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Significant Accounting Policies (Tables) | 12 Months Ended
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Dec. 31, 2018
Accounting Policies [Abstract] |
Schedule of Revenue Disaggregated by Sales Channel and Major Products and Services | In the table below (in thousands), revenue is disaggregated by sales channel and major products and services.
|  | Year Ended December 31, |
Sales channel |  | 2018 |  |  | 2017 |
Direct |  | $ | 457,651 |  |  | $ | 333,248 |
National advertising |  |  | 105,381 |  |  |  | 114,178 |
Other |  |  | 16,156 |  |  |  | 15,854 |
Retail |  |  | 579,188 |  |  |  | 463,280 |
Wholesale |  |  | 82,939 |  |  |  | 162,982 |
Total revenues |  | $ | 662,127 |  |  | $ | 626,262 |
Major products and services |  |  |  |  |  |  |  |
Online subscription advertising |  | $ | 507,993 |  |  | $ | 483,026 |
Display advertising |  |  | 112,792 |  |  |  | 102,183 |
Pay per lead |  |  | 30,757 |  |  |  | 31,727 |
Other |  |  | 10,585 |  |  |  | 9,326 |
Total revenues |  | $ | 662,127 |  |  | $ | 626,262 |
Schedule of Property and Equipment Recorded at Cost and Depreciated on Straight-line Basis Over Estimated Useful Lives | Property and equipment is recorded at cost and depreciated on a straight-line basis over the estimated useful lives as follows (in thousands):
|  | December 31, |  |  |
Asset |  | 2018 |  |  | 2017 |  |  | Estimated Useful Life
Computer software |  | $ | 29,300 |  |  | $ | 19,622 |  |  | 18 months - 5 years
Computer hardware |  |  | 19,461 |  |  |  | 20,523 |  |  | 3 - 5 years
Furniture and fixtures |  |  | 4,970 |  |  |  | 3,879 |  |  | 10 years
Leasehold improvements |  |  | 18,594 |  |  |  | 17,322 |  |  | Lesser of useful life or lease term
Property and equipment, gross |  |  | 72,325 |  |  |  | 61,346 |  |  |
Less: Accumulated depreciation |  |  | (30,843 | ) |  |  | (21,606 | ) |  |
Property and equipment, net |  | $ | 41,482 |  |  | $ | 39,740 |  |  |
Schedule of Amortizable Intangible Assets Amortized on Straight-line Basis over Estimated Useful Lives | Amortizable intangible assets are amortized on a straight-line basis over the estimated useful lives as follows:
Intangible Asset |  | Estimated Useful Life
Acquired software |  | 2 - 7 years
Content library |  | 2 years
Customer relationships |  | 3 - 14 years
Non-compete agreements |  | 5 years
Other trade names |  | 10 - 12 years

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