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NET SALES
 12 Months Ended
Dec. 31, 2024
Revenue from Contract with Customer [Abstract]  
NET SALES NET SALES
The Company distributes products in the U.S. and internationally through professional distributors in salons (“professional”), directly to retailers for sale in their physical stores and e-commerce sites (“specialty retail”), and direct-to-consumer (“DTC”) through sales to third party e-commerce customers and through its own Olaplex.com website. During the years ended December 31, 2024, 2023 and 2022, the Company’s net sales by its three sales channels, professional, specialty retail and DTC, were as follows:
For the Year Ended
December 31, 2024December 31, 2023December 31, 2022
Net sales by Channel:
Professional$145,327 $180,084 $300,472 
Specialty retail142,307 135,079 235,310 
DTC135,036 143,137 168,492 
Total net sales$422,670 $458,300 $704,274 
Net sales by major geographic region are based on the shipping address on record for the customer purchasing the Company’s products. During the years ended December 31, 2024, 2023 and 2022, the Company’s net sales to consumers in the United States and International regions were as follows:
For the Year Ended
December 31, 2024December 31, 2023December 31, 2022
Net sales by Geography:
United States$210,605 $207,677 $397,564 
International212,065 250,623 306,710 
Total net sales$422,670 $458,300 $704,274 
The United Kingdom (“U.K”) net sales for the years ended December 31, 2024, 2023 and 2022 were 7%, 8% and 10% of total net sales, respectively. No other international country exceeded 10% of total net sales for the years ended December 31, 2024, 2023 and 2022. Despite our customers’ geographic location, the majority of net sales are transacted in U.S. Dollars, the Company’s functional and reporting currency.