XML 73 R75.htm IDEA: XBRL DOCUMENT
v2.4.1.9

Segment Information (Detail) (USD $) | 12 Months Ended
--- | ---
Dec. 31, 2014 | Dec. 31, 2013 | Dec. 31, 2012
Revenues: |  |  |
Total third-party revenues | $ 129,454,969 us-gaap_Revenues | $ 95,989,067 us-gaap_Revenues | $ 65,780,848 us-gaap_Revenues
Total related party revenues | 132,793,592 us-gaap_RevenueFromRelatedParties | 77,329,868 us-gaap_RevenueFromRelatedParties | 25,982,724 us-gaap_RevenueFromRelatedParties
Total revenues | 262,248,561 noah_GrossRevenue | 173,318,935 noah_GrossRevenue | 91,763,572 noah_GrossRevenue
Less: business taxes and related surcharges | (14,380,469)noah_BusinessTaxAndSurcharges | (9,547,102)noah_BusinessTaxAndSurcharges | (5,068,066)noah_BusinessTaxAndSurcharges
Net revenues | 247,868,092 us-gaap_SalesRevenueNet | 163,771,833 us-gaap_SalesRevenueNet | 86,695,506 us-gaap_SalesRevenueNet
Operating cost and expenses: |  |  |
Relationship manager compensation | (52,246,943)us-gaap_OfficersCompensation | (33,436,866)us-gaap_OfficersCompensation | (17,551,483)us-gaap_OfficersCompensation
Performance fee compensation | (3,536,240)us-gaap_SalariesWagesAndOfficersCompensation |  |
Other compensations | (63,826,889)us-gaap_OtherLaborRelatedExpenses | (39,606,754)us-gaap_OtherLaborRelatedExpenses | (24,823,446)us-gaap_OtherLaborRelatedExpenses
Total compensation and benefits | (119,610,072)us-gaap_LaborAndRelatedExpense | (73,043,620)us-gaap_LaborAndRelatedExpense | (42,374,929)us-gaap_LaborAndRelatedExpense
Selling expenses | (23,896,620)us-gaap_SellingExpense | (16,660,044)us-gaap_SellingExpense | (13,449,421)us-gaap_SellingExpense
General and administrative expenses | (24,611,880)us-gaap_GeneralAndAdministrativeExpense | (18,087,184)us-gaap_GeneralAndAdministrativeExpense | (8,901,330)us-gaap_GeneralAndAdministrativeExpense
Other operating expenses | (4,861,700)us-gaap_OtherExpenses | (734,300)us-gaap_OtherExpenses | (419,822)us-gaap_OtherExpenses
Government subsidies | 14,792,142 noah_GovernmentSubsidies | 5,323,670 noah_GovernmentSubsidies | 4,295,029 noah_GovernmentSubsidies
Total operating cost and expenses | (158,188,130)us-gaap_CostsAndExpenses | (103,201,478)us-gaap_CostsAndExpenses | (60,850,473)us-gaap_CostsAndExpenses
Income from operations | 89,679,962 us-gaap_OperatingIncomeLoss | 60,570,355 us-gaap_OperatingIncomeLoss | 25,845,033 us-gaap_OperatingIncomeLoss
One Time Commissions |  |  |
Revenues: |  |  |
Total third-party revenues | 68,698,354 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OneTimeCommissionsMember | 57,972,609 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OneTimeCommissionsMember | 39,486,943 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OneTimeCommissionsMember
Total related party revenues | 29,322,581 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_OneTimeCommissionsMember | 20,841,594 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_OneTimeCommissionsMember | 9,392,131 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_OneTimeCommissionsMember
Recurring Service Fees |  |  |
Revenues: |  |  |
Total third-party revenues | 51,892,138 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember | 32,951,345 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember | 25,321,982 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember
Total related party revenues | 90,885,669 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember | 55,508,435 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember | 16,590,593 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember
Other Service |  |  |
Revenues: |  |  |
Total third-party revenues | 8,864,477 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember | 5,065,113 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember | 971,923 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember
Total related party revenues | 12,585,342 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember | 979,839 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember |
Wealth Management |  |  |
Revenues: |  |  |
Total third-party revenues | 111,653,144 us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 91,138,933 us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 65,521,321 us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Total related party revenues | 85,319,728 us-gaap_RevenueFromRelatedParties / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 58,088,317 us-gaap_RevenueFromRelatedParties / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 22,004,151 us-gaap_RevenueFromRelatedParties / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Total revenues | 196,972,872 noah_GrossRevenue / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 149,227,250 noah_GrossRevenue / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 87,525,472 noah_GrossRevenue / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Less: business taxes and related surcharges | (11,129,939)noah_BusinessTaxAndSurcharges / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (8,237,942)noah_BusinessTaxAndSurcharges / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (4,833,186)noah_BusinessTaxAndSurcharges / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Net revenues | 185,842,933 us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 140,989,308 us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 82,692,286 us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Operating cost and expenses: |  |  |
Relationship manager compensation | (51,843,587)us-gaap_OfficersCompensation / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (33,362,053)us-gaap_OfficersCompensation / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (17,551,483)us-gaap_OfficersCompensation / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Other compensations | (34,851,929)us-gaap_OtherLaborRelatedExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (31,077,968)us-gaap_OtherLaborRelatedExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (22,810,897)us-gaap_OtherLaborRelatedExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Total compensation and benefits | (86,695,516)us-gaap_LaborAndRelatedExpense / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (64,440,021)us-gaap_LaborAndRelatedExpense / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (40,362,380)us-gaap_LaborAndRelatedExpense / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Selling expenses | (21,951,311)us-gaap_SellingExpense / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (15,117,644)us-gaap_SellingExpense / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (13,407,087)us-gaap_SellingExpense / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
General and administrative expenses | (12,117,434)us-gaap_GeneralAndAdministrativeExpense / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (14,037,239)us-gaap_GeneralAndAdministrativeExpense / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (8,385,882)us-gaap_GeneralAndAdministrativeExpense / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Other operating expenses | (3,836,816)us-gaap_OtherExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (694,460)us-gaap_OtherExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (414,959)us-gaap_OtherExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Government subsidies | 10,943,240 noah_GovernmentSubsidies / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 4,997,145 noah_GovernmentSubsidies / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 4,295,029 noah_GovernmentSubsidies / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Total operating cost and expenses | (113,657,837)us-gaap_CostsAndExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (89,292,219)us-gaap_CostsAndExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | (58,275,279)us-gaap_CostsAndExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Income from operations | 72,185,096 us-gaap_OperatingIncomeLoss / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 51,697,089 us-gaap_OperatingIncomeLoss / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 24,417,007 us-gaap_OperatingIncomeLoss / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Wealth Management | One Time Commissions |  |  |
Revenues: |  |  |
Total third-party revenues | 68,698,354 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OneTimeCommissionsMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 57,760,283 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OneTimeCommissionsMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 39,486,943 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OneTimeCommissionsMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Total related party revenues | 29,322,581 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_OneTimeCommissionsMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 20,404,683 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_OneTimeCommissionsMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 9,392,131 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_OneTimeCommissionsMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Wealth Management | Recurring Service Fees |  |  |
Revenues: |  |  |
Total third-party revenues | 39,462,923 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 28,434,140 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 25,062,455 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Total related party revenues | 55,589,582 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 37,492,722 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 12,612,020 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Wealth Management | Other Service |  |  |
Revenues: |  |  |
Total third-party revenues | 3,491,867 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 4,944,510 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 971,923 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember
Total related party revenues | 407,565 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember | 190,912 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember / us-gaap_StatementBusinessSegmentsAxis = noah_WealthManagementMember |
Asset Management Business |  |  |
Revenues: |  |  |
Total third-party revenues | 15,084,936 us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 4,850,134 us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 259,527 us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember
Total related party revenues | 47,329,945 us-gaap_RevenueFromRelatedParties / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 19,241,551 us-gaap_RevenueFromRelatedParties / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 3,978,573 us-gaap_RevenueFromRelatedParties / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember
Total revenues | 62,414,881 noah_GrossRevenue / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 24,091,685 noah_GrossRevenue / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 4,238,100 noah_GrossRevenue / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember
Less: business taxes and related surcharges | (3,127,877)noah_BusinessTaxAndSurcharges / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (1,309,160)noah_BusinessTaxAndSurcharges / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (234,880)noah_BusinessTaxAndSurcharges / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember
Net revenues | 59,287,004 us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 22,782,525 us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 4,003,220 us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember
Operating cost and expenses: |  |  |
Relationship manager compensation | (38,246)us-gaap_OfficersCompensation / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (74,813)us-gaap_OfficersCompensation / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember |
Performance fee compensation | (3,536,240)us-gaap_SalariesWagesAndOfficersCompensation / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember |  |
Other compensations | (20,282,224)us-gaap_OtherLaborRelatedExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (8,528,786)us-gaap_OtherLaborRelatedExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (2,012,549)us-gaap_OtherLaborRelatedExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember
Total compensation and benefits | (23,856,710)us-gaap_LaborAndRelatedExpense / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (8,603,599)us-gaap_LaborAndRelatedExpense / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (2,012,549)us-gaap_LaborAndRelatedExpense / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember
Selling expenses | (1,583,422)us-gaap_SellingExpense / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (1,542,400)us-gaap_SellingExpense / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (42,334)us-gaap_SellingExpense / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember
General and administrative expenses | (9,755,093)us-gaap_GeneralAndAdministrativeExpense / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (4,049,945)us-gaap_GeneralAndAdministrativeExpense / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (515,448)us-gaap_GeneralAndAdministrativeExpense / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember
Other operating expenses | (272,047)us-gaap_OtherExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (39,840)us-gaap_OtherExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (4,863)us-gaap_OtherExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember
Government subsidies | 3,844,512 noah_GovernmentSubsidies / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 326,525 noah_GovernmentSubsidies / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember |
Total operating cost and expenses | (31,622,760)us-gaap_CostsAndExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (13,909,259)us-gaap_CostsAndExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | (2,575,194)us-gaap_CostsAndExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember
Income from operations | 27,664,244 us-gaap_OperatingIncomeLoss / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 8,873,266 us-gaap_OperatingIncomeLoss / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 1,428,026 us-gaap_OperatingIncomeLoss / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember
Asset Management Business | One Time Commissions |  |  |
Revenues: |  |  |
Total third-party revenues |  | 212,326 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OneTimeCommissionsMember / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember |
Total related party revenues |  | 436,911 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_OneTimeCommissionsMember / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember |
Asset Management Business | Recurring Service Fees |  |  |
Revenues: |  |  |
Total third-party revenues | 12,429,215 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 4,517,205 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 259,527 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember
Total related party revenues | 35,291,220 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 18,015,713 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 3,978,573 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember
Asset Management Business | Other Service |  |  |
Revenues: |  |  |
Total third-party revenues | 2,655,721 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 120,603 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember |
Total related party revenues | 12,038,725 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember | 788,927 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember / us-gaap_StatementBusinessSegmentsAxis = noah_AssetManagementIndustryMember |
Internet Finance Business |  |  |
Revenues: |  |  |
Total third-party revenues | 2,716,889 us-gaap_Revenues / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Total related party revenues | 143,919 us-gaap_RevenueFromRelatedParties / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Total revenues | 2,860,808 noah_GrossRevenue / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Less: business taxes and related surcharges | (122,653)noah_BusinessTaxAndSurcharges / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Net revenues | 2,738,155 us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Operating cost and expenses: |  |  |
Relationship manager compensation | (365,110)us-gaap_OfficersCompensation / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Other compensations | (8,692,736)us-gaap_OtherLaborRelatedExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Total compensation and benefits | (9,057,846)us-gaap_LaborAndRelatedExpense / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Selling expenses | (361,887)us-gaap_SellingExpense / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
General and administrative expenses | (2,739,353)us-gaap_GeneralAndAdministrativeExpense / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Other operating expenses | (752,837)us-gaap_OtherExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Government subsidies | 4,390 noah_GovernmentSubsidies / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Total operating cost and expenses | (12,907,533)us-gaap_CostsAndExpenses / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Income from operations | (10,169,378)us-gaap_OperatingIncomeLoss / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Internet Finance Business | Recurring Service Fees |  |  |
Revenues: |  |  |
Total related party revenues | 4,867 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_RecurringServiceFeesMember / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Internet Finance Business | Other Service |  |  |
Revenues: |  |  |
Total third-party revenues | 2,716,889 us-gaap_Revenues / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |
Total related party revenues | $ 139,052 us-gaap_RevenueFromRelatedParties / us-gaap_IncomeStatementLocationAxis = noah_OtherServicesMember / us-gaap_StatementBusinessSegmentsAxis = noah_InternetFinanceBusinessMember |  |

X
- Definition Business Tax And Surcharges + References No definition available. + Details
Name: | noah_BusinessTaxAndSurcharges
Namespace Prefix: | noah_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Government Subsidies + References No definition available. + Details
Name: | noah_GovernmentSubsidies
Namespace Prefix: | noah_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Definition Gross Revenue + References No definition available. + Details
Name: | noah_GrossRevenue
Namespace Prefix: | noah_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Definition Total costs of sales and operating expenses for the period. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
Name: | us-gaap_CostsAndExpenses
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Details
Name: | us-gaap_CostsAndExpensesAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.4) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
Name: | us-gaap_GeneralAndAdministrativeExpense
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition The aggregate amount of expenditures for salaries, wages, profit sharing and incentive compensation, and other employee benefits, including equity-based compensation, and pension and other postretirement benefit expense. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.4) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
Name: | us-gaap_LaborAndRelatedExpense
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Expenditures for salaries of officers. Does not include allocated share-based compensation, pension and post-retirement benefit expense or other labor-related non-salary expense. For commercial and industrial companies, excludes any direct and overhead labor that is included in cost of goods sold. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.4) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
Name: | us-gaap_OfficersCompensation
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition The net result for the period of deducting operating expenses from operating revenues. + References No definition available. + Details
Name: | us-gaap_OperatingIncomeLoss
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Definition This element represents a sum total of expenses not separately reflected on the income statement for the period. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 04 -Paragraph 7 -Article 7 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 944 -SubTopic 225 -Section S99 -Paragraph 1 -Subparagraph (SX 210.7-04.7) -URI http://asc.fasb.org/extlink&oid=6879464&loc=d3e573970-122913 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.4,6) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
Name: | us-gaap_OtherExpenses
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Amount of payroll tax expense, compensation, postemployment and benefit-related expenses not elsewhere specified in the taxonomy (such as health plan, profit sharing, incentives, tuition reimbursement, other fringe benefits and perquisites) incurred in the period. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.4) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
Name: | us-gaap_OtherLaborRelatedExpenses
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Amount of revenue, fees and commissions earned from transactions between (a) a parent company and its subsidiaries; (b) subsidiaries of a common parent; (c) an entity and trusts for the benefit of employees, for example, but not limited to, pension and profit-sharing trusts that are managed by or under the trusteeship of the entity's management; (d) an entity and its principal, owners, management, or members of their immediate families; and (e) affiliates. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1(e)) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 03 -Paragraph 1 -Article 5 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Glossary Related Parties -URI http://asc.fasb.org/extlink&oid=16382449 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 946 -SubTopic 225 -Section S99 -Paragraph 1 -Subparagraph (SX 210.6-07.1(c)) -URI http://asc.fasb.org/extlink&oid=6488393&loc=d3e606610-122999 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 07 -Paragraph b -Subparagraph 1 -Article 6 + Details
Name: | us-gaap_RevenueFromRelatedParties
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Definition Amount of revenue recognized from goods sold, services rendered, insurance premiums, or other activities that constitute an earning process. Includes, but is not limited to, investment and interest income before deduction of interest expense when recognized as a component of revenue, and sales and trading gain (loss). + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 03 -Paragraph 1 -Article 5 + Details
Name: | us-gaap_Revenues
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Definition Expenditures for salaries for officers and non-officers. Does not include allocated share-based compensation, pension and post-retirement benefit expense or other labor-related non-salary expense. For commercial and industrial companies, excludes any direct and overhead labor that is included in cost of goods sold. + References No definition available. + Details
Name: | us-gaap_SalariesWagesAndOfficersCompensation
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 03 -Paragraph 1 -Article 5 + Details
Name: | us-gaap_SalesRevenueNet
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Details
Name: | us-gaap_SalesRevenueNetAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition Expenses recognized in the period that are directly related to the selling and distribution of products or services. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.4) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
Name: | us-gaap_SellingExpense
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Details
Name: | us-gaap_IncomeStatementLocationAxis=noah_OneTimeCommissionsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_IncomeStatementLocationAxis=noah_OtherServicesMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_IncomeStatementLocationAxis=noah_RecurringServiceFeesMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=noah_AssetManagementIndustryMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=noah_InternetFinanceBusinessMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=noah_WealthManagementMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |