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SEGMENT REPORTING (Details)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
USD ($)
sale_channel
Dec. 31, 2023
USD ($)
Dec. 31, 2022
USD ($)
Segment Reporting Information [Line Items]      
Net sales $ 422,670 $ 458,300 $ 704,274
Interest expense 59,585 57,954 43,953
Interest income 25,379 18,828 2,775
Loss on extinguishment of debt 0 0 (18,803)
Tax receivable agreement liability adjustment 3,915 (7,404) (3,084)
Income tax provision 7,390 15,133 61,169
Share-based compensation expense 11,123 9,072 7,275
Net income $ 19,522 61,587 244,072
Number of sales channel | sale_channel 3    
Reportable Segment      
Segment Reporting Information [Line Items]      
Net sales $ 422,670 458,300 704,274
Adjusted cost of product 121,038 131,299 171,027
Marketing expenses 70,322 66,399 28,506
Adjusted selling, general, and administrative 96,372 83,283 70,220
Depreciation and amortization 53,497 50,291 49,146
Interest expense 59,585 57,954 43,953
Interest income 25,379 18,828 2,775
Loss on extinguishment of debt 0 0 (18,803)
Tax receivable agreement liability adjustment 3,915 (7,404) (3,084)
Income tax provision 7,390 15,133 61,169
Share-based compensation expense 11,123 9,072 7,275
Other segment expenses 5,285 9,514 15,962
Net income $ 19,522 $ 61,587 $ 244,072