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Selected Quarterly Financial Data (Unaudited) - Schedule of Selected Unaudited Consolidated Statement of Operations Information (Details) - USD ($)
$ / shares in Units, $ in Thousands
 2 Months Ended 3 Months Ended 12 Months Ended
Dec. 31, 2020
Dec. 31, 2020
Sep. 30, 2020
Jun. 30, 2020
Mar. 31, 2020
Dec. 31, 2019
Sep. 30, 2019
Jun. 30, 2019
Mar. 31, 2019
Dec. 31, 2020
Dec. 31, 2019
Dec. 31, 2018
Condensed Income Statements Captions [Line Items]                        
Revenue   $ 190,205 $ 151,548 $ 123,616 $ 119,445 $ 126,148 $ 110,397 $ 89,111 $ 82,349 $ 584,814 $ 408,005 $ 296,910
Income (loss) from Operations   (11,127) 8,431 11,681 10,550 12,139 9,683 7,335 (4,316) 19,535 24,841 19,319
Net income $ (8,604) (13,238) 4,819 10,146 8,835 10,377 7,763 4,959 (5,279) 10,562 17,820 18,125
Net (loss) attributable to non-controlling interest (4,238) (4,238)               (4,238)    
Net income attributable to MediaAlpha, Inc. $ (4,366) $ (4,366)               $ (4,366)    
Net (loss) per share of Class A common stock - basic and diluted   $ (0.14)               $ (0.14)    
QL Holdings LLC                        
Condensed Income Statements Captions [Line Items]                        
Net income   $ (4,634) $ 4,819 $ 10,146 $ 8,835 $ 10,377 $ 7,763 $ 4,959 $ (5,279) $ 19,166 $ 17,820 $ 18,125