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    <link:label id="lab_ges_EuropeSegmentMember_AA609D2D3551DE50B08F70D0A29F2BA7_terseLabel_en-US" xlink:label="lab_ges_EuropeSegmentMember_AA609D2D3551DE50B08F70D0A29F2BA7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Europe</link:label>
    <link:label id="lab_ges_EuropeSegmentMember_AA609D2D3551DE50B08F70D0A29F2BA7_label_en-US" xlink:label="lab_ges_EuropeSegmentMember_AA609D2D3551DE50B08F70D0A29F2BA7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Europe Segment [Member]</link:label>
    <link:label id="lab_ges_EuropeSegmentMember_AA609D2D3551DE50B08F70D0A29F2BA7_documentation_en-US" xlink:label="lab_ges_EuropeSegmentMember_AA609D2D3551DE50B08F70D0A29F2BA7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The Europe segment includes the entity's wholesale, retail and e-commerce operations in Europe and the Middle East.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_EuropeSegmentMember" xlink:label="loc_ges_EuropeSegmentMember_AA609D2D3551DE50B08F70D0A29F2BA7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_EuropeSegmentMember_AA609D2D3551DE50B08F70D0A29F2BA7" xlink:to="lab_ges_EuropeSegmentMember_AA609D2D3551DE50B08F70D0A29F2BA7" xlink:type="arc" />
    <link:label id="lab_ges_AsiaSegmentMember_1C6FA14BF8DE6EC8EDC770D0A29F1401_terseLabel_en-US" xlink:label="lab_ges_AsiaSegmentMember_1C6FA14BF8DE6EC8EDC770D0A29F1401" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Asia</link:label>
    <link:label id="lab_ges_AsiaSegmentMember_1C6FA14BF8DE6EC8EDC770D0A29F1401_label_en-US" xlink:label="lab_ges_AsiaSegmentMember_1C6FA14BF8DE6EC8EDC770D0A29F1401" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Asia Segment [Member]</link:label>
    <link:label id="lab_ges_AsiaSegmentMember_1C6FA14BF8DE6EC8EDC770D0A29F1401_documentation_en-US" xlink:label="lab_ges_AsiaSegmentMember_1C6FA14BF8DE6EC8EDC770D0A29F1401" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The Asia segment includes the entity's wholesale, retail and e-commerce operations in Asia.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_AsiaSegmentMember" xlink:label="loc_ges_AsiaSegmentMember_1C6FA14BF8DE6EC8EDC770D0A29F1401" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_AsiaSegmentMember_1C6FA14BF8DE6EC8EDC770D0A29F1401" xlink:to="lab_ges_AsiaSegmentMember_1C6FA14BF8DE6EC8EDC770D0A29F1401" xlink:type="arc" />
    <link:label id="lab_ges_AmericasWholesaleMember_FD74D3F2911B2654243270D0A29FC4EF_terseLabel_en-US" xlink:label="lab_ges_AmericasWholesaleMember_FD74D3F2911B2654243270D0A29FC4EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Americas Wholesale</link:label>
    <link:label id="lab_ges_AmericasWholesaleMember_FD74D3F2911B2654243270D0A29FC4EF_label_en-US" xlink:label="lab_ges_AmericasWholesaleMember_FD74D3F2911B2654243270D0A29FC4EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Americas Wholesale [Member]</link:label>
    <link:label id="lab_ges_AmericasWholesaleMember_FD74D3F2911B2654243270D0A29FC4EF_documentation_en-US" xlink:label="lab_ges_AmericasWholesaleMember_FD74D3F2911B2654243270D0A29FC4EF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The Americas Wholesale segment includes the entity's wholesale operations in the Americas.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_AmericasWholesaleMember" xlink:label="loc_ges_AmericasWholesaleMember_FD74D3F2911B2654243270D0A29FC4EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_AmericasWholesaleMember_FD74D3F2911B2654243270D0A29FC4EF" xlink:to="lab_ges_AmericasWholesaleMember_FD74D3F2911B2654243270D0A29FC4EF" xlink:type="arc" />
    <link:label id="lab_ges_LicensingMember_7F80ABD1C3544282CBAD70D0A29FCD91_terseLabel_en-US" xlink:label="lab_ges_LicensingMember_7F80ABD1C3544282CBAD70D0A29FCD91" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Licensing</link:label>
    <link:label id="lab_ges_LicensingMember_7F80ABD1C3544282CBAD70D0A29FCD91_label_en-US" xlink:label="lab_ges_LicensingMember_7F80ABD1C3544282CBAD70D0A29FCD91" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Licensing [Member]</link:label>
    <link:label id="lab_ges_LicensingMember_7F80ABD1C3544282CBAD70D0A29FCD91_documentation_en-US" xlink:label="lab_ges_LicensingMember_7F80ABD1C3544282CBAD70D0A29FCD91" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The licensing segment includes the worldwide licensing operations of the entity.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_LicensingMember" xlink:label="loc_ges_LicensingMember_7F80ABD1C3544282CBAD70D0A29FCD91" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_LicensingMember_7F80ABD1C3544282CBAD70D0A29FCD91" xlink:to="lab_ges_LicensingMember_7F80ABD1C3544282CBAD70D0A29FCD91" xlink:type="arc" />
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    <link:label id="lab_us-gaap_ConsolidationItemsAxis_DD5B7AB0FC98841EB24670D0A29F720B_label_en-US" xlink:label="lab_us-gaap_ConsolidationItemsAxis_DD5B7AB0FC98841EB24670D0A29F720B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation Items [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_ConsolidationItemsAxis" xlink:label="loc_us-gaap_ConsolidationItemsAxis_DD5B7AB0FC98841EB24670D0A29F720B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidationItemsAxis_DD5B7AB0FC98841EB24670D0A29F720B" xlink:to="lab_us-gaap_ConsolidationItemsAxis_DD5B7AB0FC98841EB24670D0A29F720B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsolidationItemsDomain_33C247485A9B6D767F5C70D0A29F2719_terseLabel_en-US" xlink:label="lab_us-gaap_ConsolidationItemsDomain_33C247485A9B6D767F5C70D0A29F2719" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Consolidation Items [Domain]</link:label>
    <link:label id="lab_us-gaap_ConsolidationItemsDomain_33C247485A9B6D767F5C70D0A29F2719_label_en-US" xlink:label="lab_us-gaap_ConsolidationItemsDomain_33C247485A9B6D767F5C70D0A29F2719" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation Items [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_ConsolidationItemsDomain" xlink:label="loc_us-gaap_ConsolidationItemsDomain_33C247485A9B6D767F5C70D0A29F2719" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidationItemsDomain_33C247485A9B6D767F5C70D0A29F2719" xlink:to="lab_us-gaap_ConsolidationItemsDomain_33C247485A9B6D767F5C70D0A29F2719" xlink:type="arc" />
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    <link:label id="lab_us-gaap_CorporateNonSegmentMember_5251B980AF933478351870D0A29F778B_label_en-US" xlink:label="lab_us-gaap_CorporateNonSegmentMember_5251B980AF933478351870D0A29F778B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Corporate, Non-Segment [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_CorporateNonSegmentMember" xlink:label="loc_us-gaap_CorporateNonSegmentMember_5251B980AF933478351870D0A29F778B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CorporateNonSegmentMember_5251B980AF933478351870D0A29F778B" xlink:to="lab_us-gaap_CorporateNonSegmentMember_5251B980AF933478351870D0A29F778B" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingInformationLineItems_721990FA9B2AF3CC083D70D0A29F81C3_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_721990FA9B2AF3CC083D70D0A29F81C3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segment information of net revenue and earnings (loss) from operations</link:label>
    <link:label id="lab_us-gaap_SegmentReportingInformationLineItems_721990FA9B2AF3CC083D70D0A29F81C3_label_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_721990FA9B2AF3CC083D70D0A29F81C3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Information [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_721990FA9B2AF3CC083D70D0A29F81C3" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NumberOfReportableSegments_3532A2B4573C64969EAC70D0A29FA252_terseLabel_en-US" xlink:label="lab_us-gaap_NumberOfReportableSegments_3532A2B4573C64969EAC70D0A29FA252" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of reportable segments</link:label>
    <link:label id="lab_us-gaap_NumberOfReportableSegments_3532A2B4573C64969EAC70D0A29FA252_label_en-US" xlink:label="lab_us-gaap_NumberOfReportableSegments_3532A2B4573C64969EAC70D0A29FA252" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number of Reportable Segments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_NumberOfReportableSegments" xlink:label="loc_us-gaap_NumberOfReportableSegments_3532A2B4573C64969EAC70D0A29FA252" xlink:type="locator" />
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    <link:label id="lab_us-gaap_Revenues_3DCC8533B54F40E7FC9370D0A29F3B52_terseLabel_en-US" xlink:label="lab_us-gaap_Revenues_3DCC8533B54F40E7FC9370D0A29F3B52" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net revenue</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_3DCC8533B54F40E7FC9370D0A29F3B52" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RoyaltyRevenue_29550DA77384BB98A1D870D0A29F9C11_verboseLabel_en-US" xlink:label="lab_us-gaap_RoyaltyRevenue_29550DA77384BB98A1D870D0A29F9C11" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Licensing</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_RoyaltyRevenue" xlink:label="loc_us-gaap_RoyaltyRevenue_29550DA77384BB98A1D870D0A29F9C11" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OperatingIncomeLoss_25FBE74CD3BA124C26DB70D0A29F1A0C_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_25FBE74CD3BA124C26DB70D0A29F1A0C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Earnings (loss) from operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_25FBE74CD3BA124C26DB70D0A29F1A0C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FairValueDisclosuresAbstract_300D41245376FC41B182DA3E9D579750_label_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresAbstract_300D41245376FC41B182DA3E9D579750" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Disclosures [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:label="loc_us-gaap_FairValueDisclosuresAbstract_300D41245376FC41B182DA3E9D579750" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DeferredCompensationCashbasedArrangementsLiabilityCurrentAndNoncurrent_D9EB7A131337A7214DA2DA3E9D57FD9B_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredCompensationCashbasedArrangementsLiabilityCurrentAndNoncurrent_D9EB7A131337A7214DA2DA3E9D57FD9B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred compensation obligations</link:label>
    <link:label id="lab_us-gaap_DeferredCompensationCashbasedArrangementsLiabilityCurrentAndNoncurrent_D9EB7A131337A7214DA2DA3E9D57FD9B_label_en-US" xlink:label="lab_us-gaap_DeferredCompensationCashbasedArrangementsLiabilityCurrentAndNoncurrent_D9EB7A131337A7214DA2DA3E9D57FD9B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Compensation Cash-based Arrangements, Liability, Current and Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_DeferredCompensationCashbasedArrangementsLiabilityCurrentAndNoncurrent" xlink:label="loc_us-gaap_DeferredCompensationCashbasedArrangementsLiabilityCurrentAndNoncurrent_D9EB7A131337A7214DA2DA3E9D57FD9B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredCompensationCashbasedArrangementsLiabilityCurrentAndNoncurrent_D9EB7A131337A7214DA2DA3E9D57FD9B" xlink:to="lab_us-gaap_DeferredCompensationCashbasedArrangementsLiabilityCurrentAndNoncurrent_D9EB7A131337A7214DA2DA3E9D57FD9B" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosure_25E04AA04BF72215FA0BDA3E9D57E695_totalLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosure_25E04AA04BF72215FA0BDA3E9D57E695" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total Liabilities</link:label>
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosure_25E04AA04BF72215FA0BDA3E9D57E695_label_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosure_25E04AA04BF72215FA0BDA3E9D57E695" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial and Nonfinancial Liabilities, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_LiabilitiesFairValueDisclosure" xlink:label="loc_us-gaap_LiabilitiesFairValueDisclosure_25E04AA04BF72215FA0BDA3E9D57E695" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesFairValueDisclosure_25E04AA04BF72215FA0BDA3E9D57E695" xlink:to="lab_us-gaap_LiabilitiesFairValueDisclosure_25E04AA04BF72215FA0BDA3E9D57E695" xlink:type="arc" />
    <link:label id="lab_ges_FairValueTransfersBetweenLevelsAbstract_AB559EDD0D3751C72B66DA3E9D5796C6_terseLabel_en-US" xlink:label="lab_ges_FairValueTransfersBetweenLevelsAbstract_AB559EDD0D3751C72B66DA3E9D5796C6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Transfers of financial instruments between the three levels of fair value hierarchy</link:label>
    <link:label id="lab_ges_FairValueTransfersBetweenLevelsAbstract_AB559EDD0D3751C72B66DA3E9D5796C6_label_en-US" xlink:label="lab_ges_FairValueTransfersBetweenLevelsAbstract_AB559EDD0D3751C72B66DA3E9D5796C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Transfers Between Levels [Abstract]</link:label>
    <link:label id="lab_ges_FairValueTransfersBetweenLevelsAbstract_AB559EDD0D3751C72B66DA3E9D5796C6_documentation_en-US" xlink:label="lab_ges_FairValueTransfersBetweenLevelsAbstract_AB559EDD0D3751C72B66DA3E9D5796C6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">-- None. No documentation exists for this element. --</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_FairValueTransfersBetweenLevelsAbstract" xlink:label="loc_ges_FairValueTransfersBetweenLevelsAbstract_AB559EDD0D3751C72B66DA3E9D5796C6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_FairValueTransfersBetweenLevelsAbstract_AB559EDD0D3751C72B66DA3E9D5796C6" xlink:to="lab_ges_FairValueTransfersBetweenLevelsAbstract_AB559EDD0D3751C72B66DA3E9D5796C6" xlink:type="arc" />
    <link:label id="lab_ges_FairValueTransfersBetweenLevels_494E4318E41F25D2D06BDA3E9D5787FF_terseLabel_en-US" xlink:label="lab_ges_FairValueTransfersBetweenLevels_494E4318E41F25D2D06BDA3E9D5787FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Value of transfers between levels</link:label>
    <link:label id="lab_ges_FairValueTransfersBetweenLevels_494E4318E41F25D2D06BDA3E9D5787FF_label_en-US" xlink:label="lab_ges_FairValueTransfersBetweenLevels_494E4318E41F25D2D06BDA3E9D5787FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Transfers Between Levels</link:label>
    <link:label id="lab_ges_FairValueTransfersBetweenLevels_494E4318E41F25D2D06BDA3E9D5787FF_documentation_en-US" xlink:label="lab_ges_FairValueTransfersBetweenLevels_494E4318E41F25D2D06BDA3E9D5787FF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the value of the transfers between all three levels of the fair value hierarchy for assets and liabilities measured at fair value on a recurring basis.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_FairValueTransfersBetweenLevels" xlink:label="loc_ges_FairValueTransfersBetweenLevels_494E4318E41F25D2D06BDA3E9D5787FF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_FairValueTransfersBetweenLevels_494E4318E41F25D2D06BDA3E9D5787FF" xlink:to="lab_ges_FairValueTransfersBetweenLevels_494E4318E41F25D2D06BDA3E9D5787FF" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_AEE629D3F41DD97693F685F0AA3418BB_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_AEE629D3F41DD97693F685F0AA3418BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_AEE629D3F41DD97693F685F0AA3418BB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_AEE629D3F41DD97693F685F0AA3418BB" xlink:to="lab_us-gaap_StatementOfCashFlowsAbstract_AEE629D3F41DD97693F685F0AA3418BB" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_8D733E3CA1E155BFDE2F85F0AA348E0E_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_8D733E3CA1E155BFDE2F85F0AA348E0E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows from operating activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_8D733E3CA1E155BFDE2F85F0AA348E0E_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_8D733E3CA1E155BFDE2F85F0AA348E0E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_8D733E3CA1E155BFDE2F85F0AA348E0E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_8D733E3CA1E155BFDE2F85F0AA348E0E" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_8D733E3CA1E155BFDE2F85F0AA348E0E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProfitLoss_D38449A051D6441D3B7B85F0AA3436B3_terseLabel_en-US" xlink:label="lab_us-gaap_ProfitLoss_D38449A051D6441D3B7B85F0AA3436B3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net earnings</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_ProfitLoss" xlink:label="loc_us-gaap_ProfitLoss_D38449A051D6441D3B7B85F0AA3436B3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProfitLoss_D38449A051D6441D3B7B85F0AA3436B3" xlink:to="lab_us-gaap_ProfitLoss_D38449A051D6441D3B7B85F0AA3436B3" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_09E535B38C9E66B8FF2B85F0AA34AE61_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_09E535B38C9E66B8FF2B85F0AA34AE61" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments to reconcile net earnings to net cash provided by operating activities:</link:label>
    <link:label id="lab_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_09E535B38C9E66B8FF2B85F0AA34AE61_label_en-US" xlink:label="lab_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_09E535B38C9E66B8FF2B85F0AA34AE61" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments, Noncash Items, to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_09E535B38C9E66B8FF2B85F0AA34AE61" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_09E535B38C9E66B8FF2B85F0AA34AE61" xlink:to="lab_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_09E535B38C9E66B8FF2B85F0AA34AE61" xlink:type="arc" />
    <link:label id="lab_us-gaap_Depreciation_91046E74E8859C81524485F0AA344A4D_terseLabel_en-US" xlink:label="lab_us-gaap_Depreciation_91046E74E8859C81524485F0AA344A4D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Depreciation and amortization of property and equipment</link:label>
    <link:label id="lab_us-gaap_Depreciation_91046E74E8859C81524485F0AA344A4D_label_en-US" xlink:label="lab_us-gaap_Depreciation_91046E74E8859C81524485F0AA344A4D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Depreciation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_Depreciation" xlink:label="loc_us-gaap_Depreciation_91046E74E8859C81524485F0AA344A4D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Depreciation_91046E74E8859C81524485F0AA344A4D" xlink:to="lab_us-gaap_Depreciation_91046E74E8859C81524485F0AA344A4D" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_293112C5755A8C0F3A0285F0AA34B6C9_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_293112C5755A8C0F3A0285F0AA34B6C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of intangible assets</link:label>
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_293112C5755A8C0F3A0285F0AA34B6C9_label_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_293112C5755A8C0F3A0285F0AA34B6C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Intangible Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_293112C5755A8C0F3A0285F0AA34B6C9" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ShareBasedCompensation_F1A244D91CA3C979D03185F0AA34CF04_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_F1A244D91CA3C979D03185F0AA34CF04" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation expense</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensation_F1A244D91CA3C979D03185F0AA34CF04_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_F1A244D91CA3C979D03185F0AA34CF04" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:label="loc_us-gaap_ShareBasedCompensation_F1A244D91CA3C979D03185F0AA34CF04" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ForeignCurrencyTransactionGainLossUnrealized_54A302DC1418D0D151A385F0AA34105C_negatedLabel_en-US" xlink:label="lab_us-gaap_ForeignCurrencyTransactionGainLossUnrealized_54A302DC1418D0D151A385F0AA34105C" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Unrealized forward contract gains</link:label>
    <link:label id="lab_us-gaap_ForeignCurrencyTransactionGainLossUnrealized_54A302DC1418D0D151A385F0AA34105C_label_en-US" xlink:label="lab_us-gaap_ForeignCurrencyTransactionGainLossUnrealized_54A302DC1418D0D151A385F0AA34105C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Currency Transaction Gain (Loss), Unrealized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_ForeignCurrencyTransactionGainLossUnrealized" xlink:label="loc_us-gaap_ForeignCurrencyTransactionGainLossUnrealized_54A302DC1418D0D151A385F0AA34105C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_GainLossOnDispositionOfAssets1_BDA7AE304D6A4FB621A485F0AA3446D0_negatedLabel_en-US" xlink:label="lab_us-gaap_GainLossOnDispositionOfAssets1_BDA7AE304D6A4FB621A485F0AA3446D0" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Net (gain) loss on disposition of long-term assets and property and equipment</link:label>
    <link:label id="lab_us-gaap_GainLossOnDispositionOfAssets1_BDA7AE304D6A4FB621A485F0AA3446D0_label_en-US" xlink:label="lab_us-gaap_GainLossOnDispositionOfAssets1_BDA7AE304D6A4FB621A485F0AA3446D0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Disposition of Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_GainLossOnDispositionOfAssets1" xlink:label="loc_us-gaap_GainLossOnDispositionOfAssets1_BDA7AE304D6A4FB621A485F0AA3446D0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GainLossOnDispositionOfAssets1_BDA7AE304D6A4FB621A485F0AA3446D0" xlink:to="lab_us-gaap_GainLossOnDispositionOfAssets1_BDA7AE304D6A4FB621A485F0AA3446D0" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherNoncashIncomeExpense_7634C1C2D21BCE65CDE185F0AA34157A_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_7634C1C2D21BCE65CDE185F0AA34157A" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other items, net</link:label>
    <link:label id="lab_us-gaap_OtherNoncashIncomeExpense_7634C1C2D21BCE65CDE185F0AA34157A_label_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_7634C1C2D21BCE65CDE185F0AA34157A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Noncash Income (Expense)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_OtherNoncashIncomeExpense" xlink:label="loc_us-gaap_OtherNoncashIncomeExpense_7634C1C2D21BCE65CDE185F0AA34157A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherNoncashIncomeExpense_7634C1C2D21BCE65CDE185F0AA34157A" xlink:to="lab_us-gaap_OtherNoncashIncomeExpense_7634C1C2D21BCE65CDE185F0AA34157A" xlink:type="arc" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities_3447D2D16235D93BA36585F0AA34D741" xlink:type="locator" />
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    <link:label id="lab_ges_IncreaseDecreaseInDeferredRentAndOtherLeaseLiabilities_02743CEC32818047EC9985F0AA342107_terseLabel_en-US" xlink:label="lab_ges_IncreaseDecreaseInDeferredRentAndOtherLeaseLiabilities_02743CEC32818047EC9985F0AA342107" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred rent and lease incentives</link:label>
    <link:label id="lab_ges_IncreaseDecreaseInDeferredRentAndOtherLeaseLiabilities_02743CEC32818047EC9985F0AA342107_label_en-US" xlink:label="lab_ges_IncreaseDecreaseInDeferredRentAndOtherLeaseLiabilities_02743CEC32818047EC9985F0AA342107" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Deferred Rent and Other Lease Liabilities</link:label>
    <link:label id="lab_ges_IncreaseDecreaseInDeferredRentAndOtherLeaseLiabilities_02743CEC32818047EC9985F0AA342107_documentation_en-US" xlink:label="lab_ges_IncreaseDecreaseInDeferredRentAndOtherLeaseLiabilities_02743CEC32818047EC9985F0AA342107" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The net change during the reporting period in the aggregate amount of (1) deferred rent liability, which is the cumulative difference between the rental income or payments required by a lease agreement and the rental income or expense recognized on a straight-line basis, or other systematic and rational basis more representative of the time pattern in which use or benefit is granted or derived from the leased property, expected to be recognized in income or expense, by the lessor or lessee, respectively, and (2) the net change during the reporting period in the aggregate carrying amount of other lease related liabilities.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_IncreaseDecreaseInDeferredRentAndOtherLeaseLiabilities" xlink:label="loc_ges_IncreaseDecreaseInDeferredRentAndOtherLeaseLiabilities_02743CEC32818047EC9985F0AA342107" xlink:type="locator" />
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    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_7F5FEEC285D3DE6A4FC685F0AA345907_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_7F5FEEC285D3DE6A4FC685F0AA345907" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other long-term liabilities</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_IncreaseDecreaseInOtherOperatingLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_7F5FEEC285D3DE6A4FC685F0AA345907" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_F6DAF9EF3A6F657C8C6785F0AA349528_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_F6DAF9EF3A6F657C8C6785F0AA349528" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_F6DAF9EF3A6F657C8C6785F0AA349528_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_F6DAF9EF3A6F657C8C6785F0AA349528" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_F6DAF9EF3A6F657C8C6785F0AA349528" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_13892D254AC881B25C3285F0AA34FDC9_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_13892D254AC881B25C3285F0AA34FDC9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows from investing activities:</link:label>
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    <link:label id="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesEquity_2C73FFC7D3D4C00D6F1E85F0AA3473B8_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesEquity_2C73FFC7D3D4C00D6F1E85F0AA3473B8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sale of investment</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_AFB3E3DDC212520BBF0D8F3E679092C4" xlink:type="locator" />
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    <link:label id="lab_us-gaap_SellingGeneralAndAdministrativeExpensesMember_E621A61BC5DD26D338FF8F3E6790C19F_terseLabel_en-US" xlink:label="lab_us-gaap_SellingGeneralAndAdministrativeExpensesMember_E621A61BC5DD26D338FF8F3E6790C19F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Selling, general and administrative expenses</link:label>
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    <link:label id="lab_us-gaap_RetailSiteMember_E58406C00C2B0EB1FB318F3E6790104F_verboseLabel_en-US" xlink:label="lab_us-gaap_RetailSiteMember_E58406C00C2B0EB1FB318F3E6790104F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Retail stores</link:label>
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    <link:label id="lab_ges_TemporaryEquityInitialDatePutOptionCanBeExercisedbyNoncontrollingOwners_5B2E69EE2C6E84C6072A862986ACB302_documentation_en-US" xlink:label="lab_ges_TemporaryEquityInitialDatePutOptionCanBeExercisedbyNoncontrollingOwners_5B2E69EE2C6E84C6072A862986ACB302" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the initial date, in CCYY-MM-DD format, that the put arrangement may be exercised by the noncontrolling interest holder by providing written notice to the Company.</link:label>
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    <link:label id="lab_ges_TemporaryEquityInitialPeriodPutOptionCanBeExercisedbyNoncontrollingOwners_D557C6DCBC19DD771807862986AC3EE3_label_en-US" xlink:label="lab_ges_TemporaryEquityInitialPeriodPutOptionCanBeExercisedbyNoncontrollingOwners_D557C6DCBC19DD771807862986AC3EE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Temporary Equity, Initial Period Put Option Can Be Exercised by Noncontrolling Owners</link:label>
    <link:label id="lab_ges_TemporaryEquityInitialPeriodPutOptionCanBeExercisedbyNoncontrollingOwners_D557C6DCBC19DD771807862986AC3EE3_documentation_en-US" xlink:label="lab_ges_TemporaryEquityInitialPeriodPutOptionCanBeExercisedbyNoncontrollingOwners_D557C6DCBC19DD771807862986AC3EE3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the initial period in years after the finalization of the agreement that the put arrangement may be exercised by the noncontrolling interest holder by providing written notice to the Company.</link:label>
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    <link:label id="lab_ges_TemporaryEquityPeriodPutOptionCanBeExercisedbyNoncontrollingOwners_AC1A82043A7D318C6CBA862986ACC24B_label_en-US" xlink:label="lab_ges_TemporaryEquityPeriodPutOptionCanBeExercisedbyNoncontrollingOwners_AC1A82043A7D318C6CBA862986ACC24B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Temporary Equity, Period Put Option Can Be Exercised by Noncontrolling Owners</link:label>
    <link:label id="lab_ges_TemporaryEquityPeriodPutOptionCanBeExercisedbyNoncontrollingOwners_AC1A82043A7D318C6CBA862986ACC24B_documentation_en-US" xlink:label="lab_ges_TemporaryEquityPeriodPutOptionCanBeExercisedbyNoncontrollingOwners_AC1A82043A7D318C6CBA862986ACC24B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the period of time (in years) that the put arrangement may be exercised by the noncontrolling interest holder after initial and subsequent exercise periods subject to certain time restrictions.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_TemporaryEquityPeriodPutOptionCanBeExercisedbyNoncontrollingOwners" xlink:label="loc_ges_TemporaryEquityPeriodPutOptionCanBeExercisedbyNoncontrollingOwners_AC1A82043A7D318C6CBA862986ACC24B" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_HedgingDesignationDomain" xlink:label="loc_us-gaap_HedgingDesignationDomain_E8AC4E8716470CAC8BB7728BA4383D23" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DesignatedAsHedgingInstrumentMember_6850B46191735F077EE4728BA438887C_label_en-US" xlink:label="lab_us-gaap_DesignatedAsHedgingInstrumentMember_6850B46191735F077EE4728BA438887C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Designated as Hedging Instrument [Member]</link:label>
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    <link:label id="lab_us-gaap_InterestRateSwapMember_8F111ABD0CB269C1CB61728BA4382E7E_terseLabel_en-US" xlink:label="lab_us-gaap_InterestRateSwapMember_8F111ABD0CB269C1CB61728BA4382E7E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest rate swaps</link:label>
    <link:label id="lab_us-gaap_InterestRateSwapMember_8F111ABD0CB269C1CB61728BA4382E7E_label_en-US" xlink:label="lab_us-gaap_InterestRateSwapMember_8F111ABD0CB269C1CB61728BA4382E7E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Rate Swap [Member]</link:label>
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    <link:label id="lab_us-gaap_MinimumMember_8A128C6519C5067E713F75907AFFF2D6_label_en-US" xlink:label="lab_us-gaap_MinimumMember_8A128C6519C5067E713F75907AFFF2D6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Minimum [Member]</link:label>
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    <link:label id="lab_us-gaap_MaximumMember_A89399BE56EAD5348BDA75907AFFA35F_label_en-US" xlink:label="lab_us-gaap_MaximumMember_A89399BE56EAD5348BDA75907AFFA35F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maximum [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_A89399BE56EAD5348BDA75907AFFA35F" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LossContingenciesLineItems_1ED25A3C3FEF32AABE9F75907AFF64F4_terseLabel_en-US" xlink:label="lab_us-gaap_LossContingenciesLineItems_1ED25A3C3FEF32AABE9F75907AFF64F4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loss contingency</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_LossContingenciesLineItems" xlink:label="loc_us-gaap_LossContingenciesLineItems_1ED25A3C3FEF32AABE9F75907AFF64F4" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LossContingencyDamagesSoughtValue_5C16817E524BE45B966B75907AFFFDE6_terseLabel_en-US" xlink:label="lab_us-gaap_LossContingencyDamagesSoughtValue_5C16817E524BE45B966B75907AFFFDE6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Damages sought in litigation case</link:label>
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    <link:label id="lab_ges_LossContingencyAccountingProfitsSoughtValue_DDFFF1593B00A59AF01575907AFF7BD0_documentation_en-US" xlink:label="lab_ges_LossContingencyAccountingProfitsSoughtValue_DDFFF1593B00A59AF01575907AFF7BD0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The value of the accounting profits sought by the plaintiff in the legal matter.</link:label>
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    <link:label id="lab_ges_LossContingencyDamagesAwardedValueToLicensees_C6D355751CED481857C975907AFF25C9_terseLabel_en-US" xlink:label="lab_ges_LossContingencyDamagesAwardedValueToLicensees_C6D355751CED481857C975907AFF25C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Monetary damages awarded by court to be paid by the Company's licensees</link:label>
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    <link:label id="lab_ges_NumberOfItalianTrademarkRegistrationsToBeCancelledByPlaintiff_CC471A012DD33C83590475907AFFBD1D_terseLabel_en-US" xlink:label="lab_ges_NumberOfItalianTrademarkRegistrationsToBeCancelledByPlaintiff_CC471A012DD33C83590475907AFFBD1D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of Italian trademark registrations to be cancelled by plaintiff</link:label>
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    <link:label id="lab_ges_NumberOfEuropeanCommunityTrademarkRegistrationsToBeCancelledByPlaintiff_A5340E0934797B80DDA175907AFF3A21_terseLabel_en-US" xlink:label="lab_ges_NumberOfEuropeanCommunityTrademarkRegistrationsToBeCancelledByPlaintiff_A5340E0934797B80DDA175907AFF3A21" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of European Community trademark registrations to be cancelled by plaintiff</link:label>
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    <link:label id="lab_ges_NumberOfEuropeanCommunityTrademarkRegistrationsToBeCancelledByPlaintiff_A5340E0934797B80DDA175907AFF3A21_documentation_en-US" xlink:label="lab_ges_NumberOfEuropeanCommunityTrademarkRegistrationsToBeCancelledByPlaintiff_A5340E0934797B80DDA175907AFF3A21" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the number of European Community trademark registrations ordered by the court to be cancelled by the plaintiff related to the court's ruling in favor of the Company</link:label>
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    <link:label id="lab_ges_NumberOfInternationalTrademarkRegistrationsToBeCancelledByPlaintiff_9DE9D2B1B46AB0DB50DA75907B0F1E54_terseLabel_en-US" xlink:label="lab_ges_NumberOfInternationalTrademarkRegistrationsToBeCancelledByPlaintiff_9DE9D2B1B46AB0DB50DA75907B0F1E54" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of international trademark registrations to be cancelled by plaintiff</link:label>
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    <link:label id="lab_us-gaap_CreditFacilityAxis_6D24AD75352BA75C7C3971695184C9D2_label_en-US" xlink:label="lab_us-gaap_CreditFacilityAxis_6D24AD75352BA75C7C3971695184C9D2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Credit Facility [Axis]</link:label>
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    <link:label id="lab_us-gaap_CreditFacilityDomain_75AA913F98DAFD026F8B7169518422E6_label_en-US" xlink:label="lab_us-gaap_CreditFacilityDomain_75AA913F98DAFD026F8B7169518422E6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Credit Facility [Domain]</link:label>
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    <link:label id="lab_us-gaap_RevolvingCreditFacilityMember_54D37FBB9B9BB763014B71695184971B_label_en-US" xlink:label="lab_us-gaap_RevolvingCreditFacilityMember_54D37FBB9B9BB763014B71695184971B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revolving Credit Facility [Member]</link:label>
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    <link:label id="lab_ges_PriorCreditFacilityMember_667392F1E01ECEA67EE771695184389C_documentation_en-US" xlink:label="lab_ges_PriorCreditFacilityMember_667392F1E01ECEA67EE771695184389C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The prior credit facility which was replaced by the current credit facility.</link:label>
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    <link:label id="lab_us-gaap_BaseRateMember_A460E0F9F458FCEEEBF871695184A16F_label_en-US" xlink:label="lab_us-gaap_BaseRateMember_A460E0F9F458FCEEEBF871695184A16F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Base Rate [Member]</link:label>
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    <link:label id="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_EBD869E56ACF081A62BF716951848639_label_en-US" xlink:label="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_EBD869E56ACF081A62BF716951848639" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">London Interbank Offered Rate (LIBOR) [Member]</link:label>
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    <link:label id="lab_ges_FederalFundsRateMember_DEF484EE99AA5220905D716951842BC8_terseLabel_en-US" xlink:label="lab_ges_FederalFundsRateMember_DEF484EE99AA5220905D716951842BC8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Federal funds rate</link:label>
    <link:label id="lab_ges_FederalFundsRateMember_DEF484EE99AA5220905D716951842BC8_label_en-US" xlink:label="lab_ges_FederalFundsRateMember_DEF484EE99AA5220905D716951842BC8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Funds Rate [Member]</link:label>
    <link:label id="lab_ges_FederalFundsRateMember_DEF484EE99AA5220905D716951842BC8_documentation_en-US" xlink:label="lab_ges_FederalFundsRateMember_DEF484EE99AA5220905D716951842BC8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The federal funds rate used to calculate the variable rate of the debt instrument.</link:label>
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    <link:label id="lab_us-gaap_PrimeRateMember_8CADE797B088B5CB5FE97169518409C0_terseLabel_en-US" xlink:label="lab_us-gaap_PrimeRateMember_8CADE797B088B5CB5FE97169518409C0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Prime rate</link:label>
    <link:label id="lab_us-gaap_PrimeRateMember_8CADE797B088B5CB5FE97169518409C0_label_en-US" xlink:label="lab_us-gaap_PrimeRateMember_8CADE797B088B5CB5FE97169518409C0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Prime Rate [Member]</link:label>
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    <link:label id="lab_ges_CanadianBArateMember_16B62DED5B61C2E2835C716951844DFC_label_en-US" xlink:label="lab_ges_CanadianBArateMember_16B62DED5B61C2E2835C716951844DFC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Canadian BA rate [Member]</link:label>
    <link:label id="lab_ges_CanadianBArateMember_16B62DED5B61C2E2835C716951844DFC_documentation_en-US" xlink:label="lab_ges_CanadianBArateMember_16B62DED5B61C2E2835C716951844DFC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The Canadian banker's acceptance rate used to calculate the variable rate of the debt instrument.</link:label>
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    <link:label id="lab_ges_BankofCanadaovernightrateMember_79A8CFE357BC4D93F6AE7169518453CC_terseLabel_en-US" xlink:label="lab_ges_BankofCanadaovernightrateMember_79A8CFE357BC4D93F6AE7169518453CC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Bank of Canada overnight rate</link:label>
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    <link:label id="lab_ges_BankofCanadaovernightrateMember_79A8CFE357BC4D93F6AE7169518453CC_documentation_en-US" xlink:label="lab_ges_BankofCanadaovernightrateMember_79A8CFE357BC4D93F6AE7169518453CC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Interest rate charged for the Bank of Canada overnight rate</link:label>
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    <link:label id="lab_us-gaap_LineOfCreditFacilityAbstract_305DFE5DC51DB6BE72957169518EB613_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityAbstract_305DFE5DC51DB6BE72957169518EB613" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility [Abstract]</link:label>
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    <link:label id="lab_us-gaap_DebtInstrumentTerm_9497D65823FFC913E3817169518EC5DB_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentTerm_9497D65823FFC913E3817169518EC5DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt maturity period (in years)</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_3A650F41EC8ACC1A033F7169518E7918" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_LineOfCreditFacilityCurrentBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityCurrentBorrowingCapacity_2E75861F4ABDB6E0D0117169518EF5F2" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LineOfCredit_3CC70FFF3512B99DAABE7169518EDB8E_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCredit_3CC70FFF3512B99DAABE7169518EDB8E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Credit Facility, outstanding amount</link:label>
    <link:label id="lab_us-gaap_LineOfCredit_3CC70FFF3512B99DAABE7169518EDB8E_label_en-US" xlink:label="lab_us-gaap_LineOfCredit_3CC70FFF3512B99DAABE7169518EDB8E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Line of Credit</link:label>
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    <link:label id="lab_ges_NumberOfCreditFacilitiesSubjectToEquityRequirementCovenant_D436B285ACA32FEC59567169518E6294_terseLabel_en-US" xlink:label="lab_ges_NumberOfCreditFacilitiesSubjectToEquityRequirementCovenant_D436B285ACA32FEC59567169518E6294" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of credit facilities subject to minimum net equity requirement</link:label>
    <link:label id="lab_ges_NumberOfCreditFacilitiesSubjectToEquityRequirementCovenant_D436B285ACA32FEC59567169518E6294_label_en-US" xlink:label="lab_ges_NumberOfCreditFacilitiesSubjectToEquityRequirementCovenant_D436B285ACA32FEC59567169518E6294" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number of Credit Facilities Subject to Equity Requirement Covenant</link:label>
    <link:label id="lab_ges_NumberOfCreditFacilitiesSubjectToEquityRequirementCovenant_D436B285ACA32FEC59567169518E6294_documentation_en-US" xlink:label="lab_ges_NumberOfCreditFacilitiesSubjectToEquityRequirementCovenant_D436B285ACA32FEC59567169518E6294" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the number of credit facilities which are subject to a minimum net equity requirement.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_NumberOfCreditFacilitiesSubjectToEquityRequirementCovenant" xlink:label="loc_ges_NumberOfCreditFacilitiesSubjectToEquityRequirementCovenant_D436B285ACA32FEC59567169518E6294" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_NumberOfCreditFacilitiesSubjectToEquityRequirementCovenant_D436B285ACA32FEC59567169518E6294" xlink:to="lab_ges_NumberOfCreditFacilitiesSubjectToEquityRequirementCovenant_D436B285ACA32FEC59567169518E6294" xlink:type="arc" />
    <link:label id="lab_ges_LineOfCreditFacilityMaximumBorrowingCapacitySubjectToEquityRequirementCovenant_D29049B04E818B0AF4177169518E0B9B_terseLabel_en-US" xlink:label="lab_ges_LineOfCreditFacilityMaximumBorrowingCapacitySubjectToEquityRequirementCovenant_D29049B04E818B0AF4177169518E0B9B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maximum borrowing capacity of the credit facility which is subject to a minimum net equity requirement</link:label>
    <link:label id="lab_ges_LineOfCreditFacilityMaximumBorrowingCapacitySubjectToEquityRequirementCovenant_D29049B04E818B0AF4177169518E0B9B_label_en-US" xlink:label="lab_ges_LineOfCreditFacilityMaximumBorrowingCapacitySubjectToEquityRequirementCovenant_D29049B04E818B0AF4177169518E0B9B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility Maximum Borrowing Capacity Subject to Equity Requirement Covenant</link:label>
    <link:label id="lab_ges_LineOfCreditFacilityMaximumBorrowingCapacitySubjectToEquityRequirementCovenant_D29049B04E818B0AF4177169518E0B9B_documentation_en-US" xlink:label="lab_ges_LineOfCreditFacilityMaximumBorrowingCapacitySubjectToEquityRequirementCovenant_D29049B04E818B0AF4177169518E0B9B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Maximum borrowing capacity of the credit facility which is subject to a minimum net equity requirement.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_LineOfCreditFacilityMaximumBorrowingCapacitySubjectToEquityRequirementCovenant" xlink:label="loc_ges_LineOfCreditFacilityMaximumBorrowingCapacitySubjectToEquityRequirementCovenant_D29049B04E818B0AF4177169518E0B9B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_LineOfCreditFacilityMaximumBorrowingCapacitySubjectToEquityRequirementCovenant_D29049B04E818B0AF4177169518E0B9B" xlink:to="lab_ges_LineOfCreditFacilityMaximumBorrowingCapacitySubjectToEquityRequirementCovenant_D29049B04E818B0AF4177169518E0B9B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_FBAC34BA5147F1C216AE759E4F10B816_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_FBAC34BA5147F1C216AE759E4F10B816" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_FBAC34BA5147F1C216AE759E4F10B816_label_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_FBAC34BA5147F1C216AE759E4F10B816" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_FBAC34BA5147F1C216AE759E4F10B816" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_FBAC34BA5147F1C216AE759E4F10B816" xlink:to="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_FBAC34BA5147F1C216AE759E4F10B816" xlink:type="arc" />
    <link:label id="lab_us-gaap_AwardTypeAxis_68B3688C69B2BACCD40B759E4F10813F_terseLabel_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_68B3688C69B2BACCD40B759E4F10813F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Award Type [Axis]</link:label>
    <link:label id="lab_us-gaap_AwardTypeAxis_68B3688C69B2BACCD40B759E4F10813F_label_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_68B3688C69B2BACCD40B759E4F10813F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Award Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_68B3688C69B2BACCD40B759E4F10813F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AwardTypeAxis_68B3688C69B2BACCD40B759E4F10813F" xlink:to="lab_us-gaap_AwardTypeAxis_68B3688C69B2BACCD40B759E4F10813F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_FE02FFCD9FCC2F194528759E4F10D263_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_FE02FFCD9FCC2F194528759E4F10D263" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Award Type [Domain]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_FE02FFCD9FCC2F194528759E4F10D263_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_FE02FFCD9FCC2F194528759E4F10D263" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Award [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_FE02FFCD9FCC2F194528759E4F10D263" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_FE02FFCD9FCC2F194528759E4F10D263" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_FE02FFCD9FCC2F194528759E4F10D263" xlink:type="arc" />
    <link:label id="lab_ges_EmployeeAndNonEmployeeStockOptionMember_22EC6FB95C92C2DA5BE2759E4F10690F_terseLabel_en-US" xlink:label="lab_ges_EmployeeAndNonEmployeeStockOptionMember_22EC6FB95C92C2DA5BE2759E4F10690F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock option</link:label>
    <link:label id="lab_ges_EmployeeAndNonEmployeeStockOptionMember_22EC6FB95C92C2DA5BE2759E4F10690F_label_en-US" xlink:label="lab_ges_EmployeeAndNonEmployeeStockOptionMember_22EC6FB95C92C2DA5BE2759E4F10690F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee And Non Employee Stock Option [Member]</link:label>
    <link:label id="lab_ges_EmployeeAndNonEmployeeStockOptionMember_22EC6FB95C92C2DA5BE2759E4F10690F_documentation_en-US" xlink:label="lab_ges_EmployeeAndNonEmployeeStockOptionMember_22EC6FB95C92C2DA5BE2759E4F10690F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">An arrangement whereby an employee or non-employee is entitled to receive in the future, subject to vesting and other restrictions, a number of shares in the entity at a specified price, as defined in the agreement. Although there are variations, normally, after vesting, when an option is exercised, the holder pays the strike value in cash to the issuing employer-entity and receives equity shares. The equity shares can be sold into the market for cash at the current market price without restriction. Options may be used to attract, retain and incentivize individuals, in addition to their regular compensation and benefits.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_EmployeeAndNonEmployeeStockOptionMember" xlink:label="loc_ges_EmployeeAndNonEmployeeStockOptionMember_22EC6FB95C92C2DA5BE2759E4F10690F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_EmployeeAndNonEmployeeStockOptionMember_22EC6FB95C92C2DA5BE2759E4F10690F" xlink:to="lab_ges_EmployeeAndNonEmployeeStockOptionMember_22EC6FB95C92C2DA5BE2759E4F10690F" xlink:type="arc" />
    <link:label id="lab_ges_NonvestedStockAwardsOrUnitsMember_4111EA818064626D0D77759E4F1004A9_terseLabel_en-US" xlink:label="lab_ges_NonvestedStockAwardsOrUnitsMember_4111EA818064626D0D77759E4F1004A9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nonvested stock awards/units</link:label>
    <link:label id="lab_ges_NonvestedStockAwardsOrUnitsMember_4111EA818064626D0D77759E4F1004A9_label_en-US" xlink:label="lab_ges_NonvestedStockAwardsOrUnitsMember_4111EA818064626D0D77759E4F1004A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nonvested Stock Awards or Units [Member]</link:label>
    <link:label id="lab_ges_NonvestedStockAwardsOrUnitsMember_4111EA818064626D0D77759E4F1004A9_documentation_en-US" xlink:label="lab_ges_NonvestedStockAwardsOrUnitsMember_4111EA818064626D0D77759E4F1004A9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents nonvested stock awards or units used to compensate employees.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_NonvestedStockAwardsOrUnitsMember" xlink:label="loc_ges_NonvestedStockAwardsOrUnitsMember_4111EA818064626D0D77759E4F1004A9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_NonvestedStockAwardsOrUnitsMember_4111EA818064626D0D77759E4F1004A9" xlink:to="lab_ges_NonvestedStockAwardsOrUnitsMember_4111EA818064626D0D77759E4F1004A9" xlink:type="arc" />
    <link:label id="lab_us-gaap_PerformanceSharesMember_BE0EB1D475047A461E57759E4F10F98D_terseLabel_en-US" xlink:label="lab_us-gaap_PerformanceSharesMember_BE0EB1D475047A461E57759E4F10F98D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Performance-based awards/units</link:label>
    <link:label id="lab_us-gaap_PerformanceSharesMember_BE0EB1D475047A461E57759E4F10F98D_label_en-US" xlink:label="lab_us-gaap_PerformanceSharesMember_BE0EB1D475047A461E57759E4F10F98D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Performance Shares [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_PerformanceSharesMember" xlink:label="loc_us-gaap_PerformanceSharesMember_BE0EB1D475047A461E57759E4F10F98D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PerformanceSharesMember_BE0EB1D475047A461E57759E4F10F98D" xlink:to="lab_us-gaap_PerformanceSharesMember_BE0EB1D475047A461E57759E4F10F98D" xlink:type="arc" />
    <link:label id="lab_ges_NonvestedPerformanceSharesMember_55D55E7E2F5BE766DCC5759E4F10C90F_terseLabel_en-US" xlink:label="lab_ges_NonvestedPerformanceSharesMember_55D55E7E2F5BE766DCC5759E4F10C90F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Performance Shares</link:label>
    <link:label id="lab_ges_NonvestedPerformanceSharesMember_55D55E7E2F5BE766DCC5759E4F10C90F_label_en-US" xlink:label="lab_ges_NonvestedPerformanceSharesMember_55D55E7E2F5BE766DCC5759E4F10C90F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nonvested Performance Shares [Member]</link:label>
    <link:label id="lab_ges_NonvestedPerformanceSharesMember_55D55E7E2F5BE766DCC5759E4F10C90F_documentation_en-US" xlink:label="lab_ges_NonvestedPerformanceSharesMember_55D55E7E2F5BE766DCC5759E4F10C90F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Restricted stock units that are subject to the acheivement of certain performance-based vesting conditions.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_NonvestedPerformanceSharesMember" xlink:label="loc_ges_NonvestedPerformanceSharesMember_55D55E7E2F5BE766DCC5759E4F10C90F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_NonvestedPerformanceSharesMember_55D55E7E2F5BE766DCC5759E4F10C90F" xlink:to="lab_ges_NonvestedPerformanceSharesMember_55D55E7E2F5BE766DCC5759E4F10C90F" xlink:type="arc" />
    <link:label id="lab_ges_TargetPerformanceAwardsMember_B9490596B262D87ED921759E4F104BE8_terseLabel_en-US" xlink:label="lab_ges_TargetPerformanceAwardsMember_B9490596B262D87ED921759E4F104BE8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Target Performance Shares</link:label>
    <link:label id="lab_ges_TargetPerformanceAwardsMember_B9490596B262D87ED921759E4F104BE8_label_en-US" xlink:label="lab_ges_TargetPerformanceAwardsMember_B9490596B262D87ED921759E4F104BE8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Target Performance Awards [Member]</link:label>
    <link:label id="lab_ges_TargetPerformanceAwardsMember_B9490596B262D87ED921759E4F104BE8_documentation_en-US" xlink:label="lab_ges_TargetPerformanceAwardsMember_B9490596B262D87ED921759E4F104BE8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The target shares or units awarded to employees for meeting certain performance targets.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_TargetPerformanceAwardsMember" xlink:label="loc_ges_TargetPerformanceAwardsMember_B9490596B262D87ED921759E4F104BE8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_TargetPerformanceAwardsMember_B9490596B262D87ED921759E4F104BE8" xlink:to="lab_ges_TargetPerformanceAwardsMember_B9490596B262D87ED921759E4F104BE8" xlink:type="arc" />
    <link:label id="lab_ges_MarketBasedSharesMember_BBB0E6A27A3D033B943D759E4F10E3F4_terseLabel_en-US" xlink:label="lab_ges_MarketBasedSharesMember_BBB0E6A27A3D033B943D759E4F10E3F4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Market-based awards/units</link:label>
    <link:label id="lab_ges_MarketBasedSharesMember_BBB0E6A27A3D033B943D759E4F10E3F4_label_en-US" xlink:label="lab_ges_MarketBasedSharesMember_BBB0E6A27A3D033B943D759E4F10E3F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Market-Based Shares [Member]</link:label>
    <link:label id="lab_ges_MarketBasedSharesMember_BBB0E6A27A3D033B943D759E4F10E3F4_documentation_en-US" xlink:label="lab_ges_MarketBasedSharesMember_BBB0E6A27A3D033B943D759E4F10E3F4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Shares or units awarded to employees due to the satisfaction of certain market vesting conditions</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_MarketBasedSharesMember" xlink:label="loc_ges_MarketBasedSharesMember_BBB0E6A27A3D033B943D759E4F10E3F4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_MarketBasedSharesMember_BBB0E6A27A3D033B943D759E4F10E3F4" xlink:to="lab_ges_MarketBasedSharesMember_BBB0E6A27A3D033B943D759E4F10E3F4" xlink:type="arc" />
    <link:label id="lab_us-gaap_PlanNameAxis_BD9224191727B51747A9759E4F10D278_terseLabel_en-US" xlink:label="lab_us-gaap_PlanNameAxis_BD9224191727B51747A9759E4F10D278" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Plan Name [Axis]</link:label>
    <link:label id="lab_us-gaap_PlanNameAxis_BD9224191727B51747A9759E4F10D278_label_en-US" xlink:label="lab_us-gaap_PlanNameAxis_BD9224191727B51747A9759E4F10D278" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Plan Name [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaap_PlanNameAxis_BD9224191727B51747A9759E4F10D278" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PlanNameAxis_BD9224191727B51747A9759E4F10D278" xlink:to="lab_us-gaap_PlanNameAxis_BD9224191727B51747A9759E4F10D278" xlink:type="arc" />
    <link:label id="lab_us-gaap_PlanNameDomain_B1A2484B56711D9E71C7759E4F103D9A_terseLabel_en-US" xlink:label="lab_us-gaap_PlanNameDomain_B1A2484B56711D9E71C7759E4F103D9A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Plan Name [Domain]</link:label>
    <link:label id="lab_us-gaap_PlanNameDomain_B1A2484B56711D9E71C7759E4F103D9A_label_en-US" xlink:label="lab_us-gaap_PlanNameDomain_B1A2484B56711D9E71C7759E4F103D9A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Plan Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_B1A2484B56711D9E71C7759E4F103D9A" xlink:type="locator" />
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    <link:label id="lab_us-gaap_EmployeeStockMember_B2C46CDA68C5AB9F5305759E4F105ED7_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeStockMember_B2C46CDA68C5AB9F5305759E4F105ED7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Employee Stock Purchase Plan</link:label>
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    <link:label id="lab_us-gaap_TitleOfIndividualAxis_8E57E917E316AD098CBE759E4F10B0F0_label_en-US" xlink:label="lab_us-gaap_TitleOfIndividualAxis_8E57E917E316AD098CBE759E4F10B0F0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Title of Individual [Axis]</link:label>
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    <link:label id="lab_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_A167401BC930DC65DFB6759E4F10AE66_label_en-US" xlink:label="lab_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_A167401BC930DC65DFB6759E4F10AE66" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Relationship to Entity [Domain]</link:label>
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    <link:label id="lab_us-gaap_ChiefExecutiveOfficerMember_A2196ABC6021D4459A71759E4F107353_terseLabel_en-US" xlink:label="lab_us-gaap_ChiefExecutiveOfficerMember_A2196ABC6021D4459A71759E4F107353" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">CEO</link:label>
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    <link:label id="lab_us-gaap_BoardOfDirectorsChairmanMember_97072000CCF762ECBA22759E4F109721_terseLabel_en-US" xlink:label="lab_us-gaap_BoardOfDirectorsChairmanMember_97072000CCF762ECBA22759E4F109721" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Executive Chairman of the Board and Chief Creative Officer</link:label>
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    <link:label id="lab_us-gaap_VestingAxis_9EA266CD485B2C0E443E759E4F108A58_label_en-US" xlink:label="lab_us-gaap_VestingAxis_9EA266CD485B2C0E443E759E4F108A58" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Vesting [Axis]</link:label>
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    <link:label id="lab_us-gaap_VestingDomain_13CAE01BCA02C5193AEE759E4F100F5F_label_en-US" xlink:label="lab_us-gaap_VestingDomain_13CAE01BCA02C5193AEE759E4F100F5F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Vesting [Domain]</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensationAwardTrancheTwoMember_B452E1E596252444B24A759E4F1080FD_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationAwardTrancheTwoMember_B452E1E596252444B24A759E4F1080FD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Award, Tranche Two [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_ShareBasedCompensationAwardTrancheTwoMember" xlink:label="loc_us-gaap_ShareBasedCompensationAwardTrancheTwoMember_B452E1E596252444B24A759E4F1080FD" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ShareBasedCompensationAwardTrancheThreeMember_F100F2AA9B7B6C4C5511759E4F102BA4_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationAwardTrancheThreeMember_F100F2AA9B7B6C4C5511759E4F102BA4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Vesting, Tranche Three</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationAwardTrancheThreeMember_F100F2AA9B7B6C4C5511759E4F102BA4_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationAwardTrancheThreeMember_F100F2AA9B7B6C4C5511759E4F102BA4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Award, Tranche Three [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_ShareBasedCompensationAwardTrancheThreeMember" xlink:label="loc_us-gaap_ShareBasedCompensationAwardTrancheThreeMember_F100F2AA9B7B6C4C5511759E4F102BA4" xlink:type="locator" />
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    <link:label id="lab_ges_ShareBasedCompensationAwardTrancheFourMember_6A34F01BCDE905DC90D0759E4F106702_label_en-US" xlink:label="lab_ges_ShareBasedCompensationAwardTrancheFourMember_6A34F01BCDE905DC90D0759E4F106702" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Based Compensation Award Tranche Four [Member]</link:label>
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    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_43DCE25F022CB99D21B9759E4F10FCB5_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_43DCE25F022CB99D21B9759E4F10FCB5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average period for recognition of unrecognized compensation cost (in years/months/days)</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_F0B3DFC8FA9DD107B9FF759E4F10B8E4_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_F0B3DFC8FA9DD107B9FF759E4F10B8E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average fair values of stock options granted during the period (in dollars per share)</link:label>
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    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage_1B0BE9AB2E0ED2B0EB7C759E4F107BE7_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage_1B0BE9AB2E0ED2B0EB7C759E4F107BE7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights, Percentage</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage_1B0BE9AB2E0ED2B0EB7C759E4F107BE7" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage_1B0BE9AB2E0ED2B0EB7C759E4F107BE7" xlink:type="arc" />
    <link:label id="lab_ges_SharebasedCompensationArrangementbySharebasedPaymentAwardAwardPerformancePeriod_975357F4550BB6F628AE759E4F10E87F_terseLabel_en-US" xlink:label="lab_ges_SharebasedCompensationArrangementbySharebasedPaymentAwardAwardPerformancePeriod_975357F4550BB6F628AE759E4F10E87F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Period which award is subject to a performance condition (in years/months)</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_EquipmentMember" xlink:label="loc_us-gaap_EquipmentMember_592F5FF54F00364D9318BF66A83B9968" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquipmentMember_592F5FF54F00364D9318BF66A83B9968" xlink:to="lab_us-gaap_EquipmentMember_592F5FF54F00364D9318BF66A83B9968" xlink:type="arc" />
    <link:label id="lab_us-gaap_BuildingMember_3ABA519F2DCB9C8E51DCBF66A83B5044_terseLabel_en-US" xlink:label="lab_us-gaap_BuildingMember_3ABA519F2DCB9C8E51DCBF66A83B5044" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. distribution center lease</link:label>
    <link:label id="lab_us-gaap_BuildingMember_3ABA519F2DCB9C8E51DCBF66A83B5044_label_en-US" xlink:label="lab_us-gaap_BuildingMember_3ABA519F2DCB9C8E51DCBF66A83B5044" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Building [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_BuildingMember" xlink:label="loc_us-gaap_BuildingMember_3ABA519F2DCB9C8E51DCBF66A83B5044" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BuildingMember_3ABA519F2DCB9C8E51DCBF66A83B5044" xlink:to="lab_us-gaap_BuildingMember_3ABA519F2DCB9C8E51DCBF66A83B5044" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasedAssetsLineItems_9EA05C1FEAB79CFE69AFBF66A83B32FC_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasedAssetsLineItems_9EA05C1FEAB79CFE69AFBF66A83B32FC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Leases</link:label>
    <link:label id="lab_us-gaap_OperatingLeasedAssetsLineItems_9EA05C1FEAB79CFE69AFBF66A83B32FC_label_en-US" xlink:label="lab_us-gaap_OperatingLeasedAssetsLineItems_9EA05C1FEAB79CFE69AFBF66A83B32FC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leased Assets [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_OperatingLeasedAssetsLineItems" xlink:label="loc_us-gaap_OperatingLeasedAssetsLineItems_9EA05C1FEAB79CFE69AFBF66A83B32FC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_9EA05C1FEAB79CFE69AFBF66A83B32FC" xlink:to="lab_us-gaap_OperatingLeasedAssetsLineItems_9EA05C1FEAB79CFE69AFBF66A83B32FC" xlink:type="arc" />
    <link:label id="lab_ges_PercentageofAnnualSalesVolumeOfferforRetailStoreLeaseRent_60B82EABFED9A190857BBF66A83B545B_terseLabel_en-US" xlink:label="lab_ges_PercentageofAnnualSalesVolumeOfferforRetailStoreLeaseRent_60B82EABFED9A190857BBF66A83B545B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage of annual sales volume used for incremental rent on certain retail store leases</link:label>
    <link:label id="lab_ges_PercentageofAnnualSalesVolumeOfferforRetailStoreLeaseRent_60B82EABFED9A190857BBF66A83B545B_label_en-US" xlink:label="lab_ges_PercentageofAnnualSalesVolumeOfferforRetailStoreLeaseRent_60B82EABFED9A190857BBF66A83B545B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage of Annual Sales Volume Offer for Retail Store Lease Rent</link:label>
    <link:label id="lab_ges_PercentageofAnnualSalesVolumeOfferforRetailStoreLeaseRent_60B82EABFED9A190857BBF66A83B545B_documentation_en-US" xlink:label="lab_ges_PercentageofAnnualSalesVolumeOfferforRetailStoreLeaseRent_60B82EABFED9A190857BBF66A83B545B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the percentage of annual sales volume used for calculating incremental rent on certain retail store leases.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_PercentageofAnnualSalesVolumeOfferforRetailStoreLeaseRent" xlink:label="loc_ges_PercentageofAnnualSalesVolumeOfferforRetailStoreLeaseRent_60B82EABFED9A190857BBF66A83B545B" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LesseeLeasingArrangementsOperatingLeasesTermOfContract_E209923BFF04D4378FD0BF66A83B57B8_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeLeasingArrangementsOperatingLeasesTermOfContract_E209923BFF04D4378FD0BF66A83B57B8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Lease term</link:label>
    <link:label id="lab_us-gaap_LesseeLeasingArrangementsOperatingLeasesTermOfContract_E209923BFF04D4378FD0BF66A83B57B8_label_en-US" xlink:label="lab_us-gaap_LesseeLeasingArrangementsOperatingLeasesTermOfContract_E209923BFF04D4378FD0BF66A83B57B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lessee Leasing Arrangements, Operating Leases, Term of Contract</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_LesseeLeasingArrangementsOperatingLeasesTermOfContract" xlink:label="loc_us-gaap_LesseeLeasingArrangementsOperatingLeasesTermOfContract_E209923BFF04D4378FD0BF66A83B57B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeLeasingArrangementsOperatingLeasesTermOfContract_E209923BFF04D4378FD0BF66A83B57B8" xlink:to="lab_us-gaap_LesseeLeasingArrangementsOperatingLeasesTermOfContract_E209923BFF04D4378FD0BF66A83B57B8" xlink:type="arc" />
    <link:label id="lab_ges_LeaseExpirationDateByYear_1891621E331325800C21BF66A83BB739_terseLabel_en-US" xlink:label="lab_ges_LeaseExpirationDateByYear_1891621E331325800C21BF66A83BB739" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Lease expiration date (by year)</link:label>
    <link:label id="lab_ges_LeaseExpirationDateByYear_1891621E331325800C21BF66A83BB739_label_en-US" xlink:label="lab_ges_LeaseExpirationDateByYear_1891621E331325800C21BF66A83BB739" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lease expiration date by year</link:label>
    <link:label id="lab_ges_LeaseExpirationDateByYear_1891621E331325800C21BF66A83BB739_documentation_en-US" xlink:label="lab_ges_LeaseExpirationDateByYear_1891621E331325800C21BF66A83BB739" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Year which lease or group of leases is set to expire, in CCYY format.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_LeaseExpirationDateByYear" xlink:label="loc_ges_LeaseExpirationDateByYear_1891621E331325800C21BF66A83BB739" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_LeaseExpirationDateByYear_1891621E331325800C21BF66A83BB739" xlink:to="lab_ges_LeaseExpirationDateByYear_1891621E331325800C21BF66A83BB739" xlink:type="arc" />
    <link:label id="lab_ges_OperatingLeasesNumberOfRenewalOptionsAvailable_C56BDD52DCC83CB07E3CBF66A83BB4DF_terseLabel_en-US" xlink:label="lab_ges_OperatingLeasesNumberOfRenewalOptionsAvailable_C56BDD52DCC83CB07E3CBF66A83BB4DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of extension options available</link:label>
    <link:label id="lab_ges_OperatingLeasesNumberOfRenewalOptionsAvailable_C56BDD52DCC83CB07E3CBF66A83BB4DF_label_en-US" xlink:label="lab_ges_OperatingLeasesNumberOfRenewalOptionsAvailable_C56BDD52DCC83CB07E3CBF66A83BB4DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases Number Of Renewal Options Available</link:label>
    <link:label id="lab_ges_OperatingLeasesNumberOfRenewalOptionsAvailable_C56BDD52DCC83CB07E3CBF66A83BB4DF_documentation_en-US" xlink:label="lab_ges_OperatingLeasesNumberOfRenewalOptionsAvailable_C56BDD52DCC83CB07E3CBF66A83BB4DF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the number of renewal options available for the operating lease.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_OperatingLeasesNumberOfRenewalOptionsAvailable" xlink:label="loc_ges_OperatingLeasesNumberOfRenewalOptionsAvailable_C56BDD52DCC83CB07E3CBF66A83BB4DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_OperatingLeasesNumberOfRenewalOptionsAvailable_C56BDD52DCC83CB07E3CBF66A83BB4DF" xlink:to="lab_ges_OperatingLeasesNumberOfRenewalOptionsAvailable_C56BDD52DCC83CB07E3CBF66A83BB4DF" xlink:type="arc" />
    <link:label id="lab_us-gaap_LesseeLeasingArrangementsOperatingLeasesRenewalTerm_AD05EDBA2D6E4AB32998BF66A83BCF84_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeLeasingArrangementsOperatingLeasesRenewalTerm_AD05EDBA2D6E4AB32998BF66A83BCF84" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Terms for extension options</link:label>
    <link:label id="lab_us-gaap_LesseeLeasingArrangementsOperatingLeasesRenewalTerm_AD05EDBA2D6E4AB32998BF66A83BCF84_label_en-US" xlink:label="lab_us-gaap_LesseeLeasingArrangementsOperatingLeasesRenewalTerm_AD05EDBA2D6E4AB32998BF66A83BCF84" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lessee Leasing Arrangements, Operating Leases, Renewal Term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_LesseeLeasingArrangementsOperatingLeasesRenewalTerm" xlink:label="loc_us-gaap_LesseeLeasingArrangementsOperatingLeasesRenewalTerm_AD05EDBA2D6E4AB32998BF66A83BCF84" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeLeasingArrangementsOperatingLeasesRenewalTerm_AD05EDBA2D6E4AB32998BF66A83BCF84" xlink:to="lab_us-gaap_LesseeLeasingArrangementsOperatingLeasesRenewalTerm_AD05EDBA2D6E4AB32998BF66A83BCF84" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryRawMaterialsNetOfReserves_152C87AACFB95B61E72BBF66A85AE62D_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryRawMaterialsNetOfReserves_152C87AACFB95B61E72BBF66A85AE62D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Raw materials</link:label>
    <link:label id="lab_us-gaap_InventoryRawMaterialsNetOfReserves_152C87AACFB95B61E72BBF66A85AE62D_label_en-US" xlink:label="lab_us-gaap_InventoryRawMaterialsNetOfReserves_152C87AACFB95B61E72BBF66A85AE62D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Inventory, Raw Materials, Net of Reserves</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_InventoryRawMaterialsNetOfReserves" xlink:label="loc_us-gaap_InventoryRawMaterialsNetOfReserves_152C87AACFB95B61E72BBF66A85AE62D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryRawMaterialsNetOfReserves_152C87AACFB95B61E72BBF66A85AE62D" xlink:to="lab_us-gaap_InventoryRawMaterialsNetOfReserves_152C87AACFB95B61E72BBF66A85AE62D" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryWorkInProcessNetOfReserves_5406E31784C576FD7C7BBF66A85A62E0_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryWorkInProcessNetOfReserves_5406E31784C576FD7C7BBF66A85A62E0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Work in progress</link:label>
    <link:label id="lab_us-gaap_InventoryWorkInProcessNetOfReserves_5406E31784C576FD7C7BBF66A85A62E0_label_en-US" xlink:label="lab_us-gaap_InventoryWorkInProcessNetOfReserves_5406E31784C576FD7C7BBF66A85A62E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Inventory, Work in Process, Net of Reserves</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_InventoryWorkInProcessNetOfReserves" xlink:label="loc_us-gaap_InventoryWorkInProcessNetOfReserves_5406E31784C576FD7C7BBF66A85A62E0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryWorkInProcessNetOfReserves_5406E31784C576FD7C7BBF66A85A62E0" xlink:to="lab_us-gaap_InventoryWorkInProcessNetOfReserves_5406E31784C576FD7C7BBF66A85A62E0" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryFinishedGoodsNetOfReserves_9B884550C16E3B8BDBFFBF66A85AC316_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryFinishedGoodsNetOfReserves_9B884550C16E3B8BDBFFBF66A85AC316" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finished goods</link:label>
    <link:label id="lab_us-gaap_InventoryFinishedGoodsNetOfReserves_9B884550C16E3B8BDBFFBF66A85AC316_label_en-US" xlink:label="lab_us-gaap_InventoryFinishedGoodsNetOfReserves_9B884550C16E3B8BDBFFBF66A85AC316" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Inventory, Finished Goods, Net of Reserves</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_InventoryFinishedGoodsNetOfReserves" xlink:label="loc_us-gaap_InventoryFinishedGoodsNetOfReserves_9B884550C16E3B8BDBFFBF66A85AC316" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryFinishedGoodsNetOfReserves_9B884550C16E3B8BDBFFBF66A85AC316" xlink:to="lab_us-gaap_InventoryFinishedGoodsNetOfReserves_9B884550C16E3B8BDBFFBF66A85AC316" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryNet_9CCC53187798A4807755BF66A85A11DC_totalLabel_en-US" xlink:label="lab_us-gaap_InventoryNet_9CCC53187798A4807755BF66A85A11DC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Inventories</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_InventoryNet" xlink:label="loc_us-gaap_InventoryNet_9CCC53187798A4807755BF66A85A11DC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryNet_9CCC53187798A4807755BF66A85A11DC" xlink:to="lab_us-gaap_InventoryNet_9CCC53187798A4807755BF66A85A11DC" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryValuationReserves_DB39CC93FE318880BC94BF66A85A5B64_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryValuationReserves_DB39CC93FE318880BC94BF66A85A5B64" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Allowance to write down inventories to the lower of cost or market</link:label>
    <link:label id="lab_us-gaap_InventoryValuationReserves_DB39CC93FE318880BC94BF66A85A5B64_label_en-US" xlink:label="lab_us-gaap_InventoryValuationReserves_DB39CC93FE318880BC94BF66A85A5B64" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Inventory Valuation Reserves</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_InventoryValuationReserves" xlink:label="loc_us-gaap_InventoryValuationReserves_DB39CC93FE318880BC94BF66A85A5B64" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryValuationReserves_DB39CC93FE318880BC94BF66A85A5B64" xlink:to="lab_us-gaap_InventoryValuationReserves_DB39CC93FE318880BC94BF66A85A5B64" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyTransactionsAbstract_556AA47F19175AE1DD63E0104A258F6B_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionsAbstract_556AA47F19175AE1DD63E0104A258F6B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party Transactions [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_RelatedPartyTransactionsAbstract" xlink:label="loc_us-gaap_RelatedPartyTransactionsAbstract_556AA47F19175AE1DD63E0104A258F6B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionsAbstract_556AA47F19175AE1DD63E0104A258F6B" xlink:to="lab_us-gaap_RelatedPartyTransactionsAbstract_556AA47F19175AE1DD63E0104A258F6B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_E62EEAB733EA86AF5724E0104A2586C5_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_E62EEAB733EA86AF5724E0104A2586C5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Related Party Transactions, by Related Party [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_E62EEAB733EA86AF5724E0104A2586C5_label_en-US" xlink:label="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_E62EEAB733EA86AF5724E0104A2586C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Related Party Transactions, by Related Party [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_E62EEAB733EA86AF5724E0104A2586C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_E62EEAB733EA86AF5724E0104A2586C5" xlink:to="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_E62EEAB733EA86AF5724E0104A2586C5" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_CAF35965EECB9CBEC163E0104A25A3C4_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_CAF35965EECB9CBEC163E0104A25A3C4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Related Party [Axis]</link:label>
    <link:label id="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_CAF35965EECB9CBEC163E0104A25A3C4_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_CAF35965EECB9CBEC163E0104A25A3C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_CAF35965EECB9CBEC163E0104A25A3C4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_CAF35965EECB9CBEC163E0104A25A3C4" xlink:to="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_CAF35965EECB9CBEC163E0104A25A3C4" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyDomain_30BABC89E4C281E2483EE0104A25DE21_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyDomain_30BABC89E4C281E2483EE0104A25DE21" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Related Party [Domain]</link:label>
    <link:label id="lab_us-gaap_RelatedPartyDomain_30BABC89E4C281E2483EE0104A25DE21_label_en-US" xlink:label="lab_us-gaap_RelatedPartyDomain_30BABC89E4C281E2483EE0104A25DE21" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_30BABC89E4C281E2483EE0104A25DE21" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyDomain_30BABC89E4C281E2483EE0104A25DE21" xlink:to="lab_us-gaap_RelatedPartyDomain_30BABC89E4C281E2483EE0104A25DE21" xlink:type="arc" />
    <link:label id="lab_ges_MarcianoTrustsMember_121865C74EAC923D86ADE0104A252922_terseLabel_en-US" xlink:label="lab_ges_MarcianoTrustsMember_121865C74EAC923D86ADE0104A252922" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Marciano Trusts</link:label>
    <link:label id="lab_ges_MarcianoTrustsMember_121865C74EAC923D86ADE0104A252922_label_en-US" xlink:label="lab_ges_MarcianoTrustsMember_121865C74EAC923D86ADE0104A252922" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marciano Trusts [Member]</link:label>
    <link:label id="lab_ges_MarcianoTrustsMember_121865C74EAC923D86ADE0104A252922_documentation_en-US" xlink:label="lab_ges_MarcianoTrustsMember_121865C74EAC923D86ADE0104A252922" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents activity with the Marciano Trusts, for the benefit of executives, former executives of the entity and their family members.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_MarcianoTrustsMember" xlink:label="loc_ges_MarcianoTrustsMember_121865C74EAC923D86ADE0104A252922" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_MarcianoTrustsMember_121865C74EAC923D86ADE0104A252922" xlink:to="lab_ges_MarcianoTrustsMember_121865C74EAC923D86ADE0104A252922" xlink:type="arc" />
    <link:label id="lab_ges_MpmFinancialLlcMember_A8194ECDD7F484E01088E0104A25D228_terseLabel_en-US" xlink:label="lab_ges_MpmFinancialLlcMember_A8194ECDD7F484E01088E0104A25D228" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">MPM Financial LLC</link:label>
    <link:label id="lab_ges_MpmFinancialLlcMember_A8194ECDD7F484E01088E0104A25D228_label_en-US" xlink:label="lab_ges_MpmFinancialLlcMember_A8194ECDD7F484E01088E0104A25D228" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">MPM Financial LLC [Member]</link:label>
    <link:label id="lab_ges_MpmFinancialLlcMember_A8194ECDD7F484E01088E0104A25D228_documentation_en-US" xlink:label="lab_ges_MpmFinancialLlcMember_A8194ECDD7F484E01088E0104A25D228" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents activity with MPM Financial, LLC, an entity affiliated with the Marciano Trusts.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_MpmFinancialLlcMember" xlink:label="loc_ges_MpmFinancialLlcMember_A8194ECDD7F484E01088E0104A25D228" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_MpmFinancialLlcMember_A8194ECDD7F484E01088E0104A25D228" xlink:to="lab_ges_MpmFinancialLlcMember_A8194ECDD7F484E01088E0104A25D228" xlink:type="arc" />
    <link:label id="lab_us-gaap_DirectorMember_E1EB9AB05E525EA4E427E0104A259097_verboseLabel_en-US" xlink:label="lab_us-gaap_DirectorMember_E1EB9AB05E525EA4E427E0104A259097" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Marciano Consulting Agreement</link:label>
    <link:label id="lab_us-gaap_DirectorMember_E1EB9AB05E525EA4E427E0104A259097_label_en-US" xlink:label="lab_us-gaap_DirectorMember_E1EB9AB05E525EA4E427E0104A259097" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Director [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_DirectorMember" xlink:label="loc_us-gaap_DirectorMember_E1EB9AB05E525EA4E427E0104A259097" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DirectorMember_E1EB9AB05E525EA4E427E0104A259097" xlink:to="lab_us-gaap_DirectorMember_E1EB9AB05E525EA4E427E0104A259097" xlink:type="arc" />
    <link:label id="lab_ges_HarmonyCollectionLlcMember_23E8A0D552A639E24AADE0104A2500D4_terseLabel_en-US" xlink:label="lab_ges_HarmonyCollectionLlcMember_23E8A0D552A639E24AADE0104A2500D4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Harmony Collection LLC</link:label>
    <link:label id="lab_ges_HarmonyCollectionLlcMember_23E8A0D552A639E24AADE0104A2500D4_label_en-US" xlink:label="lab_ges_HarmonyCollectionLlcMember_23E8A0D552A639E24AADE0104A2500D4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Harmony Collection LLC [Member]</link:label>
    <link:label id="lab_ges_HarmonyCollectionLlcMember_23E8A0D552A639E24AADE0104A2500D4_documentation_en-US" xlink:label="lab_ges_HarmonyCollectionLlcMember_23E8A0D552A639E24AADE0104A2500D4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the information pertaining to Harmony Collection, LLC.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_HarmonyCollectionLlcMember" xlink:label="loc_ges_HarmonyCollectionLlcMember_23E8A0D552A639E24AADE0104A2500D4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_HarmonyCollectionLlcMember_23E8A0D552A639E24AADE0104A2500D4" xlink:to="lab_ges_HarmonyCollectionLlcMember_23E8A0D552A639E24AADE0104A2500D4" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyTransactionLineItems_151CDD3AAEE5B55B5F75E0104A25E225_verboseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionLineItems_151CDD3AAEE5B55B5F75E0104A25E225" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Related Party Transactions</link:label>
    <link:label id="lab_us-gaap_RelatedPartyTransactionLineItems_151CDD3AAEE5B55B5F75E0104A25E225_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionLineItems_151CDD3AAEE5B55B5F75E0104A25E225" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party Transaction [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_RelatedPartyTransactionLineItems" xlink:label="loc_us-gaap_RelatedPartyTransactionLineItems_151CDD3AAEE5B55B5F75E0104A25E225" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_151CDD3AAEE5B55B5F75E0104A25E225" xlink:to="lab_us-gaap_RelatedPartyTransactionLineItems_151CDD3AAEE5B55B5F75E0104A25E225" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseNumberOfUnits_C946DC7B701724BB30AEE0104A25F768_terseLabel_en-US" xlink:label="lab_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseNumberOfUnits_C946DC7B701724BB30AEE0104A25F768" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of leases under related party lease agreements</link:label>
    <link:label id="lab_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseNumberOfUnits_C946DC7B701724BB30AEE0104A25F768_label_en-US" xlink:label="lab_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseNumberOfUnits_C946DC7B701724BB30AEE0104A25F768" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property Subject to or Available for Operating Lease, Number of Units</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_PropertySubjectToOrAvailableForOperatingLeaseNumberOfUnits" xlink:label="loc_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseNumberOfUnits_C946DC7B701724BB30AEE0104A25F768" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseNumberOfUnits_C946DC7B701724BB30AEE0104A25F768" xlink:to="lab_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseNumberOfUnits_C946DC7B701724BB30AEE0104A25F768" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyTransactionPurchasesFromRelatedParty_2CEF007FB7094C40322EE0104A250C52_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionPurchasesFromRelatedParty_2CEF007FB7094C40322EE0104A250C52" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments under related party agreement</link:label>
    <link:label id="lab_us-gaap_RelatedPartyTransactionPurchasesFromRelatedParty_2CEF007FB7094C40322EE0104A250C52_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionPurchasesFromRelatedParty_2CEF007FB7094C40322EE0104A250C52" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party Transaction, Purchases from Related Party</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_RelatedPartyTransactionPurchasesFromRelatedParty" xlink:label="loc_us-gaap_RelatedPartyTransactionPurchasesFromRelatedParty_2CEF007FB7094C40322EE0104A250C52" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionPurchasesFromRelatedParty_2CEF007FB7094C40322EE0104A250C52" xlink:to="lab_us-gaap_RelatedPartyTransactionPurchasesFromRelatedParty_2CEF007FB7094C40322EE0104A250C52" xlink:type="arc" />
    <link:label id="lab_ges_ServiceTerm_435F636EDCD215FABA2BE0104A250B9C_terseLabel_en-US" xlink:label="lab_ges_ServiceTerm_435F636EDCD215FABA2BE0104A250B9C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Service term</link:label>
    <link:label id="lab_ges_ServiceTerm_435F636EDCD215FABA2BE0104A250B9C_label_en-US" xlink:label="lab_ges_ServiceTerm_435F636EDCD215FABA2BE0104A250B9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Service Term</link:label>
    <link:label id="lab_ges_ServiceTerm_435F636EDCD215FABA2BE0104A250B9C_documentation_en-US" xlink:label="lab_ges_ServiceTerm_435F636EDCD215FABA2BE0104A250B9C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the number of years of service to the Company.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_ServiceTerm" xlink:label="loc_ges_ServiceTerm_435F636EDCD215FABA2BE0104A250B9C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_ServiceTerm_435F636EDCD215FABA2BE0104A250B9C" xlink:to="lab_ges_ServiceTerm_435F636EDCD215FABA2BE0104A250B9C" xlink:type="arc" />
    <link:label id="lab_ges_ConsultingAgreementTerm_8F44F2C79B0B6912FFDDE0104A2513C2_verboseLabel_en-US" xlink:label="lab_ges_ConsultingAgreementTerm_8F44F2C79B0B6912FFDDE0104A2513C2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Consulting agreement term (in years)</link:label>
    <link:label id="lab_ges_ConsultingAgreementTerm_8F44F2C79B0B6912FFDDE0104A2513C2_label_en-US" xlink:label="lab_ges_ConsultingAgreementTerm_8F44F2C79B0B6912FFDDE0104A2513C2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consulting Agreement Term</link:label>
    <link:label id="lab_ges_ConsultingAgreementTerm_8F44F2C79B0B6912FFDDE0104A2513C2_documentation_en-US" xlink:label="lab_ges_ConsultingAgreementTerm_8F44F2C79B0B6912FFDDE0104A2513C2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the number of years of the consulting agreement entered into by the entity at inception of the contract.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_ConsultingAgreementTerm" xlink:label="loc_ges_ConsultingAgreementTerm_8F44F2C79B0B6912FFDDE0104A2513C2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_ConsultingAgreementTerm_8F44F2C79B0B6912FFDDE0104A2513C2" xlink:to="lab_ges_ConsultingAgreementTerm_8F44F2C79B0B6912FFDDE0104A2513C2" xlink:type="arc" />
    <link:label id="lab_ges_ConsultingAgreementExtendedTerm_3D59301B6519626E90E7E0104A25045F_terseLabel_en-US" xlink:label="lab_ges_ConsultingAgreementExtendedTerm_3D59301B6519626E90E7E0104A25045F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Consulting agreement, number of years during the extension period</link:label>
    <link:label id="lab_ges_ConsultingAgreementExtendedTerm_3D59301B6519626E90E7E0104A25045F_label_en-US" xlink:label="lab_ges_ConsultingAgreementExtendedTerm_3D59301B6519626E90E7E0104A25045F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consulting Agreement Extended Term</link:label>
    <link:label id="lab_ges_ConsultingAgreementExtendedTerm_3D59301B6519626E90E7E0104A25045F_documentation_en-US" xlink:label="lab_ges_ConsultingAgreementExtendedTerm_3D59301B6519626E90E7E0104A25045F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the number of years during the extension period for the consulting agreement entered into by the entity beyond the original consulting agreement term.</link:label>
    <link:loc xlink:href="ges-20150801.xsd#ges_ConsultingAgreementExtendedTerm" xlink:label="loc_ges_ConsultingAgreementExtendedTerm_3D59301B6519626E90E7E0104A25045F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ges_ConsultingAgreementExtendedTerm_3D59301B6519626E90E7E0104A25045F" xlink:to="lab_ges_ConsultingAgreementExtendedTerm_3D59301B6519626E90E7E0104A25045F" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty_45CD3AC65639F91C26F6E0104A25227B_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty_45CD3AC65639F91C26F6E0104A25227B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Expenses under related party arrangement</link:label>
    <link:label id="lab_us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty_45CD3AC65639F91C26F6E0104A25227B_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty_45CD3AC65639F91C26F6E0104A25227B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party Transaction, Expenses from Transactions with Related Party</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty" xlink:label="loc_us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty_45CD3AC65639F91C26F6E0104A25227B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty_45CD3AC65639F91C26F6E0104A25227B" xlink:to="lab_us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty_45CD3AC65639F91C26F6E0104A25227B" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyTransactionDate_E392C4D27B381E8C8B8DE0104A25011B_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionDate_E392C4D27B381E8C8B8DE0104A25011B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Expiration date of consulting agreement</link:label>
    <link:label id="lab_us-gaap_RelatedPartyTransactionDate_E392C4D27B381E8C8B8DE0104A25011B_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionDate_E392C4D27B381E8C8B8DE0104A25011B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party Transaction, Date</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_RelatedPartyTransactionDate" xlink:label="loc_us-gaap_RelatedPartyTransactionDate_E392C4D27B381E8C8B8DE0104A25011B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionDate_E392C4D27B381E8C8B8DE0104A25011B" xlink:to="lab_us-gaap_RelatedPartyTransactionDate_E392C4D27B381E8C8B8DE0104A25011B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_A5D00582DBDE07582709728BA42EDD70_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_A5D00582DBDE07582709728BA42EDD70" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Instruments, Gain (Loss) by Hedging Relationship, by Income Statement Location, by Derivative Instrument Risk [Table]</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_A5D00582DBDE07582709728BA42EDD70_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_A5D00582DBDE07582709728BA42EDD70" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments, Gain (Loss) [Table]</link:label>
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