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SIGNIFICANT ACCOUNTING POLICIES (loans and notes receivable from distributors and advertising costs) (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Advertising costs      
Advertising expense $ 32,673 $ 38,731 $ 47,461
Minimum [Member]      
Loans and notes receivable [Line Items]      
Interest rate, loans and notes receivable 6.00%    
Maximum [Member]      
Loans and notes receivable [Line Items]      
Interest rate, loans and notes receivable 7.00%