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Consolidated Statements of Operations (Unaudited) - USD ($)
$ in Thousands
 3 Months Ended 6 Months Ended
Jun. 30, 2021
Jun. 30, 2020
Jun. 30, 2021
Jun. 30, 2020
Revenue $ 157,353 $ 123,616 $ 330,941 $ 243,061
Cost and operating expenses        
Cost of revenue 132,304 104,193 279,483 204,862
Sales and marketing 5,717 2,814 11,101 5,950
Product development 3,835 1,873 7,150 3,716
General and administrative 13,582 3,055 29,328 6,302
Total cost and operating expenses 155,438 111,935 327,062 220,830
Income from operations 1,915 11,681 3,879 22,231
Other expenses, net 171 0 21 0
Interest expense 2,237 1,535 4,538 3,250
Total other expense 2,408 1,535 4,559 3,250
(Loss) income before income taxes (493) 10,146 (680) 18,981
Income tax (benefit) (125) 0 (489) 0
Net (loss) income (368) 10,146 (191) 18,981
Net (loss) attributable to non-controlling interest (171) 0 (288) 0
Net (loss) income attributable to MediaAlpha, Inc. $ (197) $ 0 $ 97 $ 0
Net (loss) income per share of Class A common stock        
Basic (in dollars per share) $ (0.01) $ 0 $ 0.00 $ 0
Diluted (in dollars per share) $ (0.01) $ 0 $ 0.00 $ 0
Weighted average shares of Class A common stock outstanding        
Basic (in shares) 37,667,432 0 35,414,548 0
Diluted (in shares) 37,667,432 0 35,414,548 0
QL Holdings LLC        
Cost and operating expenses        
Net (loss) income $ 0 $ 10,146 $ 0 $ 18,981