<SEC-DOCUMENT>0001062993-24-000742.txt : 20240110
<SEC-HEADER>0001062993-24-000742.hdr.sgml : 20240110
<ACCEPTANCE-DATETIME>20240110134109
ACCESSION NUMBER:		0001062993-24-000742
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20240110
FILED AS OF DATE:		20240110
DATE AS OF CHANGE:		20240110

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Real Brokerage Inc
		CENTRAL INDEX KEY:			0001862461
		STANDARD INDUSTRIAL CLASSIFICATION:	REAL ESTATE AGENTS & MANAGERS (FOR OTHERS) [6531]
		ORGANIZATION NAME:           	05 Real Estate & Construction
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			A6
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-40442
		FILM NUMBER:		24525953

	BUSINESS ADDRESS:	
		STREET 1:		100 KING STREET WEST, SUITE 1600
		CITY:			TORONTO
		STATE:			A6
		ZIP:			M5X 1G5
		BUSINESS PHONE:		646-469-7107

	MAIL ADDRESS:	
		STREET 1:		100 KING STREET WEST, SUITE 1600
		CITY:			TORONTO
		STATE:			A6
		ZIP:			M5X 1G5
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>form6k.htm
<DESCRIPTION>FORM 6-K
<TEXT>
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    <title>The Real Brokerage Inc.: Form 6-K - Filed by newsfilecorp.com</title>
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    <p style="margin-bottom: 0pt; text-align: center; background-color: #ffffff;"><font style="font-size: 18pt;"><b>UNITED STATES</b></font></p>
    <p style="margin-top: 0pt; margin-bottom: 0pt; text-align: center; background-color: #ffffff;"><font style="font-size: 18pt;"><b>SECURITIES AND EXCHANGE COMMISSION</b></font></p>
    <p style="margin-top: 0pt; text-align: center; background-color: #ffffff;"><b>Washington, D.C. 20549</b></p>
    <p style="text-align: center; background-color: #ffffff;"><font style="font-size: 18pt;"><b>FORM 6-K</b></font></p>
    <p style="margin-bottom: 0pt; text-align: center; background-color: #ffffff;"><b>REPORT OF FOREIGN PRIVATE ISSUER</b></p>
    <p style="margin-top: 0pt; margin-bottom: 0pt; text-align: center; background-color: #ffffff;"><b>PURSUANT TO RULE 13a-16 OR 15d-16</b></p>
    <p style="margin-top: 0pt; text-align: center; background-color: #ffffff;"><b>OF THE SECURITIES EXCHANGE ACT OF 1934</b></p>
    <p style="text-align: center; background-color: #ffffff;"><b>For the month of <u>January 2024</u></b></p>
    <p style="text-align: center; background-color: #ffffff;"><b>Commission File Number: <u>001-40442</u></b></p>
    <p style="margin-bottom: 0pt; text-align: center; background-color: #ffffff;"><font style="font-size: 18pt;"><u><b>THE REAL BROKERAGE INC.</b></u></font></p>
    <p style="margin-top: 0pt; text-align: center; background-color: #ffffff;"><b>(Registrant)</b></p>
    <p style="margin-bottom: 0pt; text-align: center; background-color: #ffffff;"><b>701 Brickell Avenue, 17</b><sup><b>th</b></sup><b> Floor</b></p>
    <p style="margin-top: 0pt; margin-bottom: 0pt; text-align: center; background-color: #ffffff;"><u><b>Miami, Florida, 33131 USA</b></u></p>
    <p style="margin-top: 0pt; text-align: center; background-color: #ffffff;"><b> (Address of Principal Executive Offices)</b></p>
    <p style="background-color: #ffffff; text-align: justify;">Indicate by check mark whether the Registrant files or will file annual reports under cover of Form 20-F or Form 40-F.</p>
    <p style="text-align: center; background-color: #ffffff;">Form 20-F&#160; &#9744;&#160; &#160; &#160; &#160; &#160; &#160; Form 40-F&#160; &#9746;</p>
    <p style="background-color: #ffffff; text-align: justify;">Indicate by check mark if the Registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):&#160; &#9744;</p>
    <p style="background-color: #ffffff; text-align: justify;">Indicate by check mark if the Registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):&#160; &#9744;</p>
    <div style="text-align: center;"><br></div>
    <hr style="page-break-after: always; text-align: center;" width="100%" size="5" color="black" noshade="noshade"><a name="page_2"></a>
    <p style="margin-bottom: 0pt; text-align: center; background-color: #ffffff;"><u><b>SIGNATURES</b></u><br><b> </b></p>
    <p style="text-align: justify;">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.</p>
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            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 50%; vertical-align: top;">&#160;</td>
            <td style="margin-top: 0pt; margin-bottom: 0pt; vertical-align: top;" colspan="2"><b>THE REAL BROKERAGE INC.</b></td>
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            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 50%; vertical-align: top;">&#160;</td>
            <td style="margin-top: 0pt; margin-bottom: 0pt; vertical-align: top;" colspan="2">(Registrant)</td>
        </tr>
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            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 50%; vertical-align: top;">&#160;</td>
            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 5%; vertical-align: top;" colspan="1">&#160;</td>
            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 45%; vertical-align: top;" colspan="1">&#160;</td>
        </tr>
        <tr>
            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 50%; vertical-align: top;">Date January 10, 2024</td>
            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 5%; vertical-align: top;">By</td>
            <td style="vertical-align: top; background-color: #ffffff; width: 45%; border-bottom: 0.75pt solid #000000;">/s/ Tamir Poleg</td>
        </tr>
        <tr>
            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 50%; vertical-align: top;">&#160;</td>
            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 5%; vertical-align: top;">&#160;</td>
            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 45%; vertical-align: top;">Tamir Poleg</td>
        </tr>
        <tr>
            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 50%; vertical-align: top;">&#160;</td>
            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 5%; vertical-align: top;">&#160;</td>
            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 45%; vertical-align: top;">Chief Executive Officer</td>
        </tr>
    </table>
    <br>
    <hr style="page-break-after: always; text-align: center;" width="100%" size="5" color="black" noshade="noshade"><a name="page_3"></a>
    <p style="text-align: center;"><u><b>EXHIBIT INDEX</b></u></p>
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            <td style="vertical-align: top; background-color: rgb(255, 255, 255); width: 10%; white-space: nowrap;"><u><b>Exhibit</b></u></td>
            <td style="margin-top: 0pt; margin-bottom: 0pt; vertical-align: top; white-space: nowrap;">&#160;</td>
            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 90%; vertical-align: top; white-space: nowrap;"><u><b>Description of Exhibit</b></u></td>
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            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 10%; vertical-align: top; white-space: nowrap;">&#160;</td>
            <td style="margin-top: 0pt; margin-bottom: 0pt; vertical-align: top; white-space: nowrap;" colspan="2">&#160;</td>
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        <tr>
            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 10%; vertical-align: top; background-color: #eeeeee;"><a href="exhibit99-1.htm">99.1</a></td>
            <td style="margin-top: 0pt; margin-bottom: 0pt; vertical-align: top; background-color: #eeeeee;">&#160;</td>
            <td style="margin-top: 0pt; margin-bottom: 0pt; width: 90%; vertical-align: top; background-color: #eeeeee;"><a href="exhibit99-1.htm">Press Release dated January 10, 2024 - Real Makes it Easier For Independent Brokerages and Team Leaders to Align with the Nation's Faster Growing Brokerage</a></td>
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<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>exhibit99-1.htm
<DESCRIPTION>EXHIBIT 99.1
<TEXT>
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    <title>The Real Brokerage Inc.: Exhibit 99.1 - Filed by newsfilecorp.com</title>
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    <p style="margin-bottom: 0pt; text-align: center; background-color: #ffffff;"><font style="color: #3e3f3c; font-size: 14pt;"><b>Real Makes It Easier For Independent Brokerages and Team Leaders to Align with the Nation's Fastest Growing Brokerage</b></font></p>
    <p style="margin-top: 0pt; text-align: center; background-color: #ffffff;"><font style="color: #3e3f3c; font-size: 12pt;"><i>The Private Label program provides the opportunity for independent brokerages to maintain their existing brands, while the ProTeams program allows both teams and independent brokerages to customize their financial models on a per agent basis from a single dashboard</i></font></p>
    <p style="background-color: #ffffff; text-align: justify;"><font style="color: #3e3f3c;">TORONTO &amp; NEW YORK---January 10, 2024 -- The Real Brokerage Inc. (NASDAQ: REAX), today announced the launch of two programs that make it easier for the nation's 100,000+ independent brokerages and team leaders to join Real, while maintaining the brands and compensation structures that are right for their businesses. Already the fastest-growing, publicly traded real estate brokerage as measured by agent growth, both programs are designed to clear the path for independent brokerages and fast-growing teams to benefit from the technology, tools, training and culture of collaboration and performance that Real provides. </font></p>
    <p style="background-color: #ffffff; text-align: justify;"><font style="color: #3e3f3c;">"Real is a platform of possibilities. We are focused on providing agents and team leaders with the best platform from which to serve clients and build long-term wealth," said Real President Sharran Srivatsaa. "In today's market, independent brokerage owners and team leaders need a platform that gives them the ability to scale. Our </font><font style="color: #1155cc;"><u>Private Label and ProTeams</u></font><font style="color: #3e3f3c;"> programs give owners and team leaders the power to overlay the Real model - and all of the benefits associated with being a part of the fastest-growing, publicly traded brokerage firm - without losing their brand or having to alter their economic plan."</font></p>
    <p style="background-color: #ffffff; text-align: justify;"><font style="color: #3e3f3c;">Real Chairman and CEO Tamir Poleg said, "We've kicked off 2024 on a strong note, with over 500 agents joining Real in the first week alone, pushing our network past the 14,000 agent mark. With the launch of these new programs, we're set to further accelerate our growth, providing unparalleled opportunities for independent brokerages and teams to expand their businesses with unmatched flexibility and support."</font></p>
    <p style="margin-bottom: 0pt; background-color: #ffffff; text-align: justify;"><font style="color: #3e3f3c;"><u>Private Label</u></font></p>
    <p style="margin-top: 0pt; background-color: #ffffff; text-align: justify;"><font style="color: #3e3f3c;">Specifically designed for independent brokerages that have spent years building a brand in their local marketplace, Real's Private Label program empowers brokerages to benefit from Real's cutting-edge transaction management platform while maintaining and continuing to invest in their local brand, which often comes with a strong customer base and emotional attachment. The Private Label program will be available immediately to brokerages through an application process in states that allow this type of representation.</font></p>
    <p style="background-color: #ffffff; text-align: justify;"><font style="color: #3e3f3c;">Real piloted the Private Label program in five markets over the last 12 months for close to $2 billion in sales volume, including Kofi Nartey and his 12-member Globl RED team, which joined in August 2023.</font></p>
    <p style="background-color: #ffffff; text-align: justify;"><font style="color: #222222;">"Being able to maintain our existing brand and get all the benefits of a tech-forward brokerage partner was a game changer," Nartey said. "We spent the previous three years launching our brand and building brand awareness. Real understood the value of what we had built with Globl RED and wanted to support our continued growth. The Private Label model made the transition easy, as we were able to have a seamless public facing brand transition, while working smoothly behind the scenes to onboard onto the platform. This allowed me and my team to keep our focus on our business and on our clients."</font></p>
    <hr style="page-break-after: always; text-align: center;" width="100%" size="5" color="black" noshade="noshade"><a name="page_2"></a>
    <p style="margin-bottom: 0pt; background-color: #ffffff; text-align: justify;"><font style="color: #3e3f3c;"><u>ProTeams</u></font></p>
    <p style="margin-top: 0pt; background-color: #ffffff; text-align: justify;"><font style="color: #3e3f3c;">Real's ProTeams program, which launches today to select teams and which will be fully available throughout the U.S. and Canada by the end of the first quarter, gives team leaders the flexibility to customize their team members' caps, splits and fee payments down to the individual team member level, allowing them to continue to embrace the structure that works best for them and reap the benefits associated with being a part of the Real platform.</font></p>
    <p style="background-color: #ffffff; text-align: justify;"><font style="color: #3e3f3c;">According to Srivatsaa, the Private Label and ProTeams programs address the biggest concerns of independent brokerages and larger teams interested in making the move to Real.</font></p>
    <p style="background-color: #ffffff; text-align: justify;"><font style="color: #3e3f3c;">"Last year, we introduced a number of agent-centric benefits, including healthcare benefits resources and co-sponsored and willable revenue sharing programs," Srivatsaa said. "We are kicking off 2024 with a revenue share retirement benefits program for all Real agents and two game-changing programs that give individual brokerage owners and team leaders the ability to join Real with the brand they've spent millions of dollars building and the financial models that work best for them."</font></p>
    <p style="margin-bottom: 0pt; background-color: #ffffff; text-align: justify;"><b>About Real</b></p>
    <p style="margin-top: 0pt; text-align: justify;">Real (NASDAQ: REAX) is a real estate experience company working to make life's most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence throughout the U.S. and Canada, Real supports more than 14,000 agents who use its digital brokerage platform and tight-knit professional community to power their own forward-thinking businesses.</p>
    <p style="margin-bottom: 0pt; background-color: #ffffff; text-align: justify;"><b>Forward-Looking Information</b></p>
    <p style="margin-top: 0pt; margin-bottom: 0pt; background-color: #ffffff; text-align: justify;">This press release contains forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as "seek", "anticipate", "believe", "plan", "estimate", "expect", "likely" and "intend" and statements that an event or result "may", "will", "should", "could" or "might" occur or be achieved and other similar expressions. These statements reflect management's current beliefs and are based on information currently available to management as of the date hereof. Forward-looking information in this press release includes, without limiting the foregoing, expectations regarding the success of Real's programs that are available to agents and Real's ability to continue to attract agents<font style="color: #3e3f3c;">.</font></p>
    <hr style="page-break-after: always; text-align: center;" width="100%" size="5" color="black" noshade="noshade"><a name="page_3"></a>
    <p style="margin-bottom: 0pt; background-color: #ffffff; text-align: justify;">Forward-looking information is based on assumptions that may prove to be incorrect, including but not limited to Real's business objectives, expected growth, results of operations, performance, business projects and opportunities and financial results. Real considers these assumptions to be reasonable in the circumstances. However, forward-looking information is subject to known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking information. Important factors that could cause such differences include, but are not limited to, slowdowns in real estate markets, economic and industry downturns, the success of Real's programs and Real's ability to attract new agents and retain current agents. These factors should be carefully considered and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this press release are based upon what management believes to be reasonable assumptions, Real cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and Real assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.</p>
    <p style="margin-bottom: 0pt; background-color: #ffffff; text-align: justify;">&#160;</p>
    <p style="margin-bottom: 0pt; background-color: #ffffff; text-align: justify;"><font style="background-color: #ffffff;">Investor inquiries, please contact:</font></p>
    <p style="margin-top: 0pt; margin-bottom: 0pt; background-color: #ffffff; text-align: justify;"><font style="background-color: #ffffff;">Ravi Jani</font></p>
    <p style="margin-top: 0pt; margin-bottom: 0pt; background-color: #ffffff; text-align: justify;"><font style="color: #1d1c1d;">Vice President, Investor Relations and Financial Planning &amp; Analysis</font></p>
    <p style="margin-top: 0pt; margin-bottom: 0pt; background-color: #ffffff; text-align: justify;"><font style="background-color: #ffffff;">investors@therealbrokerage.com</font></p>
    <p style="margin-top: 0pt; background-color: #ffffff; text-align: justify;"><font style="background-color: #ffffff;">908.280.2515</font></p>
    <p style="margin-bottom: 0pt; background-color: #ffffff; text-align: justify;">For media inquiries, please contact:</p>
    <p style="margin-top: 0pt; margin-bottom: 0pt; background-color: #ffffff; text-align: justify;">Elisabeth Warrick</p>
    <p style="margin-top: 0pt; margin-bottom: 0pt; background-color: #ffffff; text-align: justify;">Senior Director, Marketing, Communications &amp; Brand</p>
    <p style="margin-top: 0pt; margin-bottom: 0pt; background-color: #ffffff; text-align: justify;">elisabeth@therealbrokerage.com</p>
    <p style="margin-top: 0pt; background-color: #ffffff; text-align: justify;">201.564.4221</p>
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