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Revenue | 12 Months Ended
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Dec. 31, 2019
Revenue From Contract With Customer [Abstract] |
Revenue | Note 5. Revenue Revenue Summary. In the table below (in thousands), revenue is disaggregated by sales channel and major products and services. The Company only has one reportable segment; therefore, further disaggregation is not applicable at this time.
|  | Year Ended December 31, |
Sales channel |  | 2019 |  |  | 2018 |  |  | 2017 |
Direct |  | $ | 477,095 |  |  | $ | 457,651 |  |  | $ | 333,248 |
National advertising |  |  | 80,774 |  |  |  | 105,381 |  |  |  | 114,178 |
Other |  |  | 14,442 |  |  |  | 16,156 |  |  |  | 15,854 |
Retail |  |  | 572,311 |  |  |  | 579,188 |  |  |  | 463,280 |
Wholesale |  |  | 34,371 |  |  |  | 82,939 |  |  |  | 162,982 |
Total revenue |  | $ | 606,682 |  |  | $ | 662,127 |  |  | $ | 626,262 |
Major products and services |  |  |  |  |  |  |  |  |  |  |  |
Marketplace subscription advertising |  | $ | 475,960 |  |  | $ | 507,993 |  |  | $ | 483,026 |
Display advertising |  |  | 91,935 |  |  |  | 112,792 |  |  |  | 102,183 |
Pay per lead |  |  | 26,907 |  |  |  | 30,757 |  |  |  | 31,727 |
Other |  |  | 11,880 |  |  |  | 10,585 |  |  |  | 9,326 |
Total revenue |  | $ | 606,682 |  |  | $ | 662,127 |  |  | $ | 626,262 |

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- Definition The entire disclosure of revenue from contract with customer to transfer good or service and to transfer nonfinancial asset. Includes, but is not limited to, disaggregation of revenue, credit loss recognized from contract with customer, judgment and change in judgment related to contract with customer, and asset recognized from cost incurred to obtain or fulfill contract with customer. Excludes insurance and lease contracts. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -URI http://asc.fasb.org/topic&trid=49130388 + Details
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