<SEC-DOCUMENT>0001104659-24-045010.txt : 20240409
<SEC-HEADER>0001104659-24-045010.hdr.sgml : 20240409
<ACCEPTANCE-DATETIME>20240409083012
ACCESSION NUMBER:		0001104659-24-045010
CONFORMED SUBMISSION TYPE:	DEFA14A
PUBLIC DOCUMENT COUNT:		4
FILED AS OF DATE:		20240409
DATE AS OF CHANGE:		20240409

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DELUXE CORP
		CENTRAL INDEX KEY:			0000027996
		STANDARD INDUSTRIAL CLASSIFICATION:	BLANKBOOKS, LOOSELEAF BINDERS & BOOKBINDING & RELATED WORK [2780]
		ORGANIZATION NAME:           	04 Manufacturing
		IRS NUMBER:				410216800
		STATE OF INCORPORATION:			MN
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DEFA14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-07945
		FILM NUMBER:		24831213

	BUSINESS ADDRESS:	
		STREET 1:		801 S. MARQUETTE AVE.
		CITY:			MINNEAPOLIS
		STATE:			MN
		ZIP:			55402
		BUSINESS PHONE:		6514837111

	MAIL ADDRESS:	
		STREET 1:		801 S. MARQUETTE AVE.
		CITY:			MINNEAPOLIS
		STATE:			MN
		ZIP:			55402

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DELUXE CHECK PRINTERS INC
		DATE OF NAME CHANGE:	19880608
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center; background-color: white"><B>UNITED STATES</B>&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center; background-color: white"><B>SECURITIES AND EXCHANGE
COMMISSION</B>&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center; background-color: white; border-bottom-width: 0in; border-bottom-color: Black"><B>Washington,
D.C. 20549</B>&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center; background-color: white"><B>SCHEDULE&nbsp;14A</B>&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">Proxy Statement Pursuant to Section&nbsp;14(a)
of<BR>
the Securities Exchange Act of 1934 (Amendment No.&nbsp;&nbsp;&nbsp;&nbsp;)</P>

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    <TD COLSPAN="2"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Filed by the Registrant <FONT STYLE="font-family: Wingdings">&#120;</FONT></FONT></TD></TR>
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    <TD COLSPAN="2">&nbsp;</TD></TR>
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    <TD COLSPAN="2"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Filed by a Party other than the Registrant <FONT STYLE="font-family: Wingdings">&#168;</FONT></FONT></TD></TR>
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    <TD COLSPAN="2">&nbsp;</TD></TR>
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    <TD COLSPAN="2"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Check the appropriate box:</FONT></TD></TR>
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    <TD>&nbsp;</TD></TR>
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    <TD><FONT STYLE="font-family: Wingdings">&#168;</FONT>&nbsp;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Preliminary Proxy Statement</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-family: Wingdings">&#168;</FONT>&nbsp;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Confidential, for Use of the Commission Only (as permitted by Rule&nbsp;14a-6(e)(2))</B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
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    <TD><FONT STYLE="font-family: Wingdings">&#168;</FONT>&nbsp;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Definitive Proxy Statement</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
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    <TD><FONT STYLE="font-family: Wingdings">&#120;</FONT>&nbsp;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Definitive Additional Materials</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
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    <TD><FONT STYLE="font-family: Wingdings">&#168;</FONT>&nbsp;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Soliciting Material under &sect;240.14a-12</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD COLSPAN="2" STYLE="border-bottom: Black 1pt solid; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 14pt">Deluxe Corporation</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD COLSPAN="2" STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(Name of Registrant as Specified In Its Charter)</FONT></TD></TR>
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    <TD COLSPAN="2" STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(Name of Person(s) Filing Proxy Statement, if other than the Registrant)</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD COLSPAN="2">&nbsp;</TD></TR>
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    <TD COLSPAN="2"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Payment of Filing Fee (Check all boxes that apply):</FONT></TD></TR>
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    <TD COLSPAN="2">&nbsp;</TD></TR>
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    <TD><FONT STYLE="font-family: Wingdings">&#120;</FONT>&nbsp;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">No fee required.</FONT></TD></TR>
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    <TD COLSPAN="2">&nbsp;</TD></TR>
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    <TD><FONT STYLE="font-family: Wingdings">&#168;</FONT>&nbsp;</TD>
    <TD>Fee paid previously with preliminary materials.</TD></TR>
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    <TD STYLE="padding-left: 15.1pt">&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-family: Wingdings">&#168;</FONT>&nbsp;</TD>
    <TD>Fee computed on table in exhibit required by Item 25(b) by Exchange Act Rules&nbsp;14a6(i)(l) and 0-11</TD></TR>
  </TABLE>



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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><IMG SRC="tm2411389d1_defa14aimg001.jpg" ALT="">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">April 9, 2024</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Dear Deluxe shareholders:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Deluxe Corporation (referred to as Deluxe, we, or the Company) is providing
the following supplemental information regarding the Compensation Discussion and Analysis (CD&amp;A) included in the Company&#8217;s proxy
statement (Proxy Statement) for the 2024 Annual Meeting of Shareholders to be held on April 25, 2024. Based on the factors described in
the Proxy Statement and the additional information set forth in this supplement, on behalf of the Board of Directors and the Board&#8217;s
Compensation and Talent Committee (the Committee), we are reaffirming our recommendation that you <B>vote &#8220;FOR&#8221; Proposal 2
 &#8212; the advisory vote to approve the compensation of our named executive officers</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">In summary, this supplemental filing adds the following key insights
to the CD&amp;A:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font-family: Symbol">&middot;</FONT></TD><TD><FONT STYLE="font-family: Times New Roman, Times, Serif">Financial reconciliation showing the target metrics for our 2023 annual cash
incentive plan (AIP) were set at a level that required year-over-year growth of our continuing business; and</FONT></TD></TR></TABLE>

<P STYLE="margin-top: 0pt; margin-bottom: 0pt; font: 10pt Times New Roman, Times, Serif">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font-family: Symbol">&middot;</FONT></TD><TD><FONT STYLE="font-family: Times New Roman, Times, Serif">Rationale for the increase in our CEO&#8217;s 2023 long-term equity incentive
grant, and a commitment that his target compensation, including base salary, target cash incentive, and long-term equity, will not increase
in 2024.</FONT></TD></TR></TABLE>

<P STYLE="margin-top: 0pt; margin-bottom: 0pt; font: 10pt Times New Roman, Times, Serif">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><I>This supplemental information further highlights how the Committee
structures our compensation programs to motivate effective executive performance aligned with the interests of our shareholders. </I></B>In
keeping with our pay for performance philosophy, the Committee designed our compensation program to ensure that the realized value our
executives receive is closely aligned with Company performance. When making compensation decisions for our NEOs, the Committee&#8217;s
approach is focused on linking executive compensation to Company performance while utilizing both peer company comparators and salary
survey data. To support our business growth and talent strategy, we incorporate multiple inputs when making compensation decisions, rather
than applying a strictly formulaic approach, and consider a variety of factors particular to each executive&#8217;s situation, including
our firsthand experience with the competition for recruiting and retaining executives and comparative market data, among other factors.
The Committee generally targets each element of compensation in the median range of our competitive market, adjusted for the Company&#8217;s
size. The Committee designs the executive pay mix to ensure that a significant percentage of total direct compensation is performance-based,
with a mix of annual and long-term incentive awards, and the components of our 2023 compensation package included base salary, annual
cash incentives, long-term equity incentives and retirement benefits.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><I>The performance metrics for our 2023 AIP were set at a level
that required year-over-year growth of our continuing business. </I></B>The AIP is designed to reward achievement of specified financial
performance goals that we consider important contributors to shareholder value and that are generally based on our Annual Operating Plan.
The targets set for the 2023 AIP reflect the recent divestitures that have been made in furtherance of our strategic plan, and as recently
described in our Form 10-K: &#8220;<I>During the past 2 years, we made strategic decisions to exit certain of our businesses. During 2022,
we sold our Data Solutions Australian web hosting business, as well as our Promotional Solutions strategic sourcing and retail packaging
businesses. During 2023, we sold our North American web hosting and logo design businesses, completing our exit from the web hosting space.
Also during 2023, we executed agreements to exit our Payments payroll and human resources services business by allowing for the conversion
of our U.S. and Canadian customers to other service providers. We expect these conversions will be completed during 2024</I>.&#8221;&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">After reducing 2022 revenue for business exits, the Committee&#8217;s
2023 revenue target of $2.207 billion reflected a 1% growth goal. As set out in Annex A to the Proxy Statement, our 2022 non-GAAP reconciled
revenue was $2.186 billion, reflecting an adjustment of $52 million for business exits. Actual 2023 performance fell short of the target
by $15 million, and the resulting revenue performance payout was 95.6%. Similarly, on a comparable adjusted basis, the Committee set a
goal of approximately 1% growth for 2023 EBITDA. As set out in Annex A to the Proxy Statement, our 2022 non-GAAP reconciled comparable
adjusted EBITDA was $404 million, reflecting an adjustment of $14 million for business exits. Actual 2023 EBITDA performance achieved
was $417 million, reflecting growth of 3% on a comparable adjusted basis, resulting in a performance payout of 117.8%. The Committee believes
these goals were set at a challenging level that would be attainable only as a result of exceptional performance in order to drive the
achievement of our short- and long-term objectives.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><I>The 2023 increase in our CEO&#8217;s long-term incentive opportunity
was made following a review of a number of inputs, including individual and Company performance and market data, and resulted in a total
pay mix more closely aligned with our peer group. </I></B>Consistent with the compensation philosophy described above and in the Proxy
Statement, the Committee considers a variety of factors particular to our CEO&#8217;s situation when setting his target compensation package.
As set forth in the Summary Compensation Table in the Proxy Statement, Mr. McCarthy&#8217;s total reported compensation was lower in 2023
than in either of the previous two years and, looking-forward, Mr. McCarthy did not receive an increase in pay opportunity for 2024. As
part of the 2023 compensation package, Mr. McCarthy&#8217;s long-term incentive opportunity increased as a result of the Committee&#8217;s
review of the factors described above. Notably, our CEO&#8217;s compensation was <U>below</U> the 25<SUP>th</SUP> percentile of the peer
group reviewed by the Committee, and the Committee believed an increase in the equity opportunities under the compensation program would
better align Mr. McCarthy with investor priorities and Company performance, while promoting retention of our executive leadership. Even
after this increase, Mr. McCarthy&#8217;s compensation <FONT STYLE="color: #212121">is still below the peer group median. F</FONT>or the
CEO&#8217;s long-term incentive awards, the Committee maintained a 50/50 mix of restricted stock units and performance stock units (PSUs)
for the 2023 annual long-term equity incentive awards. Underscoring the performance nature of these long-term incentive awards, these
awards have resulted in low payouts over recent performance periods, as described in the Proxy Statement and reflected as a 22% reduction
from target pay to realizable pay over the past three years.</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><I>Our 2023 long-term equity incentive grants include 50% PSUs,
which help provide incentives to grow revenue and cash flow and reward stock performance on both an absolute basis and relative to peers,
and which have goals consistent with our long-range strategic plan. </I></B>The metrics for the PSUs are weighted equally between three-year
cumulative revenue and three-year cumulative free cash flow targets, with final payout results for both metrics subject to a relative
TSR modifier. Consistent with historical practices, and for competitive reasons given the tie to our operating plan, we will continue
to provide complete disclosure of the specific target levels at the end of the relevant performance period. The Committee believes that
these PSUs provide an opportunity to further align the interests of our executives with those of the shareholders, while providing an
at-risk compensation element that is designed to only payout upon meeting rigorous performance targets.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><I>&nbsp;</I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><I>We strongly encourage our shareholders to vote &#8220;FOR&#8221;
the advisory vote on executive compensation in accordance with the recommendation of our Board of Directors</I></B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">On behalf of the Board and the entire Deluxe team, we thank you for
your continued investment in Deluxe, and we thank you for your continued support through our transformation to a modern payments and data
company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Sincerely,</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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    <TD STYLE="text-align: left; font-size: 10pt; vertical-align: middle"><IMG SRC="tm2411389d1_defa14aimg003.jpg" ALT="">&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD STYLE="font-size: 10pt"><IMG SRC="tm2411389d1_defa14aimg004.jpg" ALT="">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt; width: 49%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Cheryl Mayberry McKissick</FONT></TD>
    <TD STYLE="font-size: 10pt; width: 2%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&#8203;</FONT></TD>
    <TD STYLE="font-size: 10pt; width: 49%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Paul R. Garcia</FONT></TD>
    </TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Chair of the Board of Directors</FONT></TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Compensation and <BR>
Talent Committee Chair</FONT></TD>
    </TR>
  </TABLE>
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end
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
