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SEGMENT INFORMATION | 3 Months Ended
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Mar. 31, 2021
Segment Reporting [Abstract] |
SEGMENT INFORMATION | SEGMENT INFORMATION The Company manages its business and reports its financial results through the following three operating and reportable segments: Home, Consumer and Insurance. Characteristics which were relied upon in making the determination of the reportable segments include the nature of the products, the organization's internal structure, and the information that is regularly reviewed by the chief operating decision maker for the purpose of assessing performance and allocating resources. The Home segment includes the following products: purchase mortgage, refinance mortgage, home equity loans and lines of credit, reverse mortgage loans, and real estate. The Consumer segment includes the following products: credit cards, personal loans, small business loans, student loans, auto loans, deposit accounts, and other credit products such as credit repair and debt settlement. The Insurance segment consists of insurance quote products. Revenue from the resale of online advertising space to third parties in the first quarter of 2020 is included within the Other category. The Company ceased reselling online advertising space during the first quarter of 2020. The following tables are a reconciliation of segment profit, which is the Company's primary segment profitability measure, to income before income taxes and discontinued operations. Segment cost of revenue and marketing expense represents the portion of selling and marketing expense attributable to variable costs paid for advertising, direct marketing and related expenses, that are directly attributable to the segments' products. This measure excludes overhead, fixed costs and personnel-related expenses. For the Other category, segment cost of revenue and marketing expense in the first quarter of 2020 also includes the portion of cost of revenue attributable to costs paid for advertising re-sold to third parties.
| Three Months Ended March 31, 2021
| Home | Consumer | Insurance | Other | Total
| (in thousands)
Revenue | $ | 128,125 |  | $ | 57,907 |  | $ | 86,614 |  | $ | 104 |  | $ | 272,750 |
Segment marketing expense | 89,135 |  | 33,300 |  | 53,772 |  | 196 |  | 176,403 |
Segment profit (loss) | 38,990 |  | 24,607 |  | 32,842 |  | (92) |  | 96,347 |
Cost of revenue |  |  |  |  | 13,895 |
Brand and other marketing expense |  |  |  |  | 21,059 |
General and administrative expense |  |  |  |  | 34,989 |
Product development |  |  |  |  | 12,468 |
Depreciation |  |  |  |  | 3,718 |
Amortization of intangibles |  |  |  |  | 11,312 |
Change in fair value of contingent consideration |  |  |  |  | 797 |
Litigation settlements and contingencies |  |  |  |  | 16 |
Operating loss |  |  |  |  | (1,907) |
Interest expense, net |  |  |  |  | (10,215) |
Other income |  |  |  |  | 40,072 |
Income before income taxes and discontinued operations |  |  |  |  | $ | 27,950 |
| Three Months Ended March 31, 2020
| Home | Consumer | Insurance | Other | Total
| (in thousands)
Revenue | $ | 79,174 |  | $ | 119,924 |  | $ | 82,737 |  | $ | 1,249 |  | $ | 283,084 |
Segment cost of revenue and marketing expense | 43,263 |  | 76,825 |  | 52,204 |  | 1,577 |  | 173,869 |
Segment profit | 35,911 |  | 43,099 |  | 30,533 |  | (328) |  | 109,215 |
Cost of revenue (exclusive of cost of advertising re-sold to third parties included above) |  |  |  |  | 13,166 |
Brand and other marketing expense |  |  |  |  | 22,755 |
General and administrative expense |  |  |  |  | 32,082 |
Product development |  |  |  |  | 10,963 |
Depreciation |  |  |  |  | 3,378 |
Amortization of intangibles |  |  |  |  | 13,757 |
Change in fair value of contingent consideration |  |  |  |  | (8,122) |
Severance |  |  |  |  | 158 |
Litigation settlements and contingencies |  |  |  |  | 329 |
Operating income |  |  |  |  | 20,749 |
Interest expense, net |  |  |  |  | (4,834) |
Income before income taxes and discontinued operations |  |  |  |  | $ | 15,915 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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