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Non-Controlling Interest	6 Months Ended
	Jun. 30, 2021
Noncontrolling Interest [Abstract]
Non-Controlling Interest	Non-Controlling Interest In accordance with the QLH’s limited liability company agreement, the Company allocates the share of net income (loss) to the holders of non-controlling interests pro-rata to their holdings at a point in time. The non-controlling interests balance represents the holders of Class B-1 units.  Changes in MediaAlpha, Inc.'s ownership interest in QLH are accounted for as equity transactions. During the six months ended June 30, 2021, holders of Class B-1 units exchanged 4,495,044 Class B-1 units, together with an equal number of shares of Class B common stock, for shares of Class A common stock on a one-for-one basis.   As of June 30, 2021 and December 31, 2020, the holders of Class B-1 units owned 34.8% and 42.9%, respectively, of the outstanding units of QLH, with the remaining 65.2% and 57.1%, respectively, being owned by MediaAlpha, Inc.

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- Definition

The entire disclosure for noncontrolling interest in consolidated subsidiaries, which could include the name of the subsidiary, the ownership percentage held by the parent, the ownership percentage held by the noncontrolling owners, the amount of the noncontrolling interest, the location of this amount on the balance sheet (when not reported separately), an explanation of the increase or decrease in the amount of the noncontrolling interest, the noncontrolling interest share of the net Income or Loss of the subsidiary, the location of this amount on the income statement (when not reported separately), the nature of the noncontrolling interest such as background information and terms, the amount of the noncontrolling interest represented by preferred stock, a description of the preferred stock, and the dividend requirements of the preferred stock.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-URI http://asc.fasb.org/topic&trid=2197479

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- References

No definition available.

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