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GOODWILL AND INTANGIBLE ASSETS (Tables) | 12 Months Ended
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Dec. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract] |
Goodwill rollforward | The balance of goodwill, net is as follows (in thousands):
| Goodwill |  | Accumulated Impairment Loss |  | Net Goodwill
Balance at December 31, 2018 | $ | 831,435 |  |  | $ | (483,088) |  |  | $ | 348,347 |
Acquisition of Ovation | 20 |  |  | — |  |  | 20 |
Acquisition of QuoteWizard | 33 |  |  | — |  |  | 33 |
Acquisition of ValuePenguin | 71,739 |  |  | — |  |  | 71,739 |
Balance at December 31, 2019 | $ | 903,227 |  |  | $ | (483,088) |  |  | $ | 420,139 |
Changes in goodwill | — |  |  | — |  |  | — |
Balance at December 31, 2020 | $ | 903,227 |  |  | $ | (483,088) |  |  | $ | 420,139 |
Schedule of balance of intangible assets, net | The balance of intangible assets, net is as follows (in thousands):
| December 31, 2020 |  | December 31, 2019
Intangible assets with indefinite lives | $ | 10,142 |  |  | $ | 10,142 |
Intangible assets with definite lives, net | 118,360 |  |  | 171,438 |
Total intangible assets, net | $ | 128,502 |  |  | $ | 181,580 |
Schedule of intangible assets with definite lives | Intangible assets with definite lives relate to the following (dollars in thousands):
| Weighted Average Amortization Life |  | Cost |  | Accumulated Amortization |  | Net
Technology | 4.3 years |  | $ | 87,700 |  |  | $ | (48,166) |  |  | $ | 39,534 |
Customer lists | 13.2 years |  | 77,300 |  |  | (18,560) |  |  | 58,740 |
Trademarks and tradenames | 4.9 years |  | 17,200 |  |  | (9,947) |  |  | 7,253 |
Website content | 3.0 years |  | 43,200 |  |  | (30,367) |  |  | 12,833 |
Balance at December 31, 2020 |  |  | $ | 225,400 |  |  | $ | (107,040) |  |  | $ | 118,360 |
| Weighted Average Amortization Life |  | Cost |  | Accumulated Amortization |  | Net
Technology | 4.2 years |  | $ | 116,200 |  |  | $ | (48,938) |  |  | $ | 67,262 |
Customer lists | 13.2 years |  | 77,300 |  |  | (12,452) |  |  | 64,848 |
Trademarks and tradenames | 4.9 years |  | 17,200 |  |  | (6,407) |  |  | 10,793 |
Website content | 3.0 years |  | 51,000 |  |  | (22,467) |  |  | 28,533 |
Other | 3.0 years |  | 5 |  |  | (3) |  |  | 2 |
Balance at December 31, 2019 |  |  | $ | 261,705 |  |  | $ | (90,267) |  |  | $ | 171,438 |
Schedule of amortization of intangible assets with definite lives for the next five years | Amortization of intangible assets with definite lives is computed on a straight-line basis and, based on balances as of December 31, 2020, future amortization is estimated to be as follows (in thousands):
| Amortization Expense
Year ending December 31, 2021 | $ | 42,738 |
Year ending December 31, 2022 | 25,256 |
Year ending December 31, 2023 | 8,602 |
Year ending December 31, 2024 | 6,747 |
Year ending December 31, 2025 | 6,259 |
Thereafter | 28,758 |
Total intangible assets with definite lives, net | $ | 118,360 |

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