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GOODWILL AND INTANGIBLE ASSETS - Schedule of Intangible Assets and Goodwill (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount $ 1,151,764 $ 1,147,160
Accumulated Amortization (252,215) (199,446)
Net Carrying Amount 899,549 947,714
Goodwill 168,300 168,300
Gross Carrying Amount 1,320,064 1,315,460
Net Carrying Amount $ 1,067,849 $ 1,116,014
Brand name    
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life 25 years 25 years
Gross Carrying Amount $ 952,000 $ 952,000
Accumulated Amortization (189,556) (151,475)
Net Carrying Amount $ 762,444 $ 800,525
Product formulations    
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life 15 years 15 years
Gross Carrying Amount $ 136,500 $ 136,500
Accumulated Amortization (45,182) (36,082)
Net Carrying Amount $ 91,318 $ 100,418
Customer relationships    
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life 20 years 20 years
Gross Carrying Amount $ 53,000 $ 53,000
Accumulated Amortization (13,191) (10,541)
Net Carrying Amount 39,809 $ 42,459
Software    
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life   3 years
Gross Carrying Amount 10,264 $ 5,660
Accumulated Amortization (4,286) (1,348)
Net Carrying Amount $ 5,978 $ 4,312
Software | Minimum    
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life 3 years  
Software | Maximum    
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life 15 years