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Summary of Significant Accounting Policies - Additional Information (Detail) (USD $) | 3 Months Ended | 12 Months Ended
--- | --- | ---
Mar. 31, 2013 | Mar. 31, 2012 | Dec. 31, 2012 | Dec. 31, 2011
Summary Of Significant Accounting Policies [Line Items] |  |  |  |
Maturity of highly liquid debt instruments | 3 months |  | 3 months |
Uncollectible | $ 0 |  | $ 0 | $ 0
Allowance for doubtful accounts | 0 |  | 0 | 0
Inventories, net of reserve | 459,000 |  | 537,798 | 433,706
Impairment charges of long lived assets |  |  | 129,667 | 0
Impairment charges |  |  | 169,887 | 0
Advertising costs |  |  | 56,000 | 17,000
Earnings per share dilutive securities |  |  | 0 | 0
Weighted Average Common Shares outstanding - basic and diluted | 11,124,633 | 11,062,339 | 11,089,425 | 3,697,390
Forfeiture Allocation | $ 0 |  | $ 0 | $ 15,000
Minimum |  |  |  |
Summary Of Significant Accounting Policies [Line Items] |  |  |  |
Estimated useful life |  |  | 5 years |
Maximum |  |  |  |
Summary Of Significant Accounting Policies [Line Items] |  |  |  |
Estimated useful life |  |  | 20 years |

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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher AICPA -Name Statement of Position (SOP) -Number 93-7 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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