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Revenue (Tables) | 12 Months Ended
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Dec. 31, 2019
Revenue From Contract With Customer [Abstract] |
Schedule of Revenue Disaggregated by Sales Channel and Major Products and Services | Revenue Summary. In the table below (in thousands), revenue is disaggregated by sales channel and major products and services. The Company only has one reportable segment; therefore, further disaggregation is not applicable at this time.
|  | Year Ended December 31, |
Sales channel |  | 2019 |  |  | 2018 |  |  | 2017 |
Direct |  | $ | 477,095 |  |  | $ | 457,651 |  |  | $ | 333,248 |
National advertising |  |  | 80,774 |  |  |  | 105,381 |  |  |  | 114,178 |
Other |  |  | 14,442 |  |  |  | 16,156 |  |  |  | 15,854 |
Retail |  |  | 572,311 |  |  |  | 579,188 |  |  |  | 463,280 |
Wholesale |  |  | 34,371 |  |  |  | 82,939 |  |  |  | 162,982 |
Total revenue |  | $ | 606,682 |  |  | $ | 662,127 |  |  | $ | 626,262 |
Major products and services |  |  |  |  |  |  |  |  |  |  |  |
Marketplace subscription advertising |  | $ | 475,960 |  |  | $ | 507,993 |  |  | $ | 483,026 |
Display advertising |  |  | 91,935 |  |  |  | 112,792 |  |  |  | 102,183 |
Pay per lead |  |  | 26,907 |  |  |  | 30,757 |  |  |  | 31,727 |
Other |  |  | 11,880 |  |  |  | 10,585 |  |  |  | 9,326 |
Total revenue |  | $ | 606,682 |  |  | $ | 662,127 |  |  | $ | 626,262 |

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- Definition Tabular disclosure of disaggregation of revenue into categories depicting how nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factor. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 5 -URI http://asc.fasb.org/extlink&oid=118956577&loc=SL49130545-203045 + Details
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