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Condensed Statement of Operations (Detail) (USD $)
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Operating cost and expenses      
Cost of revenue $ 17,971,305 $ 14,805,431 $ 6,570,752
Selling expenses 27,338,878 19,262,014 8,488,457
General and administrative expenses 19,835,319 13,556,787 7,292,577
Total operating cost and expenses 60,850,473 47,061,899 22,179,049
Loss from operations 25,845,033 25,101,427 15,684,510
Other income (expenses):      
Interest income 2,451,731 1,953,619 179,069
Other income 110,690 128,425 (23,855)
Foreign exchange (loss) gain (180,856) 3,218,876 (129,205)
Total other income 5,426,421 6,669,278 661,085
(Loss) gain before taxes and income from equity in affiliates 31,271,454 31,770,705 16,345,595
Income tax expenses (8,979,649) (7,779,408) (4,790,089)
Equity in profit of subsidiaries and VIE 617,361 (21,347) (25,137)
Net income attributable to Noah Holdings Ltd. shareholders 22,826,454 23,969,950 11,530,369
Less: deemed dividend on Series A convertible redeemable preferred shares     108,348
Net income attributable to ordinary shareholders 22,826,454 23,969,950 11,422,021
Parent Company
     
Operating cost and expenses      
Cost of revenue 186,624 195,542 50,677
Selling expenses 126,238 973,734 350,555
General and administrative expenses 1,454,339 2,074,871 1,796,820
Total operating cost and expenses 1,767,201 3,244,147 2,198,052
Loss from operations (1,767,201) (3,244,147) (2,198,052)
Other income (expenses):      
Interest income 1,157,512 1,145,683 7,212
Other income 173,576 204,293 354,000
Foreign exchange (loss) gain (55,037) 3,722,746 (129,203)
Total other income 1,276,051 5,072,722 232,009
(Loss) gain before taxes and income from equity in affiliates (491,150) 1,828,575 (1,966,043)
Income tax expenses (222,265) (231,752) (98,126)
Equity in profit of subsidiaries and VIE 23,539,869 22,373,127 13,594,538
Net income attributable to Noah Holdings Ltd. shareholders 22,826,454 23,969,950 11,530,369
Less: deemed dividend on Series A convertible redeemable preferred shares     108,348
Net income attributable to ordinary shareholders $ 22,826,454 $ 23,969,950 $ 11,422,021