XML 73 R75.htm IDEA: XBRL DOCUMENT v2.4.1.9
Segment Information (Detail) (USD $)
12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Revenues:      
Total third-party revenues $ 129,454,969us-gaap_Revenues $ 95,989,067us-gaap_Revenues $ 65,780,848us-gaap_Revenues
Total related party revenues 132,793,592us-gaap_RevenueFromRelatedParties 77,329,868us-gaap_RevenueFromRelatedParties 25,982,724us-gaap_RevenueFromRelatedParties
Total revenues 262,248,561noah_GrossRevenue 173,318,935noah_GrossRevenue 91,763,572noah_GrossRevenue
Less: business taxes and related surcharges (14,380,469)noah_BusinessTaxAndSurcharges (9,547,102)noah_BusinessTaxAndSurcharges (5,068,066)noah_BusinessTaxAndSurcharges
Net revenues 247,868,092us-gaap_SalesRevenueNet 163,771,833us-gaap_SalesRevenueNet 86,695,506us-gaap_SalesRevenueNet
Operating cost and expenses:      
Relationship manager compensation (52,246,943)us-gaap_OfficersCompensation (33,436,866)us-gaap_OfficersCompensation (17,551,483)us-gaap_OfficersCompensation
Performance fee compensation (3,536,240)us-gaap_SalariesWagesAndOfficersCompensation    
Other compensations (63,826,889)us-gaap_OtherLaborRelatedExpenses (39,606,754)us-gaap_OtherLaborRelatedExpenses (24,823,446)us-gaap_OtherLaborRelatedExpenses
Total compensation and benefits (119,610,072)us-gaap_LaborAndRelatedExpense (73,043,620)us-gaap_LaborAndRelatedExpense (42,374,929)us-gaap_LaborAndRelatedExpense
Selling expenses (23,896,620)us-gaap_SellingExpense (16,660,044)us-gaap_SellingExpense (13,449,421)us-gaap_SellingExpense
General and administrative expenses (24,611,880)us-gaap_GeneralAndAdministrativeExpense (18,087,184)us-gaap_GeneralAndAdministrativeExpense (8,901,330)us-gaap_GeneralAndAdministrativeExpense
Other operating expenses (4,861,700)us-gaap_OtherExpenses (734,300)us-gaap_OtherExpenses (419,822)us-gaap_OtherExpenses
Government subsidies 14,792,142noah_GovernmentSubsidies 5,323,670noah_GovernmentSubsidies 4,295,029noah_GovernmentSubsidies
Total operating cost and expenses (158,188,130)us-gaap_CostsAndExpenses (103,201,478)us-gaap_CostsAndExpenses (60,850,473)us-gaap_CostsAndExpenses
Income from operations 89,679,962us-gaap_OperatingIncomeLoss 60,570,355us-gaap_OperatingIncomeLoss 25,845,033us-gaap_OperatingIncomeLoss
One Time Commissions      
Revenues:      
Total third-party revenues 68,698,354us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OneTimeCommissionsMember
57,972,609us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OneTimeCommissionsMember
39,486,943us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OneTimeCommissionsMember
Total related party revenues 29,322,581us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_OneTimeCommissionsMember
20,841,594us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_OneTimeCommissionsMember
9,392,131us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_OneTimeCommissionsMember
Recurring Service Fees      
Revenues:      
Total third-party revenues 51,892,138us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
32,951,345us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
25,321,982us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
Total related party revenues 90,885,669us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
55,508,435us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
16,590,593us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
Other Service      
Revenues:      
Total third-party revenues 8,864,477us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
5,065,113us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
971,923us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
Total related party revenues 12,585,342us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
979,839us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
 
Wealth Management      
Revenues:      
Total third-party revenues 111,653,144us-gaap_Revenues
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
91,138,933us-gaap_Revenues
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
65,521,321us-gaap_Revenues
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Total related party revenues 85,319,728us-gaap_RevenueFromRelatedParties
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
58,088,317us-gaap_RevenueFromRelatedParties
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
22,004,151us-gaap_RevenueFromRelatedParties
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Total revenues 196,972,872noah_GrossRevenue
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
149,227,250noah_GrossRevenue
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
87,525,472noah_GrossRevenue
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Less: business taxes and related surcharges (11,129,939)noah_BusinessTaxAndSurcharges
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(8,237,942)noah_BusinessTaxAndSurcharges
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(4,833,186)noah_BusinessTaxAndSurcharges
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Net revenues 185,842,933us-gaap_SalesRevenueNet
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
140,989,308us-gaap_SalesRevenueNet
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
82,692,286us-gaap_SalesRevenueNet
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Operating cost and expenses:      
Relationship manager compensation (51,843,587)us-gaap_OfficersCompensation
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(33,362,053)us-gaap_OfficersCompensation
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(17,551,483)us-gaap_OfficersCompensation
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Other compensations (34,851,929)us-gaap_OtherLaborRelatedExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(31,077,968)us-gaap_OtherLaborRelatedExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(22,810,897)us-gaap_OtherLaborRelatedExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Total compensation and benefits (86,695,516)us-gaap_LaborAndRelatedExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(64,440,021)us-gaap_LaborAndRelatedExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(40,362,380)us-gaap_LaborAndRelatedExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Selling expenses (21,951,311)us-gaap_SellingExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(15,117,644)us-gaap_SellingExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(13,407,087)us-gaap_SellingExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
General and administrative expenses (12,117,434)us-gaap_GeneralAndAdministrativeExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(14,037,239)us-gaap_GeneralAndAdministrativeExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(8,385,882)us-gaap_GeneralAndAdministrativeExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Other operating expenses (3,836,816)us-gaap_OtherExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(694,460)us-gaap_OtherExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(414,959)us-gaap_OtherExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Government subsidies 10,943,240noah_GovernmentSubsidies
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
4,997,145noah_GovernmentSubsidies
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
4,295,029noah_GovernmentSubsidies
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Total operating cost and expenses (113,657,837)us-gaap_CostsAndExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(89,292,219)us-gaap_CostsAndExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
(58,275,279)us-gaap_CostsAndExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Income from operations 72,185,096us-gaap_OperatingIncomeLoss
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
51,697,089us-gaap_OperatingIncomeLoss
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
24,417,007us-gaap_OperatingIncomeLoss
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Wealth Management | One Time Commissions      
Revenues:      
Total third-party revenues 68,698,354us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OneTimeCommissionsMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
57,760,283us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OneTimeCommissionsMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
39,486,943us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OneTimeCommissionsMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Total related party revenues 29,322,581us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_OneTimeCommissionsMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
20,404,683us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_OneTimeCommissionsMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
9,392,131us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_OneTimeCommissionsMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Wealth Management | Recurring Service Fees      
Revenues:      
Total third-party revenues 39,462,923us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
28,434,140us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
25,062,455us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Total related party revenues 55,589,582us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
37,492,722us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
12,612,020us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Wealth Management | Other Service      
Revenues:      
Total third-party revenues 3,491,867us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
4,944,510us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
971,923us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
Total related party revenues 407,565us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
190,912us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_WealthManagementMember
 
Asset Management Business      
Revenues:      
Total third-party revenues 15,084,936us-gaap_Revenues
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
4,850,134us-gaap_Revenues
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
259,527us-gaap_Revenues
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
Total related party revenues 47,329,945us-gaap_RevenueFromRelatedParties
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
19,241,551us-gaap_RevenueFromRelatedParties
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
3,978,573us-gaap_RevenueFromRelatedParties
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
Total revenues 62,414,881noah_GrossRevenue
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
24,091,685noah_GrossRevenue
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
4,238,100noah_GrossRevenue
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
Less: business taxes and related surcharges (3,127,877)noah_BusinessTaxAndSurcharges
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(1,309,160)noah_BusinessTaxAndSurcharges
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(234,880)noah_BusinessTaxAndSurcharges
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
Net revenues 59,287,004us-gaap_SalesRevenueNet
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
22,782,525us-gaap_SalesRevenueNet
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
4,003,220us-gaap_SalesRevenueNet
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
Operating cost and expenses:      
Relationship manager compensation (38,246)us-gaap_OfficersCompensation
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(74,813)us-gaap_OfficersCompensation
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
 
Performance fee compensation (3,536,240)us-gaap_SalariesWagesAndOfficersCompensation
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
   
Other compensations (20,282,224)us-gaap_OtherLaborRelatedExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(8,528,786)us-gaap_OtherLaborRelatedExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(2,012,549)us-gaap_OtherLaborRelatedExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
Total compensation and benefits (23,856,710)us-gaap_LaborAndRelatedExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(8,603,599)us-gaap_LaborAndRelatedExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(2,012,549)us-gaap_LaborAndRelatedExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
Selling expenses (1,583,422)us-gaap_SellingExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(1,542,400)us-gaap_SellingExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(42,334)us-gaap_SellingExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
General and administrative expenses (9,755,093)us-gaap_GeneralAndAdministrativeExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(4,049,945)us-gaap_GeneralAndAdministrativeExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(515,448)us-gaap_GeneralAndAdministrativeExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
Other operating expenses (272,047)us-gaap_OtherExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(39,840)us-gaap_OtherExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(4,863)us-gaap_OtherExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
Government subsidies 3,844,512noah_GovernmentSubsidies
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
326,525noah_GovernmentSubsidies
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
 
Total operating cost and expenses (31,622,760)us-gaap_CostsAndExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(13,909,259)us-gaap_CostsAndExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
(2,575,194)us-gaap_CostsAndExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
Income from operations 27,664,244us-gaap_OperatingIncomeLoss
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
8,873,266us-gaap_OperatingIncomeLoss
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
1,428,026us-gaap_OperatingIncomeLoss
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
Asset Management Business | One Time Commissions      
Revenues:      
Total third-party revenues   212,326us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OneTimeCommissionsMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
 
Total related party revenues   436,911us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_OneTimeCommissionsMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
 
Asset Management Business | Recurring Service Fees      
Revenues:      
Total third-party revenues 12,429,215us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
4,517,205us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
259,527us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
Total related party revenues 35,291,220us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
18,015,713us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
3,978,573us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
Asset Management Business | Other Service      
Revenues:      
Total third-party revenues 2,655,721us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
120,603us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
 
Total related party revenues 12,038,725us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
788,927us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_AssetManagementIndustryMember
 
Internet Finance Business      
Revenues:      
Total third-party revenues 2,716,889us-gaap_Revenues
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Total related party revenues 143,919us-gaap_RevenueFromRelatedParties
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Total revenues 2,860,808noah_GrossRevenue
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Less: business taxes and related surcharges (122,653)noah_BusinessTaxAndSurcharges
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Net revenues 2,738,155us-gaap_SalesRevenueNet
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Operating cost and expenses:      
Relationship manager compensation (365,110)us-gaap_OfficersCompensation
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Other compensations (8,692,736)us-gaap_OtherLaborRelatedExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Total compensation and benefits (9,057,846)us-gaap_LaborAndRelatedExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Selling expenses (361,887)us-gaap_SellingExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
General and administrative expenses (2,739,353)us-gaap_GeneralAndAdministrativeExpense
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Other operating expenses (752,837)us-gaap_OtherExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Government subsidies 4,390noah_GovernmentSubsidies
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Total operating cost and expenses (12,907,533)us-gaap_CostsAndExpenses
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Income from operations (10,169,378)us-gaap_OperatingIncomeLoss
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Internet Finance Business | Recurring Service Fees      
Revenues:      
Total related party revenues 4,867us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_RecurringServiceFeesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Internet Finance Business | Other Service      
Revenues:      
Total third-party revenues 2,716,889us-gaap_Revenues
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember
   
Total related party revenues $ 139,052us-gaap_RevenueFromRelatedParties
/ us-gaap_IncomeStatementLocationAxis
= noah_OtherServicesMember
/ us-gaap_StatementBusinessSegmentsAxis
= noah_InternetFinanceBusinessMember