<SEC-DOCUMENT>0001193125-25-184152.txt : 20250820
<SEC-HEADER>0001193125-25-184152.hdr.sgml : 20250820
<ACCEPTANCE-DATETIME>20250820165121
ACCESSION NUMBER:		0001193125-25-184152
CONFORMED SUBMISSION TYPE:	DEFA14A
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20250820
DATE AS OF CHANGE:		20250820

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			GUESS INC
		CENTRAL INDEX KEY:			0000912463
		STANDARD INDUSTRIAL CLASSIFICATION:	WOMEN'S, MISSES', CHILDREN'S & INFANTS' UNDERGARMENTS [2340]
		ORGANIZATION NAME:           	04 Manufacturing
		EIN:				953679695
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0131

	FILING VALUES:
		FORM TYPE:		DEFA14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11893
		FILM NUMBER:		251237467

	BUSINESS ADDRESS:	
		STREET 1:		ATTN:  ANNE DEEDWANIA
		STREET 2:		1444 SOUTH ALAMEDA STREET
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90021
		BUSINESS PHONE:		(213) 765-3100

	MAIL ADDRESS:	
		STREET 1:		ATTN:  ANNE DEEDWANIA
		STREET 2:		1444 SOUTH ALAMEDA STREET
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90021

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	GUESS INC ET AL/CA/
		DATE OF NAME CHANGE:	19940902
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<DESCRIPTION>DEFA14A
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<DIV STYLE="line-height:1.0pt;margin-top:0pt;margin-bottom:0pt;border-bottom:1px solid #000000">&nbsp;
</DIV><DIV STYLE="line-height:3.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1px solid #000000">&nbsp;</DIV> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:18pt; font-family:Times New Roman" ALIGN="center"><B>UNITED STATES </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:18pt; font-family:Times New Roman" ALIGN="center"><B>SECURITIES AND EXCHANGE COMMISSION </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>Washington, D.C. 20549 </B></P>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P><center><DIV STYLE="line-height:6.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1.00pt solid #000000;width:21%">&nbsp;</DIV></center>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:18pt; font-family:Times New Roman" ALIGN="center"><B>SCHEDULE 14A INFORMATION </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>Proxy Statement Pursuant to Section&nbsp;14(a) of the </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>Securities Exchange Act of 1934 </B></P>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P><center><DIV STYLE="line-height:6.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1.00pt solid #000000;width:21%">&nbsp;</DIV></center>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Filed by the Registrant&#8194;&#9746; </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Filed by a Party other
than the Registrant&#8194;&#9744; </P> <P STYLE="margin-top:24pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Check the appropriate box: </P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman; " ALIGN="left">Preliminary Proxy Statement </P></TD></TR></TABLE>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman; " ALIGN="left"><B>Confidential, for Use of the Commission Only (as permitted by Rule
<FONT STYLE="white-space:nowrap">14a-6(e)(2))</FONT></B> </P></TD></TR></TABLE> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman; " ALIGN="left">Definitive Proxy Statement </P></TD></TR></TABLE>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman; " ALIGN="left">Definitive Additional Materials </P></TD></TR></TABLE>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman; " ALIGN="left">Soliciting Material under Rule <FONT STYLE="white-space:nowrap">14a-12</FONT> </P></TD></TR></TABLE>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:18pt; font-family:Times New Roman" ALIGN="center"><B>GUESS?, INC. </B></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>(Name of
Registrant as Specified In Its Charter) </B></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>(Name of Person(s) Filing Proxy Statement, if other than the Registrant) </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Payment of Filing Fee (Check all boxes that apply): </P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman; " ALIGN="left">No fee required. </P></TD></TR></TABLE> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman; " ALIGN="left">Fee paid previously with preliminary materials. </P></TD></TR></TABLE>
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<TD ALIGN="left" VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman; " ALIGN="left">Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules
<FONT STYLE="white-space:nowrap">14a-6(i)(1)</FONT> and <FONT STYLE="white-space:nowrap">0-11.</FONT> </P></TD></TR></TABLE>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P><DIV STYLE="line-height:1.0pt;margin-top:0pt;margin-bottom:0pt;border-bottom:1px solid #000000">&nbsp;
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="right">Filed by Guess?, Inc. </P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="right">Pursuant to Rule <FONT STYLE="white-space:nowrap">14a-12</FONT> under the </P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="right">Securities Exchange Act of 1934, as amended </P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="right">Subject Company: Guess?, Inc. </P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="right">Commission File No.: <FONT STYLE="white-space:nowrap">001-11893</FONT> </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">This Schedule 14A filing consists of the following documents relating to the proposed transaction involving Guess?, Inc. (the &#8220;Company&#8221;) and
Authentic Brands Group LLC: </P> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="5%" VALIGN="top" ALIGN="left">1.</TD>
<TD ALIGN="left" VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman; " ALIGN="left">Email sent to Company employees </P></TD></TR></TABLE>
<P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="4%">&nbsp;</TD>
<TD WIDTH="5%" VALIGN="top" ALIGN="left">2.</TD>
<TD ALIGN="left" VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman; " ALIGN="left">Transcript of video sent to Company employees </P></TD></TR></TABLE>
<P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>1. The following email was sent to employees of the Company on August&nbsp;20, 2025: </B></P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>From</B>: Paul Marciano and Carlos Alberini </P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>To</B>: Guess?
and rag&nbsp;&amp; bone Employees </P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>Distribution</B>: To be sent immediately following press release issuance </P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>Subject</B>: Exciting News from Paul Marciano and Carlos Alberini </P>
<P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B><U>Cover note: </U></B></P> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Dear All, </P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Moments ago, we announced an exciting update &#8211; Guess? has entered into an agreement to become a private company. As part of this, Guess? will transition
from being publicly-traded to being owned by Maurice, Nicolai and the two of us in partnership with Authentic Brands Group. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">You can learn more in our
press release [LINK]&nbsp;and video [LINK], though we also wanted to share our perspectives on what taking this step means for Guess? and our&nbsp;Guess Family. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Over our <FONT STYLE="white-space:nowrap">44-year</FONT> history, Guess? has established itself as a global leader in the fashion industry with iconic styles
in denim,&nbsp;multiple apparel categories, accessories, and beyond, and we want to continue to grow this legacy. You may recall that in March, we announced that our Board of Directors had formed a Special Committee to evaluate an acquisition
proposal we had received and determine the best path forward for Guess? and its stakeholders &#8211; today&#8217;s announcement is the result of this thoughtful review. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Here are a few important details: </P> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="3%" VALIGN="top" ALIGN="left">&#149;</TD>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="left" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:10pt">As part of this transaction, <B>our company&#8217;s shareholders will receive $16.75 per share in cash for each
share they own</B>, in a transaction that values Guess? at approximately $1.4&nbsp;billion, including debt. </P></TD></TR></TABLE> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:Times New Roman; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
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<TD WIDTH="3%" VALIGN="top" ALIGN="left">&#149;</TD>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="left" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:10pt">Our company&#8217;s intellectual property will be owned 51% by Authentic and 49% by Maurice, Nicolai and us. With
Authentic as a partner, <B>we will have additional resources and enhanced flexibility that will enable us to even better serve our customers worldwide</B>. </P></TD></TR></TABLE> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="3%" VALIGN="top" ALIGN="left">&#149;</TD>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="left" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:10pt">The current Guess? management team will continue to run the business and own 100% of the operating company
&#8211; <B>we&#8217;re proud to continue leading Guess? as we enter this next chapter and continue operating much as we do today</B>. </P></TD></TR></TABLE>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">We&#8217;re confident Authentic can help take Guess? to the next level&nbsp;of growth and value creation.
They are the world&#8217;s leading owner of sports, lifestyle and entertainment IP and partner with <FONT STYLE="white-space:nowrap">top-tier</FONT> operators to help them grow and scale globally. Their portfolio includes more than 50 brands &#8211;
such as Reebok, Champion, Juicy Couture, Brooks Brothers and Lucky Brand,&nbsp;just to name a few&nbsp;&#8211; and they have a significant presence in 150 countries. Additionally, their platform spans a powerful network of 1,800+ licensees,
distributors and retailers across categories and territories, fueling growth for its brands around the world. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">We hope you share our excitement for the
future. The transaction is expected to close in the fourth quarter of Guess?&#8217;s 2026 fiscal year, at which time, shares of Guess? will no longer trade on the stock exchange. Until then, it&#8217;s business as usual across Guess? and
rag&nbsp;&amp; bone. We do not anticipate changes to your roles or our relationships with our world-class partners and vendors. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">This is a significant
milestone in our journey and a testament to the progress we&#8217;ve made in strengthening our organization, improving brand awareness and elevating customer engagement. Thank you for your hard work and dedication to Guess?, and we look forward to
the bright future ahead. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Best, </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Paul and Carlos </P>
<P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>2. The following is a transcript of a video sent to the Company&#8217;s employees in the above email on August&nbsp;20, 2025: </B></P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Carlos Alberini: </P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">Good morning everyone. I wish
Paul could be here so we could speak to you together. He is on a trip and will be back later this morning. Today, I&#8217;m excited to share some news about our Company&#8217;s future.</P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">Over our <FONT STYLE="white-space:nowrap">44-year</FONT> history, Guess? has established itself as a global leader in the fashion industry with
iconic styles in denim, multiple apparel categories, accessories and beyond. This has become our legacy and our vision for the future of our Company is centered on the continued growth of this legacy. </P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">In connection with this vision and making it a reality, we just announced that Guess? has entered into an agreement to become a private
company. </P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">As part of this, Guess? will transition from being publicly-traded to being owned by Paul, Maurice, Nicolai and myself in
partnership with Authentic Brands Group. </P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">We think this is a great outcome for our shareholders, our customers, our partners and all of
you, our Guess Family. </P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">You may recall that in March, we announced that our Board of Directors had formed a Special Committee to evaluate a
proposal that we had received to take our Company private and determine the best path forward for Guess? and its stakeholders. Today&#8217;s announcement is the result of this thoughtful review. </P>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">Guess? has always worked very hard to create a strong network of licensing partners. Joining
forces with Authentic Brands Group, who is the world&#8217;s second largest licensor with a powerful lifestyle and entertainment platform, will enable us to build on this foundation and expand our reach as a global lifestyle brand. </P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">Authentic is the world&#8217;s leading owner of sports, lifestyle and entertainment intellectual property and partners with <FONT
STYLE="white-space:nowrap">top-tier</FONT> operators to help them grow and scale globally. Their portfolio includes more than 50 brands &#8211; such as Reebok, Champion, Quicksilver, Billabong, Juicy Couture, Brooks Brothers, Ted Baker, Sports
Illustrated and Lucky Brand, just to name a few, and they have a significant presence in 150 countries. </P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">Additionally, their platform spans
a powerful network of more than 1,800 licensees, distributors and retailers across categories and territories, fueling growth for their brands around the world. </P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">We are confident that Authentic can help take Guess? to the next level of growth and value creation. They have a phenomenal team and great
network capabilities and with them as a partner, we will have additional resources and enhanced flexibility that will enable us to even better serve our customers worldwide and grow into new product categories and territories. </P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">In terms of the numbers, our Company&#8217;s shareholders will receive $16.75 in cash for each share they own, valuing Guess? at $1.4B,
including debt. </P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">Guess?&#8217;s intellectual property will be owned jointly by Authentic and Paul, Maurice, Nicolai and myself.
Guess?&#8217;s current management team, our team, will continue to run the business and fully own the operating company. </P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">In terms of what
this announcement means going forward&#133; </P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">We expect the transaction to close in the fourth quarter of Guess?&#8217;s fiscal year 2026.
</P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">As a private company, we expect to operate much as we do today, meaning it&#8217;s business as usual across both Guess? and rag&nbsp;&amp;
bone. </P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">We do not anticipate changes to your roles or our relationships with our world-class partners and vendors. We look forward to
continuing to deliver for our customers as usual, both wholesale partners, and online and <FONT STYLE="white-space:nowrap">in-store</FONT> customers as we work to complete this transaction. </P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">On behalf of Paul and myself, we want to emphasize that we are proud of all we did together and today we are very excited to continue leading
Guess? as we enter this next chapter.</P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">This is a significant milestone in our journey. It&#8217;s also a testament to the progress
we&#8217;ve made in strengthening our organization, improving brand awareness and elevating customer engagement. </P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">Guess?&#8217;s incredible
legacy is a direct result of our unparalleled understanding of our customers and commitment to creating innovative and iconic designs that have stood the test of time for decades.</P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">Thank you for your hard work and dedication to Guess? And Thank you for your relentless passion, commitment and love for what we do every day.
</P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">We look forward to a very bright future ahead together! Have a great day. </P>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B><I>Additional Information Regarding the Transaction and Where to Find It </I></B></P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">This communication relates to the proposed transaction (the &#8220;<U>Transaction</U>&#8221;) involving Guess?, Inc. (the &#8220;<U>Company</U>&#8221;) and
Authentic Brands Group LLC (&#8220;<U>Authentic</U>&#8221;). In connection with the proposed Transaction, the Company intends to file relevant materials with the SEC, including a proxy statement on Schedule 14A relating to its special meeting of
stockholders (the &#8220;<U>Proxy Statement</U>&#8221;). The Proxy Statement will contain important information about the proposed Transaction and related matters. The Company, affiliates of the Company and Authentic, Glow Holdco 1, Inc. and Glow
Merger Sub 1, Inc. intend to jointly file a transaction statement on Schedule <FONT STYLE="white-space:nowrap">13E-3</FONT> (the &#8220;Schedule <FONT STYLE="white-space:nowrap">13E-3&#8221;)</FONT> with the SEC. The Company may also file other
relevant documents with the SEC regarding the Transaction. This communication is not a substitute for the Proxy Statement, the Schedule <FONT STYLE="white-space:nowrap">13E-3</FONT> or any other document that the Company may file with the SEC or
send to its stockholders in connection with proposed Transaction.<B>&nbsp;BEFORE MAKING ANY VOTING OR INVESTMENT DECISION WITH RESPECT TO THE PROPOSED TRANSACTION, INVESTORS AND STOCKHOLDERS OF THE COMPANY ARE URGED TO CAREFULLY READ THE PROXY
STATEMENT REGARDING THE PROPOSED TRANSACTION (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO), THE SCHEDULE <FONT STYLE="white-space:nowrap">13E-3</FONT> AND OTHER RELEVANT MATERIALS IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL
CONTAIN IMPORTANT INFORMATION ABOUT THE COMPANY, THE PROPOSED TRANSACTION AND RELATED MATTERS.</B></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">The Proxy Statement (and any amendments or supplements
thereto), Schedule <FONT STYLE="white-space:nowrap">13E-3</FONT> and other relevant materials will be filed with the SEC and mailed or otherwise made available to the Company&#8217;s stockholders. The Company&#8217;s stockholders may obtain free
copies of the Proxy Statement (and any amendments or supplements thereto), Schedule <FONT STYLE="white-space:nowrap">13E-3,</FONT> and other documents the Company files with the SEC from the SEC&#8217;s website at www.sec.gov or through the
Investors portion of the Company&#8217;s website at<I><U>&nbsp;investors.guess.com</U></I>&nbsp;under the link &#8220;SEC Filings&#8221; or by contacting the Company&#8217;s Investor Relations by <FONT STYLE="white-space:nowrap">e-mail</FONT> at
IR@guess.com. </P> <P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B><I>Participants in the Solicitation </I></B></P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">The Company and its executive officers and directors and certain other members of management and employees and Authentic may, under the rules of the SEC, be
deemed to be &#8220;participants&#8221; in the solicitation of proxies from the Company&#8217;s stockholders in connection with the proposed Transaction. Information regarding the Company&#8217;s directors and executive officers and their ownership
of the Company&#8217;s common stock is set forth in the definitive proxy statement for its 2025 annual meeting of stockholders (available <A HREF="http://www.sec.gov/Archives/edgar/data/../../../ix?doc=/Archives/edgar/data/912463/000119312525121303/d899839ddef14a.htm">here</A>), which was filed with the SEC on May&nbsp;
16, 2025. Other information regarding the participants in the proxy solicitation and a description of their interests will be contained in the Proxy Statement and other relevant materials to be filed with the SEC in respect of the proposed Transaction when
 they become available. These documents can be obtained free of charge from the sources indicated above. </P>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B><I>Cautionary Statement Regarding Forward-Looking Statements </I></B></P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">This communication contains forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995,
which include all statements that do not relate solely to historical or current facts. Forward-looking statements, which are frequently indicated by terms such as &#8220;expect,&#8221; &#8220;could,&#8221; &#8220;will,&#8221; &#8220;should,&#8221;
&#8220;goal,&#8221; &#8220;strategy,&#8221; &#8220;believe,&#8221; &#8220;estimate,&#8221; &#8220;continue,&#8221; &#8220;outlook,&#8221; &#8220;plan,&#8221; &#8220;create,&#8221; &#8220;see,&#8221; &#8220;proposed,&#8221; &#8220;intend,&#8221; and
similar terms, are only expectations, and involve known and unknown risks and uncertainties, which may cause actual results in future periods to differ materially from what is currently anticipated. These forward-looking statements include, but are
not limited to, statements regarding expected timing and anticipated completion of the Transaction, anticipated effects of the proposed Transaction, the treatment of outstanding equity and equity awards of the Company, any consideration of
alternative proposals, financing sources for the Transaction, future dividend payments, and other characterizations of future events or circumstances. These forward-looking statements are based on management&#8217;s current beliefs, as well as
assumptions made by, and information currently available to, the Company, all of which are subject to change and are made only as of the date hereof. Because such statements are based on expectations as to future financial and operating results and
are not statements of fact, actual results may differ materially from those projected and are subject to a number of known and unknown risks and uncertainties, including: the risk that the proposed Transaction may not be completed in a timely manner
or at all; the failure to satisfy any of the conditions to the proposed <FONT STYLE="white-space:nowrap">pre-closing</FONT> restructuring described in the merger agreement or to the consummation of the proposed Transaction, including the receipt of
certain regulatory approvals; the failure to obtain requisite stockholder approvals; the occurrence of any fact, event, change, development or circumstance that could give rise to the termination of the merger agreement, including in circumstances
requiring the Company to pay a termination fee; the effect of the announcement or pendency of the proposed Transaction on the Company&#8217;s business relationships, operating results and business generally; risks that the proposed Transaction
disrupts the Company&#8217;s current plans and operations; the Company&#8217;s ability to retain and hire key personnel and maintain relationships with key business partners and customers, suppliers, licensees, landlords and others with whom it does
business, in light of the proposed Transaction; risks related to diverting management&#8217;s attention from the Company&#8217;s ongoing business operations; unexpected costs, charges or expenses resulting from the proposed Transaction; potential
litigation relating to the proposed Transaction that could be instituted against the parties to the merger agreement or their respective directors, managers or officers, including the effects of any outcomes related thereto; continued availability
of capital and financing and rating agency actions; certain restrictions during the pendency of the Transaction that may impact the Company&#8217;s ability to pursue certain business opportunities or strategic transactions; the possibility that the
parties to the Transaction may not achieve some or all of any anticipated benefits with respect to the Company&#8217;s business and the Transaction may not be completed in accordance with the parties&#8217; expected plans or at all; the possibility
that the Transaction may be more expensive to complete than anticipated, including as a result of unexpected factors or events; the risk that the Company&#8217;s stock price may decline significantly if the Transaction is not consummated;
unpredictability and severity of catastrophic events, including but not limited to acts of terrorism, war or hostilities, as well as management&#8217;s response to any of the aforementioned factors; the impact of adverse general and
industry-specific economic and market conditions; uncertainty as to timing of completion of the proposed Transaction; legislative, regulatory and economic developments affecting the Company&#8217;s business and other risks and uncertainties
associated with the Company&#8217;s businesses set forth in the Company&#8217;s SEC filings, including, but not limited to, its Annual Report on Form <FONT STYLE="white-space:nowrap">10-K</FONT> for the fiscal year ended February&nbsp;1, 2025, as
updated from time to time in subsequent filings with the SEC. No list or discussion of risks or uncertainties should be considered a complete statement of all potential risks and uncertainties. Unlisted or unknown factors may present significant
additional obstacles to the realization of forward-looking statements. The Company undertakes no obligation to provide revisions or updates to any forward-looking statements, whether as a result of new information, future events or otherwise, should
circumstances change, except as otherwise required by law. </P>
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