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Consolidated Statements of Operations (USD $)
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Revenues:      
Third-party revenues $ 65,780,848 $ 63,636,367 $ 30,996,179
Related party revenues 25,982,724 12,724,077 9,068,669
Total revenues 91,763,572 76,360,444 40,064,848
Less: business taxes and related surcharges (5,068,066) (4,197,118) (2,201,289)
Net revenues 86,695,506 72,163,326 37,863,559
Operating cost and expenses:      
Cost of revenues (17,971,305) (14,805,431) (6,570,752)
Selling expenses (27,338,878) (19,262,014) (8,488,457)
General and administrative expenses (19,835,319) (13,556,787) (7,292,577)
Other operating income 4,295,029 562,333 172,737
Total operating cost and expenses (60,850,473) (47,061,899) (22,179,049)
Income from operations 25,845,033 25,101,427 15,684,510
Other income (expenses):      
Interest income 2,451,731 1,953,619 179,069
Other (expense) income 110,690 128,425 (23,855)
Investment income 3,044,856 1,368,358 281,076
Foreign exchange (loss) gain (180,856) 3,218,876 (129,205)
Gain on change in fair value of derivative liabilities     354,000
Total other income 5,426,421 6,669,278 661,085
Income before taxes and (loss) income from equity in affiliates 31,271,454 31,770,705 16,345,595
Income tax expense (8,979,649) (7,779,408) (4,790,089)
(Loss) income from equity in affiliates, net of taxes 617,361 (21,347) (25,137)
Net income 22,909,166 23,969,950 11,530,369
Less: net income attributable to non-controlling interests 82,712    
Net income attributable to Noah Holdings Ltd. shareholders 22,826,454 23,969,950 11,530,369
Less: deemed dividend on Series A convertible redeemable preferred shares     108,348
Net income attributable to ordinary shareholders of Noah Holdings Ltd. $ 22,826,454 $ 23,969,950 $ 11,422,021
Net income per share:      
Basic $ 0.82 $ 0.86 $ 0.53
Diluted $ 0.81 $ 0.84 $ 0.46
Weighted average number of shares used in computation:      
Basic 27,751,335 27,894,953 16,665,918
Diluted 28,073,731 28,521,272 19,030,112