<SEC-DOCUMENT>0001104659-25-024226.txt : 20250317
<SEC-HEADER>0001104659-25-024226.hdr.sgml : 20250317
<ACCEPTANCE-DATETIME>20250317083020
ACCESSION NUMBER:		0001104659-25-024226
CONFORMED SUBMISSION TYPE:	SCHEDULE 13D/A
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20250317
DATE AS OF CHANGE:		20250317

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			GUESS INC
		CENTRAL INDEX KEY:			0000912463
		STANDARD INDUSTRIAL CLASSIFICATION:	WOMEN'S, MISSES', CHILDREN'S & INFANTS' UNDERGARMENTS [2340]
		ORGANIZATION NAME:           	04 Manufacturing
		IRS NUMBER:				953679695
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0201

	FILING VALUES:
		FORM TYPE:		SCHEDULE 13D/A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-50255
		FILM NUMBER:		25742491

	BUSINESS ADDRESS:	
		STREET 1:		ATTN:  ANNE DEEDWANIA
		STREET 2:		1444 SOUTH ALAMEDA STREET
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90021
		BUSINESS PHONE:		(213) 765-3100

	MAIL ADDRESS:	
		STREET 1:		ATTN:  ANNE DEEDWANIA
		STREET 2:		1444 SOUTH ALAMEDA STREET
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90021

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	GUESS INC ET AL/CA/
		DATE OF NAME CHANGE:	19940902

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MARCIANO MAURICE
		CENTRAL INDEX KEY:			0001167503
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		SCHEDULE 13D/A

	MAIL ADDRESS:	
		STREET 1:		1444 SOUTH ALAMEDA STREET
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90021
</SEC-HEADER>
<DOCUMENT>
<TYPE>SCHEDULE 13D/A
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
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<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13D" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>SCHEDULE 13D/A</submissionType>
    <previousAccessionNumber>0000902595-03-000037</previousAccessionNumber>
    <filerInfo>
      <filer>
        <filerCredentials>
          <!-- Field: Pseudo-Tag; ID: Name; Data: MARCIANO MAURICE -->
          <cik>0001167503</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <coverPageHeader>
      <amendmentNo>24</amendmentNo>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <dateOfEvent>03/13/2025</dateOfEvent>
      <previouslyFiledFlag>false</previouslyFiledFlag>
      <issuerInfo>
        <issuerCIK>0000912463</issuerCIK>
        <issuerCUSIP>401617105</issuerCUSIP>
        <issuerName>Guess?, Inc.</issuerName>
        <address>
          <com:street1>Strada Regina 44</com:street1>
          <com:city>Bioggio</com:city>
          <com:stateOrCountry>V8</com:stateOrCountry>
          <com:zipCode>CH-6934</com:zipCode>
        </address>
      </issuerInfo>
      <authorizedPersons>
        <notificationInfo>
          <personName>Maurice Marciano</personName>
          <personPhoneNum>(213) 765-3100</personPhoneNum>
          <personAddress>
            <com:street1>1444 South Alameda Street</com:street1>
            <com:city>Los Angeles</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>90021</com:zipCode>
          </personAddress>
        </notificationInfo>
      </authorizedPersons>
    </coverPageHeader>
    <reportingPersons>
      <reportingPersonInfo>
        <reportingPersonCIK>0001167503</reportingPersonCIK>
        <reportingPersonNoCIK>N</reportingPersonNoCIK>
        <reportingPersonName>Maurice Marciano</reportingPersonName>
        <fundType>OO</fundType>
        <legalProceedings>N</legalProceedings>
        <citizenshipOrOrganization>I0</citizenshipOrOrganization>
        <soleVotingPower>0.00</soleVotingPower>
        <sharedVotingPower>4947179.00</sharedVotingPower>
        <soleDispositivePower>0.00</soleDispositivePower>
        <sharedDispositivePower>4358309.00</sharedDispositivePower>
        <aggregateAmountOwned>4947179.00</aggregateAmountOwned>
        <isAggregateExcludeShares>N</isAggregateExcludeShares>
        <percentOfClass>9.6</percentOfClass>
        <typeOfReportingPerson>IN</typeOfReportingPerson>
        <commentContent>Line 11: Includes 4,663,979 shares that are also deemed to be beneficially owned by the Reporting Person's brother, Paul Marciano, and includable in reports on Schedule 13D filed by Paul Marciano.

Line 13: Based on 51,456,841 shares of Common Stock of the Issuer, par value $0.01 ("Common Stock"), outstanding on December 2, 2024, as reported by the Issuer in its Form 10-Q for the quarter ended November 2, 2024 filed with the SEC on December 6, 2024.</commentContent>
      </reportingPersonInfo>
    </reportingPersons>
    <items1To7>
      <item1>
        <securityTitle>Common Stock</securityTitle>
        <issuerName>Guess?, Inc.</issuerName>
        <issuerPrincipalAddress>
          <com:street1>Strada Regina 44</com:street1>
          <com:city>Bioggio</com:city>
          <com:stateOrCountry>V8</com:stateOrCountry>
          <com:zipCode>CH-6934</com:zipCode>
        </issuerPrincipalAddress>
        <commentText>This Amendment No. 24 to Schedule 13D amends the statement on Schedule 13D relating to the Common Stock filed by the Reporting Person with the SEC on June 10, 2003, as amended by filing of Amendment No. 1 on June 21, 2004, the filing of Amendment No. 2 on July 8, 2004, the filing of Amendment No. 3 on October 21, 2004, the filing of Amendment No. 4 on May 15, 2006, the filing of Amendment No. 5 on February 20, 2007, the filing of Amendment No. 6 on July 23, 2007, the filing of Amendment No. 7 on October 18, 2007, the filing of Amendment No. 8 on April 23, 2008, the filing of Amendment No. 9 on January 29, 2010, the filing of Amendment No. 10 on April 27, 2010, the filing of Amendment No. 11 on August 8, 2011, the filing of Amendment No. 12 on September 19, 2012, the filing of Amendment No. 13 on February 6, 2014, the filing of Amendment No. 14 on August 5, 2014, the filing of Amendment No. 15 on May 14, 2019, the filing of Amendment No. 16 on September 2, 2020, the filing of Amendment No. 17 on March 28, 2022, the filing of Amendment No. 18 on July 1, 2022, the filing of Amendment No. 19 on April 17, 2023, the filing of Amendment No.  20 on October 5, 2023, the filing of Amendment No. 21 on December 27, 2023, the filing of Amendment No. 22 on April 2, 2024, and the filing of Amendment No. 23 on October 16, 2024. Capitalized terms used in this Amendment No. 24 but not otherwise defined herein have the meanings given to them in the initial Schedule 13D.

This Amendment No. 24 is filed in connection with the submission, on March 13, 2025, by WHP Global (together with all of its affiliates, "WHP Global") of a non-binding proposal to the board of directors of the Issuer (the "Board"), as described in further detail in Item 4 below. Except as otherwise set forth herein, this Amendment No. 24 does not modify any of the information previously reported by the Reporting Person in the Schedule 13D, as amended to date.</commentText>
      </item1>
      <item4>
        <transactionPurpose>Item 4 is hereby amended and supplemented by the addition of the following:

On March 13, 2025, WHP Global through its affiliate WHP Investments, LLC submitted a non-binding proposal (the "Proposal") to the Board concerning a potential transaction (the "Proposed Transaction"), pursuant to which, among other things, all outstanding shares of Common Stock (except shares held by the Reporting Person, Paul Marciano and Carlos Alberini) would be acquired in a "take private" transaction for $13.00 per share in cash. The Proposal also indicated that WHP Global would require, as a condition to the Proposed Transaction, that certain of the Issuer's existing shareholders, including the Reporting Person, Paul Marciano and Carlos Alberini, each rollover all of their shares of Common Stock (or reinvest all of their cash proceeds from the Proposed Transaction).

WHP Global indicated that its Proposal is conditioned upon a special committee comprised of fully independent and disinterested directors of the Board (the "Special Committee") being formed to consider the Proposed Transaction and the Special Committee, advised by independent legal and financial advisors, being fully empowered to objectively and independently consider the Proposed Transaction (including to negotiate with WHP Global and each of the Reporting Person, Paul Marciano and Carlos Alberini at arm's length and to accept or reject the proposed terms) and ultimately make a recommendation regarding the Proposal to the Board. WHP Global indicated that it would not move forward with the Proposed Transaction unless it is negotiated at arm's-length with, and recommended to the Board by, the Special Committee. WHP Global also stated that the Proposed Transaction is subject to various assumptions regarding the Issuer's shares, financial position and operations, but that it would not be subject to a financing condition of any kind.

The Reporting Person has engaged in preliminary, high-level discussions with WHP Global regarding the Proposed Transaction. In the preliminary, high-level discussions, the Reporting Person conveyed to WHP Global that the Reporting Person currently would not support any Proposed Transaction unless the Reporting Person is permitted to rollover or reinvest all of his shares of Common Stock in the Proposed Transaction, the Proposed Transaction is not subject to the approval of a "majority of the minority" of the Common Stock and the Proposed Transaction is negotiated at arm's-length with, and recommended to the Board by, a Special Committee. The Reporting Person has not entered into any agreement with WHP Global or any other person with respect to the Proposal. Following formation of, and consultation with, the Special Committee, the Reporting Person intends to engage in discussions with WHP Global and the Special Committee regarding the transactions contemplated by the Proposal, including the participation by the Reporting Person therein. The Reporting Person does not intend to engage in discussions concerning potential transactions involving the Issuer with persons other than WHP Global at this time. The Reporting Person intends to remain as a long-term stockholder, regardless of the outcome of the Proposal.

The Proposal does not create any legal obligations on the Reporting Person, and no such obligations will arise unless and until definitive transaction documentation with the Issuer and/or WHP Global has been executed and delivered. This Schedule 13D is not an offer to purchase or a solicitation of an offer to sell any securities. The Reporting Person does not intend to provide additional disclosures regarding the Proposal or his potential participation therein until a definitive agreement has been reached or unless disclosure is otherwise required under applicable U.S. securities laws. The Reporting Person believes that the Proposal may result in one or more of the transactions, events or actions specified in clauses (a) through (j) of Item 4 of Schedule 13D, including, without limitation, an acquisition of additional securities of the Issuer, an extraordinary corporate transaction (such as a merger) involving the Issuer, delisting of the Common Stock from the New York Stock Exchange and other material changes in the Issuer's business or corporate structure.

There can be no assurance that the foregoing, or anything related to the Proposal, will result in any definitive agreement, transaction or any other strategic alternative, or whether or when any of the foregoing may occur. Notwithstanding the foregoing, the Reporting Person may determine to accelerate or terminate discussions with WHP Global and/or the Special Committee with respect to the Proposal, take any action to facilitate or increase the likelihood of consummation of the Proposal, or change his intentions with respect to any such matters, in each case, at any time. The Reporting Person will, directly or indirectly, take such additional steps as he may deem appropriate with respect to the Proposal and to otherwise support the Reporting Person's investment in the Issuer, including, without limitation (a) engaging in discussions with advisors and other relevant parties and (b) entering into agreements, arrangements and understandings in connection with the Proposal.

The Reporting Person will continue to regularly review and assess his investment in the Issuer on a continuing basis and may from time to time and at any time in the future depending on various factors, including, without limitation, the outcome of any discussions referenced in this Schedule 13D, as may be further amended from time to time, the Issuer's financial position and strategic direction, actions taken by the Board (or any committee thereof, including a Special Committee), price levels of the Issuer's securities, other investment opportunities available to the Reporting Person, conditions in the securities market and general economic and industry conditions, take such actions with respect to his investment in the Issuer as he deems appropriate. These actions may include (i) increasing or decreasing his position in the Issuer through, among other things, the purchase or sale of securities of the Issuer, including through transactions involving the Common Stock and/or other equity, debt, notes, other securities or derivative or other instruments that are based upon or relate to the value of securities of the Issuer in the open market or in private transactions, including through a trading plan created under Rule 10b5-1(c) or otherwise, on such terms and at such times as the Reporting Person may deem advisable and/or (ii) entering into transactions that increase or hedge his economic exposure to the Common Stock without affecting his beneficial ownership of the Common Stock. In addition, the Reporting Person may, at any time and from time to time, (x) review or reconsider his position and/or change his purpose and/or formulate plans or proposals with respect thereto and (y) consider or propose one or more of the actions described in clauses (a) through (j) of Item 4 of Schedule 13D.</transactionPurpose>
      </item4>
    </items1To7>
    <signatureInfo>
      <signaturePerson>
        <signatureReportingPerson>Maurice Marciano</signatureReportingPerson>
        <signatureDetails>
          <signature>/s/ Paul Marciano</signature>
          <title>Attorney-in-Fact for Maurice Marciano</title>
          <date>03/17/2025</date>
        </signatureDetails>
      </signaturePerson>
    </signatureInfo>
  </formData>
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</DOCUMENT>
</SEC-DOCUMENT>
