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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Narrative (Details) $ in Thousands |  | 12 Months Ended
--- | --- | ---
Oct. 04, 2021 | Dec. 31, 2024 USD ($) sale_channel component | Dec. 31, 2023 USD ($) | Dec. 31, 2022 USD ($)
Summary of Significant Accounting Policies [Line Items] |  |  |  |
Cash and cash equivalents |  | $ 585,967 | $ 466,400 |
Reserve amount |  | 21,200 |  |
Accounts receivable, allowance for credit losses |  | 15,859 | 21,465 |
Accrued liabilities, allowance for promotions |  | 5,300 |  |
Accrued promotional allowance |  | 5,381 | 0 |
Allowance for promotions and returns |  | 19,600 | 21,500 |
Obsolete inventory |  | $ 15,700 | 16,100 |
Number of operating segment components | component |  | 3 |  |
Borrowings |  | $ 656,438 | 663,200 |
Unamortized debt issuance costs |  | 6,800 | 8,600 |
Deferred revenue |  | 877 | 1,051 |
Foreign exchange losses |  | $ 1,800 | 100 | $ 2,000
Number of sales channel | sale_channel |  | 3 |  |
Contract with customer, liability, returns |  | $ 6,700 | 9,200 | 10,000
Contract with customer, liability, revenue recognized |  | 1,100 | 2,000 |
Marketing and advertising expense |  | 70,300 | 60,500 | 24,900
Selling, general, and administrative |  | 181,685 | 168,942 | 113,877
Tax receivable agreement, percent of savings for holders | 85.00% |  |  |
Tax receivable agreement, percent of tax benefits retained by company | 15.00% |  |  |
Tax receivable agreement |  | 189,300 | 198,200 |
2022 Revolver |  |  |  |
Summary of Significant Accounting Policies [Line Items] |  |  |  |
Borrowings |  | 0 |  |
Shipping and Fulfillment |  |  |  |
Summary of Significant Accounting Policies [Line Items] |  |  |  |
Selling, general, and administrative |  | $ 14,200 | $ 10,700 | $ 13,800
Revenue Benchmark | Customer Concentration Risk | Three Customer |  |  |  |
Summary of Significant Accounting Policies [Line Items] |  |  |  |
Concentration risk, percentage |  | 39.00% |  |
Revenue Benchmark | Customer Concentration Risk | Two Customer |  |  |  |
Summary of Significant Accounting Policies [Line Items] |  |  |  |
Concentration risk, percentage |  |  | 21.00% |
Revenue Benchmark | Customer Concentration Risk | One Customer |  |  |  |
Summary of Significant Accounting Policies [Line Items] |  |  |  |
Concentration risk, percentage |  |  |  | 16.00%
Revenue Benchmark | Supplier Concentration Risk | One Vendor |  |  |  |
Summary of Significant Accounting Policies [Line Items] |  |  |  |
Concentration risk, percentage |  | 61.00% |  | 77.00%
Inventory Benchmark | Supplier Concentration Risk | One Vendor |  |  |  |
Summary of Significant Accounting Policies [Line Items] |  |  |  |
Concentration risk, percentage |  | 48.00% | 32.00% | 49.00%
Accounts Receivable | Customer Concentration Risk | Three Customer |  |  |  |
Summary of Significant Accounting Policies [Line Items] |  |  |  |
Concentration risk, percentage |  | 53.00% | 45.00% |

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