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Segment Information
 12 Months Ended
Dec. 31, 2012
Segment Information

13. Segment Information

The Group uses the management approach to determine operating segments. The management approach considers the internal organization and reporting used by the Group’s chief operating decision maker (“CODM”) for making decisions, allocating resources and assessing performance. The Group’s CODM has been identified as the chief executive officer, who reviews consolidated results when making decisions about allocating resources and assessing performance of the Group.

The Group believes it operates in a sole segment, which is value-added, independent wealth management consulting services.

Service Lines

Details of revenue by type of service are as follows:

 

     Years Ended December 31,  
     2010      2011      2012  
     $      $      $  

One-time commissions

      29,248,348         49,624,166         46,193,749   

Recurring services fee

      8,615,211         22,539,160         39,584,531   

Mutual fund service fee

      —           —           917,226   
  

 

 

     

 

 

     

 

 

  

Net revenues

      37,863,559         72,163,326         86,695,506   
  

 

 

     

 

 

     

 

 

  

Substantially all of the Group’s revenues are derived from, and its assets are located in, the PRC.