gross Profit |  | 272,518 | 264,392 | 245,872
Selling, General & Administrative |  | 135,242 | 131,824 | 118,594
Contribution Margin |  | 137,276 | 132,568 | 127,278
Overhead Expenses(1) | [1] | 70,996 | 67,168 | 65,335
Interest Expense (Income) |  | (861) | (929) | 19
Income before income taxes |  | 67,141 | 66,329 | 61,924
Segment, Expenditure, Addition to Long-Lived Assets |  | 289,956 | 272,325 | 280,794
Depreciation, Depletion and Amortization |  | 14,772 | 13,657 | 12,482
Payments to Acquire Productive Assets |  | 19,317 | 18,295 | 13,634
Segment Reporting, Reconciling Item, Corporate Nonsegment [Member] |  |  |  |
Segment, Expenditure, Addition to Long-Lived Assets |  | 105,541 | 66,926 | 187,988
Depreciation, Depletion and Amortization |  | 4,017 | 3,747 | 3,471
Payments to Acquire Productive Assets |  | 7,903 | 11,562 | 9,712
Direct to Consumer [Member] |  |  |  |
Revenue from Contract with Customer, Excluding Assessed Tax |  | 460,325 | 456,163 | 446,181
Cost of Goods Sold |  | 207,200 | 206,815 | 211,489
Gross Profit |  | 253,125 | 249,348 | 234,692
Selling, General & Administrative |  | 134,076 | 127,722 | 118,550
Contribution Margin |  | 119,049 | 121,626 | 116,142
Overhead Expenses(1) | [1] |  |  |
Interest Expense (Income) |  |  |  |
Income before income taxes |  |  |  |
Direct to Consumer [Member] | Operating Segments [Member] |  |  |  |
Segment, Expenditure, Addition to Long-Lived Assets |  | 170,132 | 195,373 | 84,233
Depreciation, Depletion and Amortization |  | 10,551 | 9,517 | 8,501
Payments to Acquire Productive Assets |  | 11,414 | 6,733 | 3,922
Commercial [Member] |  |  |  |
Revenue from Contract with Customer, Excluding Assessed Tax |  | 31,387 | 25,413 | 18,523
Cost of Goods Sold |  | 13,439 | 12,091 | 8,591
Gross Profit |  | 17,948 | 13,322 | 9,932
Selling, General & Administrative |  | 1,166 | 4,102 | 44
Contribution Margin |  | 16,782 | 9,220 | 9,888
Overhead Expenses(1) | [1] |  |  |
Interest Expense (Income) |  |  |  |
Income before income taxes |  |  |  |
Commercial [Member] | Operating Segments [Member] |  |  |  |
Segment, Expenditure, Addition to Long-Lived Assets |  | 11,712 | 8,801 | 7,466
Depreciation, Depletion and Amortization |  | 204 | 393 | 510
Payments to Acquire Productive Assets |  | 0 | 0 | 0
International Franchising [Member] |  |  |  |
Revenue from Contract with Customer, Excluding Assessed Tax |  | 4,692 | 4,538 | 3,233
Cost of Goods Sold |  | 3,247 | 2,816 | 1,985
Gross Profit |  | 1,445 | 1,722 | 1,248
Selling, General & Administrative |  | 0 | 0 | 0
Contribution Margin |  | 1,445 | 1,722 | 1,248
Overhead Expenses(1) | [1] |  |  |
Interest Expense (Income) |  |  |  |
Income before income taxes |  |  |  |
International Franchising [Member] | Operating Segments [Member] |  |  |  |
Segment, Expenditure, Addition to Long-Lived Assets |  | 2,571 | 1,225 | 1,107
Depreciation, Depletion and Amortization |  | 0 | 0 | 0
Payments to Acquire Productive Assets |  | $ 0 | $ 0 | $ 0
[1] | Overhead expenses contain selling, general and administrative expenses not attributable to a segment.

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