 Exhibit 99.1 |
| Exhibit 99.1 |
 2 Proprietary & Confidential Information Disclaimer This presentation contains forward-looking statements. All statements other than statements of historical facts contained in this
presentation, including statements regarding possible or assumed future
results of operations, business strategies, development plans, regulatory activities,
competitive position, potential growth opportunities, and the effects of competition are forward-looking statements. These statements involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements
of EverQuote, Inc. (“the Company”) to be materially different
from any future results, performance or achievements expressed or implied by the forward-looking statements. In some cases, you can identify forward-looking statements by terms such as “may,”
“should,” “expect,” “plan,” “project,”
“estimate,” or “potential” or the negative of these terms or other similar expressions. The forward-looking statements in this presentation are only predictions. The
Company has based these forward-looking statements largely on its current
expectations and projections about future events and financial trends that it believes may affect the Company’s business, financial condition and results of operations. These forward-looking statements speak only as of the date of this presentation and are
subject to a number of risks, uncertainties and assumptions, some of
which cannot be predicted or quantified and some of which are beyond the Company’s
control. The events and circumstances reflected in the Company’s forward-looking statements may not be achieved or occur, and actual results could differ materially from those projected in the forward-looking statements, including as a result of the
risks described in the “Risk Factors” section of the Company’s most recent Annual Report on Form 10-K, Quarterly Report on Form 10-Q and the other filings that the Company makes with the Securities and
Exchange Commission from time to time. Moreover, new risk factors and
uncertainties may emerge from time to time, and it is not possible for management to predict all risk factors and uncertainties that the Company may face. Except as required by applicable law,
the Company does not plan to publicly update or revise any forward-looking
statements contained herein, whether as a result of any new information, future events, changed circumstances or otherwise. The Company’s presentation also contains estimates, projections, and other information concerning the Company’s industry, the
Company’s business and the markets for certain of the Company’s
products and services, including data regarding the estimated size of those markets.
Information that is based on estimates, forecasts, projections, market research, or similar methodologies is inherently subject to uncertainties and actual events or circumstances may differ materially from events and circumstances reflected in this information.
Unless otherwise expressly stated, the Company obtained this industry,
business, market and other data from reports, research surveys, studies and similar data prepared by market research firms and other third parties, from industry, general publications, and from
government data and similar sources.
We present adjusted EBITDA as a non-GAAP measure, which is not
a substitute for or superior to, other measures of financial performance prepared in accordance with U.S. GAAP. A reconciliation of adjusted EBITDA to the most directly comparable GAAP measure is included in the Appendix to these slides. |
 3 Proprietary & Confidential Information Key Investment Highlights Largest online marketplace for insurance shopping in the U.S. 1 $123bn in annual industry advertising and distribution spend, with spend shifting online
Efficient solution to structural market challenges, with benefits for consumers and
providers Compelling marketplace business model with broad insurance
carrier and agent participation Unique data and technology driving
significant network effects and competitive moat Leveraged platform
enabling rapid expansion into new verticals Compelling history of revenue
growth and financial performance 1
Based on number of visits to EverQuote.com compared to other non-carrier specific insurance websites according to SimiliarWeb during first quarter 2019. |
 Market
Opportunity & Business Model |
  5 Proprietary & Confidential Information $ 123bn U.S. Non-health insurance sales, marketing and distribution spend Large and Expanding TAM $200mn 1 EverQuote 2019 revenue guidance midpoint Source: Company data, S&P Global Market Intelligence SNL Insurance Data, IIABA.
1 EverQuote is not reaffirming this guidance as of the date of this presentation and makes no statement with respect this guidance other than such guidance was provided by EverQuote as of May 6, 2019. Growth drivers $ 9.3bn U.S. Total Insurance advertising spend consumer time spent online Continued shift of Continued shift of acquisition spend online Continued shift to digitization of insurance products and workflows |
 6 Proprietary & Confidential Information Marketplace Aligns Consumers & Providers Premium 2017 BMW Zip 20012 8K miles / year Typical coverage $500K injury Standard 2017 Nissan Leaf Zip 90210 6K miles / year Typical coverage $100K / $300K Non-standard 2013 Honda Civic Zip 10016 2 tickets Coverage State minimum Provider (premium) |
 7 Proprietary & Confidential Information 70% of insurance consumers
shop online But, 80% of policies still
closed offline Source: 2015 comScore survey Consumers cite the desire to speak to an agent as top reason for not buying online
Online to Offline Sales Journey |
     8 Proprietary & Confidential Information More Efficient Acquisition for Providers Consumers Save Time and Money Business Model: Benefits Consumers • Large volume of high intent consumers • Target based consumer attributes • Consistent new acquisition ROI • Single starting point • Match and connect for multiple quotes • Average Savings $610 per year 1 Insurance Providers 1 - Estimated average annual premium savings of $610 based on a countrywide survey between November 2018 and April 2019 of EverQuote users that reported old and new premiums. |
 9 Proprietary & Confidential Information Consumer Journey from Ad to Provider Matching Targeted, bid-informed, dynamic creatives attract consumers Adaptive workflow minimizes steps and increases conversion rates Alignment algorithms match optimal referral partners from our network of providers Auto Home & Renters Life Future Verticals Auction Alignment Bidding |
 10 Proprietary & Confidential Information Provider Campaign Setup to Policy Sales Multiplicative, Multi-factor Models OR ML Driven CPA Targeting Pre-configured Segments & Easy to use Geographic Optimization Tools Sophisticated Enterprise Campaign Management Simplified Agency/SMB Campaign Wizards Online & Offline Results Matched to Each User Auction Alignment Bidding |
 Powerful Data Driven Platform
& Growth Opportunities |
 12 Proprietary & Confidential Information Data and Tech Stack Drives Growth and Leverage Proprietary Acquisition Platform • Direct Ad Platform Integrations • Bid & Creative Automation • Adaptive Workflows • ML Driven Personalization Multi-Vertical Provider Platform • Click, Lead & Call Products • Granular Consumer Segmentation • Click2Quote & Pre-fill Integrations • ML Driven Yield Management EverBid PRO * Planned Verticals ** Example Verticals Growth of Consumer Volume, Provider Diversity and Product Verticals EverBase Search Display Social Organic Email Video Affiliates Mobile Auto Home Renters * Life Health * Commercial * Valuables ** RV, Boat & MC ** |
 13 Proprietary & Confidential Information Data Assets Create Significant Competitive Moat 300+ Acquisition Channels 158bn Cumulative Ad Impressions Served $512mm Cumulative Digital Ad Spend 48mm Cumulative Quote Requests 1billion Consumer Submitted Data Points Note: Cumulative figures since launch through 2/20/2019 Source: Company data, Facebook, Statista, comScore & OperaMedia |
 14 Proprietary & Confidential Information Levers Driving Future Growth Increase Provider Coverage Attract More Consumers Launch New Verticals Expand Consumer
and Carrier Engagement
Leverage Secular Shift Online |
 15 Proprietary & Confidential Information EverDrive: Social Safe-Driving Mobile App • Uses smartphone sensors and telematics to assess driving performance • Provides drivers with actionable feedback on becoming a safer driver • Social features enable positive competition with family and friends |
 16 Proprietary & Confidential Information EverDrive Seamlessly Connects Drivers with Savings • Users opt-in to anonymously receive safe driving offers • Seamless integrations connect them to carriers for purchase • Policy details and consumer relationship remain within EverDrive experience • Launched with first carrier in September 2018, expanded to 12 states in 1Q’2019 and 24 states in 2Q’2019 Carrier Partner #1 Contact Carrier #1 |
 Financial Overview |
 18 Proprietary & Confidential Information Track Record of Strong Growth Revenue ($mm) 0 20 40 60 80 100 120 140 160 180 $163.3 2013 2015 2016 2017 2018 2014 $163.3 $126.2 $122.8 $96.8 $61.9 $45.6 29% Total Revenue CAGR 2013-2018 |
 19 Proprietary & Confidential Information $0mm $20mm $40mm $60mm $80mm $100mm $120mm $140mm $160mm 2013 2014 2015 2016 2017 2018 Direct revenue ($mm) 26% 58% 65% 81% 85% 90% 74% 42% 35% 19% 15% 10% 2013 2014 2015 2016 2017 2018 Direct Indirect Direct vs. indirect distribution share Shift to Direct Has Driven Growth 65% CAGR 2013-2018 146.6 107.3 99.5 62.9 35.9 11.9 |
 20 Proprietary & Confidential Information Variable Marketing Margin 6.9 11.9 23.4 33.8 37.6 48.0 15.2% 19.2% 24.2% 27.5% 29.7% 29.4% 0% 5% 10% 15% 20% 25% 30% 35% $0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 2013 2014 2015 2016 2017 2018 Historic online acquisition efficiency Variable Marketing Margin ($mm) 47% CAGR 2013-2018 |
 21 Proprietary & Confidential Information Traffic leverage: Target advertising
opportunities leveraging expertise and technology
Home & Life: Efficient Upside and Future Diversification
Home & Life Revenue ($mm)
$4.8 $7.2 Q1'18 Q1'19 $3.1 $22.2 2016 2017 2018 Significant operating leverage, having already achieved attractive economics and high growth with only a modest increase in headcount Growth drivers Sales leverage: Ability to
cross-sell traffic to existing customers
50% y/y Growth 165% CAGR 2016-2018 $6.9 |
 22 Proprietary & Confidential Information Note: Adjusted EBITDA is a non-GAAP metrics, refer to financial reconciliation for additional detail
First Quarter 2019 Highlights
Revenue increased 28%
year-over-year to $52.2 Million GAAP Net Loss
of $4.4 Million
Adjusted EBITDA of $(1.3)
Million Increased Full Year 2019 Revenue, VMM
& Adjusted EBITDA Guidance
Variable Marketing Margin (VMM)
increased 25%
year-over-year to $13.9 Million 7 of the Company’s top 10
providers expanded spend over the prior year EverQuote added 6 new and 14 expanded partial technology integrations with providers |
 23 Proprietary & Confidential Information Key Investment Highlights Largest online marketplace for insurance shopping in the U.S. $123bn in industry advertising and distribution spend that is shifting online Efficient solution to structural market challenges, with benefits for consumers and providers
Compelling marketplace business model with broad insurance carrier and agent
participation Unique data and technology driving significant network
effects and competitive moat Leveraged platform enabling rapid expansion
into new verticals Compelling history of revenue growth and financial
performance 1
Based on number of visits to EverQuote.com compared to other non-carrier specific insurance websites according to SimiliarWeb during first quarter 2019. Our mission – be the largest online source of insurance policies by using data and technology to make insurance decisions simpler and coverage more affordable
1 |
 NASDAQ: EVER |
 Appendix |
 26 Proprietary & Confidential Information Key Metrics Definitions Metric Definition Quote Requests Quote requests are consumer-submitted website forms that contain the data required to provide an
insurance quote, quote requests we receive through offline channels such as telephone
calls, quote requests via our EverDrive
app, and quote requests submitted directly to third-party partners. As we
attract more consumers to our platform and they complete quote requests,
we are able to refer them to our insurance provider customers, selling
more referrals while also collecting data, which we use to improve user
experience, conversion rates and consumer satisfaction. Variable Marketing
Margin Beginning in the first quarter of 2019, we revised our definition of variable marketing margin, or VMM, as
revenue, as reported in our statements of operations and comprehensive loss, less
advertising costs (a component of sales and marketing expense, as
reported in our statements of operations and comprehensive loss). We use
VMM to measure the efficiency of individual advertising and consumer
acquisition sources and to make trade-off decisions to manage our return on
advertising. Under our previous definition of VMM, our VMM for the three
months ended March 31, 2018 was $11.7 million as advertising costs used
in our previously defined VMM calculation excluded advertising costs related to our EverDrive app and advertising costs not related to obtaining quote requests. Adjusted EBITDA We define adjusted EBITDA as net loss, adjusted to exclude: stock-based compensation expense,
depreciation and amortization expense, interest expense and the provision for (benefit
from) income taxes. We monitor and
present adjusted EBITDA because it is a key measure used by our management
and board of directors to understand and evaluate our operating
performance, to establish budgets and to develop operational goals for
managing our business. |
 27 Proprietary & Confidential Information Reconciliation of Adjusted EBITDA Three Months Ended March 31 Twelve Months Ended December 31 2019 2018 2018 2017 Net loss (4,382) (1,328) (13,791) $(5,071) Stock-based compensation 2,750 567 7,121 1,860 Depreciation and amortization 481 294 1,341 1,360 Interest (income) expense, net (184) 93 (121) 382 Adjusted EBITDA (1,335) (374) (5,450) $(1,469) (in thousands $) |