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Summary of Principal Accounting Policies - Amounts in Noah Investment and its Subsidiaries and the Consolidated Funds Included in Consolidated Financial Statements (Details)
¥ in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2019
CNY (¥)
Dec. 31, 2019
USD ($)
Dec. 31, 2018
CNY (¥)
Dec. 31, 2017
CNY (¥)
Dec. 31, 2019
USD ($)
Variable Interest Entity [Line Items]          
Cash and cash equivalents ¥ 4,387,345   ¥ 2,704,091 ¥ 1,906,753 $ 630,203
Restricted cash 6,589   2,500   946
Short-term investments 671,259   450,477   96,420
Accounts receivable, net of allowance for doubtful accounts 219,566   282,431   31,539
Amounts due from related parties 548,704   572,201   78,816
Other current assets 243,701   453,269   35,004
Long-term investments 881,091   1,025,065   126,561
Property and equipment, net 296,320   346,653   42,564
Deferred tax assets 167,430   113,384   24,050
Other non-current assets 102,092   49,971   14,666
Total Assets 9,802,604   8,014,264   1,408,055
Accrued payroll and welfare expenses 555,719   671,200   79,824
Deferred revenue 100,693   142,925   14,464
Deferred tax liabilities 56,401   67,092   8,101
Other current liabilities 721,898   722,652   103,694
Total Liabilities 1,927,644   1,838,887   276,888
Revenue:          
Revenues 3,413,176 $ 490,272 3,310,062 2,846,006  
Less: VAT related surcharges (21,364) (3,069) (20,454) (19,098)  
Net revenues 3,391,812 487,203 3,289,608 2,826,908  
Total other income 53,009 7,614 85,073 91,777  
Net income 863,759 124,069 803,746 761,862  
Net income attributable to Noah Holdings Limited shareholders 829,151 119,098 811,297 762,923  
Cash flows (used in) provided by operating activities 1,288,233 185,042 1,029,386 628,383  
Cash flows provided by (used in) investing activities (182,012) (26,144) (395,677) (833,857)  
Cash flows provided by financing activities 543,311 78,042 109,825 (791,789)  
One-time commissions          
Revenue:          
Revenues 931,668   1,027,993    
Recurring service fees          
Revenue:          
Revenues 1,845,465   1,776,549    
Performance-based income          
Revenue:          
Revenues 113,085   143,634    
Other service fees          
Revenue:          
Revenues 522,958   361,886    
Others          
Revenue:          
Revenues 1,761,947 253,088 1,731,852 1,427,684  
Others | One-time commissions          
Revenue:          
Revenues 690,860 99,236 733,009 541,025  
Others | Recurring service fees          
Revenue:          
Revenues 524,692 75,367 593,856 605,092  
Others | Performance-based income          
Revenue:          
Revenues 23,437 3,367 43,101 86,494  
Others | Other service fees          
Revenue:          
Revenues 522,958 75,118 361,886 195,073  
Funds Gopher manages          
Revenue:          
Revenues 1,651,229 237,184 1,578,210 1,418,322  
Funds Gopher manages | One-time commissions          
Revenue:          
Revenues 240,808 34,590 294,984 561,059  
Funds Gopher manages | Recurring service fees          
Revenue:          
Revenues 1,320,773 189,717 1,182,693 802,761  
Funds Gopher manages | Performance-based income          
Revenue:          
Revenues 89,648 12,877 100,533 54,502  
Variable Interest Entity, Primary Beneficiary          
Variable Interest Entity [Line Items]          
Cash and cash equivalents 892,944   456,063   128,264
Restricted cash 2,509   2,500   360
Short-term investments 652,759   405,930   93,763
Accounts receivable, net of allowance for doubtful accounts 22,253   11,484   3,196
Amounts due from related parties 338,655   279,860   48,645
Other current assets 125,877   116,756   18,080
Long-term investments 496,095   418,710   71,260
Investment in affiliates 843,866   1,011,565   121,214
Property and equipment, net 17,922   24,681   2,574
Deferred tax assets 42,918   29,452   6,165
Other non-current assets 17,902   17,767   2,572
Total Assets 3,453,700   2,774,768   496,093
Accrued payroll and welfare expenses 102,211   108,257   14,682
Income tax payable 63,333   49,192   9,097
Amounts due to the Group's subsidiaries 583,347   606,440   83,793
Deferred revenue 24,363   23,658   3,500
Deferred tax liabilities 13,637   11,609   1,959
Other current liabilities 159,037   76,129   22,844
Total Liabilities 945,928   875,285   $ 135,875
Revenue:          
Revenues 872,066 125,264 718,184 447,109  
Less: VAT related surcharges (4,916) (706) (3,715) (2,792)  
Net revenues 867,150 124,558 714,469 444,317  
Total operating cost and expenses (565,203) (81,187) (372,870) (361,765)  
Total other income 51,370 7,379 73,119 43,281  
Net income 289,514 41,586 316,951 149,703  
Net income attributable to Noah Holdings Limited shareholders 278,827 40,051 306,912 147,483  
Cash flows (used in) provided by operating activities 761,312 109,356 429,008 426,663  
Cash flows provided by (used in) investing activities (345,092) (49,569) (379,327) (372,590)  
Cash flows provided by financing activities 20,670 2,969 14,210 15,680  
Variable Interest Entity, Primary Beneficiary | Others          
Revenue:          
Revenues 199,397 28,642 122,099 101,974  
Variable Interest Entity, Primary Beneficiary | Others | One-time commissions          
Revenue:          
Revenues 71,528 10,274 13,146 16,521  
Variable Interest Entity, Primary Beneficiary | Others | Recurring service fees          
Revenue:          
Revenues 3,032 436 16,884 24,275  
Variable Interest Entity, Primary Beneficiary | Others | Performance-based income          
Revenue:          
Revenues     531 2,389  
Variable Interest Entity, Primary Beneficiary | Others | Other service fees          
Revenue:          
Revenues 124,837 17,932 91,538 58,789  
Variable Interest Entity, Primary Beneficiary | Funds Gopher manages          
Revenue:          
Revenues 672,669 96,622 596,085 345,135  
Variable Interest Entity, Primary Beneficiary | Funds Gopher manages | One-time commissions          
Revenue:          
Revenues 3,660 526 2,085 1,012  
Variable Interest Entity, Primary Beneficiary | Funds Gopher manages | Recurring service fees          
Revenue:          
Revenues 615,999 88,482 501,873 306,883  
Variable Interest Entity, Primary Beneficiary | Funds Gopher manages | Performance-based income          
Revenue:          
Revenues ¥ 53,010 $ 7,614 ¥ 92,127 ¥ 37,240