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SEGMENT INFORMATION (Details)
$ in Thousands
 3 Months Ended 6 Months Ended
Jun. 30, 2026
USD ($)
Jun. 30, 2025
USD ($)
Jun. 30, 2026
USD ($)
segment
Jun. 30, 2025
USD ($)
Segment Information        
Number of operating segments | segment     3  
Number of reportable segments | segment     3  
Revenue $ 313,422 $ 250,116 $ 640,689 $ 489,844
Segment marketing expense 224,599 165,006 451,109 325,753
Segment profit (loss) 88,823 85,110 189,580 164,091
Cost of revenue 11,269 10,029 22,965 19,937
Brand and other marketing expense 11,854 11,747 23,912 23,751
General and administrative expense 25,710 25,034 53,700 55,694
Product development 10,032 11,473 21,499 23,377
Depreciation 4,277 4,241 8,462 8,538
Amortization of intangibles 1,288 1,307 2,576 2,614
Restructuring and severance 1,839 357 2,778 1,155
Litigation settlements and contingencies 756 (2) 776 15,210
Operating income 21,798 20,924 52,912 13,815
Interest expense, net (8,483) (10,402) (17,049) (19,486)
Other income 832 248 1,201 1,636
Income (loss) before income taxes 14,147 10,770 37,064 (4,035)
Home        
Segment Information        
Revenue 43,906 40,418 82,974 77,437
Segment marketing expense 32,628 27,362 61,734 51,235
Segment profit (loss) 11,278 13,056 21,240 26,202
Consumer        
Segment Information        
Revenue 60,260 62,519 126,593 118,552
Segment marketing expense 32,640 30,449 66,040 59,345
Segment profit (loss) 27,620 32,070 60,553 59,207
Insurance        
Segment Information        
Revenue 209,263 147,157 431,122 293,809
Segment marketing expense 159,266 107,161 323,193 215,103
Segment profit (loss) 49,997 39,996 107,929 78,706
Other        
Segment Information        
Revenue (7) 22 0 46
Segment marketing expense 65 34 142 70
Segment profit (loss) $ (72) $ (12) $ (142) $ (24)