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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Narrative (Details)
$ in Thousands
 12 Months Ended
Oct. 04, 2021
Dec. 31, 2024
USD ($)
sale_channel
component
Dec. 31, 2023
USD ($)
Dec. 31, 2022
USD ($)
Summary of Significant Accounting Policies [Line Items]        
Cash and cash equivalents   $ 585,967 $ 466,400  
Reserve amount   21,200    
Accounts receivable, allowance for credit losses   15,859 21,465  
Accrued liabilities, allowance for promotions   5,300    
Accrued promotional allowance   5,381 0  
Allowance for promotions and returns   19,600 21,500  
Obsolete inventory   $ 15,700 16,100  
Number of operating segment components | component   3    
Borrowings   $ 656,438 663,200  
Unamortized debt issuance costs   6,800 8,600  
Deferred revenue   877 1,051  
Foreign exchange losses   $ 1,800 100 $ 2,000
Number of sales channel | sale_channel   3    
Contract with customer, liability, returns   $ 6,700 9,200 10,000
Contract with customer, liability, revenue recognized   1,100 2,000  
Marketing and advertising expense   70,300 60,500 24,900
Selling, general, and administrative   181,685 168,942 113,877
Tax receivable agreement, percent of savings for holders 85.00%      
Tax receivable agreement, percent of tax benefits retained by company 15.00%      
Tax receivable agreement   189,300 198,200  
2022 Revolver        
Summary of Significant Accounting Policies [Line Items]        
Borrowings   0    
Shipping and Fulfillment        
Summary of Significant Accounting Policies [Line Items]        
Selling, general, and administrative   $ 14,200 $ 10,700 $ 13,800
Revenue Benchmark | Customer Concentration Risk | Three Customer        
Summary of Significant Accounting Policies [Line Items]        
Concentration risk, percentage   39.00%    
Revenue Benchmark | Customer Concentration Risk | Two Customer        
Summary of Significant Accounting Policies [Line Items]        
Concentration risk, percentage     21.00%  
Revenue Benchmark | Customer Concentration Risk | One Customer        
Summary of Significant Accounting Policies [Line Items]        
Concentration risk, percentage       16.00%
Revenue Benchmark | Supplier Concentration Risk | One Vendor        
Summary of Significant Accounting Policies [Line Items]        
Concentration risk, percentage   61.00%   77.00%
Inventory Benchmark | Supplier Concentration Risk | One Vendor        
Summary of Significant Accounting Policies [Line Items]        
Concentration risk, percentage   48.00% 32.00% 49.00%
Accounts Receivable | Customer Concentration Risk | Three Customer        
Summary of Significant Accounting Policies [Line Items]        
Concentration risk, percentage   53.00% 45.00%