<SEC-DOCUMENT>0001209191-21-023010.txt : 20210325
<SEC-HEADER>0001209191-21-023010.hdr.sgml : 20210325
<ACCEPTANCE-DATETIME>20210325162855
ACCESSION NUMBER:		0001209191-21-023010
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20210323
FILED AS OF DATE:		20210325
DATE AS OF CHANGE:		20210325

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Nonko Eugene
		CENTRAL INDEX KEY:			0001830016

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		21772734

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
		CENTRAL INDEX KEY:			0001818383
		STANDARD INDUSTRIAL CLASSIFICATION:	INSURANCE CARRIERS, NEC [6399]
		IRS NUMBER:				851854133
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
		BUSINESS PHONE:		619-393-9368

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
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    <periodOfReport>2021-03-23</periodOfReport>

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        <issuerName>MediaAlpha, Inc.</issuerName>
        <issuerTradingSymbol>MAX</issuerTradingSymbol>
    </issuer>

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            <rptOwnerCik>0001830016</rptOwnerCik>
            <rptOwnerName>Nonko Eugene</rptOwnerName>
        </reportingOwnerId>
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            <rptOwnerStreet1>C/O MEDIAALPHA, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>700 SOUTH FLOWER STREET, SUITE 640</rptOwnerStreet2>
            <rptOwnerCity>LOS ANGELES</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90017</rptOwnerZipCode>
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            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>See Remarks</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

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                <value></value>
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            <transactionAmounts>
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                    <value>198024</value>
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            <ownershipNature>
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                <natureOfOwnership>
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        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Class A Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-03-23</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
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                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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                    <footnoteId id="F5"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
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    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Class B-1 Units of QL Holdings LLC and Class B Common Stock</value>
                <footnoteId id="F6"/>
            </securityTitle>
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                <footnoteId id="F2"/>
            </conversionOrExercisePrice>
            <transactionDate>
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            <deemedExecutionDate></deemedExecutionDate>
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                    <footnoteId id="F2"/>
                    <footnoteId id="F6"/>
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                </transactionAcquiredDisposedCode>
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            <exerciseDate>
                <footnoteId id="F6"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F6"/>
            </expirationDate>
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                <underlyingSecurityTitle>
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                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>643844</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>3970051</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
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                </directOrIndirectOwnership>
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                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>Class B-1 Units of QL Holdings LLC and Class B Common Stock</value>
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            </securityTitle>
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            </transactionTimeliness>
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                    <value>198024</value>
                    <footnoteId id="F5"/>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F2"/>
                    <footnoteId id="F6"/>
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                <natureOfOwnership>
                    <value>By QuoteLab Holdings, Inc.</value>
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    <footnotes>
        <footnote id="F1">On March 23, 2021, MediaAlpha, Inc. (the &quot;Issuer&quot;) closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the &quot;Class A Common Stock&quot;). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.</footnote>
        <footnote id="F2">On March 23, 2021, O.N.E. Holdings, LLC exchanged 643,844 Class B-1 Units of QL Holdings LLC (the &quot;Class B-1 Units&quot;), along with 643,844 shares of Class B Common Stock (the &quot;Class B Common Stock&quot;) for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 Class B Common Stock for shares of Class A Common Stock on a one-for-one basis.</footnote>
        <footnote id="F3">Reflects shares of Class B-1 Units held directly by O.N.E. Holdings, LLC.  Mr. Nonko is the managing member and O.N.E. Holdings, LLC is owned by Mr. Nonko and his immediate family.</footnote>
        <footnote id="F4">This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.</footnote>
        <footnote id="F5">Reflects 35% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc.  Mr. Nonko is the indirect holder of 35% of the voting interests and economic interests in QuoteLab Holdings, Inc.</footnote>
        <footnote id="F6">Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (&quot;QLH&quot;), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.</footnote>
    </footnotes>

    <remarks>CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER</remarks>

    <ownerSignature>
        <signatureName>/s/ Lance Martinez, attorney-in-fact for Nonko Eugene</signatureName>
        <signatureDate>2021-03-25</signatureDate>
    </ownerSignature>
</ownershipDocument>
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</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
