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Noah Investment and its Subsidiaries Included in Consolidated Financial Statements (Detail) (USD $)
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Dec. 31, 2009
Variable Interest Entity [Line Items]        
Cash and cash equivalents $ 119,561,152 $ 136,859,336 $ 133,269,694 $ 12,115,771
Restricted cash 80,256 79,442    
Short-term investments 49,035,610 20,714,145    
Accounts receivable, net of allowance for doubtful accounts 10,055,724 6,233,227    
Other current assets 3,624,590 2,192,988    
Deferred tax assets 2,837,892 2,898,399    
Property and equipment, net 4,387,953 4,436,936    
Investment in affiliates 6,055,343 2,434,689    
Other non-current assets 1,025,917 928,496    
Total assets 205,369,468 180,942,359    
Accrued payroll and welfare expenses 11,926,784 9,477,432    
Income tax payable 2,446,040 1,932,895    
Current uncertain tax position liabilities   322,378    
Non-current uncertain tax position liabilities 1,451,897 1,272,219    
Total liabilities 29,863,643 19,922,636    
Net revenues 86,695,506 72,163,326 37,863,559  
Other income 5,426,421 6,669,278 661,085  
Net income (loss) attributable to Noah Shareholders 22,826,454 23,969,950 11,530,369  
Cash flows provided by (used in) operating activities 29,953,666 21,286,623 21,431,109  
Cash flows (used in) provided by investing activities (34,565,150) (20,818,246) (6,149,500)  
Cash flows provided by financing activities (13,791,999) 680,694 105,142,505  
Variable Interest Entity, Primary Beneficiary
       
Variable Interest Entity [Line Items]        
Cash and cash equivalents 13,121,222 2,666,520    
Restricted cash 80,256 79,442    
Short-term investments 15,150,847      
Accounts receivable, net of allowance for doubtful accounts 187,783 104,793    
Other current assets 2,005,541 838,014    
Amounts due from the Group's subsidiaries   9,062,387    
Deferred tax assets 478,015 423,704    
Property and equipment, net 1,090,055 846,202    
Investment in affiliates 6,055,204      
Other non-current assets 150,946 77,911    
Total assets 38,319,869 14,098,973    
Accrued payroll and welfare expenses 793,300 171,725    
Income tax payable 521,197 (19,597)    
Current uncertain tax position liabilities   322,378    
Amounts due to the Group's subsidiaries 18,475,369      
Other current liabilities 1,252,490 141,082    
Non-current uncertain tax position liabilities 1,015,003 1,004,714    
Other long-term obligations 28,197      
Total liabilities 22,085,556 1,620,302    
Net revenues 7,233,911 [1] 2,417,148 4,158,482  
Operating cost and expenses (6,409,491) [1] (4,011,731) (2,532,972)  
Other income 200,319 [1] 159,745 269,440  
Net income (loss) attributable to Noah Shareholders 1,086,355 [1] (1,038,704) 1,387,515  
Cash flows provided by (used in) operating activities 29,624,846 [1],[2] (14,752,747) [2] 5,829,563 [2]  
Cash flows (used in) provided by investing activities (21,368,983) [1] 1,672,073 (836,028)  
Cash flows provided by financing activities $ 2,178,103 [1]      
[1] Tianjin Gefei's result of operations and cash flows are included in the presentation starting from March 2012.
[2] Cash flows provided by financing activities in 2012 include amounts due to the Group's subsidiaries of $18,475,369.