<SEC-DOCUMENT>0000894189-25-003414.txt : 20250502
<SEC-HEADER>0000894189-25-003414.hdr.sgml : 20250502
<ACCEPTANCE-DATETIME>20250502104148
ACCESSION NUMBER:		0000894189-25-003414
CONFORMED SUBMISSION TYPE:	SCHEDULE 13G
PUBLIC DOCUMENT COUNT:		2
FILED AS OF DATE:		20250502
DATE AS OF CHANGE:		20250502

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			GUESS INC
		CENTRAL INDEX KEY:			0000912463
		STANDARD INDUSTRIAL CLASSIFICATION:	WOMEN'S, MISSES', CHILDREN'S & INFANTS' UNDERGARMENTS [2340]
		ORGANIZATION NAME:           	04 Manufacturing
		EIN:				953679695
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0201

	FILING VALUES:
		FORM TYPE:		SCHEDULE 13G
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-50255
		FILM NUMBER:		25906191

	BUSINESS ADDRESS:	
		STREET 1:		ATTN:  ANNE DEEDWANIA
		STREET 2:		1444 SOUTH ALAMEDA STREET
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90021
		BUSINESS PHONE:		(213) 765-3100

	MAIL ADDRESS:	
		STREET 1:		ATTN:  ANNE DEEDWANIA
		STREET 2:		1444 SOUTH ALAMEDA STREET
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90021

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	GUESS INC ET AL/CA/
		DATE OF NAME CHANGE:	19940902

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Pacer Advisors, Inc.
		CENTRAL INDEX KEY:			0001616667
		ORGANIZATION NAME:           	
		EIN:				202687376
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SCHEDULE 13G

	BUSINESS ADDRESS:	
		STREET 1:		500 CHESTERFIELD PARKWAY
		CITY:			MALVERN
		STATE:			PA
		ZIP:			19355
		BUSINESS PHONE:		610-644-8100

	MAIL ADDRESS:	
		STREET 1:		500 CHESTERFIELD PARKWAY
		CITY:			MALVERN
		STATE:			PA
		ZIP:			19355
</SEC-HEADER>
<DOCUMENT>
<TYPE>SCHEDULE 13G
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
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<submissionType>SCHEDULE 13G</submissionType>
<filerInfo>
<filer>
<filerCredentials>
<cik>0001616667</cik>
<ccc>XXXXXXXX</ccc>
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<liveTestFlag>LIVE</liveTestFlag>



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<formData>
<coverPageHeader>
<securitiesClassTitle>Common Stock, par value $0.01 per share</securitiesClassTitle>
<eventDateRequiresFilingThisStatement>12/31/2024</eventDateRequiresFilingThisStatement>
<issuerInfo>
<issuerCik>0000912463</issuerCik>
<issuerName>GUESS INC</issuerName>
<issuerCusip>401617105</issuerCusip>
<issuerPrincipalExecutiveOfficeAddress>
<com:street1>Strada Regina 44</com:street1>
<com:city>Bioggio</com:city>
<com:stateOrCountry>V8</com:stateOrCountry>
<com:zipCode>CH-6934</com:zipCode>
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<designateRulesPursuantThisScheduleFiled>
<designateRulePursuantThisScheduleFiled>Rule 13d-1(b)</designateRulePursuantThisScheduleFiled>
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<coverPageHeaderReportingPersonDetails>

<reportingPersonName>Pacer US Small Cap Cash Cows ETF</reportingPersonName>
<citizenshipOrOrganization>DE</citizenshipOrOrganization>
<reportingPersonBeneficiallyOwnedNumberOfShares>
<soleVotingPower>0</soleVotingPower>
<sharedVotingPower>3074918</sharedVotingPower>
<soleDispositivePower>0</soleDispositivePower>
<sharedDispositivePower>3074918</sharedDispositivePower>
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<reportingPersonBeneficiallyOwnedAggregateNumberOfShares>3074918</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
<aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
<classPercent>5.98</classPercent>
<typeOfReportingPerson>IV</typeOfReportingPerson>
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<coverPageHeaderReportingPersonDetails>

<reportingPersonName>Pacer Advisors, Inc.</reportingPersonName>
<citizenshipOrOrganization>PA</citizenshipOrOrganization>
<reportingPersonBeneficiallyOwnedNumberOfShares>
<soleVotingPower>0</soleVotingPower>
<sharedVotingPower>3074918</sharedVotingPower>
<soleDispositivePower>0</soleDispositivePower>
<sharedDispositivePower>3074918</sharedDispositivePower>
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<reportingPersonBeneficiallyOwnedAggregateNumberOfShares>3074918</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
<aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
<classPercent>5.98</classPercent>
<typeOfReportingPerson>IA</typeOfReportingPerson>
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<coverPageHeaderReportingPersonDetails>

<reportingPersonName>Joe M. Thomson</reportingPersonName>
<citizenshipOrOrganization>X1</citizenshipOrOrganization>
<reportingPersonBeneficiallyOwnedNumberOfShares>
<soleVotingPower>0</soleVotingPower>
<sharedVotingPower>3074918</sharedVotingPower>
<soleDispositivePower>0</soleDispositivePower>
<sharedDispositivePower>3074918</sharedDispositivePower>
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<reportingPersonBeneficiallyOwnedAggregateNumberOfShares>3074918</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
<aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
<classPercent>5.98</classPercent>
<typeOfReportingPerson>IN</typeOfReportingPerson>
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<items>
<item1>
<issuerName>GUESS INC</issuerName>
<issuerPrincipalExecutiveOfficeAddress>Strada Regina 44, Bioggio, Switzerland, CH-6934</issuerPrincipalExecutiveOfficeAddress>
</item1>
<item2>
<filingPersonName>This statement is filed by Pacer US Small Cap Cash Cows ETF, a series of Pacer Funds Trust, a Delaware statutory trust (the Fund), Pacer Advisors, Inc., a Pennsylvania corporation (the Adviser), and Joe M. Thomson (Mr. Thomson) (Mr. Thomson together with the Fund and the Adviser, collectively, the Reporting Persons and each a Reporting Person), with respect to shares of common stock, par value $0.01 per share (Common Stock), of Guess?, Inc., a Delaware corporation (the Issuer).&#13;
 &#13;
The Reporting Persons have entered into a Joint Filing Agreement, a copy of which is filed May 2, 2025 with this Schedule 13G as Exhibit 99.2, pursuant to which they have agreed to file this Schedule 13G jointly in accordance with the provisions of Rule 13d-1(k) of the Act.</filingPersonName>
<principalBusinessOfficeOrResidenceAddress>The address of the principal business office of each of the Reporting Persons is 500 Chesterfield Parkway Malvern, Pennsylvania 19355.</principalBusinessOfficeOrResidenceAddress>
<citizenship>The Fund is a series in a Delaware statutory trust, the Adviser is a Pennsylvania corporation, and Mr. Thomson is a United States citizen.</citizenship>
</item2>
<item3>
<notApplicableFlag>N</notApplicableFlag>
<typeOfPersonFiling>IA</typeOfPersonFiling>
<typeOfPersonFiling>IV</typeOfPersonFiling>
</item3>
<item4>
<amountBeneficiallyOwned>The Fund is registered under the Investment Company Act of 1940, as amended, and owns directly 3,074,918 shares of Common Stock. The Adviser is registered under the Investment Advisers Act of 1940, as amended, and serves as the investment adviser to the Fund. Pursuant to the investment advisory agreement with the Fund, the Adviser maintains discretionary investment and voting authority with respect to 3,074,918 shares of Common Stock held by the Fund. Mr. Thomson is the majority stockholder of the Adviser and may be deemed to be the beneficial owner of the shares of Common Stock held by the Fund. Each of the Adviser and Mr. Thomson disclaims beneficial ownership of the shares of Common Stock held by the Fund. The percentages used herein are calculated upon 51,456,841 shares of common stock issued and outstanding as of December 2, 2024, pursuant to information supplied by the Issuer.</amountBeneficiallyOwned>
<classPercent>Fund: 5.98%; Adviser: 5.98%; Mr. Thomson: 5.98%</classPercent>
<numberOfSharesPersonHas>
<solePowerOrDirectToVote>Fund: 0; Adviser: 0; Mr. Thomson: 0</solePowerOrDirectToVote>
<sharedPowerOrDirectToVote>Fund: 3,074,918; Adviser: 3,074,918; Mr. Thomson: 3,074,918</sharedPowerOrDirectToVote>
<solePowerOrDirectToDispose>Fund: 0; Adviser: 0; Mr. Thomson: 0</solePowerOrDirectToDispose>
<sharedPowerOrDirectToDispose>Fund: 3,074,918; Adviser: 3,074,918; Mr. Thomson: 3,074,918</sharedPowerOrDirectToDispose>
</numberOfSharesPersonHas>
</item4>
<item5>
<notApplicableFlag>Y</notApplicableFlag>
</item5>
<item6>
<notApplicableFlag>Y</notApplicableFlag>
</item6>
<item7>
<notApplicableFlag>Y</notApplicableFlag>
</item7>
<item8>
<notApplicableFlag>Y</notApplicableFlag>
</item8>
<item9>
<notApplicableFlag>Y</notApplicableFlag>
</item9>
<item10>
<notApplicableFlag>N</notApplicableFlag>
<certifications>By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11.</certifications>
</item10>
</items>
<exhibitInfo>Joint Agreement</exhibitInfo>
<signatureInformation>
<reportingPersonName>Pacer US Small Cap Cash Cows ETF</reportingPersonName>
<signatureDetails>
<signature>/s/ Joe M. Thomson</signature>
<title>Joe M. Thomson, Chairman and President</title>
<date>05/02/2025</date>
</signatureDetails>
</signatureInformation>
<signatureInformation>
<reportingPersonName>Pacer Advisors, Inc.</reportingPersonName>
<signatureDetails>
<signature>/s/ Joe M. Thomson</signature>
<title>Joe M. Thomson, President</title>
<date>05/02/2025</date>
</signatureDetails>
</signatureInformation>
<signatureInformation>
<reportingPersonName>Joe M. Thomson</reportingPersonName>
<signatureDetails>
<signature>/s/ Joe M. Thomson</signature>
<title>Joe M. Thomson</title>
<date>05/02/2025</date>
</signatureDetails>
</signatureInformation>
</formData>

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<DOCUMENT>
<TYPE>EX-99.2
<SEQUENCE>2
<FILENAME>joint-agmt.htm
<DESCRIPTION>JOINT FILING AGREEMENT
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      <div style="text-align: right; color: #000000; font-weight: bold;">Exhibit 99.2</div>
      <div>&#160;</div>
      <div style="text-align: center; color: #000000; font-weight: bold;">JOINT FILING AGREEMENT</div>
      <div style="text-indent: 23.05pt; color: #000000;">The undersigned hereby agree that the foregoing statement on Schedule 13G is filed on behalf of each of the undersigned in accordance with the provisions of Rule 13d-1(k) under the Securities
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              <div style="color: #000000;">Dated:&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; May 2, 2025</div>
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              <div style="margin-right: 9pt; color: #000000;">/s/ Joe M. Thomson</div>
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