<SEC-DOCUMENT>0000899243-20-030104.txt : 20201102
<SEC-HEADER>0000899243-20-030104.hdr.sgml : 20201102
<ACCEPTANCE-DATETIME>20201102171250
ACCESSION NUMBER:		0000899243-20-030104
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20201030
FILED AS OF DATE:		20201102
DATE AS OF CHANGE:		20201102

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			INSIGNIA CAPITAL PARTNERS GP, L.L.C.
		CENTRAL INDEX KEY:			0001829474
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		201281248

	BUSINESS ADDRESS:	
		STREET 1:		1333 NORTH CALIFORNIA BOULEVARD
		STREET 2:		SUITE 520
		CITY:			WALNUT CREEK
		STATE:			CA
		ZIP:			94596
		BUSINESS PHONE:		(925) 399-8900

	MAIL ADDRESS:	
		STREET 1:		1333 NORTH CALIFORNIA BOULEVARD
		STREET 2:		SUITE 520
		CITY:			WALNUT CREEK
		STATE:			CA
		ZIP:			94596

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Insignia Capital Partners, L.P.
		CENTRAL INDEX KEY:			0001586847
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		201281249

	BUSINESS ADDRESS:	
		STREET 1:		1333  N. CALIFORNIA BLVD, SUITE 520
		CITY:			WALNUT CREEK
		STATE:			CA
		ZIP:			94596
		BUSINESS PHONE:		(925) 399-8900

	MAIL ADDRESS:	
		STREET 1:		1333  N. CALIFORNIA BLVD, SUITE 520
		CITY:			WALNUT CREEK
		STATE:			CA
		ZIP:			94596

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			INSIGNIA CAPITAL PARTNERS (AIV), L.P.
		CENTRAL INDEX KEY:			0001829472
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		201281250

	BUSINESS ADDRESS:	
		STREET 1:		1333 NORTH CALIFORNIA BOULEVARD
		STREET 2:		SUITE 520
		CITY:			WALNUT CREEK
		STATE:			CA
		ZIP:			94596
		BUSINESS PHONE:		(925) 399-8900

	MAIL ADDRESS:	
		STREET 1:		1333 NORTH CALIFORNIA BOULEVARD
		STREET 2:		SUITE 520
		CITY:			WALNUT CREEK
		STATE:			CA
		ZIP:			94596

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Insignia Capital Partners (Parallel A), L.P.
		CENTRAL INDEX KEY:			0001586845
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		201281251

	BUSINESS ADDRESS:	
		STREET 1:		TWO WALNUT CREEK CENTER
		STREET 2:		200 PRINGLE AVENUE, SUITE 400
		CITY:			WALNUT CREEK
		STATE:			CA
		ZIP:			94596
		BUSINESS PHONE:		(925)399-8900

	MAIL ADDRESS:	
		STREET 1:		TWO WALNUT CREEK CENTER
		STREET 2:		200 PRINGLE AVENUE, SUITE 400
		CITY:			WALNUT CREEK
		STATE:			CA
		ZIP:			94596

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			INSIGNIA QL HOLDINGS, LLC
		CENTRAL INDEX KEY:			0001829475
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		201281252

	BUSINESS ADDRESS:	
		STREET 1:		1333 NORTH CALIFORNIA BOULEVARD
		STREET 2:		SUITE 520
		CITY:			WALNUT CREEK
		STATE:			CA
		ZIP:			94596
		BUSINESS PHONE:		(925) 399-8900

	MAIL ADDRESS:	
		STREET 1:		1333 NORTH CALIFORNIA BOULEVARD
		STREET 2:		SUITE 520
		CITY:			WALNUT CREEK
		STATE:			CA
		ZIP:			94596

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			INSIGNIA A QL HOLDINGS, LLC
		CENTRAL INDEX KEY:			0001829476
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		201281253

	BUSINESS ADDRESS:	
		STREET 1:		1333 NORTH CALIFORNIA BOULEVARD
		STREET 2:		SUITE 520
		CITY:			WALNUT CREEK
		STATE:			CA
		ZIP:			94596
		BUSINESS PHONE:		(925) 399-8900

	MAIL ADDRESS:	
		STREET 1:		1333 NORTH CALIFORNIA BOULEVARD
		STREET 2:		SUITE 520
		CITY:			WALNUT CREEK
		STATE:			CA
		ZIP:			94596

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
		CENTRAL INDEX KEY:			0001818383
		STANDARD INDUSTRIAL CLASSIFICATION:	INSURANCE CARRIERS, NEC [6399]
		IRS NUMBER:				851854133
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
		BUSINESS PHONE:		619-393-9368

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2020-10-30</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001818383</issuerCik>
        <issuerName>MediaAlpha, Inc.</issuerName>
        <issuerTradingSymbol>MAX</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001829474</rptOwnerCik>
            <rptOwnerName>INSIGNIA CAPITAL PARTNERS GP, L.L.C.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1333 NORTH CALIFORNIA BOULEVARD, STE 520</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>WALNUT CREEK</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>94596</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001586847</rptOwnerCik>
            <rptOwnerName>Insignia Capital Partners, L.P.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1333 NORTH CALIFORNIA BOULEVARD, STE 520</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>WALNUT CREEK</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>94596</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001829472</rptOwnerCik>
            <rptOwnerName>INSIGNIA CAPITAL PARTNERS (AIV), L.P.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1333 NORTH CALIFORNIA BOULEVARD, STE 520</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>WALNUT CREEK</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>94596</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001586845</rptOwnerCik>
            <rptOwnerName>Insignia Capital Partners (Parallel A), L.P.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1333 NORTH CALIFORNIA BOULEVARD, STE 520</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>WALNUT CREEK</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>94596</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001829475</rptOwnerCik>
            <rptOwnerName>INSIGNIA QL HOLDINGS, LLC</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1333 NORTH CALIFORNIA BOULEVARD, STE 520</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>WALNUT CREEK</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>94596</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001829476</rptOwnerCik>
            <rptOwnerName>INSIGNIA A QL HOLDINGS, LLC</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1333 NORTH CALIFORNIA BOULEVARD, STE 520</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>WALNUT CREEK</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>94596</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Class B Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2020-10-30</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>J</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>1869877</value>
                    <footnoteId id="F2"/>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F2"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>10635407</value>
                    <footnoteId id="F3"/>
                    <footnoteId id="F4"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F3"/>
                    <footnoteId id="F4"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Class B-1 Units</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.00</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2020-10-30</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>1869877</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F5"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>17.67</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F6"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F6"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Class A Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>1869877</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F5"/>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>10635407</value>
                    <footnoteId id="F7"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F3"/>
                    <footnoteId id="F4"/>
                    <footnoteId id="F7"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">On October 30, 2020, the Issuer used a portion of the net proceeds from the closing of its initial public offering (&quot;IPO&quot;) of Class A Common Stock to purchase Class B-1 Units of QL Holdings, LLC (the &quot;LLC&quot;) from certain of the Issuer's pre-IPO equityholders, including the Reporting Persons (the &quot;Synthetic Secondary&quot;), at a price of $17.67 per unit. To the extent Class B-1 Unit holders own shares of the Issuer's Class B Common Stock (the &quot;Class B Shares&quot;), one share of Class B Common Stock for every Class B-1 Unit sold in the Synthetic Secondary was forfeited and cancelled for no consideration.</footnote>
        <footnote id="F2">Includes 824,871 Class B Shares forfeited and cancelled for no consideration by Insignia A QL Holdings, LLC (&quot;Insignia A&quot;) and 1,045,006 Class B Shares forfeited and cancelled for no consideration by Insignia QL Holdings, LLC (&quot;Insignia QL&quot;) in connection with the Synthetic Secondary.</footnote>
        <footnote id="F3">Includes 4,691,665 Class B Shares held directly by Insignia A and 5,943,742 Class B Shares held directly by Insignia QL. Insignia Capital Partners (Parallel A), L.P. (&quot;Parallel A&quot;) and Insignia Capital Partners (AIV), L.P. (&quot;Insignia AIV&quot;) are members of Insignia A having the power to appoint the majority of the board of managers of Insignia A. Insignia Capital Partners, L.P. (&quot;Insignia Capital&quot; and together with Parallel A and Insignia AIV, the &quot;Insignia Fund&quot;) is the managing member of Insignia QL. Insignia Capital Partners GP, LLC (&quot;Insignia GP&quot;) is the general partner of the Insignia Fund. The three member Investment Committee of Insignia GP comprised of David Lowe, Anthony Broglio and Melvyn Deane exercises voting and investment control over the securities held directly by Insignia A and Insignia QL, which acts by a majority vote of its members.</footnote>
        <footnote id="F4">(Continued from footnote 3) Consequently, the Insignia Fund and Insignia GP may be deemed to beneficially own the securities held directly by Insignia A and Insignia QL. Messrs. Lowe, Broglio and Deane disclaim beneficial ownership of the securities held directly by Insignia A and Insignia QL.</footnote>
        <footnote id="F5">Includes 824,871 Class B-1 Units sold by Insignia A and 1,045,006 Class B-1 Units sold by Insignia QL in the Synthetic Secondary.</footnote>
        <footnote id="F6">Pursuant to the Exchange Agreeement, dated October 27, 2020, by and among the Issuer, the LLC and the members of the LLC (the &quot;Exchange Agreement&quot;), the Class B-1 Units of the LLC (together with one Class B Share of the Issuer for every Class B-1 Unit) are exchangeable at any time for one shares of the Issuer's Class A Common Stock.  Class B-1 Units of the LLC do not expire.</footnote>
        <footnote id="F7">Includes 4,691,665 Class B-1 Units of the LLC held directly by Insignia A and 5,943,742 Class B-1 Units of the LLC held directly by Insignia QL.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>/s/ Tony Broglio, as Managing Member of Insignia Capital Partners GP, LLC</signatureName>
        <signatureDate>2020-11-02</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>/s/ Tony Broglio, as Managing Member of Insignia Capital Partners LP</signatureName>
        <signatureDate>2020-11-02</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>/s/ Tony Broglio, as Managing Member of Insignia Capital Partner (AIV), LP</signatureName>
        <signatureDate>2020-11-02</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>/s/ Tony Broglio, as Managing Member of Insignia Capital Partner (Parralel A), LP</signatureName>
        <signatureDate>2020-11-02</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>/s/ Tony Broglio, as President and Secretary of Insignia QL Holdings, LLC</signatureName>
        <signatureDate>2020-11-02</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>/s/ Tony Broglio, as President and Secretary of Insignia A QL Holdings, LLC</signatureName>
        <signatureDate>2020-11-02</signatureDate>
    </ownerSignature>
</ownershipDocument>
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</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
