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NET SALES | 12 Months Ended
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Dec. 31, 2024
Revenue from Contract with Customer [Abstract] |
NET SALES | NET SALES The Company distributes products in the U.S. and internationally through professional distributors in salons (“professional”), directly to retailers for sale in their physical stores and e-commerce sites (“specialty retail”), and direct-to-consumer (“DTC”) through sales to third party e-commerce customers and through its own Olaplex.com website. During the years ended December 31, 2024, 2023 and 2022, the Company’s net sales by its three sales channels, professional, specialty retail and DTC, were as follows:
|  |  | For the Year Ended
|  |  |  |  | December 31, 2024 |  | December 31, 2023 |  | December 31, 2022
Net sales by Channel: |  |  |  |  |  |  |  |  |
Professional |  |  |  |  | $ | 145,327 |  |  | $ | 180,084 |  |  | $ | 300,472 |
Specialty retail |  |  |  |  | 142,307 |  |  | 135,079 |  |  | 235,310 |
DTC |  |  |  |  | 135,036 |  |  | 143,137 |  |  | 168,492 |
Total net sales |  |  |  |  | $ | 422,670 |  |  | $ | 458,300 |  |  | $ | 704,274 |
Net sales by major geographic region are based on the shipping address on record for the customer purchasing the Company’s products. During the years ended December 31, 2024, 2023 and 2022, the Company’s net sales to consumers in the United States and International regions were as follows:
|  |  | For the Year Ended
|  |  |  |  | December 31, 2024 |  | December 31, 2023 |  | December 31, 2022
Net sales by Geography: |  |  |  |  |  |  |  |  |
United States |  |  |  |  | $ | 210,605 |  |  | $ | 207,677 |  |  | $ | 397,564 |
International |  |  |  |  | 212,065 |  |  | 250,623 |  |  | 306,710 |
Total net sales |  |  |  |  | $ | 422,670 |  |  | $ | 458,300 |  |  | $ | 704,274 |
The United Kingdom (“U.K”) net sales for the years ended December 31, 2024, 2023 and 2022 were 7%, 8% and 10% of total net sales, respectively. No other international country exceeded 10% of total net sales for the years ended December 31, 2024, 2023 and 2022. Despite our customers’ geographic location, the majority of net sales are transacted in U.S. Dollars, the Company’s functional and reporting currency.

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- Definition The entire disclosure of revenue from contract with customer to transfer good or service and to transfer nonfinancial asset. Includes, but is not limited to, disaggregation of revenue, credit loss recognized from contract with customer, judgment and change in judgment related to contract with customer, and asset recognized from cost incurred to obtain or fulfill contract with customer. Excludes insurance and lease contracts. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 9 -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-9 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 10 -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-10 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 15 -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-15 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (c) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (d) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (e) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 13 -Subparagraph (b)(2) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-13 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Name Accounting Standards Codification -Topic 606 -Publisher FASB -URI https://asc.fasb.org/606/tableOfContent + Details
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