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GOODWILL AND INTANGIBLE ASSETS | 12 Months Ended
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Dec. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract] |
GOODWILL AND INTANGIBLE ASSETS | GOODWILL AND INTANGIBLE ASSETS The balance of goodwill, net is as follows (in thousands):
| Goodwill |  | Accumulated Impairment Loss |  | Net Goodwill
Balance at December 31, 2018 | $ | 831,435 |  |  | $ | (483,088) |  |  | $ | 348,347 |
Acquisition of Ovation | 20 |  |  | — |  |  | 20 |
Acquisition of QuoteWizard | 33 |  |  | — |  |  | 33 |
Acquisition of ValuePenguin | 71,739 |  |  | — |  |  | 71,739 |
Balance at December 31, 2019 | $ | 903,227 |  |  | $ | (483,088) |  |  | $ | 420,139 |
Changes in goodwill | — |  |  | — |  |  | — |
Balance at December 31, 2020 | $ | 903,227 |  |  | $ | (483,088) |  |  | $ | 420,139 |
The balance of intangible assets, net is as follows (in thousands):
| December 31, 2020 |  | December 31, 2019
Intangible assets with indefinite lives | $ | 10,142 |  |  | $ | 10,142 |
Intangible assets with definite lives, net | 118,360 |  |  | 171,438 |
Total intangible assets, net | $ | 128,502 |  |  | $ | 181,580 |
Goodwill and Indefinite-Lived Intangible Assets The Company's goodwill at each of December 31, 2020 and 2019 consists of $59.3 million associated with the Home segment, $166.1 million associated with the Consumer segment, and $194.7 million associated with the Insurance segment. Prior to the fourth quarter of 2019, the Company's goodwill was associated with its then one reportable segment. Results of the annual impairment test as of October 1, 2020 indicated that no impairment had occurred. Intangible assets with indefinite lives relate to the Company's trademarks. Results of the annual impairment test as of October 1, 2020 indicated that no impairment had occurred. Intangible Assets with Definite Lives Intangible assets with definite lives relate to the following (dollars in thousands):
| Weighted Average Amortization Life |  | Cost |  | Accumulated Amortization |  | Net
Technology | 4.3 years |  | $ | 87,700 |  |  | $ | (48,166) |  |  | $ | 39,534 |
Customer lists | 13.2 years |  | 77,300 |  |  | (18,560) |  |  | 58,740 |
Trademarks and tradenames | 4.9 years |  | 17,200 |  |  | (9,947) |  |  | 7,253 |
Website content | 3.0 years |  | 43,200 |  |  | (30,367) |  |  | 12,833 |
Balance at December 31, 2020 |  |  | $ | 225,400 |  |  | $ | (107,040) |  |  | $ | 118,360 |
| Weighted Average Amortization Life |  | Cost |  | Accumulated Amortization |  | Net
Technology | 4.2 years |  | $ | 116,200 |  |  | $ | (48,938) |  |  | $ | 67,262 |
Customer lists | 13.2 years |  | 77,300 |  |  | (12,452) |  |  | 64,848 |
Trademarks and tradenames | 4.9 years |  | 17,200 |  |  | (6,407) |  |  | 10,793 |
Website content | 3.0 years |  | 51,000 |  |  | (22,467) |  |  | 28,533 |
Other | 3.0 years |  | 5 |  |  | (3) |  |  | 2 |
Balance at December 31, 2019 |  |  | $ | 261,705 |  |  | $ | (90,267) |  |  | $ | 171,438 |
Amortization of intangible assets with definite lives is computed on a straight-line basis and, based on balances as of December 31, 2020, future amortization is estimated to be as follows (in thousands):
| Amortization Expense
Year ending December 31, 2021 | $ | 42,738 |
Year ending December 31, 2022 | 25,256 |
Year ending December 31, 2023 | 8,602 |
Year ending December 31, 2024 | 6,747 |
Year ending December 31, 2025 | 6,259 |
Thereafter | 28,758 |
Total intangible assets with definite lives, net | $ | 118,360 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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