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Organization and Principal Activities | 12 Months Ended
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Dec. 31, 2014
Organization and Principal Activities | 1. Organization and Principal Activities Noah Holdings Limited (“Company”) was incorporated on June 29, 2007 in the Cayman Islands by six individuals (the “Founders”). The Company, through its subsidiaries and consolidated variable interest entities (“VIEs”) (collectively, the “Group”), is a leading wealth management service provider with asset management capability focusing on distributing wealth management products to the high net worth population in the People’s Republic of China (“PRC”). The Group began offering services in 2005 through Shanghai Noah Investment Management Co., Ltd. (“Noah Investment”), a consolidated variable interest entity, founded in the PRC in August 2005. The Company’s significant subsidiaries as of December 31, 2014 include the following:
|  | Date of Incorporation |  | Place of Incorporation |  | Percentage of Ownership |
Shanghai Noah Rongyao Investment Consulting Co., Ltd. |  | August 24, 2007 |  | PRC |  |  | 100 | %
Shanghai Noah Financial Services Co., Ltd.* |  | April 18, 2008 |  | PRC |  |  | 100 | %
Tianjin Noah Wealth Management Consulting Co., Ltd |  | December 26, 2008 |  | PRC |  |  | 100 | %
Kunshan Noah Xingguang Investment Management Co., Ltd. |  | August 12, 2011 |  | PRC |  |  | 100 | %
Noah Holdings (Hong Kong) Limited |  | September 1, 2011 |  | Hong Kong |  |  | 100 | %
Shanghai Rongyao Information Technology Co., Ltd. |  | March 2, 2012 |  | PRC |  |  | 100 | %
Noah Financial Express (Wuhu) Microfinance Co., Ltd. |  | August 13, 2013 |  | PRC |  |  | 100 | %
Noah Commercial Factoring Co., Ltd. |  | April 1, 2014 |  | PRC |  |  | 100 | %
Shanghai Noah Yijie Finance Technology Co., Ltd |  | March 17, 2014 |  | PRC |  |  | 90 | %
* | In August 2012, Shanghai Noah Yuanzheng Investment Consulting Co., Ltd. was renamed as Shanghai Noah Financial Service Co., Ltd., after it obtained the regulatory approval to authorize its business scope to include providing investment advisory, wealth management and related financial services.
Noah Investment’s significant subsidiaries as of December 31, 2014 include the following:
|  | Date of Incorporation |  | Place of Incorporation |  | Percentage of Ownership |
Shanghai Noah Investment Management Co., Ltd. |  | August 26, 2005 |  | PRC |  |  | 100 | %
Noah Upright (Shanghai) Fund Investment Consulting Co., Ltd. |  | September 29, 2007 |  | PRC |  |  | 100 | %
Shanghai Noah Rongyao Insurance Broker Co., Ltd. |  | September 24, 2008 |  | PRC |  |  | 100 | %
Tianjin Gopher Asset Management Co., Ltd.* |  | March 18, 2010 |  | PRC |  |  | 100 | %
Gopher Asset Management Co., Ltd. |  | February 9, 2012 |  | PRC |  |  | 100 | %
Shanghai Gopher Blue Ray Investment Management Co., Ltd. |  | August 15, 2012 |  | PRC |  |  | 60 | %
Wuhu Gopher Asset Management Co., Ltd. |  | October 10, 2012 |  | PRC |  |  | 100 | %
Shanghai Gopher Asset Management Co., Ltd. |  | December 14, 2012 |  | PRC |  |  | 100 | %
Zhejiang Vanke Noah Assets Management Co., Ltd. |  | March 22, 2013 |  | PRC |  |  | 51 | %
* | In March 2012, Noah Investment acquired 100% equity interest of Tianjin Gopher Asset Management Co., Ltd (“Tianjin Gopher”) and Gopher Asset Management Co., Ltd (“Gopher Asset”) which was established in February 2012 from Shanghai Noah Financial Services Co., Ltd. at cost. The transaction was recorded as reorganization between entities under common control with no impact on the consolidated financial statements.
In June 2014, Gopher Asset acquired 100% equity interest of Tianjin Gopher from Noah Investment at cost. The transaction was recorded as reorganization between entities under common control with no impact on the consolidated financial statements.

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- Definition The entire disclosure for the nature of an entity's business, the major products or services it sells or provides and its principal markets, including the locations of those markets. If the entity operates in more than one business, the disclosure also indicates the relative importance of its operations in each business and the basis for the determination (for example, assets, revenues, or earnings). + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 275 -SubTopic 10 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6927468&loc=d3e6003-108592 + Details
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