<SEC-DOCUMENT>0001193125-20-263993-index.html : 20201005
<SEC-HEADER>0001193125-20-263993.hdr.sgml : 20201005
<ACCEPTANCE-DATETIME>20201005171728
ACCESSION NUMBER:		0001193125-20-263993
CONFORMED SUBMISSION TYPE:	S-1
PUBLIC DOCUMENT COUNT:		30
FILED AS OF DATE:		20201005
DATE AS OF CHANGE:		20201005

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
		CENTRAL INDEX KEY:			0001818383
		STANDARD INDUSTRIAL CLASSIFICATION:	INSURANCE CARRIERS, NEC [6399]
		IRS NUMBER:				851854133
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		S-1
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-249326
		FILM NUMBER:		201224491

	BUSINESS ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
		BUSINESS PHONE:		619-393-9368

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
</SEC-HEADER>
<DOCUMENT>
<TYPE>S-1
<SEQUENCE>1
<FILENAME>d48669ds1.htm
<DESCRIPTION>S-1
<TEXT>
Document 1 - file: d48669ds1.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-5.1 <SEQUENCE>2 <FILENAME>d48669dex51.htm <DESCRIPTION>EX-5.1 <TEXT> Document 2 - file: d48669dex51.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-10.1 <SEQUENCE>3 <FILENAME>d48669dex101.htm <DESCRIPTION>EX-10.1 <TEXT> Document 3 - file: d48669dex101.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-10.2 <SEQUENCE>4 <FILENAME>d48669dex102.htm <DESCRIPTION>EX-10.2 <TEXT> Document 4 - file: d48669dex102.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-10.3 <SEQUENCE>5 <FILENAME>d48669dex103.htm <DESCRIPTION>EX-10.3 <TEXT> Document 5 - file: d48669dex103.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-10.4 <SEQUENCE>6 <FILENAME>d48669dex104.htm <DESCRIPTION>EX-10.4 <TEXT> Document 6 - file: d48669dex104.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-10.5 <SEQUENCE>7 <FILENAME>d48669dex105.htm <DESCRIPTION>EX-10.5 <TEXT> Document 7 - file: d48669dex105.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-10.7 <SEQUENCE>8 <FILENAME>d48669dex107.htm <DESCRIPTION>EX-10.7 <TEXT> Document 8 - file: d48669dex107.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-10.8 <SEQUENCE>9 <FILENAME>d48669dex108.htm <DESCRIPTION>EX-10.8 <TEXT> Document 9 - file: d48669dex108.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-10.9 <SEQUENCE>10 <FILENAME>d48669dex109.htm <DESCRIPTION>EX-10.9 <TEXT> Document 10 - file: d48669dex109.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-10.10 <SEQUENCE>11 <FILENAME>d48669dex1010.htm <DESCRIPTION>EX-10.10 <TEXT> Document 11 - file: d48669dex1010.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-10.11 <SEQUENCE>12 <FILENAME>d48669dex1011.htm <DESCRIPTION>EX-10.11 <TEXT> Document 12 - file: d48669dex1011.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-10.12 <SEQUENCE>13 <FILENAME>d48669dex1012.htm <DESCRIPTION>EX-10.12 <TEXT> Document 13 - file: d48669dex1012.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-10.13 <SEQUENCE>14 <FILENAME>d48669dex1013.htm <DESCRIPTION>EX-10.13 <TEXT> Document 14 - file: d48669dex1013.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-10.15 <SEQUENCE>15 <FILENAME>d48669dex1015.htm <DESCRIPTION>EX-10.15 <TEXT> Document 15 - file: d48669dex1015.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-21.1 <SEQUENCE>16 <FILENAME>d48669dex211.htm <DESCRIPTION>EX-21.1 <TEXT> Document 16 - file: d48669dex211.htm
</DOCUMENT> <DOCUMENT> <TYPE>EX-23.1 <SEQUENCE>17 <FILENAME>d48669dex231.htm <DESCRIPTION>EX-23.1 <TEXT> Document 17 - file: d48669dex231.htm
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>18 <FILENAME>g48669egcov001.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 18 - file: g48669egcov001.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>19 <FILENAME>g48669egcov003.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 19 - file: g48669egcov003.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>20 <FILENAME>g48669g02e85.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 20 - file: g48669g02e85.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>21 <FILENAME>g48669g18v06.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 21 - file: g48669g18v06.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>22 <FILENAME>g48669g20c22.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 22 - file: g48669g20c22.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>23 <FILENAME>g48669g20q42.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 23 - file: g48669g20q42.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>24 <FILENAME>g48669g23x81.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 24 - file: g48669g23x81.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>25 <FILENAME>g48669g58f86.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 25 - file: g48669g58f86.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>26 <FILENAME>g48669g80l02.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 26 - file: g48669g80l02.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>27 <FILENAME>g48669g93b72.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 27 - file: g48669g93b72.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>28 <FILENAME>g48669g94q87.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 28 - file: g48669g94q87.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>29 <FILENAME>g48669g95t10.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 29 - file: g48669g95t10.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>30 <FILENAME>g48669g96o84.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 30 - file: g48669g96o84.jpg
</DOCUMENT> </SEC-DOCUMENT>