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Summary of Principal Accounting Policies - Additional Information (Detail)
12 Months Ended 1 Months Ended 12 Months Ended 12 Months Ended 12 Months Ended 12 Months Ended
Dec. 31, 2014
USD ($)
Dec. 31, 2013
USD ($)
Dec. 31, 2012
USD ($)
Dec. 31, 2014
CNY
Dec. 31, 2014
Special Mention
Dec. 31, 2014
Substandard
Dec. 31, 2014
Doubtful
Dec. 31, 2014
Loss
May 31, 2011
Kunshan Jingzhao Equity Investment Management Co., Ltd.
USD ($)
May 31, 2011
Kunshan Jingzhao Equity Investment Management Co., Ltd.
CNY
Nov. 30, 2012
Kunshan Vantone Zhengyuan Private Equity Fund Management Co., Ltd
USD ($)
Nov. 30, 2012
Kunshan Vantone Zhengyuan Private Equity Fund Management Co., Ltd
CNY
Feb. 28, 2013
Wanjia Win-Win Assets Management Co., Ltd.
USD ($)
Feb. 28, 2013
Wanjia Win-Win Assets Management Co., Ltd.
CNY
Jul. 31, 2013
Wuhu Bona Film Investment Management Limited
USD ($)
Jul. 31, 2013
Wuhu Bona Film Investment Management Limited
CNY
Dec. 31, 2014
Short-term Loans
Dec. 31, 2014
Internet Finance Business
Dec. 31, 2014
Fund Managers
Dec. 31, 2014
Other Businesses
Dec. 31, 2012
Tianjin Gefei Asset Management Co., Ltd
Investment
Dec. 31, 2011
Tianjin Gefei Asset Management Co., Ltd
Investment
Dec. 31, 2010
Tianjin Gefei Asset Management Co., Ltd
Investment
Dec. 31, 2014
Gopher Asset Management Co., Ltd.
fund
Investment
Dec. 31, 2013
Gopher Asset Management Co., Ltd.
Investment
fund
Dec. 31, 2012
Gopher Asset Management Co., Ltd.
Investment
Dec. 31, 2014
Newly Established
Gopher Asset Management Co., Ltd.
Investment
fund
Dec. 31, 2013
Newly Established
Gopher Asset Management Co., Ltd.
Investment
fund
Dec. 31, 2012
Newly Established
Gopher Asset Management Co., Ltd.
Investment
Dec. 31, 2014
Variable Interest Entity, Primary Beneficiary
USD ($)
Dec. 31, 2013
Variable Interest Entity, Primary Beneficiary
USD ($)
Dec. 31, 2014
Variable Interest Entity, Primary Beneficiary
Credit Concentration Risk
Net Revenue
Dec. 31, 2013
Variable Interest Entity, Primary Beneficiary
Credit Concentration Risk
Net Revenue
Dec. 31, 2012
Variable Interest Entity, Primary Beneficiary
Credit Concentration Risk
Net Revenue
Dec. 31, 2014
Variable Interest Entity, Primary Beneficiary
Credit Concentration Risk
Net Income (Loss)
Dec. 31, 2013
Variable Interest Entity, Primary Beneficiary
Credit Concentration Risk
Net Income (Loss)
Dec. 31, 2012
Variable Interest Entity, Primary Beneficiary
Credit Concentration Risk
Net Income (Loss)
Dec. 31, 2014
Variable Interest Entity, Primary Beneficiary
Credit Concentration Risk
Total Assets
Dec. 31, 2013
Variable Interest Entity, Primary Beneficiary
Credit Concentration Risk
Total Assets
Dec. 31, 2014
Minimum
Dec. 31, 2012
Minimum
Tianjin Gefei Asset Management Co., Ltd
Dec. 31, 2014
Minimum
CHINA
Dec. 31, 2014
Maximum
Dec. 31, 2012
Maximum
Tianjin Gefei Asset Management Co., Ltd
Dec. 31, 2014
Maximum
Gopher Asset Management Co., Ltd.
Real Estate Funds
Dec. 31, 2013
Maximum
Gopher Asset Management Co., Ltd.
Real Estate Funds
Dec. 31, 2014
Maximum
Gopher Asset Management Co., Ltd.
Private Equity Funds Products
Dec. 31, 2013
Maximum
Gopher Asset Management Co., Ltd.
Private Equity Funds Products
Dec. 31, 2014
Maximum
CHINA
Significant Accounting Policies [Line Items]                                                                                                  
Interest-free loans extended to VIE founders $ 3,600,000us-gaap_LoansAndLeasesReceivableRelatedParties     27,000,000us-gaap_LoansAndLeasesReceivableRelatedParties                                                                                          
Interest-free loans agreements expiry date 2023-12                                                                                                
Concentration risk, percentage                                                               37.10%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= us-gaap_SalesRevenueNetMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CreditConcentrationRiskMember
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryMember
21.20%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= us-gaap_SalesRevenueNetMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CreditConcentrationRiskMember
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryMember
8.30%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= us-gaap_SalesRevenueNetMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CreditConcentrationRiskMember
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryMember
67.00%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= noah_NetIncomeLossMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CreditConcentrationRiskMember
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryMember
36.30%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= noah_NetIncomeLossMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CreditConcentrationRiskMember
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryMember
5.10%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= noah_NetIncomeLossMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CreditConcentrationRiskMember
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryMember
34.00%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= us-gaap_AssetsTotalMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CreditConcentrationRiskMember
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryMember
30.70%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= us-gaap_AssetsTotalMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CreditConcentrationRiskMember
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryMember
                   
Ownership percentage in affiliate to represent influence                                                                               20.00%noah_OwnershipInterestInVotingRightsOfInvesteeRequiredForSignificantInfluenceMinimum
/ us-gaap_RangeAxis
= us-gaap_MinimumMember
                 
Number of private equity funds the company invested                                         1noah_NumberOfPrivateEquityFundInvested
/ dei_LegalEntityAxis
= noah_TianjinGefeiAssetManagementCompanyLimitedMember
6noah_NumberOfPrivateEquityFundInvested
/ dei_LegalEntityAxis
= noah_TianjinGefeiAssetManagementCompanyLimitedMember
4noah_NumberOfPrivateEquityFundInvested
/ dei_LegalEntityAxis
= noah_TianjinGefeiAssetManagementCompanyLimitedMember
16noah_NumberOfPrivateEquityFundInvested
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
3noah_NumberOfPrivateEquityFundInvested
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
2noah_NumberOfPrivateEquityFundInvested
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
                                             
Equity Interest ownership                 40.00%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_KunshanJingzhaoEquityInvestmentManagementLimitedMember
40.00%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_KunshanJingzhaoEquityInvestmentManagementLimitedMember
15.00%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_KunshanVantoneZhengyuanPrivateEquityFundManagementLimitedMember
15.00%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_KunshanVantoneZhengyuanPrivateEquityFundManagementLimitedMember
35.00%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_WanjiaWinwinInvestmentManagementLimitedMember
35.00%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_WanjiaWinwinInvestmentManagementLimitedMember
15.00%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_WuhuBonaFilmAndTelevisionCciCapitalLtdMember
15.00%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_WuhuBonaFilmAndTelevisionCciCapitalLtdMember
              100.00%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
                                0.60%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ dei_LegalEntityAxis
= noah_TianjinGefeiAssetManagementCompanyLimitedMember
/ us-gaap_RangeAxis
= us-gaap_MinimumMember
    4.80%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ dei_LegalEntityAxis
= noah_TianjinGefeiAssetManagementCompanyLimitedMember
/ us-gaap_RangeAxis
= us-gaap_MaximumMember
1.70%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ us-gaap_InvestmentTypeAxis
= us-gaap_RealEstateFundsMember
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
/ us-gaap_RangeAxis
= us-gaap_MaximumMember
2.30%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ us-gaap_InvestmentTypeAxis
= us-gaap_RealEstateFundsMember
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
/ us-gaap_RangeAxis
= us-gaap_MaximumMember
5.00%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ us-gaap_InvestmentTypeAxis
= us-gaap_PrivateEquityFundsMember
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
/ us-gaap_RangeAxis
= us-gaap_MaximumMember
5.00%us-gaap_EquityMethodInvestmentOwnershipPercentage
/ us-gaap_InvestmentTypeAxis
= us-gaap_PrivateEquityFundsMember
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
/ us-gaap_RangeAxis
= us-gaap_MaximumMember
 
Number of real estate funds the company invested                                               14us-gaap_NumberOfRealEstateProperties
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
75us-gaap_NumberOfRealEstateProperties
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
38us-gaap_NumberOfRealEstateProperties
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
14us-gaap_NumberOfRealEstateProperties
/ noah_InvestmentFundStructuresAxis
= noah_NewlyEstablishedMember
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
75us-gaap_NumberOfRealEstateProperties
/ noah_InvestmentFundStructuresAxis
= noah_NewlyEstablishedMember
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
38us-gaap_NumberOfRealEstateProperties
/ noah_InvestmentFundStructuresAxis
= noah_NewlyEstablishedMember
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
                                       
Number of secondary market equity funds the company invested                                               15noah_NumberOfSecondaryMarketEquityFunds
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
2noah_NumberOfSecondaryMarketEquityFunds
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
                                               
Number of fixed income funds the company invested                                                     12noah_NumberOfFixedIncomeFunds
/ noah_InvestmentFundStructuresAxis
= noah_NewlyEstablishedMember
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
8noah_NumberOfFixedIncomeFunds
/ noah_InvestmentFundStructuresAxis
= noah_NewlyEstablishedMember
/ dei_LegalEntityAxis
= noah_GopherAssetManagementCoLtdMember
                                         
Capital Injected in to a joint venture                 600,000us-gaap_PaymentsToAcquireInterestInJointVenture
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_KunshanJingzhaoEquityInvestmentManagementLimitedMember
4,000,000us-gaap_PaymentsToAcquireInterestInJointVenture
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_KunshanJingzhaoEquityInvestmentManagementLimitedMember
600,000us-gaap_PaymentsToAcquireInterestInJointVenture
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_KunshanVantoneZhengyuanPrivateEquityFundManagementLimitedMember
3,800,000us-gaap_PaymentsToAcquireInterestInJointVenture
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_KunshanVantoneZhengyuanPrivateEquityFundManagementLimitedMember
3,500,000us-gaap_PaymentsToAcquireInterestInJointVenture
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_WanjiaWinwinInvestmentManagementLimitedMember
21,000,000us-gaap_PaymentsToAcquireInterestInJointVenture
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_WanjiaWinwinInvestmentManagementLimitedMember
100,000us-gaap_PaymentsToAcquireInterestInJointVenture
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_WuhuBonaFilmAndTelevisionCciCapitalLtdMember
800,000us-gaap_PaymentsToAcquireInterestInJointVenture
/ us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis
= noah_WuhuBonaFilmAndTelevisionCciCapitalLtdMember
                                                                 
Income (loss) from equity in affiliates 2,200,504us-gaap_IncomeLossFromEquityMethodInvestments 1,191,833us-gaap_IncomeLossFromEquityMethodInvestments 617,361us-gaap_IncomeLossFromEquityMethodInvestments                                                                                            
Investments in affiliates 35,817,261us-gaap_EquityMethodInvestments 14,742,364us-gaap_EquityMethodInvestments                                                       39,662,915us-gaap_EquityMethodInvestments
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryMember
18,893,396us-gaap_EquityMethodInvestments
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryMember
                                   
Capitalized software development costs, amortization period                                                                               2 years     4 years            
Non-controlling interests 14,028,321us-gaap_MinorityInterest 10,769,789us-gaap_MinorityInterest                                                                                              
Net income attributable to non-controlling interests 2,806,078us-gaap_NetIncomeLossAttributableToNoncontrollingInterest 1,602,867us-gaap_NetIncomeLossAttributableToNoncontrollingInterest 82,712us-gaap_NetIncomeLossAttributableToNoncontrollingInterest                                                                                            
Multiple element arrangements, revenue allocation If the estimated selling price for recurring services increased (or decreased) by 1%, the revenue allocated to this revenue element would increase (decrease) by 0.1% to 0.7%.                                                                                                
Other service fees as percentage of total net revenue                                 0.63%noah_ServiceFeesAsPercentageOfTotalAnnualRevenue
/ us-gaap_InvestmentTypeAxis
= noah_ShortTermLoansMember
0.48%noah_ServiceFeesAsPercentageOfTotalAnnualRevenue
/ us-gaap_InvestmentTypeAxis
= noah_InternetFinanceBusinessMember
6.20%noah_ServiceFeesAsPercentageOfTotalAnnualRevenue
/ us-gaap_InvestmentTypeAxis
= noah_FundManagersMember
0.87%noah_ServiceFeesAsPercentageOfTotalAnnualRevenue
/ us-gaap_InvestmentTypeAxis
= noah_OtherBusinessesMember
                                                         
Business tax and related surcharges                                                                                   5.35%noah_BusinessTaxAndSurchargesRate
/ us-gaap_IncomeTaxAuthorityAxis
= country_CN
/ us-gaap_RangeAxis
= us-gaap_MinimumMember
            5.70%noah_BusinessTaxAndSurchargesRate
/ us-gaap_IncomeTaxAuthorityAxis
= country_CN
/ us-gaap_RangeAxis
= us-gaap_MaximumMember
Government subsidies $ 14,792,142noah_GovernmentSubsidies $ 5,323,670noah_GovernmentSubsidies $ 4,295,029noah_GovernmentSubsidies                                                                                            
General reserve percentage of total loan receivable balance                                                                               1.00%noah_PercentageOfGeneralReserve
/ us-gaap_RangeAxis
= us-gaap_MinimumMember
                 
Loan loss provision rate         2.00%noah_AllowanceForLoanLossesPercentage
/ us-gaap_InternalCreditAssessmentAxis
= us-gaap_SpecialMentionMember
25.00%noah_AllowanceForLoanLossesPercentage
/ us-gaap_InternalCreditAssessmentAxis
= us-gaap_SubstandardMember
50.00%noah_AllowanceForLoanLossesPercentage
/ us-gaap_InternalCreditAssessmentAxis
= us-gaap_DoubtfulMember
100.00%noah_AllowanceForLoanLossesPercentage
/ us-gaap_InternalCreditAssessmentAxis
= us-gaap_UnlikelyToBeCollectedFinancingReceivableMember