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Description of the Business and Summary of Significant Accounting Policies and Practices (Details 1) $ in Millions | 3 Months Ended | 12 Months Ended
--- | --- | ---
Feb. 03, 2018 | Oct. 28, 2017 USD ($) | Jul. 29, 2017 USD ($) | Apr. 29, 2017 USD ($) | Jan. 28, 2017 USD ($) | Oct. 29, 2016 USD ($) | Jul. 30, 2016 USD ($) | Apr. 30, 2016 USD ($) | Feb. 02, 2019 | Feb. 03, 2018 USD ($) segment | Jan. 28, 2017 USD ($) | Jan. 30, 2016 USD ($)
Fiscal Year |  |  |  |  |  |  |  |  |  |  |  |
Number of days in fiscal period | 98 days | 91 days | 91 days | 91 days | 91 days | 91 days | 91 days | 91 days |  | 371 days | 364 days | 364 days
Business Segment Reporting |  |  |  |  |  |  |  |  |  |  |  |
Number of reportable segments | segment |  |  |  |  |  |  |  |  |  | 5 |  |
Advertising and Marketing Costs |  |  |  |  |  |  |  |  |  |  |  |
Advertising and marketing expenses |  |  |  |  |  |  |  |  |  | $ 36.3 | $ 37.1 | $ 31.6
Cash and Cash Equivalents |  |  |  |  |  |  |  |  |  |  |  |
Marketable securities maximum original maturity period to be considered cash equivalent (in months) |  |  |  |  |  |  |  |  |  | 3 months |  |
Long-Lived Assets |  |  |  |  |  |  |  |  |  |  |  |
Period of time new regular retail locations in penetrated markets would need to be opened to be considered for impairment |  |  |  |  |  |  |  |  |  | 1 year |  |
Forecast |  |  |  |  |  |  |  |  |  |  |  |
Fiscal Year |  |  |  |  |  |  |  |  |  |  |  |
Number of days in fiscal period |  |  |  |  |  |  |  |  | 364 days |  |  |
Minimum |  |  |  |  |  |  |  |  |  |  |  |
Fiscal Year |  |  |  |  |  |  |  |  |  |  |  |
Number of days in fiscal period |  |  |  |  |  |  |  |  |  | 364 days |  |
Maximum |  |  |  |  |  |  |  |  |  |  |  |
Fiscal Year |  |  |  |  |  |  |  |  |  |  |  |
Number of days in fiscal period |  |  |  |  |  |  |  |  |  | 371 days |  |
Net revenue |  |  |  |  |  |  |  |  |  |  |  |
Correction of Immaterial Error |  |  |  |  |  |  |  |  |  |  |  |
Prior period reclassification adjustment |  | $ (5.2) | $ (5.4) | $ (4.2) | $ (5.3) | $ (4.3) | $ (4.5) | $ (4.8) |  |  | (18.9) | (19.8)
Cost of product sales |  |  |  |  |  |  |  |  |  |  |  |
Correction of Immaterial Error |  |  |  |  |  |  |  |  |  |  |  |
Prior period reclassification adjustment |  |  |  |  |  |  |  |  |  |  | $ 18.9 | $ 19.8

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